The average Briton spends 5 hours and 35 minutes queuing each month. That’s 6 months over the course of a lifetime. What if you could know how big a queue there is, before you get there? Introducing NoQ.

1. By Digital Steroids

2. HOW WE’RE CHANGING THE WORLD
The average Briton spends 5 hours and 35 minutes
queuing each month.
That’s 6 months over the course of a lifetime.
What if you could know how big a queue there is, before
you get there?
Introducing NoQ.

3. EXECUTIVE SUMMARY
Digital Steroids bring to you NoQ.
It’s the must-have app for busy young professionals who want to
avoid queuing, so that they can focus on enjoying their precious free
time instead.
It’s a real time app that let’s you know queue times before you head
to that restaurant, bar or bus stop.
It even lets you tell everyone else where they should or shouldn’t be
heading in a hurry.
We’ll use crowdsourcing to create a competitive advantage over our
competitors who use data from venues to gather their information
data. This places social media at the heart of our strategy.
The app will return a projected revenue of £18,345.00

5. USER EXPERIENCE
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App / Mobile site and
desktop versions
available.
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HTML5 architecture
allowing scalability
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Clear concise graphic
communication
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Quick easy views on
local queue levels

6. USER EXPERIENCE
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Graphic and map based
visuals.
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Traffic light indication of
how busy a location is.
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Map locations via
Google maps.
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Optional sites indication
with relative queuing
times available.

7. MARKET OPPORTUNITY
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2011 – 2017
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18-24 year olds will have the highest
proportion of smartphone users
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2014 - 53.7% Britons using smartphones
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2017 - 43.3 million UK smartphone users

8. MARKET OPPORTUNITY
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UK smartphone owning population: 36 Million (58% of Britons)
Though our product is not age or gender specific, we would target those
most likely to i) uptake a new app ii) be fed up queuing - young
professionals (20-39).
This gives us us a potential audience of 10.8M people.
And if we were to consider the following claimed behaviors:
“88% admit they’ve given up and left after queuing for something for too
long” (Telegraph, March 2009)
We could estimate a propensity to purchase amongst 88% of our target
market: 9.5M people in the UK (optimistic estimate)
OR
1 in 4 admits they can’t stand having to wait for something (Telegraph,
March 2009)
We could estimate a propensity to purchase amongst 25% of our target
market: 2.7M people (conservative estimate)

9. COMPETETIVE ENVIRONMENT
who’s sharing
the space?

10. THE COMPETITION
Key Competitor: Wish List
UX disrupted by advertising
revenue model - poor UX
● Lack of incentivising for content
contributions
● Limited range - investment in
immediate local area only (US)
● Poor traction - low download rate
of 2k - 3k
Potential Entrant: Moovit
2m+ installs of the app since release
in Feb 2012
● 6,71 5 star reviews
● Seeking $20m second phase funding
● One of Israel's top ten most promising
startups of 2013
● Could look to acquire NoQ
NoQ’s Competitive Advantages
● User-specific rewards and loyalty point scheme
● Compelling interface for good UX
● Integration with social media profiles
gives interaction between users
● Crowdsourcing/“Wisdom of the Crowd”

11. PROJECTED SALES PLAN

12. PROJECTED REVENUE PLAN

13. PROJECTED REVENUE PLAN

14. OUR CUSTOMERS

15. OUR CUSTOMERS

16. OUR CUSTOMERS

17. MARKETING STRATEGY

18. WHY IS THIS A GOOD INVESTMENT?
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Cost-effective
It fills an existing gap in the market
Genuine insight to customer behavior
Natural expansion trajectory for business
International expansion potential
Attractive advertising revenue potential

19. LEGAL DETAILS
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Our business USP and model are compliant with the terms and conditions of the iTunes and Play stores, so there
should be no difficulty in launching. A cost-benefit analysis would be needed before looking at compliance
with the stores for Windows, Ovi, Samsung, Nokia and Blackberry.
Most liability surrounding sales, downloads, and refunds lie with the store itself. An End User Licence Agreement
will be formed to limit any remaining liability to the consumer.
IP is our main asset as a business. Company formation would be the first step to create an independent entity to
protect the business assets.
Outside investment may require the formation of a second company to maintain control of the IP as founders.
NoQ would sign work-for-hire contracts with our developers and all freelance workers, ensuring that the
copyrights for our product and source code would remain within the company.
Non-disclosure agreements would be mandatory before launch with all those included in discussions, including
developers, investors, founders, potential business sponsors and Squared staff!
Policies: Confidentiality, E + D, employment, data protection, IT, privacy.
Trademark registration = approximately £200 and three months from application with the Intellectual Property
Office.
In-app purchases covered by Consumer Protection (from Unfair Trading) Regulations 2008 - however, as our
target audience does not include children there is less concern in this area legally.

20. Course: Squared Online Sept 2013
Module 2 Submission: Group 16 – Digital Steroids