Alice Ward, Lunar Productions

1. Target Audience…
Alice Ward, Lunar Productions

2. What we decided so far…
• We have chosen an age rage of 15+ this is due to the content within the film
trailer it is not suitable for younger ages. Majority of horror films nowadays are
15 rated so they can use the content they want to portray. Noticeably, rarely any
horror films are 18 anymore, probably due to the fact that if you can get a wider
but yet still mature and suitable/ appropriate audience the opportunity should be
taken. It’s understood that young teenagers enjoy getting the thrill and ‘on the
edge’ feeling and have more budget to spend watching films from film trailers..
• Our target audience is not designated to specific people/jobs/gender/race,
however the main target Group E as they are 15 and above but closer to the 15
mark so our age range is targeted to 15-30. This does not mean it is prohibited
for a 31 year old to watch our film its just more people within this age range
enjoy horror, to show this Lunar Productions will be doing a questionnaire to
prove this. Group E is mainly students, unemployed and pensioners, this is
because they will have more free time to watch the film rather than being at
work. Both of them will be able to have the luxury budget to buy the film or
spend money watching it from seeing the trailer. Therefore we have followed the
stereotypical life of a student, pensioner or unemployed. The unemployed have
more time and the student and pensioners have the money to spend, ulitmately.