Ahmed Basyony Social media strategy 7X7 اتعلم من الوحش

1. By: Ahmed basyouney
SOCIAL MEDIA STRATEGY

2. Welcome to our
session

3. WHAT’S THE MEANING OF SOCIAL
MEDIA?

4. WHAT’S THE MEANING OF SOCIAL
MEDIA?

5. WHY BRANDS OR COMPANIES CARE
ABOUT STRATEGY?

6. ARE YOU READY?
LET'S GO….

7. SITUATION ANALYSIS
1. How do they interact with the brand?
2. The platform/s used.
3. Demographic breakdown.
4. What are the top social media Channels used by key
players in your industry/region?

8. SWOT
S
Strength
W
Weakness
O
Opprtunties
T
Threats
Internal
External

9. COMPETITOR ANALYSIS
• List your competitors
• Where can you Find them online?
• What’s their activities online?
• What’s their SWOT?
• How consumers perceive them?

10. WHAT’S YOUR GOAL?
1. Specific.
2. Measurable.
3. Achievable.
4. Realistic.
5. Time based.

11. WHAT’S YOUR GOAL?
1. Lead Generation.
2. Engagement.
3. Increase Traffic.
4. Increase Sales.
5. Branding.

12. TARGET AUDIENCE
• Gender.
• Demographic.
• Age.
• Marital statue.
• Interest.
• Byer persona.
• Behavior.

13. ONLINE VALUE PROPOSITION (OVP)
For Example:
• Entertain Me
• Help me do my job
• Make Me Look Good
• Help Me Develop
• Help me Select or use products

14. TACTICS

15. CONTNET STRATEGY
1. Tone of Voice.
2. Time of Engagement.
3. Posting Patterns.
4. Key Brand Message.
5. Appeal/Execution.
6. Product/Service Engagement Weight.

16. REPORTING

17. Thank you…..