1. Grant Blank
Prepared for the Social Digital Research Symposium 25 April 2013
The Internet in Britain
Oxford Internet Survey 2011

2. •Rise of Next Generation Users
•Slow Pace of Diffusion
•Persistent Stratification
•Persistent non-use
•Persistent ex-use
Trends in Britain

3. • Waves: 2003, 2005, 2007, 2009, 2011, 2013
• Multi-Stage Probability Sample
• England, Scotland & Wales
• Respondents: 14 years and older
• Face-to-face Interviews
• High Response Rates
• Sponsorship for 2013 from the Nominet Trust,
Ofcom, dot.rural
• Component of World Internet Project (WIP)
Oxford Internet Surveys

4. Next Generation Users
• Goal: Understand emerging forms of Internet use
without links to ephemeral, commercial products
• Strongly connected
• Two characteristics
– Heavy mobile use
– Access using multiple devices

8. 59
6
35
67
5
28
13
54
73
5
23
32
40
0
20
40
60
80
100
%ofthepopulation
2003 2005 2007 2009 2011
All users Next gen user First gen user Ex-user Non-user
OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
Internet Users in 2011

9. Characteristics of Next Generation Users?
• Who?
– Well-educated, wealthy people who have resources
– Equally students and employed
• Where?
– On the move
– In more settings
• What?
– Active content producers on the Internet
– Regard Internet as essential for entertainment
– Regard Internet is essential for information

10. 59
6
35
67
5
28
73
5
23
0
20
40
60
80
100
%ofthepopulation
2003 2007 2011
User Ex-user Non-user
OxIS 2003: N=2,029; OxIS 2005: N=2,185; OxIS 2007: N=2,350; OxIS 2009: N=2,013; OxIS 2011: N=2,057
Internet use in Britain: 2003-2011

12. 12

13. 13

14. 4
7
88
10
5
87
29
6
65 64
5
31
0
20
40
60
80
100
%ofeachagegroup
14-17 18-24 25-34 35-44 45-54 55-64 65+
Users Non-users Ex-users
OxIS 2011: Current users N=1,498; Ex-users N=93; Non-users N=466
Users, Non-users and Ex-users by Age

15. 32
35
50
62
35 34
38
52
40 38
45 47
31
35 34
40
19 21
12
17 15 15 17 15
11
18
9 9
0
20
40
60
80
100
%ofex-users
Too
expensive
Computer
no longer
available
Just not
interested
Moved
house/job
Privacy
worries
Too
difficult
Bad
experiences
spam/viruses
Ex-users. OxIS 2005: N=167; OxIS 2007: N=124; OxIS 2009: N=141; OxIS 2011: N=93
Reasons Ex-Users Stopped Using the Internet (QE4)
2005 2007 2009 2011

17. 38
7
27
6
26
62
2
8
1 2
0
20
40
60
80
100
%ofnon-andex-users
Too expensive No computer /
Internet connection
No interest /
not useful
Difficulty of
using it /
confused
by technologies
No time / too busy
Ex-users and non-users. OxIS 2011: N=559
Most Important Reason Ex-Users and Non-Users
Do Not Use the Internet(QE5 and QN2 by QH12)
Ex-Users Non-Users

19. Summary of Britain 2011
• Rapid growth of mobile use + multiple devices: NGU
• Overall Internet use is rising slowly
• Internet use is stratified by income, education and age
– Users: wealthy, well-educated, young
• Non-users and ex-users have different reasons
– Non-users: lack of interest
– Ex-users: high cost, lack of access
– Many non-users have access through proxies

20. Expectations for 2013
• Growth of Next Generation Users
– Perhaps over 50% of users
– New digital divide
• Growth of Internet use
– Possibly reaching 80%
– Possibly among the elderly
• Rapid expansion of mobile use
– Difficult question is, So what?
• Continued disruption of existing economic and social
patterns
– Continued empowerment of users

21. Thank you.
Grant Blank
Oxford Internet Surveys
http://microsites.oii.ox.ac.uk/oxis/
oxis@oii.ox.ac.uk
Oxford Internet Institute
http://www.oii.ox.ac.uk