• These examples are very useful to me as I feel they represent the indie
genre. I will follow a similar design to make sure it has enough
conventions for the audience to know it is an indie genre advertisement.
• These designs have limited colour palettes as to not overcrowd or
overcomplicate the advert. I think this is effective because I can pick out
the colours from my video to create continuity between the products.
(For example, the reds and blues from the baubles, or the dark blue and
grey colours from the sky).
• I thought these colours would be effective because they are an ‘indie’
tone. They aren’t bright like pop colours, but they still make a statement.
• The red and blue tones would be showing continuity from my music
video as there are red and blue baubles. This is very important in
establishing a brand identity for my artist, as there needs to be a sense
of similarity between my products to familiarise the audience with it.
• Because the indie genre is associated with darker, muted tones I thought
it would be better to stick to this convention so the audience can
identify with it. Although genre adapts and evolves over time it is easier
for the audience to digest and take interest if it looks like something
they know they will enjoy.
7. FONTS / TYPOGRAPHY
• Choosing the font for this product is quite challenging as there are a lot
of factors to consider. For example, it cant be too complicated or
elaborate as this artist isn’t established yet- which means it is better to
keep it more professional and easy to read.
• My personal favourite typeface:
• This is because I can make the inside of the letters transparent so it will
look more effective against the background. Also, it is easy to read so it
will get the information across efficiently.
• Most magazine adverts are one portrait side of A4. However I think that I
would like to challenge this convention, as indie music is about ‘not
fitting in’ and being different. For example, doing it landscape or across
a double page spread. This would fit really well with my video as well as
there is the use of canter angles, showing that things don’t always have
to be a certain way up to look aesthetically pleasing.
• I feel it is important to challenge at least one or two conventions
because it makes the whole audience experience more diverse and
interesting. It will also make it more eye-catching as it won’t be expected
by the reader.
Because I was a landscape advert, I could either do half a side of A4, one whole A4 turned the
other way, or a double page spread. I think the two that would be the most successful and flow
the best would be the half a side of A4 and the double page spread.
• I made this image on photoshop by layering two different shots
together. I think this would work really well for an advert because it has
the indie colours that I need, and also has visible links to my music video
and digipak. Also, the typeface would look very effective over the top of
this in white, as it would be bold and stand out which would grab the