Introduction to a new solution for deploying and managing VoIP services: the cloud voice platform. The turnkey virtualized software solution combined with a SaaS financial model results in lower total cost of ownership and a clear business case for VoIP services.

1. Making Voice Profitable in the IP Era
Cloud Voice Platforms
June 2013

2. Alianza is Accelerating Voice Success
2
Leading provider of cloud voice delivery solutions
• Turnkey wholesale solution
• SaaS‐based model eliminates CAPEX and lowers OPEX
• Residential, business and mobile services
Proven model
• Founded in 2009; Salt Lake City, UT HQ
• Fast growing: 68% CAGR
• 500 million minutes in 2012
Market-focused innovation
• Alianza developed code and intellectual property
• Accelerate Voice™ partner program
• Mature API for back‐office integration

3. Voice market in transition
3
$84 billion fixed voice
market in transition
• TDM to VoIP evolution
• Legacy infrastructure end of life
• Declining margins
$106 billion mobile voice market
stuck on TDM
• LTE forces change
• IMS complexity and cost delays
IP consolidation
• Service innovation requires IMS
and SIP
$84,432
$118,582
FIXED MOBILE
Revenue(millions)
North America
Voice Services Market 2012
Source: Gartner (Q1 2013)

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VoIP Evolution is Daunting
4
Financial Constraints & Risks
• Front‐loaded CAPEX
• Fixed OPEX
• ARPU pressure and voice market dynamics
Opportunity Cost
• Diversion from strategic
initiatives
• Budget constraints
Operational Challenges
• Back office integration & automation
• Fulfillment, provisioning & support
• Vendor management
Architectural complexity
• Significant departure from traditional TDM voice and PSTN
• Completely new for greenfield service providers
• Traditional architectures require numerous vendors
• Basic IMS call = 136 Messages/17 Entities/6 protocols

5. Next Gen Voice: Investment is Main Barrier
5
New cost models required
to make voice profitable in
changing market

6. Cloud Voice Platform
• Turnkey voice network
• Complete CLASS 5 and
IMS feature set
Wholesale
Carriers
• Off‐net
origination &
termination
• PSTN
connections
• CLEC services
Solution: Cloud Voice Platform
6
Carrier
partners
MNO
WISP
Telco
Cable
Service
Providers
• Broadband
services
• Product
definition
• Subscriber
acquisition

7. Cloud Voice Platform Architecture
7
MobileServices Residential SMB
End-UserWeb Access Administrator
Application Programming Interface (API)Logic Layer
Core Platform
Carrier
Interface
Billing
Support
System
Device
Provisioning
Data FeedsData Integration
Feature
Server
Session
Manage‐
ment
Session
Border
Controller
Comprehensive solution consolidates
over 10 elements

8. Flexible and Powerful Service Definition
• 100% customizable to
define products that
address your market
requirements
• Fine tune services to
respond to market
dynamics
• Create new service
bundles in minutes
Solution
• Residential
• SMB
• SIP trunking
• OTT
Calling Plans
• Unlimited
• Metered
• International
bundles
End-User
Features
• Voicemail
• IVR
• Find me/follow me
• 60+ features

9. Back Office Integration
9
• Supports all users and
uses cases
‐ Definition
‐ Management
‐ Reporting
• Multiple integration points:
350+ web methods
• SOAP/XML and REST support
• Web portals
‐ Service provider management
(ATAC)
‐ Customer portals (AMP)
ATAC
OSS/
BSS
Alianza API
AMP
Product
Management
Define offerings
Pricing
Branding
End User
Self‐care
Customer
Care
Order entry
Support
Operations
Troubleshooting
Inventory
management
Device
management &
provisioning
Customer
portal
Service Provider
Data feeds

10. 10
Accelerate Voice Ecosystem

11. Alianza Addresses All Scenarios
11
Greenfield
Voice
WISP
Satellite
New revenue
Fast time to market
Initial
Migration
MNO
MVNO
LEC/PTT
Cable
Fast time to market
Clear business case
VoIP 1.0
Replacement
CLEC
LEC/PTT
Cable
Lower TCO
Improved margins
End‐of‐Life
migration

12. A Clear Business Case for Voice
• Reduces risk by eliminating
CAPEX
• Maximizes gross margins
• Aligns costs with subscribers
• Enables net margin
contribution from the first
customer
• Provides access to scale
without paying for it on day
one
12

13. Summary
13
• Provide turnkey voice network in the cloud
• Eliminate CAPEX
• Provide pay‐as‐you grow SaaS model
• Integrated with back‐office for control, care and billing
Making Voice Profitable in the IP Era

14. Keep In Touch
14
www.alianza.com
http://www.linkedin.com/company/alianza
www.twitter.com/alianza_inc