6 Basic guiding principles to help entrepreneurs and businesses get their content discovered. When it comes to content marketing - it's really not about you.
2. WHAT IS CONTENT
MARKETING?
The use of content to answer every question a
prospective customer asks as they try to make a
purchase decision
3. GREAT CONTENT IS NOT
BORN OVERNIGHT
Don’t think like a marketer only, think like a
publisher
4. PUBLISHERS THINK ABOUT:
●What their viewers want
●What the best distribution channels are
●What the best format is to deliver their content
5. ENGAGEMENT DOESN’T
MEAN $$$ IN THE BANK.
Likes, Shares, Views are all expressions of interest,
you still need to nurture them to actually convert
them into paying customers.
22. WHAT IS CONTENT
CURATION?
Content curation is when an individual (or team)
consistently finds, organizes, annotates and shares
the most relevant and highest quality digital content
on a specific topic for their target market.
23. IF NO ONE IS VIEWING YOUR
CONTENT
Think about your distribution channel, structure and
format
24. WHEN IT COMES DOWN TO DISTRIBUTION
GO WHERE YOU CUSTOMER’S EYEBALLS ARE
26. AVOID STOCK PHOTOS
Certain websites like Flickr.com offer use of photos
from their users that are free or at a low cost under
the Creative Commons Licence.
27. HEADLINES THAT ATTRACT
In the age of distraction, titles are the new clickbait -
experiment with creative headlines and images to
see which attracts the most views
28. #6 ALWAYS SPELL CHECK
Once it’s out there on the net, it’s out there forever.