2. Terminology
• Circulation
– How many copies of a print product have been sold
• Hits
– How many viewers its had
• Box Office Figures
– how much money it has made
• Ratings
– How many ratings its had
• Sales
– How many products have been sold
3. Primary Research
• Definition
– Primary research is the research you do your self
• Advantages
– You know where the information has come from therefor you
know if its right or wrong
• Disadvantages
– In order of getting information your self its hard to know if its
right or wrong
• Example
– An example of primary research would be if you were handing
out questionnaires your getting the people to fill in things that
way your getting information you need from your
questionnaires
4. Secondary Research
• Definition
– Secondary research is research is what you use from other
people
• Advantages
– You don’t have to do the research your self as it has already
been done for you
• Disadvantages
– Your relying on other peoples research therefor it could be
wrong
• Example
– Doing research on the internet to find out things your using
someone else's research and not your own
5. Quantitative Research
• Definition
– Research that you can quantify means you can put it into
percentages and numbers its easier done with a closed question
• Advantages
– Its so easy to gather up the information to put it into
percentages and numbers
• Disadvantages
– You wont get a lot of information out of it because its done with
closed questions
• Example
– Ratings, charts,
6. Qualitative Research
• Definition
Research that has a lot more to it, finding out opinions , beliefs and
reasoning
• Advantages
Because its done using open questions there is a lot of information to get
which will help the interviewer get loads of information
• Disadvantages
Its conducted by open questions which would be a lot to take in for the
person interviewing
• Example
– Qualitative research is a method of inquiry that stresses on the why
and how of things rather than the what where and when of things. It
involves detailed study of a small sample or group. Examples of
qualitative research provide an in-depth understanding of the subject.
7. Audience Research
• Definition
• a regular public that manifests interest, support and enthusiasm
• Advantages
• Because the audience are telling you things you will
know what satisfy there needs
• Disadvantages
the media you create will have only been seen by a certain
audience
Example
Ask audience the questions
8. Market Research
• Definition
The gathering of data relating to consumer preferences,
purchasing especially prior to introducing a product on the
market.
• Advantages
Choosing the appropriate magazine or newspaper to
advertise and market your business allows you to appeal to
a specific audience and demographic.
• Disadvantages
• The bigger the more cost
• Example
One on one interviews or testing the product
9. Production Research
• Definition
The act of producing
• Advantages
• There advantages include the gain of knowledge of how
much everything is going to cost and where to get all the
main resources from. It will help to avoid copyright
infringement to prevent buyers from being confused.
• Disadvantages
Disadvantages include unreliable sources like with market
research and unreliable people and suppliers which can
affect the deadline date.
• Example
10. Terminology
• Objective
– Research that is not taken by personal feelings or opinions
• Subjective
– Research that has been taken by personal feelings or opinions
• Valid
– Whether the research is able to answer the final
outcome/question
• Reliable
– Research that produces accurate and consistent results
11. Harvard Referencing
Name of the film being researched; Mean Girls
1. Mark Waters/Tina Fey (April 30th 2004) Mean Girls
Name of the book being researched ; Betrayals Strange Angels
2. Lili Saintcrow (May 14th 2009) Betrayals Strange Angels
Name of the website been researched ;
3. Ariana Grande (2008 present) arianagrande.com
Name of the magazine article been researched ;
4. Condé Nast (1892) The Vogue
