The document summarizes AARP's Hispanic media capabilities, which will now be collectively called VIVA. This includes AARP VIVA Segunda Juventud Magazine in print and online, as well as Spanish-language radio programs, TV shows, and online content on topics like health, finance, and culture for Hispanic Americans ages 50+. The magazine has a circulation of over 176,000 issues distributed across several US states and Puerto Rico. Radio programs air daily on 135 stations, a TV show is in development, and the website offers Spanish-language content and resources.

1. HISPANIC Print, Online , Radio & Television AARP CAPABILITIES PRESENTATION 2010 Roger Gonzalez | Alliance Media & Communications Princess Cruises

2. The many branches of Hispanic media under the AARP umbrella will now collectively be called VIVA, reflecting both the recent multimedia expansion of AARP VIVA Segunda Juventud Magazine and the larger AARP brand strategy. Meaning “live your second youth” , Viva Su Segunda Juventud will now be the official name of AARP’s bilingual print and online magazine as well as the brand name for Spanish-language AARP Radio and TV. AARP is committed to serving and building its Hispanic membership 100%. In addition to our Hispanic magazine, AARP VIVA Su Segunda Juventud Magazine, we have developed Hispanic content for: ONLINE RADIO TELEVISION & EVENTS!

4. HISPANIC PRINT

7. AARP HISPANIC RADIO

10. AARP HISPANIC TV

12. AARP ONLINE EN ESPANOL

14. Rates and additional information, including information on all AARP Hispanic media: Roger Gonzalez AARP Media Sales National Hispanic Media Representative 780 Third Avenue, 41 st Floor New York, NY 10017 Alliance Media & Communications 646-285-3033 | [email_address]