2. Potential customer led control
The Facts
Hub spot :
“ Companies that blog get 55% more visitors than companies that
don’t”
Connected marketer:
“78% of buyers start information gathering online, 48% followed
Industry topics online, 20% engaged directly with buyers on Social
media”
ISMM:
“Companies that are not engaging in social media will be dead in 5
years”
3. Blogs and SEO
£5 domain plus $9 per/month hosting is cost to build a
blog
Search engines love content
Write with passion with an eye on the top keywords
Write on a separate blog site
Heading centric
Body
Call to action.
4. Blogs and social media
What do I write about? (Why are you in business?)
Once posted add to:
Facebook-twitter-Linkedin
Social bookmarking
Digg-stumbleupon-reddit-friendfeed etc.
Auto programmes-keep an eye
5. Time v ROI
3 Months one blog a week enough to get a decent
non competitive keyword high on Search engines
One blog and posting 2 hours a week
5000 friends Facebook 2 years
1000+ Twitter 18 months
1000+ Facebook business page…… eons!
6. Your business social media growth
Competitions
Business card and E-mail address
Networking
Brochures
E-mail marketing
Facebook ‘page parties’ and Interaction is paramount
for growth.
7. Netmediauk Course content
Keyword analysis and competitor’s sites
Domain purchase, Hosting account and online real estate
Target marketing
Build your blog site live
Build your social media live
Integrating social media into your site
Writing your first SEO packed blog
Posting your blog
Social media growth and listening for leads
E-mail marketing
8. Compare Investment
SEO per/quarter £1,500
One Blog £70
One Blog website £500
v
One Netmedia course £500 (less if shared)
Build as many sites as you like-keep ear to the ground.
Skill for life
Staff motivation