1. The Monthly Measuring Cup
What American Families are Eating and Cooking
March 2010
March Trends: Corned Beef, Basketball
and Fish Fry-Days
St. Paddy’s Day brings about some interesting food (and
drink) traditions. What many American’s don’t know is the
practice of eating corned beef and cabbage on St. Patrick’s
Day was actually established in the U.S. by Irish
immigrants. In Ireland, you would be much more apt to find
a bowl of coddle and wheaten bread.
Top St. Patrick’s Day Recipes in the U.S. Who is celebrating?
1. Corned Beef and Cabbage I More than 34 million U.S. residents claim Irish ancestry
2. Amazingly Easy Irish Soda Bread and it is listed as the leading ancestry group in
3. Irresistible Irish Soda Bread Delaware, Massachusetts and New Hampshire.*
Allrecipes found some similarities as far as the
Top St. Patrick’s Day Beer Recipes in the U.S. northeast region goes related to top cities looking for
1. Slow Cooked Corned Beef for Sandwiches St. Paddy’s Day recipes, with one surprise on the
2. Guinness Corned Beef opposite coast—Seattle.
3. Guinness And Chocolate Cheesecake
Top Cities Looking for St. Patrick’s Day Recipes on
Top St. Patrick’s Day Recipes for UK/Ireland: Allrecipes.com
1. Irish Wheaten Bread 1. Newark, N.J.
2. Dublin Coddle 2. Seattle, Wash.
3. Beef and Guinness Stew 3. Providence, R.I.
4. Boston, Mass.
Top St. Patrick’s Day Recipes for Australia/New Zealand: 5. Rochester, N.Y.
1. The Absolute Best Steak and Guinness Pie
2. Bailey’s Chocolate Cheesecake Green Beer or Green Grog?
3. Irish Lamb Stew More than 9 million people plan to wear green on St.
Patrick’s Day.* As it turns out, people are drinking
green on St. Patrick’s Day too!
Top Festive Drinks
1. Green Grog
2. Original Irish Cream
3. Irish Coffee
March 2010 Allrecipes Monthly Measuring Cup | 1

2. March Madness Starts on 3/14
In a match between football food and basketball food…which
would win? Football for popularity—basketball for ratings
and lower calories. Score points with any of the recipes
below.
Top 2009 March Madness Recipes**
(Avg. Stars 4.8 | Avg. Saves 47,050 | Avg. Calories 138):
1. Guacamole
2. Jalapeno Popper Spread
3. Hot Artichoke and Spinach Dip II
Top 2010 Super Bowl Recipes
(Avg. Stars 4.5 | Avg. Saves 77,424 | Avg. calories 272):
1. Restaurant-Style Buffalo Chicken Wings
2. Seven Layer Dip I
3. Super Bowl Bites
Fish Fry-Days
Mardi Gras might be known for its beads, parties, food and décor, but the holiday’s significance is that it marks the
beginning of Lent which takes place in the seven weeks leading up to Easter. Allrecipes reviewed traffic and search
terms related to fish to determine the popularity of the Lenten traditions among Allrecipes community.
Below are cities showing the most traffic to fish on Allrecipes on the Friday’s of Lent. Most coincide with a high
percentage of presence of religious people whose religions recognize Lent/Easter (e.g. Protestants and Catholics),
but others are anomalies…like Tampa, Fla., and Salt Lake City, Utah.***
1. Irvine, Calif.
2. Tampa, Fla.
3. Atlanta, Ga.
4. Salt Lake City, Uah
5. Pittsburgh, Pa.
Primary Religion Religious?
City Primary Religion City % U.S Avg % City % U.S. Avg %
Irvine Catholic 27% 22% 45% 50%
Tampa Protestant 20% 19% 42% 50%
Atlanta Protestant 34% 19% 59% 50%
Salt Lake City LDS 56% 2% 67% 50%
Pittsburgh Catholic 49% 22% 72% 50%
March 2010 Allrecipes Monthly Measuring Cup | 2

3. Fish Fry-Days
This chart illustrates the surge in traffic
when comparing Lenten Fridays to the
rest of the days in each respective week
from 2009.
On average, there is a 37% increase in
traffic to fish recipes on Allrecipes on
Fridays durring the 40 days of Lent.
What Sizzled or Fizzled in February
February Movers and Shakers – With Mardi Gras, searches for
Jambalaya tend to spike every year, however, with the Saints in the
Super Bowl this year, Allrecipes saw a particularly large spike for this
term.
Sizzling – (search terms moving UP 20 places or more) – No Bake Cookies moved up 84 places, Quinoa moved up 54
places, Cinnamon Rolls moved up 47 places, Jambalaya moved up 24 places.
In the Deep Freeze – (search terms moving DOWN 20 places or more) – Green Beans moved down 24 places, while
Scallops and Meat Loaf both fell 18 places.
*Data from the U.S. Census Bureau
**Top recipes listed for both football and basketball are recipes exclusive to each sport. Any
recipe that was present as a top recipe on both lists was not included.
***Data from Sperlings Best Places/Fast forward Inc. U.S.
About Allrecipes.com
Allrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share and
download recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based site
has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,
everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food
Internet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since
2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,
Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, Russia and India. Allrecipes is
part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additional information
regarding Allrecipes, please visit www.allrecipes.com.
March 2010 Allrecipes Monthly Measuring Cup | 3