1. EXPEDITION
STUDIO
Cheyenne Blanchette
Jake DeHart
Asa Featherstone, IV
Jordyn Hooley
Alisha Huebner
Maria Lee
Emma Parlette
Leah Pearl
EXPEDITION STUDIO 1
PUBLIC RELATIONS CAMPAIGN

2. EXPEDITION STUDIO
TABLE OF CONTENTS
TITLE
EXECUTIVE SUMMARY
TEAM BIOS
PR MODEL
PHASE 2 | STRATEGY
BUDGET
EVALUATION
TACTICS
ETHICAL COMMITMENT
PHASE 1 | FORMATIVE RESEARCH
TIMELINE
*PRIMARY RESEARCH
*GOAL 1 TACTICS
*GOAL 2 TACTICS
*GOAL 3 TACTICS
1
3
4
7
8
9
15
28
35
35
49
65
83
86
87
2

3. EXPEDITION STUDIO
EXECUTIVE SUMMARY
In consideration of the public relations needs for the University of Cincinnati Production Master
Class, our team was given the opportunity to help rebrand their organization. Formally known as
the Gold Rush Project, UC PMC came to us looking for help to gain recognition on campus and in
the Cincinnati community with a new brand.
We began researching the past and present accomplishments of UC PMC through secondary
research. We quickly discovered that this opportunity offered on our campus is one that deserves
to be boasted about. Our main focus with this campaign would be to provide public relations
materials, help unify social media platforms, and offer event opportunities that would gain both
funding and sponsorships. This decision is based off what we as a team think would be best for
our client’s future success.
We finally moved into our primary research. A survey was sent out to UC Undergraduate Students
in every college. We also conducted a focus group with ten Undergraduate Students in the College
of Arts and Sciences. Our final form of primary research were interviews with Faculty in select
departments and College Advisors. Once the research was conducted we decided to offer a new
name to UC PMC and change it to UC Expedition Studio. We believe this new name is a better
reflection of the class itself and adds a sense of excitement to the projects the students work on.
When the name change was finally put into effect, we were able to draft a strategic plan. We came
up with three solid goals for the campaign. First to clarify the brand around UC PMC, now UC
Expedition Studio. Second to promote awareness of the UC Expedition Studio brand. Finally, we
want to build a relationship between UC Expedition Studio and the Cincinnati community.
These overall goals helped us develop objectives and tactics that were thought out to achieve the
goals of the campaign. A few examples of our tactics would be to unify all social media platforms,
suggest hiring an intern, and host different events both on campus and in the community.
With these goals and tactics in place, our team hopes for them to be implemented in the
upcoming Fall Semester. We believe our suggestions will offer the utmost success for UC
Expedition Studio and will set them up for a solid future.
Once the tactics are implemented, we suggest that UC Expedition Studio conduct follow up
research to determine the success of the goals, objectives and tactics. Our team has provided an
outline of how everything should be evaluated at the end of this campaign.
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4. EXPEDITION STUDIO
TEAM BIOS
Cheyenne Blanchetteis a fourth-year student at the
University of Cincinnati, planning on graduating in December 2015
with a Bachelor’s degree in Communication and a Certificate in Public
Relations. She has also attended a creative writing summer program
at Duke University. Cheyenne has held internship positions for
Critical Solutions LLC, Wynn-Singer and Associates Inc. and Handy
Women and Sons LLC. These positions have taught her social media
skills, website building and executive summary writing. She has
recently acquired an event planning internship at Creative Invites
and Events. In addition to her internships, Cheyenne is also a sale’s
associate for Pink, where she utilized her sales skills and business
knowledge to help increase the store’s general income. She is
currently involved in UC’s PRSSA, where she was given the
opportunity to attend Chicago’s 2015 Divergent PR conference. In
the past, she has also been a team captain to her Cross Country team,
an Executive Treasurer for her university’s Residence Hall Association
and a Core Team Member for her local Community plunge.
Jake DeHart, a fourth year at the University of Cincinnati, will be
receiving his Bachelor in Communication with a Minor in Marketing and
a Certificate in Public Relations in December 2016. Jake has over six
years experience working with a diverse set of colleagues and customers.
He started as a Student Manager at Christy’s Family Restaurant, where he
helped run the kitchen as well as manage customer service. He then
became an Associate for TJ Chumps, Inc. Throughout his tenure at the
University of Cincinnati, Jake has attained a job at Sotto restaurant in
downtown Cincinnati where he helps prepare food and teach guests
about Italian cuisine. Jake is also involved in the Academic Internship
Program at UC, where he was employed by the Advertising Department
of LEI Home Enhancements. Jake served as a Marketing Rep intern and
worked on company promotions. He has recently joined the Public
Relations Student Society of America (PRSSA) at UC and has received the
Acknowledgement of Excellence Letter written by the head of The
Department of Communication.
Asa Featherstone, IVis in his fourth year at the University of
Cincinnati studying Communication, Electronic Media, and Public
Relations. On campus, he serves as a Co-Director of UC Influence, Firm
Director of PRSSA, and produces videos for Bearcast Media. You can
find his story through his photos; everywhere he goes he brings along
a camera to make memories of each moment. Featherstone has
interned at Game Day Communications and Heritage village museum
as a Digital Graphics and Video Intern, where he created promotional
material for their client’s social media accounts. Upon graduation in
May of 2016, he aspires to become a visual producer in the field of
Entertainment Public Relations.
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5. EXPEDITION STUDIO
TEAM BIOS
Jordyn Hooley,a native of northeastern Ohio, is
currently a senior at the University of Cincinnati earning her BA
in Communications with an emphasis in Professional Sales and a
Certificate in Public Relations. As a seasonal intern for multiple
organizations such as Longworth’s and Mt. Adams Pavilion – a
4EG Company, Jordyn brings many professional skills to the
table. She is proficient in social media marketing, promotions,
event planning, and sales experience. In addition to being a
full-time student, Jordyn currently works a part-time job as Head
Server at Mt. Adams Pavilion. In her spare time, Jordyn runs her
own Paleo Food Blog, Instagram, and Facebook that have
become wildly successful. She is expected to graduate in May of
2016 where she hopes to move to an area with tons of culture
and enter an organization that focuses on health and fitness, as
it is one of her major passions.
Driven, outgoing, and passionate, Alisha Huebneris a
senior at the University of Cincinnati where she will graduate in
Spring 2016 with a Major in Communications, double Minor in
Marketing and Organizational Leadership, and a Certificate in
Public Relations. Alisha was the Event Coordinator for the
University of Cincinnati’s Relay for Life event two years in a row.
She held an internship as a public relations and event planning
coordinator for Fort Wayne Children’s Zoo. This internship
involved planning and executing five different events
throughout the summer, which included giving interviews and
quotes to different media outlets. After graduation, Alisha
hopes to go into the wedding industry and become a wedding
coordinator and event planner. Alisha is a very caring and
strong person who is excited to see what her future will bring.
Maria Lee is a third year student at the University of
Cincinnati studying Marketing with a minor in Fashion Studies
and a certificate in Public Relations. Originally from Cleveland,
Ohio, she enjoys planning events and working with people who
share common interests and goals. She has planned events
ranging from fashion show fundraisers to charity events around
the UC and Cincinnati communities. Inspired by design and
culture, Maria wants to utilize her public relation skills and
eventually work for a fashion magazine. In her spare time Maria
enjoys shopping, traveling, eating, working out and adventuring
through cities. She has hopes of traveling around world after
graduation and eventually settle down in Chicago, Illinois.
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6. EXPEDITION STUDIO
TEAM BIOS
Emma Parletteis a fourth year student at the University of
Cincinnati studying Communication with a Certificate in Public
Relations and a Minor in Marketing. At the University of Cincinnati,
Emma is the Vice President of Communication for McMicken student
ambassadors, Co-Director for UC Influence, and Major Mentor. Emma
has completed two internships during her time at UC. She worked with
Stepping Stones as the special events intern to plan their signature
fundraising event and she worked with Allied Integrated Marketing,
interning for Paramount Pictures to help promote films in the Cincinnati
area. In her free time, Emma Volunteers at the Boys and Girls Club of
Greater Cincinnati. Emma hopes to stay in the Cincinnati area upon
graduation.
Leah Pearl,a Tennessee girl turned Cincinnati Bearcat, is finishing
her fourth year at the University of Cincinnati in May 2016 with a
Bachelor in Communication and a Certificate in Public Relations. She is a
current intern at Mt. Adams Pavilion developing her social media
marketing and promotions experience. Leah is also currently a full-time
student working two part-time jobs as a waitress at Mt. Adams Pavilion
and a Dance Instructor at Mercy HealthPlex Anderson. In her time at UC,
Leah spent a year on the University of Cincinnati Dance Team where she
competed at an international level and received a gold medal at the ICU
World Dance Championship Competition. Leah truly enjoys the little
things in life, whether it is playing with her dog or enjoying the
company of her family, she is always exuding positivity. Leah hopes to
move to Atlanta next semester to intern for a broadcasting company
where she will specialize in PR and promotions.
6

7. EXPEDITION STUDIO
ORIENTATION TO PR | PR MODEL
For this campaign we chose to use the Two-Way Asymmetrical Model. With this being
the base of our campaign, we hope to communicate with our stakeholders and
disseminate facts regarding the identity of UC Expedition Studio. Our client, The
University of Cincinnati Expedition Studio, is looking to rebrand. They currently brand
themselves as UC Production Master Class, but are known as“The Gold Rush Project”
by the surrounding community. They do not wish to be associated with any specific
adventure race. Instead, UC Expedition Studio wants to increase campus awareness
not only about the class but also about their documentary and experiential learning.
They also asked us for assistance in working with more sponsors to receive funding
and credibility, however our main focus for this campaign will be working hand in
hand with the class and UC campus. Through persuasive communication, we hope to
promote the image of UC Expedition Studio and receive feedback from our target
audience to act accordingly.
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8. EXPEDITION STUDIO
ETHICAL COMMITMENT
MORALITY
Our team believes in the general good of Public Relations. We uphold standards that
demonstrate a truthful and ethical way of communicating with the public. Our team will
maintain a fair and respectful atmosphere to meet our client’s needs.
ACCURACY
We hope to be precise in everything we do. Credibility is our top priority and we aim to
maintain that through speaking the truth and being exact with everything we report.
LOYALTY
In representing our client, we will stay faithful to the goals they wish to pursue while also
honoring our obligation to serve the best interest of the public.
PROFESSIONALISM
We focus greatly on upholding a professional environment and our skill set is very
diverse. This allows every member of the team to specialize in particular subject, while
also being a key contributor to other areas as well. Some of our areas of interest include:
research, relationship building, graphic design, writing, and promotion.
ENCOURAGEMENT
We hope to be an inspiring voice for our client while also sustaining responsibility as
advocates who serve the public. Our team will also support each other throughout every
situation presented.
PASSION
By believing in the goals of our client, we will be driven to complete every task that
comes our way. We will have the motivation to represent both the client and public.
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9. EXPEDITION STUDIO
PHASE 1
FORMATIVE RESEARCH
9

10. EXPEDITION STUDIO
SITUATIONAL ANALYSIS
SECONDARY RESEARCH SUMMARY
Kevin Burke and Brian Leitten developed the Production Master Class in 2012. Their main objective with
UCExpedition Studio is to film adventure races while providing students with experiential learning.
Currently they are the only documentary series created by students that has aired on live television.
There are a total of 90 students involved with the UC Expedition Studio. So far the class has taken three
trips to film their adventure race documentary series. The first two trips were in California where they
shot for the Gold Rush Project, and the third trip was in Alaska where they shot a totally separate
Expedition Race. Only nine students from the class were given the opportunity to travel to Alaska.
Students are from a variety of different programs such as DAAP, McMicken and CCM.
While participating in this class, students are taught the camera technology and computer program
skills needed to produce award-winning documentaries. No prior experience beforehand is required
because the students are provided with all the education and materials needed in order to successfully
create the documentaries. These students also learn professional marketing etiquette as well. In the
future, they would like to have class sizes of about 30 students per class.
UC Expedition Studio is considered an experiential learning class because the students participating
work in the field and learn from professionals. One of those professionals being Brian Leitten, a class
founder, who produces films for Vevo on YouTube. Adventure race documentaries are their main focus
and they have not done any other projects. Since documentaries have been their main focus over the
past three years, they would like to continue receiving recognition for their work but would also like to
be known for more than just one particular documentary.
For their documentaries, the UC Expedition Studio has a focused routine. They film the races during the
summer and spend the school year editing the footage shot to put the documentaries and their trailers
together. Two mottos they would like to emphasize are“Educationally grounded, professionally driven,
student produced”and“Transforming the college classroom”. They also have a logo for us to use when
creating marketing materials, however it is closely related to the Gold Rush Project reputation that they
would like to try and steer away from. Expedition Studio is not allowed to use any UC logos such as the
“C”paw if they were to create a new one. One of their students specifically works on their marketing
graphic designs.
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11. EXPEDITION STUDIO
SITUATIONAL ANALYSIS
SECONDARY RESEARCH SUMMARY
For the past three years, the Forward Foundation has primarily funded UC PMC. The UC Forward
Foundation supports student involvement that promotes the university’s innovative, collaborative, and
interdisciplinary learning. Recently President Ono has pledged an additional three years of funding.
PMC talked about possibly working with other UC sponsors to possibly receive additional funding.
So far, PMC has not done a lot of fundraising events. They have been selling hard copies of their
documentaries online and through their“Gold Rush”website and customers can also order the
documentary on demand. Brian Leitten is in charge of these sales and has predicted that the hard
copies and the demand orders will make an income of approximately 1000 dollars. A majority of their
time has been dedicated to working on their film as opposed to creating fundraising events. Out of
their budget, they would be willing to put about 2500 dollars towards a public relations plan. UC PMC is
still trying to pay off their Alaska trip, which is a main concern as it pertains to their budget. There is a
chance that they might not be able to continue going on yearly adventure race trips if they do not
receive more funds.
The Production Master Class has expressed interest in being rebranded due to their connection with the
“Gold Rush”. Primarily, PMC’s social media contains many adventure race videos and most of their only
viewing occurs on their YouTube page. Currently, PMC does not have a website page specific to their
class or a blog. The closest website related pages they have are“goldrushdoc.com”and a link from CCM.
However, they do have a Facebook, Instagram, Twitter and YouTube Channel. Instead of having a blog,
they would like to have a mini-series of brief clips that they can post to a website. The students felt that
it would be easier on their schedules to post what they have been working on instead of having to write
a new post every week. Their other social media pages are located at the bottom of the page when you
search for them on Google. One of PMC’s needs from this campaign project is for the group to help
them find a way to have a specific website that is at the top of the Google page so that people have
easier access to their information, meaning we need to work on an SEO for them. This would help for
sponsors, viewers, clients and other important people to get in touch with them. Another concern is
their long Instagram handle. This issue might make it difficult for people to look up their pictures on
social media. The Production Master Class’s Facebook page still focuses on the Gold Rush Project and
that needs to be changed immediately. Students involved with PMC have noted that they do not really
have a market for their Twitter account, meaning their popularity mostly comes from video views. The
best place to post videos is YouTube and Facebook, not Twitter. They use their Twitter less and recently
changed their account name, which made it difficult to locate while researching their social media
pages. Our goal is to create the same username/handle for every social media page.
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12. EXPEDITION STUDIO
SITUATIONAL ANALYSIS
SECONDARY RESEARCH SUMMARY
Past additional publicity has been limited. PMC has done a screening at the Esquire where there was no
cover charge. The Production Master Class has exchanged services for marketing as barter with
television services. Other than that, this organization has not done any large collaboration with any
student organizations but is interested in potential networking opportunities. A few specific
organizations that they have shown an interest in working with are the UC Mountaineering Club, the UC
Cinematic Arts Collaborative organization. The UC Cinematic Arts Collaborative group does short films
and uses a variety of camera skills and technology while the Mountaineering group has an interest in
adventures and climbing. Since they are trying to change their image of the“Gold Rush Project”on
campus, this is would be the purpose of networking with other student groups and becoming partners
in collaboration.
To conclude the summary of secondary research on UC’s Production Master Class, there are multiple
needs that this project has the potential to help them with. Guidance on how to properly remodel their
image is the main necessity. A few of the Production Master Class students said that they would like a
lot more physical marketing on campus in addition to social media because most of their work has been
done through social media. They have given us a variety of projects to work with and are opportunistic
about what can be done for their public relations situation. The UC’s PMC wants to be seen as an
“educational experience that happens to make documentaries”. Their optimism and documentary
materials have also provided us with many ways to successfully market around campus based on their
sheer talent.
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13. EXPEDITION STUDIO
ORGANIZATIONAL ANALYSIS
INTERNAL ENVIRONMENT
The internal environment within the UC Expedtition Studio sets them up for success in the future. The
group releases professional work annually that has received awards for its quality of work; this alone
proves that their performance is top notch. The“experiential learning”element to UC Expedition Studio
is similar to other programs on the University’s campus such as the Co-op program. They stand out
because they are the only media-based program for undergraduate students. The students are led by
Kevin Burke and Brian Leitten. As we mentioned from our secondary research, there are about 30
students in the actual class. Classes are held in the TV studio in the CCM building. They also have a small
studio where the majority of their adventure race documentary editing takes placs The students spend
the majority of their class time editing the footage gathered from their latest adventure race with the
goal of producing yet another top not film. Structurally, some work could be done. The majority of
their money spent from their $3,000 grant went directly to their adventure race trip and not advertising.
There also seems to be a lack of communication between the employees (students). In their defense,
each member needs to stay focused on their tasks alone until the time comes for communication.
There’s also a lack in any communication structure between PMC and their public; that’s where we come
in. Their total structure could only use a few minor adjustments. Lack of funding puts them in a tough
spot and can ultimately hinder progression of the class and/or documentaries. The overall ambiguity
that PMC has about the future makes it difficult for them to disseminate information for them.
EXTERNAL ENVIRONMENT
The UC Expedition Studio is a unique group on campus preparing extraordinary content to share
with the public. Although they are a distinguished class with“hands-on”learning, they’re not the
only group on campus offering this type of education. Throughout the community of UC, there
are four different colleges who offer experiential learning such as, College of Arts & Sciences,
College of Allied Health Sciences, College of Engineering, and College of Medicine. Along with
these programs follow service opportunities and advising, shadowing, and mentoring programs
for students at the University.
Outside of the University of Cincinnati, Stanford University offers a documentary film/video course
as well. This two-year program is designed to teach students the basics of film productions for
future professional careers in this field. Other than just learning the basics, these students are
learning research skills within film criticism and analysis.
Within the environment our main concern is funding so the course can continue to take place and
grow. President Ono gifted the group with a three-year grant, but that has unfortunately run out.
Another fear would be the name of the class isn’t eye-catching enough so we are hopeful to find a
name that would be more fitting.
13

14. EXPEDITION STUDIO
ORGANIZATIONAL ANALYSIS
PUBLIC PERCEPTION
Overall, the UC Expedition Studio is not very well known inside and outside of the UC community. We
know this because they have little to no interaction on social media platforms with a large amount of
people and a majority of the UC community is not aware of the group. Although they’re quite active on
their Facebook page, there is little reception from outside viewers. They also use YouTube to enhance
their public perception. Expedition Studio does have one video that reached five thousand views, which
is quite large for the small group. However, the rest of the videos only average around a few hundred
views over the past year or two. The UC Expedition Studio has only been around for a few years and is
working towards increasing its prominence, but currently is not too well known.
The reputation for the UC Expedition Studio is small with large intentions. Since they are not very well
known, their reputation is not vastly relevant. With that being said, the people that do know about the
UC Expedition Studio most likely respect and/or admire the group. They have won numerous awards for
their documentary work as well as a regional Emmy. The people that do interact with the group on social
media have nothing but positive things to say about the group and their body of work. The only thing
about the reputation of Expedition Studio is that to many people they are known as the“Gold Rush
Project.” This does not help their public perception because they need to steer people away from that
title. They do not want to be known as the“Gold Rush Project”because they are much more than that
and the Gold Rush Project was only one of the adventure races they have covered. Their website was
once named after the Gold Rush Project, which does not help the cause.
14

15. EXPEDITION STUDIO
PRIMARY RESEARCH
FOCUS GROUP
We coordinated a focus group to gain a better insight of University of Cincinnati student’s perception
of the Production Master Class. The participants were all undergrads of UC and of different ages, sex
and majors. The purpose of this focus group was to hear in depth responses from students about
their past knowledge of Production Master Class. We hoped to gain a better understanding of the
awareness around campus of the experimental learning through different classes at UC. We also
wanted to know if students would be interested in taking the class, even with limited knowledge of
film making. Lastly, we wanted to know more about how students schedule classes and if class
description have an effect on how students choose to take classes and/or electives.
PUPOSE
To gain knowledge about the Production Master Class from undergrad University of
Cincinnati Students.
1. Introduction
a. Introduction of the mediator and the PR group (name and major)
b. Introduction of the participants (name only)
c. Explanation of focus group
2. Perception of experiential learning classes and Production Master Class
a. What do you know about experimental learning?
b. Have you ever participated in an experimental learning class before?
b(1). What did you or didn’t you like about it?
c. What do you know about media production, and does that interest you?
d. What have you heard about the Production Master Class?
e. What have you heard about the“Gold Rush Project”?
RESEARCH SUMMARY
In order to better understand how we can help the orgnization, we conducted three forms of
primary research: focus groups, surveys, and in-depth interviews. Each form provided different
insights that overall lead us in the direction we needed to go when preparing this communication
plan. We gained information from undergraduate students and faculty advisors across UC’s campus
in order to gauge the organization’s current presense and formulate innovative ways to improve
your presense in the near future. The pages ahead give detail of how we went about our primary
research.
15

16. EXPEDITION STUDIO
PRIMARY RESEARCH
GIVE QUICK BRIEFING OF THE CLASS/PROJECTS:
UC Production Master Class, formerly known as the Gold Rush Project, is an
experiential learning course that focuses on producing award-winning
documentaries. In the past, it has allowed students from all majors to travel across
the country, film, and edit adventure race documentaries.
*Show clips of previous footage and promos so the audience can visually get a
sense of what the class entails.
3. Perception of Production Master Class after information has been given
a. After hearing about this class and what they do, what are your thoughts?
b. How much experience do you think you would need to take part in a project
of this caliber?
c. Does producing a documentary like this intimidate you? Why or why not?
4. Perception of branding
a. What are your thoughts on their logos and overall branding?
b. What are your thoughts on the name Production Master Class, or PMC @
UC?
5. Documentary styles and communication
6. Are there any other types of documentaries that you would like to see this
group produce in the future?
7. Can you think of any other group (on of off UC’s campus) that offers this type
of experiential learning to students?
8. How would you like to know more about classes like this one?
16

17. EXPEDITION STUDIO
PRIMARY RESEARCH
FOCUS GROUP FINDINGS
The focus group ended up being one of your most insightful primary research tools. With
thirteen partipants, we found that most of the participants knew what experiential learning
was, mainly regarding Co-Op. Almost everyone in the focus group had minimal knowledge
about media production but we interested in it and wished that they had more knowledge
about it. When we asked if anyone had knowledge of Production Master Class, no one in the
focus group had any knowledge of it. However, when we asked if anyone knew what the Gold
Rush Project was, a few people in the group had a very basic knowledge of the class. After
this we showed the group one of the teaser videos and asked for opinions. Everyone in the
group was incredibly impressed with the class and the amazing work that they do but
thought that everyone who took the class had prior knowledge of media production. The
group expressed that the name was confusing to them. They thought that is sounded like a
higher level (masters level) course that there would be pre requisites for since there was
“master”in the name. The group suggested a name change that would be more in line with
the course description. When talking about future projects, the focus group said that they
would like to see more adventure racing documentaries in the future. If adventure racing was
not possible, they said that highlighting groups at UC would be a good idea. They came up
with a few options: Cinci Snow Cats, UC Mountaineering Club, and behind the scenes of a
CCM production.
17

18. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY
We decided to make a survey as one of our forms of research to focus on reaching
undergrad UC students of all ages and majors. We are doing this survey to get a better
understanding of what students know about the UC Production Master Class and
experiential learning. We targeted UC undergrads since this an experiential learning class
and we want to gain a better general understanding of the students’knowledge of the
classes past and present projects. Through this survey we also hope to gather insight on
students preferred methods of learning ranging from traditional lecture to a more
interactional class, like PMC.
18

19. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY QUESTIONS:
1. What type of learning style best fits you?
A. Lecture B. Hands On C. Self-taught D. Visual E. Audio
2. Do you know what experiential learning is?
A. Yes B. No
3. Have you ever participated in an experiential learning class?
A. Yes B. No
4. Do you watch documentaries?
A. Yes B. No
If yes, which genres? (Check all that apply)
• Drama
• Adventure
• Historical
• Biographical
• Political
• Sports
• Foreign
• Scientific
• Indie
• Religious
• Musical
• Other
5. If no prior experience were required, would you be interested in taking a
video production class?
A. Yes B. No
19

20. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY QUESTIONS (cont.):
6. Have you ever heard of the University of Cincinnati Master Production Class?
A. Yes B. No
If yes, what have you heard?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
7. Have you heard of the Gold Rush Project?
A. Yes B. No
If yes, what have you heard?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
8. How often do you visit your college advisor for guidance?
A. Multiple times a semester B. Once a semester C. Once a year
D. Once every few years E. I do not visit my advisor
9. If/when you do visit your advisor, what is the reason? (Check all that apply)
• Class scheduling
• Major selection
• Graduation questions
• Recommendation letter
• Resume critiques
• I do not go to my advisor
• Other (write answer below)
_____________________________________________________________________
20

21. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY QUESTIONS (cont.):
10. How do you find out about classes that are not in your major? (Check all that
apply)
• Flyers
• Classmates/Friends
• Faculty/Advisor
• Degree Audit
• Search through OneStop
• Other (write answer below)
_____________________________________________________________________
11. Which skills would you be interested in learning before you leave college?
(Check all that apply)
• Adobe Software (Photoshop, InDesign, etc.)
• Photography/Videography
• Personal Interviewing Skills
• Brochure Creation
• Audio/Sound Production
• Other (write answer below)
_____________________________________________________________________
12. What year are you?
A. 1st Year B. 2nd Year C. 3rd Year D. 4th Year E. 5th Year
F. Other
13. What is your major? (write answer below)
_____________________________________________________________________
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22. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY FINDINGS
22
We surveyed 101 undergraduate students, and the results are as followed:

23. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY FINDINGS (cont.)
23

24. EXPEDITION STUDIO
PRIMARY RESEARCH
SURVEY FINDINGS (cont.):
24

25. EXPEDITION STUDIO
PRIMARY RESEARCH
INTERVIEW WITH ADVISOR
Our last form of research will be interviews. Our interviews will be conducted via
phone or in person with Faculty and College Advisors. Through these interviews we
hope to find a better understanding of how the advising process works and the
faculty and awareness of UC PMC on campus. The questions asked during the
interviews will be discussion questions. We hope to further recognize the process
college advisors go through when they are coaching students on what classes they
are required to take. Our goals with these interviews will be to first discover
whether the faculty knows about UC PMC or not and then become more aware of
the process in which the college advisors coach their students.
SUMMARY
Eric Anderson is a new advisor at the University of Cincinnati. He has no prior
knowledge about Production Master Class. From his statements above, we do not think
any of the Graphic Communication Design students he advises have come to him with
questions about PMC. Eric follows a good technique of trying to understand the
student’s interest in order to help them schedule classes and electives. He also seems
very helpful to students when choosing a major or minor that matches their overall
goals.
25

26. EXPEDITION STUDIO
PRIMARY RESEARCH
INTERVIEW QUESTIONS
1. How do you coach future students on major/minor recommendations UC?
If a student is interested in a major or minor here at DAAP, I urge them to schedule a
meeting so we can discuss everything while looking at the course program guide for
their chosen program. If that’s not possible, I’m happy to work with them over the
phone or through email. We discuss their interests, and what career they might be
interested in. Then, if it appears one of our programs fit their interests, I discuss that
program and what it entails.
2. Do you send information out about your services or do you let students come
to you?
We try to let all of our students and potential students that we are available for them.
We communicate that through email, orientations and information on our webpage.
3. What are important qualities you look for in classes when recommending
them to students?
That it aligns with their interests or their program. Hopefully it aligns with both.
4. When advising students, do you offer electives they would be interested in
based off their major?
When looking at electives, there are several things we consider. This includes the
possibility to gain more knowledge in their chosen major, fulfillment of major and
minor requirements, or possibly just learning about something they have always been
interested in even though it does not appear to directly relate to their program.
26

27. EXPEDITION STUDIO
PRIMARY RESEARCH
INTERVIEW QUESTIONS (cont.)
5. Have you heard of the UC Production Master Class? If so, what have you heard?
I don’t immediately recall information about the class.
6. How long have you been an advisor for UC?
I’ve advised at UC for 18 months.
27

28. PHASE 2
STRATEGY
28

29. POSITIONINGSTATEMENT
GOAL1GOAL2GOAL3
TheUniversityofCincinnatiProductionMasterClassisamediabased
classwherestudentsproducedocumentariesandpromotethehands
onbenefitsofexperientiallearning.
OBJECTIVE1OBJECTIVE2OBJECTIVE1OBJECTIVE2OBJECTIVE1OBJECTIVE2
ClarifythebrandaroundUC
ProductionMasterClass.
Torecommenda
newdirectioninthe
UCExpedition
Studiobranding.
Tobringattentionto
Undergraduate
StudentsatUCthatUC
ExpeditionStudioisa
uniqueexperiential
learningclass.
Togenerate
fundingfrom
alumnitosupport
theclassand
futureprojects.
Togenerate
fundingfromlocal
businessesinthe
GreaterCincinnati
areatosupportthe
classandfuture
projects.
TorecognizetoUC
ExpeditionStudioasa
courseforCollege
Advisorstopromote
totheir
undergraduate
students.
Toemphasizethe
differencebetween
UCExpeditionStudio
andtheGoldRush
Projecttostudents
withpre-existing
knowledgeofthe
class.
Promoteawarenessofthe
ProductionMasterClassbrand.
Buildarelationshipbetween
UCProductionMasterClass
andtheCincinnaticommunity.
(50%ofinformed
students’acceptanceby
Spring2017Semester).
(100%unified
platformsbyFall2016
Semester).
(30%ofUCUndergraduate
StudentsknowaboutUC
PMCbySpring2017
Semester).
(30%ofFacultyinselect
departmentsand80%College
Advisorspromotingtheclass
toUCUGStudentsbythe
Spring2017Semester).
(Receive$1000from
AlumnibytheSpring
2017Semester).
(Receive$1000from
LocalBusinessesby
theSpring2017
Semester).
29

30. GOAL1
OBJECTIVE1
ClarifythebrandaroundUCProduction
MasterClass.
TACTIC1TACTIC2TACTIC3
OBJECTIVE2
Offeraname
changetoUCPMC.
Ourteamdecided
on“UCExpedition
Studio
Changenameon
OneStoptoUC
ExpeditionStudio.
Updatecourse
informationto
reflectthenew
goalsand
objectivesofthe
class.
Unifyallsocial
platformssuchas
Instagram,
Facebook,Twitter,
Website,andBlog.
TACTIC1TACTIC2
Holdalaunch
partyclarifying
thenewnameand
flyerdistribution.
Createahandfulof
socialmedia
announcements
declaringthename
UCExpedition
Studio(s).(Listinall
socialmediabios
“formerlyreferred
toasGoldRush
Project.”)
Torecommendanewdirection
intheUCExpeditionStudio
branding.
(100%unifiedplatformsbyFall2016
Semester).
Toemphasizethedifferencebetween
UCExpeditionStudioandtheGoldRush
Projecttostudentswithpre-existing
knowledgeoftheclass.
(50%ofinformedstudents’acceptance
bySpring2017Semester).
30

31. GOAL2
OBJECTIVE1
PromoteawarenessoftheProductionMaster
Classbrand.
TACTIC1TACTIC2TACTIC3
Tobringattentionto
UndergraduateStudentsatUCthat
UCExpeditionStudioisaunique
experientiallearningclass.
OBJECTIVE2
Developanunpaid
internshipprogram
consistingoftwoto
threeinternsfrom
theCommunication
and/orthePublic
Relations
Department.
PreviewtheAlaska
Expeditionby
showingteasersfor
thedocumentaryin
theTUCfoodcourt.
Holdascreeningof
TheGoldRush
Documentaryinthe
TUCcinema.Afterthe
screening,preview
theAlaskaExpedition
andholdapanel
discussionwiththe
documentaryteam.
TACTIC1
Distributebrochures
abouttheclasstothe
mailboxesofStudent
Advisorsinthe
collegesofArts&
Sciences,DAAP,and
CCM.
(30%ofUCUndergraduateStudents
knowaboutUCPMCbySpring2017
Semester).
TorecognizetoUCExpeditionStudio
asacourseforCollegeAdvisorsto
promotetotheirundergraduate
students.
(30%ofFacultyinselectdepartmentsand80%
CollegeAdvisorspromotingtheclasstoUCUG
StudentsbytheSpring2017Semester).
31

32. GOAL3
OBJECTIVE1
BuildarelationshipbetweenUCProduction
MasterClassandtheCincinnaticommunity.
TACTIC1TACTIC2
Togeneratefundingfromalumnito
supporttheclassandfuture
projects.
OBJECTIVE2
Createapresskitto
sendtolocal
businessestoinform
themaboutthe
ExpeditionStudio
productions.
Createtieredlevelsof
donationsforlocal
businessestodonate
fundsforfutureclass
productions.
TACTIC1
Hostaseparate
screeningand
networkingeventfor
UCalumnitowatch
thefilmandhavea
questionandanswer
paneldiscussion
followingthefilm.
TACTIC2
Createa“GoFundMe”
accountrequesting
donationsforfuture
projectsandtrips.
(Receive$1000fromAlumnibytheSpring2017
Semester).
Togeneratefundingfromlocal
businessesintheGreaterCincinnatiarea
tosupporttheclassandfutureprojects.
(Receive$1000fromLocalBusinesses
bytheSpring2017Semester).
32

33. EXPEDITION STUDIO
STRATEGIC RATIONALE
GOAL 1
Our first goal for the University of Cincinnati Production Master Class (UC PMC) is to
clarify their brand.
Our first objective is to take a new direction from UC PMC to UC Expedition Studio.
The tactics that follow are in place to help achieve this name change: First, offer the
actual name change from UC PMC to UC Expedition Studio. Second, unify all social
media platforms. And finally, change the name on OneStop from Media Tactics to UC
Expedition Studio. This will also include a new description of the class to better reflect
the objectives of the class.
The second objective for goal one is to emphasize the differentiation between UC
Expedition Studio and the Gold Rush Project to students with pre-existing knowledge
of the class. Through our tactics, we hope to have 50% of informed students accept
the name change by Spring Semester 2017. Our tactics include holding a launch
party for the new name and promote with flyers and creating a handful of social
media posts that also promote the new name.
GOAL 2
With goal one in place, our second goal is to promote awareness of the UC Expedition
Studio brand.
Our first objective for goal two is to bring attention to Undergraduate Students at UC
that UC Expedition Studio is a unique experiential learning class. With our tactics in
place, we hope to have 30% of UC Undergraduate Students know about UC PMC by
Spring Semester 2017. Our first tactic is to develop and unpaid internship for two to
three students from the Communication Department or the Public Relations
Program. The second tactic is to hold a screening in the TUC Cinema of the Gold Rush
Project. And finally, our last tactic is to preview teasers in the TUC food court for their
latest project, the Alaska Expedition.
33

34. EXPEDITION STUDIO
STRATEGIC RATIONALE
Our second objective for goal two is to bring attention to UC Expedition Studio as a course
for College Advisors to promote to their undergraduate students. Through distributing
flyers about the class as our only tactic, this will help us make our way to 30% of Faculty in
select departments and 80% College Advisors promoting the class to UC Undergraduate
Students by the Spring Semester 2017.
GOAL 3
Finally, our third goal is to build a relationship between UC Expedition Studio and the
Cincinnati community.
Objective one for our last goal is to generate approximately $1,000 in funding from alumni
to support the class and future projects. Our tactics will include hosting a separate
screening and networking event for UC alumni to watch the film and have a question and
answer panel discussion following the film, and to create a“GoFundMe”account
requesting donations for future projects and trips.
Our second objective for goal three is to generate approximately $1,000 in funding from
local businesses in the Greater Cincinnati area to support the class and future projects. In
order to receive this funding we chose to create a press kit to send to local businesses to
inform them about the Expedition Studio productions, and to create tiered levels of
donations for local businesses to donate funds for future class productions as our two
tactics.
34

35. EXPEDITION STUDIO
TACTICS
GOAL 1
35

36. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 1, TACTIC 1
What: Offer name change to UC PMC. Our team decided on“UC Expedition Studio”
When: Effective Immediately
Why: The current name is difficult for students and potential donors to remember,
creating a disconnect between you, PMC, and your key publics. This new title is
slightly shorter than the current as it also gives your target audience a better
representation of what UC PMC does as a production team. UC Expedition Studio is
easier for your audience and future students to recognize.
Details:
-Name change to UC Expedition Studios
-Name change applied to the new logo
EXPEDITION
STUDIO
EXPEDITION
STUDIO
36

37. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 1, TACTIC 2
What: Unify all social platforms such as Instagram, Facebook, Twitter, Website and
Blog
When: 100% Unified platforms by Fall 2016 Semester
Why: In order to simplify the visibility of the brand UC Expedition Studio, we need to
unify all platforms of social media. This includes changing each of the social media
accounts to the same username so it is easier for their target audience to follow and
interact with them
Details:
-Platforms will have the same username
-Each social media account will be used for a specific purpose
-(Example: Instagram for quick clips, Facebook for interviews, etc.)
37

38. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 1, TACTIC 2
UNIFYING PLATFORMS INSTRUCTIONS:
To change the name of Twitter account follow these steps:
Step 1: Log into Twitter.com, go to account setting in menu in top right corner
Step 2: On account settings page, change username listed in username section
Step 3: Click‘Save Changes’at bottom of the page
To change name of your Instagram account follow these steps:
Step 1: Go to profile
Step 2: Click‘Edit Profile’
Step 3: Select‘Name’, type in desired name
Step 4: Then Select‘Username’type in desired name
Step 5: In top right corner click‘Done’
To change name of Facebook account follow these steps:
Step 1: Click‘About’below Page’s cover photo
Step 2: Click‘Page Info’in the left column
Step 3: Scroll over‘Name’and click‘Edit’
Step 4: Enter new name and click‘Save Changes’
Step 5: Scroll to‘Facebook Web Address’section and click‘Edit’
Step 6: Enter new name and click‘Save Changes’
To change name of YouTube account follow these steps:
Step 1: Go to‘Account Settings’
Step 2: Click‘Edit on Google+’this will then lead you to your Google+ account
Step 3: The name of your Google+ page will be the same as your YouTube account
38

39. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 1, TACTIC 3
What: Change name on OneStop to UC Expedition Studio and update the course
information to reflect the new goals and objectives of the class
When: Updated OneStop information by Fall 2016 Semester
Why: The current name on OneStop for UC Expedition Studio is“Media Topics.”Not
only does this name not correspond with the current name“UC PMC,”but the course
description also does not properly describe the class. Our goal in changing the
OneStop name to UC Expedition Studio would be to unify all areas of online student
interaction in order to avoid confusing. We also hope to include the current class name
and description for UC’s Expedition Studio is misleading from what has been previously
described. The classes name should be changed to the“UC Expedition Studio”in order
for students to easily locate it while signing up for classes. The description also needs
to be changed to a lower level course due to the previous course characterization that
“anyone could join”with“any skill level”.
Details:
UC EXPEDITION STUDIO COURSE DESCRIPTION:
The UC Expedition Studio is an interdisciplinary course that emphasizes experiential
learning. It allows students to work with faculty from various programs at the University of
Cincinnati and nationally recognized television and film professionals to in the production
of a professional television documentary that reaches a national audience. The Production
Master Class involves three UC Professors, a UC alumnus, a cadre of media professionals,
and students from academic programs at the College-Conservatory of Music (CCM), the
College of Design, Architecture, Art and Planning (DAAP), and the McMicken College of Arts
and Sciences (A&S).
39

40. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 1
What: Hold Launch party clarifying the new name and flyer distribution
When: By the end of Spring 2016 Semester
Why: One way to announce the name change from Production Master Class to UC
Expedition Studio is to hold a launch party fundraiser at a local venue.
Details:
- For example Mio’s Pizza has often collaborated with several UC organizations by
hosting fundraising events.
-A portion of all sales of drinks and food would go towards UC Expedition Studio for
funding for future documentaries
-The general purpose of the launch party would be to introduce the new name and
socialize with friends and family while also raising money
-Inside of Mio’s, a banner will be displayed displaying a new name and also snippets
from the Alaska Expedition will be shown throughout the pizzeria
Launch Party Venue and Instruction:
-Mio’s Pizza- Short Vine Location
- Contact: Kelly, Store Owner
- 513-281-6467
- Will donate 15% of all food and drink orders through selected time
- Has pizza and drink specials during selected time
- Contact at least 3 months before desired launch party date
-Other venue suggestions:
- Keystone Bar & Grill
- Mac’s Pizza Pub
- Ladder 19
40

41. EXPEDITION STUDIO
EXPEDITION
STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 1
PRESS RELEASE FOR LAUNCH PARTY
Expedition Studio
Contact: Kevin Burke
513-566-7029
kevin.burke@uc.edu
For Immediate Release
University of Cincinnati class, formerly known as Production Master Class,
announces a new name change
Cincinnati, Ohio (date)- Documentary production class, Production Master Class, is now
being referred to by their new name Expedition Studio. To announce the new name
Expedition Studio is hosting a launch party fundraiser. All proceeds made will go
towards funding for future documentary related trips. The fundraiser will be held at Mio’s
Pizza 2634 Vine Street, Cincinnati OH, 45219. Friends, Family and documentary lovers are
all invited to celebrate the class’success.
The event will be held date starting at 7p.m. Mio’s Pizza has generously offered to
donate 25% of all earnings made from food and beverages to Expedition Studio. A short
screening of their up and coming documentary“Expedition Alaska”will be played for all
of the attendees.
Expedition Studio was created for students to become engaged in and outside of
the class room through experimental learning. Their first documentary, Gold Rush
Expedition Race, was funded by a three year grant through UC Forward. The class has
also received sponsorships through the University of Cincinnati Provost office and Santa
Ono. However, in order for the class to continue filming adventure races around the
country they need to continue raising money through various fundraisers. The money
brought in at the launch party fundraiser will make a small contribution to their overall
budget goals.
###
41

42. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 1
SAMPLE LAUNCH PARTY FLYER
42

43. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 1
Press Release Instructions:
-Send press release to the News Record two months before events, to be released a
month before event
- Contact: Fernanad Crescente, College Life Editor
- Newsrecord.living@gmail.com
- Intended to draw attention from the UC community
- Students (undergraduate and graduate)
- Faculty and Staff
- Alumni
Promotion:
- Distribute flyers around UC two weeks before launch party
- Bulletin boards in McMicken, DAAP and CCM
- Advisors offices in McMicken, DAAP and CCM
- Outdoor boards around campus
- Hung on pillars/boards in TUC and Steger Student Life Center
- Word of mouth
- Invite friends, family, colleagues
- Invite people who are interested taking the class or adventure racing
- Facebook invite to immediate friends
- Social Media posts weeks before launch party date
43

44. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 2
What: Create social media announcements declaring the name UC Expedition Studio
When: Continuous posts five times a week beginning in January
Why: UC Expedition Studio can easily take advantage of promoting their new name on
social media once all handles have been unified as one name.
Details:
-List in all social media bios“formerly referred to as Gold Rush Project”
- Announcements would include the use of their current platforms with messages
regarding the new brand, events being held to promote the brand, and posts that would
intrigue new potential followers.
- For example, when the launch party is close to being held, there should be
a few tweets, FB, and Instagram posts about the party. When and where it’s
being held, and an incentive to get students and faculty to attend the
event.
- The purpose of social media announcements would be to let their current/future
followings become aware of their new brand.
44

45. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 2
FACEBOOK
TWITTER
45

46. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 2
TWITTER (cont.)
46

47. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 2
INSTAGRAM
47

48. EXPEDITION STUDIO
GOAL 1, OBJECTIVE 2, TACTIC 2
SOCIAL MEDIA TIPS
Facebook and Twitter:
-Be natural, nothing too formal
-Posts should be relevant
-Be visual, use pictures and videos that fans will find compelling
-Keep it clear and concise
-Be interactive - ask questions easy to answer
-Be yourself, share content using your own voice
Instagram:
-Build a community around a relevant hash tag, can be leveraged across other platforms
-Share images that get students excited about the brand
-Give a behind the scenes look
-Showcase your lifestyle
-Introduce followers to who’s behind the brand
-Focus on community, not influencers
-Post at peak times to receive more traffic
48

49. EXPEDITION STUDIO
TACTICS
GOAL 2
49

50. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 1
What: Develop an unpaid internship program consisting of two or three interns
from the Communication Department or the Public Relations Program
When: By or before the beginning of Fall 2016 Semester
Why: UC Expedition Studio can manage all of their social media, events, and other
promotions by hiring an intern(s) each semester from the University Of Cincinnati
Department Of Communication. This will help UC Expedition Studio be more active
on social media and in the community without taking time away from the production
process
Details:
- The intern(s) will be unpaid but will receive class credit for their work.
- Intern(s) will need to work anywhere from 10-15 hours a week
50

51. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 1
INTERNSHIP CONTACT
Maribeth Metzler Maribeth.metzler@uc.edu
(513) 556-4473
UC Expedition Studio Internship Description:
UC Expedition Studio is looking for an intern!
What is UC Expedition Studio?
UC Expedition Studio is an interdisciplinary course that emphasizes experiential learning. It allows
students to work with faculty from various programs at the University of Cincinnati and nationally recog-
nized television and film professionals to in the production of a professional television documentary that
reaches a national audience. The Production Master Class involves three UC Professors, a UC alumnus, a
cadre of media professionals, and students from academic programs at the College-Conservatory of
Music (CCM), the College of Design, Architecture, Art and Planning (DAAP), and the McMicken College of
Arts and Sciences (A&S).
What are we looking for?
We are looking for an organized and driven Communication student who has achieved sophomore
status with at least a 3.0 GPA and is willing at work 10-15 hours a week.
Duties:
* Handling all social media accounts (Facebook, Twitter, Instagram, Youtube, and our Blogs)
* Event Planning
* Managing relationships with alumni and local businesses
* Managing sponsorships and donations
* Traditional public and media relations
Interested?
Email resumes and cover letters to Kevin Burke, burkekf@ucmail.uc.edu
51

52. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 1
INTERN DESCRIPTION AND CONTRACT
UC Communication Intern Position Description Form
Company Name:
Address:
Phone #:
Website Address:
Intern Supervisor:
Title:
Supervisor Email:
Department:
Alternate contact name:
Products/Services:
Internship Responsibilities:
Required skills/training:
Preferred hours:
Other relevant information:
Paid: Amount $____ / _____Nonpaid
52

53. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 1
Intern in Communication Contract/Pledge Form
Intern Name: _________________________ Intern Title: ____________________
Intern Phone Number: _____________________ E-mail: ____________________
Company: __________________________________________________________
Company address: ___________________________________________________
Intern Supervisor: ____________________________________________________
Phone: ___________________ E-mail : ______ _____
The most satisfactory internship experiences come from clear expectations and portfolio building work:
Intern Pledge:
In accepting this 3 credit, 135 hour internship assignment, I pledge to:
• make my internship meaningful by being punctual, committed to learning and dedicated to
achieving excellence;
• follow directions to the best of my ability and strive to produce professional results;
• welcome and respond to feedback appropriately;
• ask questions when I don’t understand a direction;
• register for 3091 credit and communicate with Dr. Metzler during the semester to discuss the
progress of the internship;
• complete all class assignments;
• and obtain a final evaluation from my supervisor.
Intern Signature: ______________________________________ Date: _________
Intern Supervisor Pledge:
In accepting the responsibility of supervising a University of Cincinnati Communication student, I
pledge to:
• give the intern meaningful work in communication with encouraging guidance and supervision;
• set high expectations for the intern, supported by a structured learning opportunity in which the
student is given some regular training on the professional standards and expectations of the job;
• realize that the internship is primarily a learning opportunity and that my intern is a full-time
student and will need to schedule work around their class schedule;
• give constructive criticism where needed and praise when deserved;
• and sign weekly time sheets and fill out a formal evaluation of the intern at the end of the
semester.
Intern Supervisor Signature: __________________________________ Date: ______
Additional hours to be worked: Sup. initials Intern initials
Additional credit hours: Dr. Metzler initials
53

54. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 2
What: Hold a screening of The Gold Rush Documentary in the TUC cinema that also
features a preview of the Alaska Expedition. Hold a panel discussion with the documentary
team.
When: By Spring 2016 Semester
Why: One attribute of UC that UC Expedition Studio should take advantage of is the
cinema located inside of TUC. Having a screening at the cinema would draw in UC students
and also disseminate information about the class and projects.
Details:
- Flyers would be posted throughout UC and individual colleges with information about the
screening, showing the date, time and location.
- During the screening The Gold Rush Documentary will be played followed by a preview of
the Alaska Expedition and a panel discussion with the documentary team.
- During the discussion, current UC Expedition Studio students will give a brief overview of
the class and background information about experiential learning.
- After, there will be an interactive question and answer portion where students can ask the
documentary team about the class and their past work.
- They will also talk about future projects and encourage donations for funding.
54

55. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 2
In order request the cinema for a screening venue, you must request availability
through UC’s website. This website will give you access to days and times available for
the 2016 spring semester. Follow the students tab and it will take you through the
steps of requesting permission for an event.
55

56. EXPEDITION STUDIO
EXPEDITION
STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 2
PRESS RELEASE FOR TUC SCREENING
Expedition Studio
Contact: Kevin Burke
513-556-7029
burkekf@ucmail.uc.edu
For Immediate Release
Expedition Studio to hold a viewing of award winning documentary“Gold
Rush Expedition Race”for University of Cincinnati Students
Cincinnati, Ohio (date)- University of Cincinnati’s Expedition Studio will be
hosting a public viewing of their award winning documentary“Gold Rush
Expedition Race”to raise awareness for not only the class, but also for the past
and present documentaries they have filmed and produced. After the“Gold
Rush”showing has concluded the students in Expedition Studio will show a
teaser of their up and coming documentary“Expedition Alaska”followed by a
panel discussion intended for student interaction. The event will be held at the
university in Mainstreet Cinema located inside of Tangeman University Center.
The event will be held (date) starting at 7 p.m. There will be no cost for this
event, however Expedition Studio is generously asking for donations to fund
future film trips at the conclusion of the event. Popcorn will be provided for all
who attend.
Expedition Studio is a class at the University of Cincinnati offered to all
students through the College-Conservatory of Music. The class is experiential
learning based and the students gain first-hand experience filming and
producing documentaries. Their first documentary“Gold Rush Expedition Race”
premiered in 2014 and was aired on Universal Sports Network. Expedition
Studio is currently in the process of editing their second documentary,
“Expedition Alaska”which will be finished in spring of 2016.
###
56

57. GOAL 2 , OBJECTIVE 1, TACTIC 2
SAMPLE FLYER
57

58. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 2
PRESS RELEASE GUIDELINES
- Send press release to the News Record two months before events, to be released a month
before event
-Contact: Fernanad Crescente, College Life Editor
- Newsrecord.living@gmail.com
- Intended to draw attention from the UC community
- Students (undergraduate and graduate)
Promotion:
- Distribute flyers around UC two weeks before screening
- Bulletin boards in McMicken, DAAP and CCM
- Advisors offices in McMicken, DAAP and CCM
- Outdoor boards around campus
- Hung on pillars/boards in TUC and Steger Student Life Center
- Interactive media boards throughout TUC
- Details about event
- Details about the class
- Word of mouth
- Invite UC Students, friends
- Invite people who are interested taking the class or adventure racing
- Facebook invite to immediate friends
- Social Media posts weeks before screening
Schedule:
- Reserve Mainstreet Cinema at least 4 months before planned screening date
- Send Press Release 2 months before screening date
- Distribute flyers two weeks bore screening
- Send rental request for popcorn machine for delivery two days before screening date
- Buy popcorn supplies a week before screening date
- Post social media posts regularly with information two weeks before screening.
58

59. EXPEDITION STUDIO
EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 3
What: Preview the Alaska Expedition by showing teasers for the documentary in
the TUC food court
When: Recurring for one week once a month beginning in January
Why: The TUC food court offers an excellent opportunity to showcase the projects
that have been produced by UC Expedition Studio along with the project they are
currently producing. The giant screens inside the food court can serve as an outlet
for showcasing UC Expedition Studio’s work to a vast amount of UC students at
once.
Details:
- Showing the teasers will be used to spark interest within the UC Undergraduate
Students.
- An overview about the group, documentaries, and teasers will be provided to
instill some background information.
59

60. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 3
On the main page at the top of the left column, there is a link to the“Promotions Request
Form”click there to proceed to the next step.
60

61. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 3
61

62. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 1, TACTIC 3
62

63. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 2, TACTIC 1
What:Distribute brochures about the class to the mailboxes of Student Advisors in
the colleges of Arts & Sciences, DAAP, and CCM.
When: February 2016
Why: Bringing the attention to the advisors about the UC Expedition Studio will
help encourage advisors to promote the class to their Undergraduate Students.
Details:
-Brochures will be put into mailboxes before scheduling takes place each semester
Craig Schmitt, Communication Department Advisor:
- Email: craigschmitt@uc.edu
- Phone: 513.556.5860
Eric Anderson, DAAP Advisor (Graphic Communication Design):
- Email: eric.anderson2@mail.uc.edu
Lorin Parker, Electronic Media Advisor:
- Email:parkerlk@ucmail.uc.edu
- Phone: 513.556.9491
Doug Kennedy, Exploratory Studies Advisor:
- Email: doug.kennedy@uc.edu
-Phone: 513.556.6540
Example List of Advisors:
63

64. EXPEDITION STUDIO
GOAL 2 , OBJECTIVE 2, TACTIC 1
SAMPLE BROCHURE
64

65. EXPEDITION STUDIO
TACTICS
GOAL 3
65

66. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 1
What: Hold screening and networking event for UC alumni to watch Expedition
Alaska documentary and have a questions and answer panel discussion following the
film.
When: September 2016
Why: Showcase the UC Expedition Studio talent by hosting a screening at UC’s TUC
theater and extending an invitation to local alumni. The networking opportunity will
also give the students a chance to provide viewers and alumni with the chance of
better understanding the UC Expedition Studio and their experiences while working
on the project. Then, UC Expedition Studio will have more contacts and potential
donors for their future endeavors.
66

67. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 1
FACEBOOK INVITATION HOW TO:
Exclusive Alumni Screening with Q&A
Facebook Invitation:
1. Go to UC Expedition Studio Facebook page
2. Click Create an Event
3. Put the main picture from the latest documentary as the event photo
4. Add the name of the event (Exclusive Alumni Screening with Q&A
5. Add the Location
a. Tangeman University Center (TUC) Cinema: 2766 UC Main Street, Cincinnati OH 45221
6. Add the date
7. Add the time
a. 6:30 pm
8. Add any co-hosts
a . Anybody that you want to also have power over the event page
9. Don’t add anything in the Ticket URL
10. Description
a. You are cordially invited to the first every annual exclusive alumni screening with Q&A.
Doors will be open at 6:30pm and the film shall start at 7pm. There will be popcorn served before the
documentary begins. This year we will show the student produced documentary __(insert documentary
title)___ which takes place in ___(insert location)____. We will follow the adventures of _____(insert
number of teams)____ teams as they compete to earn the title of an adventure racer. After ___(insert
documentary title)___ there will be a questions and answers panel with the students who have helped
produce the film. We cannot wait to see you there.
11. Choose a Category
a. Arts- Film
12. Invite Alumni to come to the event
13. Invite Students who are in the class or who have worked on the project to come to the event
67

68. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 1
68

69. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 1
ALUMNI EVENT PLANNING TIMELINE
Alumni are invited to come see an exclusive screening of the documentary with a
question and answers panel afterward with the students. This will also be a great
opportunity for students to network with alumni from their department. There will be
popcorn, freshly popped in the popcorn machine outside of the Cinema served before
the movie begins. Invitations will be sent to alumni and students through Facebook.
Who: Alumni and Students
What: Private screening event for Alumni
When: by Spring 2016 Semester
Where:Tangeman University Center (TUC) Cinema
2766 UC Main Street, Cincinnati OH 45221
Schedule:
- 2 months before- Reserve space in TUC, Verify use of popcorn machine
- 1 month before- Send out invitations through Facebook, Check again about
reserved space
- 3 weeks before- Go grocery shopping for supplies
- 1 week before-Check responses on Facebook, check to make sure you have all
supplies
- 5:30pm- Students arrive, bring supplies, make sure thing is ready to go
- 6:00pm- Start making hors d’oeuvres (popcorn)
- 6:30pm- Doors Open to Cinema, hors d’oeuvres get served
- 7:00pm- Movie starts
- After movie- Q&A session, then feel free to talk and network after
- Pass out survey to alumni to fill out on their way out
69

70. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 2
What: Create a“GoFundMe”account requesting donations for future projects and
trips.
When: January 2016
Why: Simple and quick way to raise money
Details:
-“GoFundMe”is a website that allows for individuals or make a profile, write a
description for what they are trying to raise money for and set a monetary goal.
- UC Expedition Studio will create a profile explaining the class, their past and current
projects, and a short description of why they are trying to raise money.
-This will include but is not limited to details of places they would like to film at or
equipment that is needed
-A monetary goal of $1,500 will be set to be raised by May 2016
-Students in UC Expedition Studio can send the link via Facebook or Email to family,
friends and alumni to reach the monetary goal.
70

71. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 2
GoFundMe
It is very easy to create a GoFundMe and raise money. The following steps are how to
create it and use
1. First create an account and either link it to an email account or a Facebook
account
2.
3. Next Fill out the amount you want to raise ($1500). Then the campaign title: UC
Expedition Studio, zip code: 45221 and then change the campaign theme to
red to match your organization colors.
4.
71

72. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 2
5. Next upload your logo
6.
7. The next step is to tell your story:
a. Crossing roaring rivers, climbing glaciers and mountains, biking and
running all while filming...that’s what we do! We are the University of
Cincinnati Expedition Studio, which is an experiential learning class that takes
trips that allow students to get unique hands on knowledge in film production
with the help of professionals. The past Adventure Races we have filmed, edited
and produced have become award-winning documentaries. We are hoping to
raise funds for our next trip to_________. In the past, we have gone to Alaska
and California to film all the parts of adventure races that last non-stop for 5-7
days. This is a chance for students to get a once in a lifetime experience while
still in college. Expenses for travel, equipment, and interaction with
professionals are all provided. This requires a lot of money and we are hoping
to have you help so the students can continue to have this experience. We are
hoping to raise $1,500 by May 2016. The students, along with the class would
greatly appreciate your support. Without help, these students would not be
able to have an amazing experience and hands on learning in this way. Please
check out the links to our previous films we have produced.
b. Also attach links to your YouTube page, or to the films
72

73. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 2
8.
9. If you created it through an email account, now is a great time to also link it to your
Facebook page.
10.
73

74. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 1, TACTIC 2
11. After this is done you can set it up to send out reminders on your Facebook page. It is
also an easy way to send it out to people who follow your Facebook page. You will also have
the option to do this with Twitter. Then you will receive a link to the page that will allow you
to send out information through emails to anyone who you believe could help fund the
campaign. You have now successfully created a campaign. You can make any edits to the
information at any time under the account-setting button at the top. Remember to send
out reminders to people to donate and good luck!!
PROMOTION
In order to spread the word about the GoFundMe page, we recommend that you
use social media to your advantage. Put together a series of short videos that are
made specifically for potential donors. Towards the end of the videos, insert a
plug so people know that videos are being made with the purpose of generating
funding.
74

75. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 1
What: Create a press kit to send to local businesses to inform them about UC
Expedition Studio productions.
When: By the Fall 2016 Semester
Why: A press kit will include the necessary information needed by local businesses
when processing donation requests.
Details:
-The press kit will include:
-A Press Release to inform businesses about upcoming events hosted by UC
Expedition Studio
-A bio page to clarify who they are and what they do
-Brochure
-Business cards
Examples of Businesses:
1. Dodd Camera - a larger company that may support
2. Campus Cyclery - a local business
3. PLAZA Art Supply - a branched art store
75

76. EXPEDITION STUDIO
EXPEDITION
STUDIO
SAMPLE PRESS RELEASE
Expedition Studio
Contact: Kevin Burke
513-556-7029
burkekf@ucmail.uc.edu
For Immediate Release
Expedition Studio to hold a viewing of award winning documentary“Gold
Rush Expedition Race”for University of Cincinnati Students
Cincinnati, Ohio (date)- University of Cincinnati’s Expedition Studio will be
hosting a public viewing of their award winning documentary“Gold Rush
Expedition Race”to raise awareness for not only the class, but also for the past
and present documentaries they have filmed and produced. After the“Gold
Rush”showing has concluded the students in Expedition Studio will show a
teaser of their up and coming documentary“Expedition Alaska”followed by a
panel discussion intended for student interaction. The event will be held at the
university in Mainstreet Cinema located inside of Tangeman University Center.
The event will be held (date) starting at 7p.m. There will be no cost of this
event, however Expedition Studio is generously asking for donations to fund
future film trips at the conclusion of the event. Popcorn will be provided for all
who attend.
Expedition Studio is a class at the University of Cincinnati offered to all
students through the College-Conservatory of Music. The class is experiential
learning based and the students gain first-hand experience filming and
producing documentaries. Their first documentary“Gold Rush Expedition Race”
premiered in 2014 and was aired on Universal Sports Network. Expedition
Studio is currently in the process of editing their second documentary,
“Expedition Alaska”which will be finished in spring of 2016.
###
GOAL 3, OBJECTIVE 2, TACTIC 1
76

77. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 1
In 2012, the University of Cincinnati’s Expedition Studio was created by Brian Leitten and
Kevin Burke. The purpose of this class is to teach students about film creation while also
providing them with the environment and hands-on experience. They learn how to film,
interview and professionally edit the films. During the summer, students’film adventure
races and then they edit and produce the documentaries throughout the school year. No
prior film knowledge is required of the students’before-hand.
The first documentary was the Gold Rush expedition race which was filmed in California
back in 2013. In 2014 and 2015, students traveled to Alaska to film a different race. The
actual costs for the students are minimal due to grant money that they have received from
the Forward Foundation and President Ono’s pledges. All students are really responsible for
is the cost of food.
Students are allowed to the class as many times as they want. The actual race filming occurs
during the summer semester. Then, they are encouraged to take the class for the following
two semesters, which is when they take the class while learning to edit and produce the
films.
So far, two films have been officially completed. The third film is planned to be released in
May. The past few films have been released in the spring through PBS. The documentaries
can also be ordered on-demand. In the future, they are considering doing a mini-series
instead of a single film.
National television attention has also helped Expedition Studio to win various awards such
as an Emmy. Their program is one of a few that is completely ran by college students.
Similar ones have not earned the awards nor allowed for students to have the travel
opportunities. UC’s Expedition Studio has provided students with all different majors the
opportunity to learn skills and work together in order to achieve nationally acclaimed
documentaries.
77
SAMPLE CLASS BIO

78. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 1
PRESS BROCHURE
78

79. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 1
SAMPLE BUSINESS CARD
79

80. EXPEDITION STUDIO
EXPEDITION
STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 1
80
(Date)
Street Address
City, State, Zip
Address line 3
Dear Future Sponsor of Expedition Studio,
We are writing to inform you about an innovative group on the campus of the University of
Cincinnati. This particular group is known as the UC Expedition Studio. Students involved with the
UC Expedition Studio have spent the last three years filming and producing a total of three
adventure race documentaries. These films are completely student-produced. Professionals
support and supervise the creation and production of the documentaries.
A lot of professionalism and time is dedicated to the production of these adventure race
documentaries. Throughout the whole school year, the students take a class that coincides with
the production in order to learn all the necessary skills. The students also participate in workshops
with additional professionals before they begin the filming process. A majority of the students
have no prior experience and have taken it upon themselves to continue their involvement with
the filming process over the span of multiple years. Skills that are learned include interviewing,
film technology use, design programs and sound editing, to name a few.
Due to all the hard work that this group of students has dedicated in creating these films, we are
hoping that they achieve additional recognition from the local Greater Cincinnati area. They have
already received national recognition by earning an Emmy Award for their films.
By informing you of the UC Expedition Studio, we hope that you will feel empowered to get
involved with these students projects by either viewing the films or making financial donations.
Thank you for your time.
If you have any questions, comments or concerns, please feel free to contact us by phone or email.
Best Regards,
Kevin Burke
SAMPLE LETTER

81. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 2
What: Create tiered levels of donations to send out to local businesses
When: By Fall Semester 2016
Why: This will make donations to UC Expedition Studio accessible for anyone
interested
Details:
-This will provide opportunities for partnerships and sponsorships
-For example, depending on the level of donation, a company might see their logo
flash during the credits of the documentary
81

82. EXPEDITION STUDIO
GOAL 3, OBJECTIVE 2, TACTIC 2
SAMPLE SPONSORSHIP FORM
(Logo)
Sponsorship opportunities
DATE
Please consider these sponsorship opportunities for your organization. Sponsorships will help UC Expedition Studio
students work on present and future film making projects. UC Expedition Studio is an interdisciplinary course that
emphasizes experiential learning where students take the footage they filmed and produce nationally recognized
documentaries. In the past UC Expedition Studio has traveled to California and Alaska. If you would like to donate,
please fill out and return this form by DATE. Once returned, sponsors will see their logo included in all subsequent
print and promotional items. Thank you for your interest in supporting the experiential opportunities that UC
Expedition Studio provides to students at the University of Cincinnati.
Platinum Sponsor: Benefits include recognition with the largest logo on promotional items and will be mentioned on
the UC Expedition Studio website. Our Platinum Sponsors logo will also be presented in the credits of the upcoming
documentary. $500 sponsorship
Gold Sponsor: Benefits include recognition with a medium logo on promotional items and will be mentioned on the
UC Expedition Studio website. Our Gold Sponsors logo will also be presented in the credits of the upcoming
documentary. $250 sponsorship
Silver Sponsor: Benefits include recognition with a small logo on promotional items and will be mentioned on the UC
Expedition Studio website. Our Silver Sponsors logo will be presented in the credits of the upcoming documentary.
$100 sponsorship
Please complete the form and return it with payment to: Name, Address, City, State, Zip, ect.
Sponsorship Level:______________________________________________________________
Contact Name:_________________________________________________________________
*Please note information as it should appear in promotional items
Company:_____________________________________________________________________
Address:______________________________________________________________________
Phone(s):_____________________________________________________________________
Email:________________________________________________________________________
Please include your company logo in a JPEG version to EMAIL
Questions? Include contact info here
82

83. EXPEDITION STUDIO
TIMELINE | BUDGET
83

84. EXPEDITION STUDIO
TIMELINE
DECEMBER 2015
-Begin to share the name change by word of mouth and on social media platforms
-Begin to unify social media platforms
-Contact MariBeth Metzler from the Department of Communication about internship opportunities for the
Spring 2016 semester
JANUARY 2016
-Hire an intern
-Ensure that all social media platforms are unified under the new name
-Begin posting once a day on social media platforms
-Put in first promotions request for the TUC video wall
-Inquire about changing the name and course description on OneStop
-Set up GoFundMe page for UC Expedition Studios
-Send out sponsorship sheets to local businesses
FEBRUARY 2016
-Ensure that the OneStop name change has been made before scheduling
-Begin planning name change launch party
-Put brochures into advisors mailboxes before scheduling
-Put in promotions request form for the TUC video wall
-Continue posting once a day on social media platforms
-Begin planning the screening of The Gold Rush Project
MARCH 2016
-Continue posting regularly on social media platforms
-Put in promotions request form for the TUC video wall
-Finalize details for the name change launch party
-Send out press it prior to launch party
-Continue to plan for the screening of the Gold Rush Project
APRIL 2016
-Continue posting regularly on social media platforms
-Put in promotions request form for the TUC video wall
-Finalize details for the screen of the Gold Rush Project
-Send out press kit prior to the screening event
-Send out second round of sponsorship sheets to local businesses
84

85. EXPEDITION STUDIO
MAY-JULY 2016
-Continue posting regularly on social media platforms
-Put in promotions request form for the TUC video wall
AUGUST 2016
-Continue posting regularly on social media platforms
-Put in promotions request from for the TUC video wall
-Begin planning the Alumni screening of Expedition Alaska
SEPTEMBER 2016
-Continue posting regularly on social media platforms
-Put in promotions request from for the TUC video wall
-Finalize details for the alumni screening of Expedition Alaska
-Send out press kit prior to screening event
85
TIMELINE

86. EXPEDITION STUDIO
BUDGET
LAUNCH PARTY:
300 Colored prints for flyers….......................$55
3’x 8‘ Banner with new name.........................$140
Talk to Mio’s Pizza store owner, Kelly, for any additional costs
Total…………………………. ....$195
TUC GOLD RUSH SCREENING:
300 colored prints for flyers… .........................$55
Popcorn machine rental and supplies…..... $70 (if necessary)
Oil, salt, popcorn, and popcorn holders.......$20
Order from http://www.queencityinflatables.com/concessions.html
Total ........................................................$145
ADVISOR BROCHURES:
300 Colored prints for brochures....................$55
Total........................................................$55
EXCLUSIVE ALUMNI SCREENING:
Rent TUC Cinema……………………… $250
100 Popcorn Bags…………………….. ...$10
Popcorn Kernels……………………….... $15
Popcorn Oil…………………………….... $15
Salt………………………………………..$1
50 Pens…………………………………....$7
Total …………………………. $298
TOTAL EXPENSES......................................$693
86

87. EXPEDITION STUDIO
EVALUATION
EVALUATIVE RESEARCH
In order to evaluate the effectiveness of the campaign, we suggest that you send out
post-campaign surveys after each event in order to gauge your audience’s perception of your
brand as well as get feedback from potential donors. It will also be beneficial to send out the
same survey to UC ungerdraduate students that was sent prior to implementing the strategy
and tactics in order to see if you are leaving a notable impact on your key publics. Copies of
sample surveys can be found on the following pages.
87

88. EXPEDITION STUDIO
POST-SURVEY QUESTIONS:
1. What type of learning style best fits you?
A. Lecture B. Hands On C. Self-taught D. Visual E. Audio
2. Do you know what experiential learning is?
A. Yes B. No
3. Have you ever participated in an experiential learning class?
A. Yes B. No
4. Do you watch documentaries?
A. Yes B. No
If yes, which genres? (Check all that apply)
• Drama
• Adventure
• Historical
• Biographical
• Political
• Sports
• Foreign
• Scientific
• Indie
• Religious
• Musical
• Other
5. If no prior experience were required, would you be interested in taking a
video production class?
A. Yes B. No
EVALUATION
88

89. EXPEDITION STUDIO
POST-SURVEY QUESTIONS (cont.):
6. Have you ever heard of the University of Cincinnati Expedition Studio?
A. Yes B. No
If yes, what have you heard?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
7. Have you ever heard of the University of Cincinnati Production Master Class?
A. Yes B. No
If yes, what have you heard?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
8. Have you heard of the Gold Rush Project?
A. Yes B. No
If yes, what have you heard?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_________
9. How often do you visit your college advisor for guidance?
A. Multiple times a semester B. Once a semester C. Once a year
D. Once every few years E. I do not visit my advisor
EVALUATION
89

90. EXPEDITION STUDIO
EVALUATION
POST-SURVEY QUESTIONS (cont):
10. If/when you do visit your advisor, what is the reason? (Check all that apply)
• Class scheduling
• Major selection
• Graduation questions
• Recommendation letter
• Resume critiques
• I do not go to my advisor
• Other (write answer below)
_____________________________________________________________________
11. How do you find out about classes that are not in your major? (Check all that
apply)
• Flyers
• Classmates/Friends
• Faculty/Advisor
• Degree Audit
• Search through OneStop
• Other (write answer below)
_____________________________________________________________________
12. Which skills would you be interested in learning before you leave college? (Check
all that apply)
• Adobe Software (Photoshop, InDesign, etc.)
• Photography/Videography
• Personal Interviewing Skills
• Brochure Creation
• Audio/Sound Production
• Other (write answer below)
_____________________________________________________________________
13. What year are you?
A. 1st Year B. 2nd Year C. 3rd Year D. 4th Year E. 5th Year
F. Other
14. What is your major? (write answer below)
_____________________________________________________________________
90

91. EXPEDITION STUDIO
EVALUATION
Exclusive Alumni Screening with Q&A Post-Event Review
Congratulations on having an amazing event. Now is the time to review how the event went and decide
what can change to make it better. Fill out the following information and then discuss what can be done to
improve the areas that were not satisfactory.
Number of alumni attendees _________
Number of student attendees _________
Were there any event crises that occurred, and if yes what could be done to prevent them in the
future?________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Did the location work well? If no, why not and what can be changed?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Was there interest created about the video and the class?
______________________________________________________________________________
______________________________________________________________________________
Total the responses from the surveys handed out at the event:
Average response about the enjoyment of the event _________ (Not at all 1-5 Very Much)
Average response about the location of the event _________ (Not at all 1-5 Very Much)
Average response about coming back next year _________ (Not Likely 1-5 Very Likely)
Any notable comments from the surveys:____________________________________________
______________________________________________________________________________
_____________________________________________________________________________
_______________________________________________________________________
91

92. EXPEDITION STUDIO
EVALUATION
EXCLUSIVE ALUMNI SCREENING WITH Q&A
Question Slip to hand out at the end of the event:
Thank you for coming tonight. If you could take a moment to fill out a few questions about this
event
we would greatly appreciate it. Thank You!
1. Did you enjoy the event? Not at all 1 2 3 4 5 Very Much
2. Did the location work well for you? Not at all 1 2 3 4 5 Very Much
3. Would you come back next year? Not Likely 1 2 3 4 5 Very Likely
Any Other Comments:____________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
92