2. Part II
• eCommerce | mCommerce | sCommerce
• Writing for web or blog
• Using keywords
• Social media tips and tricks
• Using Animoto
• Your 7-step marketing plan
3. Findability
• Keyword research is quite important for
good search engine results, for ‘findability’,
and it revolves around the question:
• How do you know what words and
phrases people use when they search for
your product or service?
4. Blog
Writing
Tips
• Write to a
consumer benefit
• Stick to what you
know
• Use keywords
11. Social Media
Status Team Lead Week 1 Week 2 Week 3 Week 4
Platform
May May May May
Compare What Makes A YouTube
Blog bg Pros / Cons Review
Cesar Milan Good Harness Video
Facebook bg Announce Animoto Pros / Cons Special Offer(s)
Twitter bg Announce Sales Are Up Pros / Cons See Video
Interview Interview
YouTube bg N/A N/A
Customer Simon
Digg ? ? ? ?
Special E-
Newsletter bg blast Feature Story Special Offer(s)
Announce
Article What Makes A
bg
Marketing Good Harness
PR Media
Chosen for
Release – bg Sales Are Climbing
Dog World
India
12. Exercise III
• Go to Animoto.com
• Sign-up for a FREE account
• Create your video in class
13.
14. Exercise IV
1. Understand your market and competition
2. Who is your customer
3. Pick a niche
4. Develop your marketing message
1. Write a 2-line elevator speech
2. Explain the benefits of working with you
5. Determine your marketing mediums
6. Set goals
7. What will be your budget?