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•   INTRODUCTION

•        Global Auto Industry – An Analysis

•    Indian Auto Industry
         Two Wheelers
         Three Wheelers
         Passenger Cars
         Commercial Vehicles
•   Indian Auto Component Industry

•   Emerging Opportunities
World Vehicle Production Trends (in '000s)


70000



60000



50000



40000



30000



20000



10000



   0
        1997            1998          1999          2000            2001          2002          2003             2004
                                                           Year


               North America   South America   European Union     Other Europe   Japan   Asia-other than Japan
Automobile production in India has doubled in 4 years, with growth seen across all four
major segments..
                                                Automobile Production in India (Nos.)
                     By numbers, two
                     wheelers are the
     9,000,000
                     dominant segment of                                                                          350,033


     8,000,000       the Indian                                                             275,040            1,209,654

     7,000,000
                     Automotive market                                                                          374,414
                                                                    203,697               989,560

     6,000,000                                                    723,330                 356,223
                                             162,508
                                                                  276,719
                    156,706                 669,719
     5,000,000
                   640,934                  212,748
                   203,234
     4,000,000
                                                                                                               6,526,547
                                                                                         5,622,741
     3,000,000                                                   5,076,221
                                           4,271,327
                   3,758,518
     2,000,000


     1,000,000


            0
                 2000-01                  2001-02               2002-03                 2003-04               2004-05
                                                                 Year


                           Two Wheelers     Three Wheelers     Passenger Vehicles       Commercial Vehicles
India is expected to achieve mass
                           motorization status in 2014
                      Vehicle Density vs. GDP/capita

                                India in           Developing Markets                                                 Mature Markets
                                2002                                                                                           Inhabitants/Vehicle
Inhabitants/Vehicle




                      100                                                                                                                            ‘02
                                                 China in 2002
                                                                                                                               India                 100

                       50                          India in 2014                                                               China                 82

                                                                         China in 2014                                Germany
                       10
                                                             Mexico                  Belgium
                                                      Brazil  South Korea    Canada Austria
                                                              Poland                   UK Sweden
                                                    Argentina Czech Spain Australia          Japan
                                                                                                                                                      USA
                                                               Republic Italy France
                            0                                  2                15                20                25                 30        35         40
                                         $1,000
                                                                      Per Capita Income (US$ 000)
                            Note:      The above includes both Passenger Vehicles and Commercial Vehicles
                            Sources:   Ward’s Auto Yearbook 2002, EIU, Goldman Sachs BRICs report, DRI 2002, A.T. Kearney analysis
2-Wheeler Production & Market Sub-Segments (Nos.)
                                                                                               CAGR –
                         Within 2-Wheelers,                                                    15%
8,000,000
                         Motorcycles contribute 80%
7,000,000                of the segment size                                       1,209,654


6,000,000                                                             989,560       986,208

                                                   723,330
5,000,000                                                             935,279

                                669,719            848,434

4,000,000
              640,934           937,506

3,000,000
              879,759                                                              5,193,752
                                                                      4,355,168
                                                  3,876,175
2,000,000
                               2,906,323
             2,183,785
1,000,000


       0
            2000-01           2001-02            2002-03          2003-04         2004-05
                                                  Year


                                   Motorcycles    Scooters    Moped
Indian 2-Wheeler Market
                                   Competitive Scenario




 Motorcycle   50%      30%       13%     4%       1%       2%     <1%       -      <1%

                -      15%       28%      -       2%       46%     9% <1%            -

                -       -        82%      -        -        -      8% 10%            -

Figures denote Mkt Share (Apr-
Oct 05)                                                India is now the second largest
                                                       two-wheeler market in the
                                                       world
3-Wheeler Production (Nos.)
                                                                                       CAGR –
                      Predominantly used for                                           17%
400,000               commercial purposes, for
                      both Goods Transport (40%)
350,000               and Passenger Transport
                      (60%).
300,000


250,000


200,000                                                                            374,414
                                                                       356,223


150,000                                             276,719

            203,234            212,748
100,000


 50,000


     0
          2000-01            2001-02              2002-03            2003-04     2004-05
                                                   Year


                                              Three Wheeler
Indian 3-Wheeler Market
                          Sub-segments and Competitive Scenario



           Sub Segments
                                                                      Scooters
                                                                      India




   60%
                           68%    24%      2%      1%        3%         3%
           Passenger


   40%                     23%    40%      12%     13%       7%         6%
           Goods


Figures denote Mkt Share (Apr-                       India is the largest three-wheeler
Oct 05)                                              market in the world
Passenger Vehicle Production & Market Sub-Segments (Nos.)
                                                                                                                          CAGR –
                                                                                                                          17%
     1,400,000                             Unlike the USA, the Indian
                                           Passenger Vehicle market is
     1,200,000                             dominated by Cars (79%)                                              67,371

                                                                                                                181,778
     1,000,000                                                                                  60,673

                                                                                               146,325

       800,000
                                                                           51,441
                               0                       63,751
                                                                           114,479
       600,000              127,519
                                                      105,667
                                                                                                                960,505
                                                                                               782,562
       400,000

                            513,415                                        557,410
                                                      500,301
       200,000                (*)


              0
                          2000-01                  2001-02              2002-03              2003-04          2004-05
(*) MPVs were part of Passenger Car segment till 2000-01                 Year


                                        Passenger Cars          Utility Vehicles     Multi-Purpose Vehicles
Indian Passenger Vehicle Market – Competitive Scenario




Passenger
Cars        52%     17%   19%       -    1%    5%   2%    2%     2%   1%      -      <1%   <1%

Utility
Vehicles    2%      18%   1%       42%   21%   1%   10%   1%    <1%    -     4%       -    <1%
Multi
Purpose     100%     -     -        -     -    -     -     -      -    -      -       -    <1%
Vehicles



  Figures denote Mkt Share (Apr-                     4th largest Passenger Vehicle
  Oct 05)                                            Market in Asia
Commercial Vehicle Production & Market Sub-Segments (Nos.)
                                                                                                   CAGR –
                        Unlike most developed                                                      22%
400,000
                        markets, Indian Market has
350,000
                        seen dominance by Medium
                        Commercial vehicles
300,000
                                                                                         138,890


250,000
                                                                    108,917

200,000

                                                 83,195
150,000
                                65,756
            68,922
                                                                                         211,143
100,000                                                             166,123
                                                 120,502
            87,784              96,752
 50,000


     0
          2000-01             2001-02          2002-03            2003-04              2004-05
                                                Year


                    Medium & Heavy Commercial Vehicles     Light Commercial Vehicles
Indian Commercial Vehicle Market – Competitive Scenario




Medium &
Heavy CV -      64%      24%        -       8%        -       3%       -     <1%    <1%
Trucks

Buses – L, M
& HCV           40%      30%       7%       5%       10%      6%      1%      1%     -
Light & Small
Comm Veh –      59%      <1%       32%      4%       3%       3%     <1%       -     -
Trucks



Figures denote Mkt Share (Apr-
Oct 05)                   TATA Motors dominates over 60% of the Indian
                          Commercial Vehicle Market. It is also the World’s fifth
                          largest Medium & Heavy commercial vehicle
                          manufacturer.
Road network development in India
Between 2003-04 to 2007-08 each year ~2000 Kms of 4-laned highways will be added
   Golden                                       Year-wise completion schedule of NHDP
   Quadrilate                                   Planned length – 14,000 km
   ral
                                                                                2004
                                                                    2003        21%
   NSEW                                                             12%
   Corridors

                                                        Completed
   Feeder                                                 15%
                                                                                       2005-07
   Roads                                                                                 52%
                                                      Source: CrisInfac, NHAI

                                Impact on Domestic CV Industry
                                 Faster turnaround
                                 Increased freight movement
                                 Lower operating cost of vehicles
                                 Replacement demand
 Between 1997 - 2002, Highway length in China increased by around 15,000 km and CV volumes nearly
 doubled from 1.2 mn to 2.1mn …
 ….. Indicative of future likely directions in Indian market
CAGR
                              Automobile Exports from India (Nos.)             Overall – 22%
                                                                               Passenger Veh –
700,000
                                                                               57%
                      International Business                                   2-Wheelers – 35%
                                                                                       29,949
                      growth presents a huge
600,000               opportunity, as well as a
                      challenge for the Indian
                                                                                     166,413
500,000
                      Automotive Industry                             17,432



                                                                   129,291           66,801
400,000

                                                     12,255
                                                                     68,144
300,000
                                                    72,005

                              11,870                43,366
200,000      13,770                                                                  366,724
            27,112            53,165
                                                                   265,052
            16,263            15,462
100,000                                             179,682
            111,138          104,183


     0
          2000-01          2001-02                2002-03      2003-04             2004-05
                                                   Year


           Two Wheelers    Three Wheelers     Passenger Vehicles     Commercial Vehicles
Opportunities
Manufacturing:                                         Engineering Services:

  Emerging World hub:                                   Indian IT Majors offering on-shore and off-
       Small Cars (Suzuki, Hyundai)                      shore engineering services to Global IT
       Castings & Forgings                               players.
                                                             (e.g. TCS, TATA Technologies, Infosys, Satyam)
  Regional Sourcing base
       Aggregates for Entire Vehicle Programs (e.g.
        Transmissions for Toyota IMV)
                                                         Global Auto & Auto component majors
                                                          putting up Development Centres in
  Globalisation opportunities for Indian                 India, either on their own or in partnership
   Manufacturers                                          with local players
       Increasing exports of “Made In India”                (e.g. General Motors, Daimler Chyrsler, Johnson
        vehicles                                                 Controls, Delphi, Bosch)
       Establishing manufacturing facilities at
        foreign locations (e.g. TVS Indonesia)
                                                         Independent Indian OEMs focusing on
       Contract Manufacturing (e.g. Sub-150cc
        Bajaj motor cycles for Kawasaki)                  upgrading their design & engineering
                                                          capabilities.
       Growth through Mergers & Acquisitions
        (TATA Motors acquisition of Daewoo                  (e.g. TATA Motors European Development Centre
        Commercial Veh, Korea & Hispano, Spain              & Acquisition of INCAT plc, UK)
 Increase in input prices
               Ferrous & Non-Ferrous Metals
               Crude oil & derivatives
               Natural rubber

           Rising Customer Expectations
               Product features
THREATS        Quality & reliability


           Integration with Global
            Markets
               Lowering product life cycles
               Reducing time-to-market for
                new products
               Threat of new competition
WEAKNESS

Harsher operating conditions pose unique
 challenges for product conceptualization, design
 and development:
   Road inadequacy and quality
   High Traffic density
   Poor Fuel quality & variety (Gasoline,
   Diesel, CNG & LPG)
Auto industry ppt

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Auto industry ppt

  • 1.
  • 2. INTRODUCTION • Global Auto Industry – An Analysis • Indian Auto Industry Two Wheelers Three Wheelers Passenger Cars Commercial Vehicles • Indian Auto Component Industry • Emerging Opportunities
  • 3. World Vehicle Production Trends (in '000s) 70000 60000 50000 40000 30000 20000 10000 0 1997 1998 1999 2000 2001 2002 2003 2004 Year North America South America European Union Other Europe Japan Asia-other than Japan
  • 4. Automobile production in India has doubled in 4 years, with growth seen across all four major segments.. Automobile Production in India (Nos.) By numbers, two wheelers are the 9,000,000 dominant segment of 350,033 8,000,000 the Indian 275,040 1,209,654 7,000,000 Automotive market 374,414 203,697 989,560 6,000,000 723,330 356,223 162,508 276,719 156,706 669,719 5,000,000 640,934 212,748 203,234 4,000,000 6,526,547 5,622,741 3,000,000 5,076,221 4,271,327 3,758,518 2,000,000 1,000,000 0 2000-01 2001-02 2002-03 2003-04 2004-05 Year Two Wheelers Three Wheelers Passenger Vehicles Commercial Vehicles
  • 5. India is expected to achieve mass motorization status in 2014 Vehicle Density vs. GDP/capita India in Developing Markets Mature Markets 2002 Inhabitants/Vehicle Inhabitants/Vehicle 100 ‘02 China in 2002 India 100 50 India in 2014 China 82 China in 2014 Germany 10 Mexico Belgium Brazil South Korea Canada Austria Poland UK Sweden Argentina Czech Spain Australia Japan USA Republic Italy France 0 2 15 20 25 30 35 40 $1,000 Per Capita Income (US$ 000) Note: The above includes both Passenger Vehicles and Commercial Vehicles Sources: Ward’s Auto Yearbook 2002, EIU, Goldman Sachs BRICs report, DRI 2002, A.T. Kearney analysis
  • 6. 2-Wheeler Production & Market Sub-Segments (Nos.) CAGR – Within 2-Wheelers, 15% 8,000,000 Motorcycles contribute 80% 7,000,000 of the segment size 1,209,654 6,000,000 989,560 986,208 723,330 5,000,000 935,279 669,719 848,434 4,000,000 640,934 937,506 3,000,000 879,759 5,193,752 4,355,168 3,876,175 2,000,000 2,906,323 2,183,785 1,000,000 0 2000-01 2001-02 2002-03 2003-04 2004-05 Year Motorcycles Scooters Moped
  • 7. Indian 2-Wheeler Market Competitive Scenario Motorcycle 50% 30% 13% 4% 1% 2% <1% - <1% - 15% 28% - 2% 46% 9% <1% - - - 82% - - - 8% 10% - Figures denote Mkt Share (Apr- Oct 05) India is now the second largest two-wheeler market in the world
  • 8. 3-Wheeler Production (Nos.) CAGR – Predominantly used for 17% 400,000 commercial purposes, for both Goods Transport (40%) 350,000 and Passenger Transport (60%). 300,000 250,000 200,000 374,414 356,223 150,000 276,719 203,234 212,748 100,000 50,000 0 2000-01 2001-02 2002-03 2003-04 2004-05 Year Three Wheeler
  • 9. Indian 3-Wheeler Market Sub-segments and Competitive Scenario Sub Segments Scooters India 60% 68% 24% 2% 1% 3% 3% Passenger 40% 23% 40% 12% 13% 7% 6% Goods Figures denote Mkt Share (Apr- India is the largest three-wheeler Oct 05) market in the world
  • 10. Passenger Vehicle Production & Market Sub-Segments (Nos.) CAGR – 17% 1,400,000 Unlike the USA, the Indian Passenger Vehicle market is 1,200,000 dominated by Cars (79%) 67,371 181,778 1,000,000 60,673 146,325 800,000 51,441 0 63,751 114,479 600,000 127,519 105,667 960,505 782,562 400,000 513,415 557,410 500,301 200,000 (*) 0 2000-01 2001-02 2002-03 2003-04 2004-05 (*) MPVs were part of Passenger Car segment till 2000-01 Year Passenger Cars Utility Vehicles Multi-Purpose Vehicles
  • 11. Indian Passenger Vehicle Market – Competitive Scenario Passenger Cars 52% 17% 19% - 1% 5% 2% 2% 2% 1% - <1% <1% Utility Vehicles 2% 18% 1% 42% 21% 1% 10% 1% <1% - 4% - <1% Multi Purpose 100% - - - - - - - - - - - <1% Vehicles Figures denote Mkt Share (Apr- 4th largest Passenger Vehicle Oct 05) Market in Asia
  • 12. Commercial Vehicle Production & Market Sub-Segments (Nos.) CAGR – Unlike most developed 22% 400,000 markets, Indian Market has 350,000 seen dominance by Medium Commercial vehicles 300,000 138,890 250,000 108,917 200,000 83,195 150,000 65,756 68,922 211,143 100,000 166,123 120,502 87,784 96,752 50,000 0 2000-01 2001-02 2002-03 2003-04 2004-05 Year Medium & Heavy Commercial Vehicles Light Commercial Vehicles
  • 13. Indian Commercial Vehicle Market – Competitive Scenario Medium & Heavy CV - 64% 24% - 8% - 3% - <1% <1% Trucks Buses – L, M & HCV 40% 30% 7% 5% 10% 6% 1% 1% - Light & Small Comm Veh – 59% <1% 32% 4% 3% 3% <1% - - Trucks Figures denote Mkt Share (Apr- Oct 05) TATA Motors dominates over 60% of the Indian Commercial Vehicle Market. It is also the World’s fifth largest Medium & Heavy commercial vehicle manufacturer.
  • 14. Road network development in India Between 2003-04 to 2007-08 each year ~2000 Kms of 4-laned highways will be added Golden Year-wise completion schedule of NHDP Quadrilate Planned length – 14,000 km ral 2004 2003 21% NSEW 12% Corridors Completed Feeder 15% 2005-07 Roads 52% Source: CrisInfac, NHAI Impact on Domestic CV Industry  Faster turnaround  Increased freight movement  Lower operating cost of vehicles  Replacement demand Between 1997 - 2002, Highway length in China increased by around 15,000 km and CV volumes nearly doubled from 1.2 mn to 2.1mn … ….. Indicative of future likely directions in Indian market
  • 15. CAGR Automobile Exports from India (Nos.) Overall – 22% Passenger Veh – 700,000 57% International Business 2-Wheelers – 35% 29,949 growth presents a huge 600,000 opportunity, as well as a challenge for the Indian 166,413 500,000 Automotive Industry 17,432 129,291 66,801 400,000 12,255 68,144 300,000 72,005 11,870 43,366 200,000 13,770 366,724 27,112 53,165 265,052 16,263 15,462 100,000 179,682 111,138 104,183 0 2000-01 2001-02 2002-03 2003-04 2004-05 Year Two Wheelers Three Wheelers Passenger Vehicles Commercial Vehicles
  • 16. Opportunities Manufacturing: Engineering Services:  Emerging World hub:  Indian IT Majors offering on-shore and off-  Small Cars (Suzuki, Hyundai) shore engineering services to Global IT  Castings & Forgings players. (e.g. TCS, TATA Technologies, Infosys, Satyam)  Regional Sourcing base  Aggregates for Entire Vehicle Programs (e.g. Transmissions for Toyota IMV)  Global Auto & Auto component majors putting up Development Centres in  Globalisation opportunities for Indian India, either on their own or in partnership Manufacturers with local players  Increasing exports of “Made In India” (e.g. General Motors, Daimler Chyrsler, Johnson vehicles Controls, Delphi, Bosch)  Establishing manufacturing facilities at foreign locations (e.g. TVS Indonesia)  Independent Indian OEMs focusing on  Contract Manufacturing (e.g. Sub-150cc Bajaj motor cycles for Kawasaki) upgrading their design & engineering capabilities.  Growth through Mergers & Acquisitions (TATA Motors acquisition of Daewoo (e.g. TATA Motors European Development Centre Commercial Veh, Korea & Hispano, Spain & Acquisition of INCAT plc, UK)
  • 17.  Increase in input prices  Ferrous & Non-Ferrous Metals  Crude oil & derivatives  Natural rubber  Rising Customer Expectations  Product features THREATS  Quality & reliability  Integration with Global Markets  Lowering product life cycles  Reducing time-to-market for new products  Threat of new competition
  • 18. WEAKNESS Harsher operating conditions pose unique challenges for product conceptualization, design and development:  Road inadequacy and quality  High Traffic density  Poor Fuel quality & variety (Gasoline, Diesel, CNG & LPG)