AlleyWire's Thought-FULL Partnership Deck

1. Last Updated: July, 2014
You ARE
NOT Just An
Advertiser:
Becoming a
Thought-FULL™
Partner
New York | Boston | Washington, D.C. (coming soon)
Silicon Valley (coming soon) | London, U.K. (coming soon)

2. We have covered the outstanding founders and
emerging brands in New York for the past 18
months and are expanding our brand nationally
(e.g. Boston and D.C.) and internationally (e.g.
London) shortly.
Our original content is wrapped in two-minute
“vignettes” that introduce companies as well as
longer special segments that dive a bit deeper.
Editorially, we’re focused on content for
end-users to help them live their lives more
innovatively, but use this content as a “leveraged
access point (LAP)” to help foster meaningful
B2B relationships between the founders and
emerging brands we cover and those that
desire a conversation with them.
We have recently opened our “Thought-
FULL™ Partnership” to new brands outside our
immediate circle, and hope you will consider
this as part of your marketing plans.
This guide will walk you through our thinking
and your gains as one of a select group of
Partners. Our Partnerships are intended to be
integrated, with each benefit building upon the
others to form a meaningful Partnership with an
ultimate goal of high-value conversions to new
business. We look forward to hearing from you.
AlleyWire is the leading video-centered media outlet focused on
the innovation community.
You ARE
NOT Just An
Advertiser:
Becoming a
Thought-FULL
Partner
™

3. Of Interest:
1) You ARE NOT just an advertiser, but a Partner through
content and multiple touchpoints
2) You will be the exclusive Partner in your vertical
3) You will be joining well-established past and
present Partners
4) You will have a personal account concierge to
ensure that you take full advantage of your Partnership
5) You will have a meaningful affiliation with the largest
and fastest-growing video-centered innovation brand
Your Benefits:
1) Access to our AlleyNet™ database
2) Video Content Creation
3) Ongoing 50% discount off AW/CS™ services
4) Co-Branding and Event Marketing Opportunities
5) Brand touchpoints via our social media networks;
The AlleyUp™ newsletter and on-site advertisement
Krystin Goodwin
Director of Business
Development
Krystin@alleywire.com
646 470 5714
Neil St. Clair
Founding Correspondent
& CEO
Neil@alleywire.com
646 470 5714
CONTACTOur Audience, Your Influence:
Business Leaders // Decision Makers // The Next Big Innovators
Thought-FULL™
Partnership Offering

4. Thought-FULL™ Partners are those that intuitively know the value of being thought leaders. Our
Partners are highly curated, and we want brands to work with us that add value to the innovation
conversation, and tie-in with our brand and our community. As such, we ensure that each Thought-
FULL™ Partner is at the top of their field, with an excellent reputation and with something unique
and impactful to say.
Typical Partners are looking to establish their innovation bona fides or see emerging brands and
startups as a unique opportunity for growth and business development.
Our goal is to give you meaningful, long-term relationships with
AlleyWire, the innovation community and emerging brands–not just to
simply raise your brand awareness, but to truly increase bottom-line
moving conversions with high-lifetime value customers.
Current &
Past Partners

5. Becoming a
Thought-FULL™ Partner
What You Gain
This includes more than 400 c-level executives
and founders from companies AlleyWire’s
covered as well as investors, advisors,
service providers, bloggers, influencers and
journalists. This is a network we have carefully
built over time, and relationships that we
hold closely.
As a Thought-FULL™ Partner you have access
to this network, which we can tailor into most
any segmentation. We are creating a LinkedIn-
style database for Partners to access, which
should be available shortly.
Customized Approach
What you gain isn’t simply a list or blast email.
We make customized introductions on your
1 Access to the
AlleyNet™ Database
Of the companies
we’ve covered:
■ Time in Business: More than 4 Years
■ Money Raised: More Than $7.25m
■ Employees: More Than 26
■ Companies Include:
and More...
Contact Metrics:
■ We add around 30 new covered companies/
month, or about 50 new c-level and founder
contacts
■ An additional 50 or so “other” contacts are
added each month
■ These 100 new contacts help cover any
contact churn and avoid any introduction
fatigue or duplication of similar opportunities
Our exclusive AlleyNet™ database is made up of more than 1000
curated contacts with whom we have an ongoing relationship.

6. How It Works
As part of your Partnership, we’ll
work to segment our network to your
needs, and offer:
■ 100 targeted introductions/$10,000 of
Partnership spend
■ Anything below $10,000 is pro-rated,
and additional introductions can be
purchased at $1000/10
■ Our team will work closely with you to
craft your message, event or call to
action to ensure the best result
■ Due to privacy concerns we cannot
provide full copies of our list, but are
happy to let you know if someone
specific is contained therein
■ Additional Information and details on
AlleyNet™ as a standalone product is
available upon request
behalf, whether via a simple note or through
an invitation to an event or a specific call to
action. We require that you not make this a
direct sales pitch, but rather an opportunity to
educate those in our network. So it’s less “Hi
meet Company X and buy their product,” and
more “Meet Company X, an industry leader
in LLC taxation. They see you’re an LLC, and
would love a few minutes to see if they can be
helpful” in terms of the tone and opportunity
we present.
The Goal
The goal here is quality over quantity, and to
take your lead generation time from weeks to
minutes. Would you rather 1,000,000 eyeballs
converting at .0001%, wasting time on low-
quality referrals or would you rather gain quality
warm leads with a natural interest in you and
what you do?
OUR COVERAGE NETWORK
Partners will gain access to the growing
network of more than 400 companies and
founders we’ve covered. We link our Partners
with the c–level decision makers, adding
around 50 additional points of access through
our coverage each month.

7. AlleyWire is a unique platform with a singular set of more than 40 video content creators.
The goal is to provide you with additional brand touchpoints and create meaningful
content to deploy as part of your marketing strategy.
As an added benefit, we’ll distribute any content we create as part of our Partnership on
AlleyWire.com and through our content Partners, if you wish. The content will maintain
your branding and be labeled as from our Partner; however, we’re also happy to cover
you editorially, but must disclose our Partnership.
The content we create is video-centered live action, around 2-3 minutes and what we
would call simple complexity. We are happy to create much more complex and lengthy
pieces beyond this scope upon further discussion.
$12K
$13K
$14K
$15K
(ROI)
2
How It Works
On the open market, these videos would cost
approximately $4000 or more each. As part
of your Partnership package you will receive
four videos/$10,000 of Partnership spend, a
$16,000+ value.
Video Content Creation
As part of your Thought-FULL™ Partnership, we’ll work
with you to craft several pieces of education and thought
leadership-oriented content.

8. Samples of
AlleyWire’s Best Work
Special Segments:
1) Top Listings: Top Three Apps to Get
Runway Looks for Less
2) Creator’s Corner: Meet CharityBuzz,
High-End Auctions with an
Altruistic Bent
3) TechCheck: It’s a 2-For-1 Special…
Cocktail Compass v. Happy Hours
4) AWBuzz 1.3: Living in a
Robotic World
5) AlleyChat: The New York Government
is Cracking Down on Startups, Should
You Be Worried?
6) Alley on the Street: Internet Week
New York
General Assignment
Vignettes:
1) Beltbox: Sing Your Heart Out Without
Waking Your Neighbors
2) Stray Boots: Explore NYC
Neighborhoods on Foot
3) Plated: Delivering Fresh Ingredients &
Easy Recipes
4) Kapitall: Online Investing Made Easy,
Fun, and Exciting
5) CaterCow: Meet the Catering
Marketplace that’s Changing the World
One Cow at a Time
Interviews, Specials &
Thought Leadership:
1) Thoughts from the Alley: 5 Simple
Strategies To Help You Tell A
Meaningful Story On Video
2) Interview: So What Does Arianna
Huffington Really Think of BuzzFeed?
3) Where I’ve Been: Sam Lundin of Vimbly
Shares His Best Advice
4) Top NYC Angels & VCs: Famed Investor
Brian Cohen Discusses What It Takes
To Be an NYC Angel
5) AlleyWire Inspire: Hire Our Heroes–The
Marine Corps Trained Her, Now Who
Will Hire Her?

9. AW/CS™ is AlleyWire’s in-house creative
services arm, working with elite, innovative
brands on their video and content marketing
creation. As part of your Partnership with
AlleyWire, you will receive a 50% discount for
the length of the Partnership on any other AW/
CS™ rates (excludes rates of any third-party
services needed).
We are experts at creating meaningful
video-centered content for advertisements,
crowdfunding campaigns, product
demonstration, newsletters, etc. but we pride
ourselves particularly on creating full content
channels and newsrooms to allow for ongoing
control and leadership of your most important
conversations.
Sizzle Reel:
AlleyWire Creative Services
3
1) Sparkology: Most Dateworthy
Man in the World Ad
Campaign (more than 51k
views so far)
2) StudentUniverse: Nationally
Broadcast Commercial on
Major Networks (also did a
version in Chinese)
3) The FitFem: Woman-
Focused, In-Home Training
Company “About Us” Video
Other clients include:
4) Memoriis Investor Pitch
Video: Memory is Memoriis
5) AlleyWire: Kickstarter
Video–100 Startups | 100
Days
AW/CS™ Ongoing Discount

10. It can prove more difficult to get a client to
sign up for a five-figure-plus service
with purely non-human, digital
interaction. As part of our
Partnership, we hope to offer
a soup-to-nuts integration
of your conversion funnel,
including the deal-closing,
off-line event. Whether this
is a seminar, a conference,
party, dinner or cocktail
hour, we’re happy to co-
brand this and work with
our specialized event Partners
to secure everything you need.
We’ll help manage the process, and
ensure that it dovetails with the introductions,
content creation and other brand touchpoints generated as
part of your Partnership.
AlleyWire also throws events from time-to-time, and if we have one of our own, you’ll
be offered the chance to be a name sponsor of that event for no cost.
Photos of AlleyWire's
Innovators Gala4
Co-Branding & Event
Marketing Opportunities
At AlleyWire, we’re big believers in taking online
conversations offline when it comes to creating needle-
moving conversions.

11. While these touchpoints would be ineffective by themselves, we know that as part of
our comprehensive Partnership approach that there is an additive effect.
Over the course of our Partnership, we’ll craft a series of social media blasts that fit your
brand and work with you to distribute them through your most meaningful channels. We’ll
also ‘toast’ our Partnership and your expertise in our daily newsletter The AlleyUp™.
And while our site only has three ad blocs, we’ll offer you any of those places you wish
as part of our standard ad rotation to promote any event or announcement you wish.
For specific demographics on our site, viewership and social media reach, please see
the attached infographics.
5 Brand Touchpoints: Social
Media, The AlleyUp™
Newsletter and On-Site Ads
Through these additional touchpoints, you’ll be provided
more than 10,000 shareable ‘impressions’

12. Can You Close 1%?
Can you? Through AlleyNet™, content creation, events and brand touchpoints, you’ll
have met hundreds of new business contacts and leads.
Can you get 1% of 1000? Can you get 10 people to say yes. And, if so, does their
lifetime value (not to mention their network effect and the overall brand awareness you’ve
created) equal or surpass whatever Partnership value you’d give us? If the answer is
yes, we’d love to talk.
You ARE NOT Just an
Advertiser: Becoming an
AlleyWire Thought-FULL™
Partner
As a young company, we have worked to price our
Partnerships at fair market rates, and look for those
brands that want to Partner long-term and grow with
us. However, since we are young, we understand the
need to sometimes trial a Partnership, and offer this on
a limited basis with some restrictions to prove deeper
value. We are happy to offer referrals to select current
and past Partners as well.
For the length of your sponsorship, we are happy to
provide you with requested analytics to help you
effectively gauge ROI. This must be discussed prior to
commencement to ensure we have everything properly
arranged. We are also happy to review any contracts
from your legal team if necessary, but prefer to use
a simple one-page document outlining our various
deliverables to create an agreement.
Possible Value Curve of a
Thought-FULL Partnership*
$0
$1K
$2K
$3K
$4K
$5K
$6K
$7K
$8K
$9K
$10K
$11K
$12K
$13K
$14K
$15K
RETURNONINVESTMENT(ROI)
*for illustration purposes only, not a guarantee of results
3-MONTH
PARTNERSHIP
=$5000
PARTNERSHIP VALUE & COST
ESTIMATEDCUSTOMER
LIFETIMEVALUE(CLTV)
FROMTHOUGHT-FULL
PARTNERSHIP=$10,000
NETWORKEFFECT
OFTHOUGHT-FULL
PARTNERSHIP+CLTV
=$15,000
RETURNON
INVESTMENT(ROI)
=200%

13. All Thought-FULL™ Partnerships
are Sitewide
*Note that we are happy to consider sponsors for
longer than 12 months, but this must be discussed
prior to engaging
**In rare cases, we may accept services or product in
exchange for Partnership.
***If you are only interested in specific elements of our
offer (e.g. AlleyNet™, we are happy to offer individuals
pricing on these as well
There is an opportunity for non-
sitewide relationships, all prices
are upon request
■ Category or Subcategory Sponsor (e.g.
Tech, Fashion, Fitness, etc.)
■ Special Project (e.g. Top 100 Angels/VCs)
or Special Segment Sponsor (e.g. Top
Listings or TechCheck)
■ The AlleyUp™ Newsletter Sponsor
■ In-Video Product Placement, Studio,
Equipment or Style Sponsor
■ Customized Sponsorship Opportunities
(e.g. of certain events and video pre-roll)
are Always Welcome
Next Steps
As we expand, we hope, we hope you’ll
expand with us into new markets and
new verticals. In the meantime, if there’s
anything else we can offer you to create
our Partnership, please let us know. We
believe strongly in what we’re doing, and
hope you’ll support it. Until then, keep
Living Innovatively.
Competitive Pricing
Our research of more than 20 media kits
and pricing guides from our competitors
and peers shows that average CPMs top
$100 for monthly rates, and with vertical
sponsorships north of $40,000/month
and sitewide sponsorships more than
$75,000/month.. This is simply to gain
“impressions” and not direct access,
influence or content creation.
12 Month Partner:
$15,000 total (or $1250/month)
9 Month Partner:
$12,000 (or $1333.33/month)
6 Month Partner:
$9000 (or $1500/month)
3 Month Partner:
$5000 (or $1666/month)
1 Month Partner:
($2500/month)–certain restrictions apply
Pricing Details
Krystin Goodwin
Director of Business Development
Krystin@alleywire.com
646 470 5714
Neil St. Clair
Founding Correspondent & CEO
Neil@alleywire.com
646 470 5714
CONTACT

14. Last Updated: July, 2014
You ARE
NOT Just An
Advertiser:
Becoming a
Thought-FULL™
Partner
New York | Boston | Washington, D.C. (coming soon)
Silicon Valley (coming soon) | London, U.K. (coming soon)