5 Steps to Make Promo Videos for Free
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You can easily create cool promo videos for free and without prior technical knowledge! Check out our 5 steps framework to make videos. Don't hesitate to like, comment and share!
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5 Steps to Make Promo Videos for Free
- 1. DIYseries Steps PROMO VIDEO5 to make a cool for free altalane
- 2. Do you want to make a cool video about your company and post it on your website or on your social media channels? PROMO VIDEO
- 3. NO budget to pay a pro BUT YOU HAVE… NO video making skills NO pro equipment
- 4. Here are 5 steps to make a great promotional video from scratch with equipment you have at home. Let’s dive right in! NO PROBLEM! 1 | DEFINE THE CONTENT 2 | WRITE A SCRIPT 3 | BRAINSTORM DESIGN 4 | CREATE THE CONTENT 5 | EDIT THE VIDEO
- 6. Use the MIND MAPPING TECHNIQUE to brainstorm your ideas and organize them in a logical, fluid way.
- 7. You can also use the most common storytelling techniques to frame your promo video message. STORYTELLING HOOK HERO VILLAIN CHARACTERS PLOT CONFLICT CLIFFHANGER SETTING Story
- 8. Or you can use our framework to structure your video message and to trigger different emotions in your viewers. Shocking Intriguing Funny Surprising Relatable Serious Stressful Frustrating Scary Convenient Necessary Efficient Affordable Exciting Inspiring Amazing Pressuring Urgent 1 | HOOK YOUR AUDIENCE 2 | DEFINE THE PROBLEM 3 | PROPOSE A SOLUTION 4 | INSPIRE THE VIEWERS 5 | CALL TO ACTION
- 9. Then, decide which type of video can bring your message across in the most impactful way. LAST TIP Hand drawn video Live video Animated video Screencast video
- 10. 2 Write a Script
- 11. Scripting is about rewriting your message in the way that fits best your video type. Use Google Docs to collaborate. SCRIPT TOGETHER
- 12. CONTENT SCRIPT I am going to… I’m gonna… I think… Well, I think… It’s a game changer… It’s really different… It’s great… Write exactly as you speak, 100%! Use colloquial language, simple wording and genuine reactions. Incredible! …with that in mind. And it’s really great… Wow! …with that in mind [hahaha]
- 13. Write in your script everything else too: the characters, the scenes and different shots you’ll need to make. Differentiate them from the main narrative. BEYOND THE DIALOGUE Kate: What do you think? Mary: I really love it! Kate: Me too. The color is awesome. ***Voiceover only*** Storyteller: That’s when they both decided ***Film them inside*** to go for it.
- 14. Finally read your script aloud. Take out anything that sounds off, too formal or not like yourself. Rewrite it until it sounds the most natural. BE AUTHENTIC
- 15. Keep your message short and concise. Ideally your script should be no longer than 2 pages so that your video doesn’t go over 1-3 minutes. HERE A LAST TIP Keep It Short & Simple
- 17. pictures Define which design features you want to use to enhance your message. You can brainstorm with others for more ideas. WHAT’S NEXT? icons animations drawings screencasts music sounds
- 18. Break down the script into smaller pieces and decide what visuals you will show for each one of them. You can use Google Docs comments for this. CHOP CHOP CHOP Comments Interview mode
- 19. You can also use storyboards to visualize each scene. Just draw what will appear at each moment in the script and write the dialogue underneath. STORYBOARDS
- 20. You can use many websites to download non-stocky images for free. Also, you can get cool icons on Noun Project and adapt them to your style. STUNNING VISUALS https://www.pexels.com/ https://stocksnap.io/ https://thenounproject.com/ https://picjumbo.com/ http://www.lifeofpix.com/
- 22. Use a recent smartphone in a steady position and pay attention to light: avoid shadows and use lamps at home to adjust it. FILM YOURSELF
- 23. All you need is a quite room which doesn’t resonate. Use your smartphone or buy a microphone (<50$) and record with the free software Audacity. RECORD THE AUDIO
- 24. You can use PowerPoint to create animated slides with transitions and record them later with its integrated software. POWERPOINT MASTER
- 25. Use only royalty free soundtracks that you can find on Youtube for example and make sure to keep the volume lower than your voice. BACKGROUND MUSIC
- 26. 5 Edit the Video
- 27. This is the last step, the moment of truth, when you assemble all the audiovisual content you have created previously. FINAL CUT VIDEO AUDIO PPT MUSIC
- 28. There are many free options out there: Windows Movie Maker for PCs and iMovie or Screenflow for Macs. WHICH SOFTWARE?
- 29. Import all your files onto separate timelines. Put your audio track on one and the background music on another to adjust the volumes. PLAY WITH TIMELINES
- 30. CONTENT 1 | DEFINE THE SCRIPT 2 | WRITE A 3 | BRAINSTORM DESIGN CONTENT 4 | CREATE THE VIDEO 5 | EDIT THE WANT TO KNOW MORE ABOUT THIS PART? Click Here Check out our full video course altalane Startup Xpress: a Fast Track to Your Internet Business
Notas do Editor
- DIY Series - 5 Steps to make a cool promo video for free
- You want to make a video about your product to post it on your website and on your different social media channels
- But you have no budget to outsource it to a professional video producer? No video making skills? And no professional equipment?
- No problem! Here are 5 steps how to make a promotional video from scratch, all by yourself, with stuff you have at home. Content, Script, Design, Execution, Editing
- Step 1: Define the content
- Use the mind mapping technique to brainstorm all the ideas you want to put forward and then organize them in a logical, fluid way. Then just start writing the content without overthinking it.
- You can also use different storytelling techniques to frame your thoughts. Hook your audience in the first few seconds, describe a setting, create different characters, portray a conflict and resolve the whole plot with a happy ending.
- You can use this framework to structure your content and to trigger different emotions. [Hook, Problem, Solution, Benefits, Motivation, Call to Action].
- Finally, decide which type of video is best adapted to bring your message across? How you want to present your message in your promo video. What kind of video do you want to make and which will support your message the best? [Live video, Screencast video, Animated video, Drawing video, Cut outs video, Or all mixed together]
- Now you take all your ideas and rewrite them in the way that fits best your video type. Use Google Docs if you write the script together with others or if you want to get feedback on the script you write from your personal focus group.
- If you will record yourself in the video, write exactly as you speak. Use shortcuts [I’m gonna vs I’m going to], fill words [and, uhm, like, so, ...] and any reactions [laugh, slow down, whisper]. [Show an example: left a sentence of content and right the same sentence in script]
- Differentiate the main narrative from B-Roll, text overlays, and voiceover using different formatting or callouts. Write in your script everything else too, all the characters, different scenes and shots you will need to make. A script doesn’t just include dialogue. If your video will require multiple shots, characters, or scenes, include these details. Be sure to include any necessary information about the set or stage actions, such as a wardrobe change.
- Finally read your script aloud. Take out anything that sounds too formal or not like yourself. Rewrite it until it sounds the most natural when you speak.
- Keep it short and simple [KISS]. Ideally your script should be no longer than 2 pages. If you have more, read it again and try to cut out all the unnecessary fat. Try to get your message across in the most concise way possible. Keep your content short and to the point. A 1-3 min long video is perfect for today’s busy viewers.
- In this step you define which design features you want to use to convey your message. Videos can include many design features: video recordings of yourself, pictures, icons, animations, screencasts, drawings, text, background music & sounds, other videos (b-rolls). You can brainstorm with others to have more diverse ideas.
- Decide what you will shoot, from which angle, in which setting. Take into account possible cloth changes if you want to impersonate somebody else in the video. Differentiate the main narrative from B-Roll, text overlays, and voiceover using different formatting or callouts.
- You can also use the storyboarding technique. How will each scene play out? What visuals will most effectively convey the message?
- Record your audio only during a voiceover in a quiet room which doesn’t echo and with a decent microphone.Buy a microphone if you can. Use free audio recording software like Audacity… Otherwise a good smartphone will do. Check how your voice sounds. You might speak too slow, have a too high pitch or not sound natural. With practice you can get better.
- Record your audio only during a voiceover in a quiet room which doesn’t echo and with a decent microphone. Buy a microphone if you can. Use free audio recording software like Audacity… Otherwise a good smartphone will do. Check how your voice sounds. You might speak too slow, have a too high pitch or not sound natural. With practice you can get better.
- Decide at which stage you will use animated slides. They can be created with PowerPoint by animating different pictures and icons to create a full storyline.
- Make sure to use music legally, especially if you consider posting your videos on YouTube. YouTube is extremely aggressive when it comes to using copyrighted music illegally and will take down your video as soon as it is flagged as such. The music volume should not interfere with your voice. It should be just loud enough to be heard in the background. Make sure the genre fits your video and what you want people to feel.
- This is the last stage, the moment of truth, where you assemble all the audiovisual content you have created
- So, every video software shows a timeline of your video and audio tracks. You can click anywhere and see the exact moment of the video inside the preview window. Then you can cut this timeline into smaller pieces of video and audio tracks and move them to an earlier or a later point in the timeline. You can also add transition effects between them. As simple as that. You add audiovisual content on the timeline by “importing” the files. So you click and choose which files the software should import, and then you simply drag them down on the timeline. For the audio, you can make several timelines so you can mix the tracks. For example, your voice will go on one track and the background music on another so you can adjust the volume separately.