Energy Efficiency Lifestyle Four: Major Ingredients. Presented by Kateri Callahan, President of the Alliance to Save Energy at the International Symposium on Climate Change in Tokyo, Japan on November 17, 2008
9. EE: The No-Cost Way to Reduce GHG Emissions Energy Efficiency should be fully considered in GHG reductions. All items to the left of the arrow represent “negative marginal costs”
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17. The Drive $marter Challenge (www.drivesmarterchallenge.org) Billboard advertising Extensive media coverage Interactive Website Celebrity support Government support Corporate support Driving & Car Maintenance Tip cards