8. More Interesting Data
Games As A Games As A
Service Product
Over 5 years till
+16% - 1%
2015
Virtual Goods
Sales Social Social Mobile
Games Games
+19% CAGR +30% CAGR +34% CAGR
$5.2 billion
$8.9 billion
$22.5 billion
In 2015
Source: Lazard Capital Markets Oct 2011
20. Major Trends
Better
Monetization
Major Trends
For
Social Games
Brands Matter Competition
21. Major Trends
Better
Monetization
Major Trends
For
Social Games
Brands Matter Competition
22. Better Monetization
Facebook Credits
Trust
Frictionless payments
Increasing coverage and support with regional payment providers
Improvement in game quality
Better game designs
Better reasons to pay
23. Facebook Credit adoption
Significant increase in Pay Rate
Switched to FBC as
in-game currencies
Pay Rate
Source: 6waves Internal
24. MAU vs. Paying Users
MAU maintained at similar levels while paying users
increased
MAU (index)
Pay Users (index)
Source: 6waves Internal
25. Major Trends
Better
Monetization
Major Trends
For
Social Games
Brands Matter Competition
26. Brands Matter!
Need to differentiate into a crowded gaming market
Leverage existing fan base on Facebook
Facilitate user’s conversion and virality and CPI
Improves pay rate and monetization
27. Major Trends
Better
Monetization
Major Trends
For
Social Games
Brands Matter Competition
28. Global Competition
Early social gaming
companies becoming
established
Traditional gaming
companies entering
Startups continue to
flush into the market
29. Self Publishing
Pros Cons
Retain all profits (or loss!) Prohibitive cost of marketing and
Grow the game at own pace promotion
Takes longer to ramp up
Lack of viral channels
Limited life cycle
Dilutes developer focus and
resources
30. Work with Publishers
Pros Cons
Achieve rapid boost for growth Revenue share
Relationship with platform Resources to implement
Benefits of scale suggestions
Significant, optimized marketing
spend
Each party focuses on strengths
Value-added services
31. Partner - Publisher Model
Publishers provide services that bring social games to scale, while allowing
developers to focus on building and maintaining great games
Additional
Marketing
32. Proven Success Stories
6waves has published numerous hits to over millions of users all over the
world
33.
34. Summary
Many
untested
More genres Users expect
branded better
games games
Still growing
Social Willing to
Games spend
35. Ready to Join the Party?
Initiative to support
Independent developers
www.6waves.com/fund