2. • INTRODUCTION
• Global Auto Industry – An Analysis
• Indian Auto Industry
Two Wheelers
Three Wheelers
Passenger Cars
Commercial Vehicles
• Indian Auto Component Industry
• Emerging Opportunities
3. World Vehicle Production Trends (in '000s)
70000
60000
50000
40000
30000
20000
10000
0
1997 1998 1999 2000 2001 2002 2003 2004
Year
North America South America European Union Other Europe Japan Asia-other than Japan
4. Automobile production in India has doubled in 4 years, with growth seen across all four
major segments..
Automobile Production in India (Nos.)
By numbers, two
wheelers are the
9,000,000
dominant segment of 350,033
8,000,000 the Indian 275,040 1,209,654
7,000,000
Automotive market 374,414
203,697 989,560
6,000,000 723,330 356,223
162,508
276,719
156,706 669,719
5,000,000
640,934 212,748
203,234
4,000,000
6,526,547
5,622,741
3,000,000 5,076,221
4,271,327
3,758,518
2,000,000
1,000,000
0
2000-01 2001-02 2002-03 2003-04 2004-05
Year
Two Wheelers Three Wheelers Passenger Vehicles Commercial Vehicles
5. India is expected to achieve mass
motorization status in 2014
Vehicle Density vs. GDP/capita
India in Developing Markets Mature Markets
2002 Inhabitants/Vehicle
Inhabitants/Vehicle
100 ‘02
China in 2002
India 100
50 India in 2014 China 82
China in 2014 Germany
10
Mexico Belgium
Brazil South Korea Canada Austria
Poland UK Sweden
Argentina Czech Spain Australia Japan
USA
Republic Italy France
0 2 15 20 25 30 35 40
$1,000
Per Capita Income (US$ 000)
Note: The above includes both Passenger Vehicles and Commercial Vehicles
Sources: Ward’s Auto Yearbook 2002, EIU, Goldman Sachs BRICs report, DRI 2002, A.T. Kearney analysis
7. Indian 2-Wheeler Market
Competitive Scenario
Motorcycle 50% 30% 13% 4% 1% 2% <1% - <1%
- 15% 28% - 2% 46% 9% <1% -
- - 82% - - - 8% 10% -
Figures denote Mkt Share (Apr-
Oct 05) India is now the second largest
two-wheeler market in the
world
8. 3-Wheeler Production (Nos.)
CAGR –
Predominantly used for 17%
400,000 commercial purposes, for
both Goods Transport (40%)
350,000 and Passenger Transport
(60%).
300,000
250,000
200,000 374,414
356,223
150,000 276,719
203,234 212,748
100,000
50,000
0
2000-01 2001-02 2002-03 2003-04 2004-05
Year
Three Wheeler
9. Indian 3-Wheeler Market
Sub-segments and Competitive Scenario
Sub Segments
Scooters
India
60%
68% 24% 2% 1% 3% 3%
Passenger
40% 23% 40% 12% 13% 7% 6%
Goods
Figures denote Mkt Share (Apr- India is the largest three-wheeler
Oct 05) market in the world
10. Passenger Vehicle Production & Market Sub-Segments (Nos.)
CAGR –
17%
1,400,000 Unlike the USA, the Indian
Passenger Vehicle market is
1,200,000 dominated by Cars (79%) 67,371
181,778
1,000,000 60,673
146,325
800,000
51,441
0 63,751
114,479
600,000 127,519
105,667
960,505
782,562
400,000
513,415 557,410
500,301
200,000 (*)
0
2000-01 2001-02 2002-03 2003-04 2004-05
(*) MPVs were part of Passenger Car segment till 2000-01 Year
Passenger Cars Utility Vehicles Multi-Purpose Vehicles
12. Commercial Vehicle Production & Market Sub-Segments (Nos.)
CAGR –
Unlike most developed 22%
400,000
markets, Indian Market has
350,000
seen dominance by Medium
Commercial vehicles
300,000
138,890
250,000
108,917
200,000
83,195
150,000
65,756
68,922
211,143
100,000 166,123
120,502
87,784 96,752
50,000
0
2000-01 2001-02 2002-03 2003-04 2004-05
Year
Medium & Heavy Commercial Vehicles Light Commercial Vehicles
13. Indian Commercial Vehicle Market – Competitive Scenario
Medium &
Heavy CV - 64% 24% - 8% - 3% - <1% <1%
Trucks
Buses – L, M
& HCV 40% 30% 7% 5% 10% 6% 1% 1% -
Light & Small
Comm Veh – 59% <1% 32% 4% 3% 3% <1% - -
Trucks
Figures denote Mkt Share (Apr-
Oct 05) TATA Motors dominates over 60% of the Indian
Commercial Vehicle Market. It is also the World’s fifth
largest Medium & Heavy commercial vehicle
manufacturer.
14. Road network development in India
Between 2003-04 to 2007-08 each year ~2000 Kms of 4-laned highways will be added
Golden Year-wise completion schedule of NHDP
Quadrilate Planned length – 14,000 km
ral
2004
2003 21%
NSEW 12%
Corridors
Completed
Feeder 15%
2005-07
Roads 52%
Source: CrisInfac, NHAI
Impact on Domestic CV Industry
Faster turnaround
Increased freight movement
Lower operating cost of vehicles
Replacement demand
Between 1997 - 2002, Highway length in China increased by around 15,000 km and CV volumes nearly
doubled from 1.2 mn to 2.1mn …
….. Indicative of future likely directions in Indian market
15. CAGR
Automobile Exports from India (Nos.) Overall – 22%
Passenger Veh –
700,000
57%
International Business 2-Wheelers – 35%
29,949
growth presents a huge
600,000 opportunity, as well as a
challenge for the Indian
166,413
500,000
Automotive Industry 17,432
129,291 66,801
400,000
12,255
68,144
300,000
72,005
11,870 43,366
200,000 13,770 366,724
27,112 53,165
265,052
16,263 15,462
100,000 179,682
111,138 104,183
0
2000-01 2001-02 2002-03 2003-04 2004-05
Year
Two Wheelers Three Wheelers Passenger Vehicles Commercial Vehicles
16. Opportunities
Manufacturing: Engineering Services:
Emerging World hub: Indian IT Majors offering on-shore and off-
Small Cars (Suzuki, Hyundai) shore engineering services to Global IT
Castings & Forgings players.
(e.g. TCS, TATA Technologies, Infosys, Satyam)
Regional Sourcing base
Aggregates for Entire Vehicle Programs (e.g.
Transmissions for Toyota IMV)
Global Auto & Auto component majors
putting up Development Centres in
Globalisation opportunities for Indian India, either on their own or in partnership
Manufacturers with local players
Increasing exports of “Made In India” (e.g. General Motors, Daimler Chyrsler, Johnson
vehicles Controls, Delphi, Bosch)
Establishing manufacturing facilities at
foreign locations (e.g. TVS Indonesia)
Independent Indian OEMs focusing on
Contract Manufacturing (e.g. Sub-150cc
Bajaj motor cycles for Kawasaki) upgrading their design & engineering
capabilities.
Growth through Mergers & Acquisitions
(TATA Motors acquisition of Daewoo (e.g. TATA Motors European Development Centre
Commercial Veh, Korea & Hispano, Spain & Acquisition of INCAT plc, UK)
17. Increase in input prices
Ferrous & Non-Ferrous Metals
Crude oil & derivatives
Natural rubber
Rising Customer Expectations
Product features
THREATS Quality & reliability
Integration with Global
Markets
Lowering product life cycles
Reducing time-to-market for
new products
Threat of new competition
18. WEAKNESS
Harsher operating conditions pose unique
challenges for product conceptualization, design
and development:
Road inadequacy and quality
High Traffic density
Poor Fuel quality & variety (Gasoline,
Diesel, CNG & LPG)