1. Course Facilitator:
Alfredo J. Eloy
E&P Consultant
Founder & Director
The Information Store
• Over 40 years of international experience
in E&P data management
• Former Information Systems Director at
W.R.Grace & Co
• Former Petroleum Geologist & Scientist
at Marathon Oil
• Technical papers:
- Lithology and Fluid Properties and
Their Relations to the Distribution
of Saturating Fluids in Sandstones,
Society of Petroleum Engineers, 1971
- Geologic Reservoir Analysis of
Kirkwood Sandstone, Illinois, American
Association of Petroleum Geologists
Bulletin, 1972
- Anticipating the Future: Key to Your
Career, Geotimes, April 19955
UNI training courses are thoroughly researched and carefully structured to provide practical and
exclusive training applicable to your organization.
Benefits include:
• Thorough and customized programmes to address current market concerns
• Illustrations of real life case studies
• Comprehensive course documentation
• Strictly limited numbers
Capitalise on expert knowledge to gain maximum
value on these vital issues
UNDERSTAND major challenges facing the E&P data management and their solutions
EXAMINE the variability of data types, data hierarchies and the linkage to ERP
systems
MASTER best practices in data acquisition and identifying proper sources of data
Effectively INTEGRATE and STANDARDIZE E&P data
FAMILIARIZE with different data models and data stores
ENSURE data quality and data integrity
BUILD and SUSTAIN a robust data management framework
DEVELOP a corporate database structure by integrating different database standards,
policies, roles and responsibilities
APPLY information hierarchy principles in integrating data management into technical
activities
MAXIMIZE the business value of IT investments
DISCUSS case studies of frontier exploration, seismic processed data, asset
management system and drilling operations
Testimonials
“This E&P Data Management workshop has added to my knowledge and made me think out
of the box in order to provide good solution to my organization.”
~ PE Data Analyst, Oman Oil Company E&P
“Passionate presentation style, impressive knowledge and experience, every topics could be
applied to the organization, trainer has the best ability to answer queries.”
~ Managing Consultant, SK Innovation
“Alfredo J. Eloy was very well knowledgeable in the subject and his experiences and friendly
attitude enables us to learn a lot from his knowledge. He was very open to clear all our doubts
however trivial and lengthy they were.”
~ Senior Database Administrator, Kuwait Energy Company
“Very good teacher. He was able to answer with good explanation.”
~ Geoscientist, Degeconek Nigeria Limited
“The training was very good and well organized.”
~ Geo Tech Support Leader, Occidental of Oman Inc
“It was a perfectly arranged training program.”
~ Data Manager, RakGas LLC
“Trainer has good presentation style and is very knowledgable. He is very accommodating
and willing to spend more time with participants to address topics of interest.”
~ Head, Records & Document Management, PETRONAS
JW Marriott Hotel, Kuala Lumpur, Malaysia • 10th - 12th March 2014
Maximize the business value of the existing IT and data
management systems
Proudly Organised by:Official Hotel:
DATA MANAGEMENTDATA MANAGEMENT
FOR E&PFOR E&P
DATA MANAGEMENTDATA MANAGEMENT
FOR E&PFOR E&P
**Delegates from Singapore
companies can now enjoy the
benefits under the Productivity
and Innovation Credit (PIC)
Scheme plus cash bonus under
PIC Bonus!!** Please refer to
terms and conditions below.
Productivity and Innovation Credit (PIC)
Scheme
• All business in Singapore can enjoy up to 400%
tax deduction for external training* provided by
UNI Strategic Pte Ltd for up to $ 400,000 for year
of assessment 2014. You can enjoy up to 68%
of tax savings from attending our trainings which
means you only need to pay 1/3 of the course
fees
• Alternatively, businesses can opt for a non-
taxable cash payout option of 60% of up to
$100,000 for year of assessment 2014 meaning
up to a maximum of $60,000
* This includes both trainings in Singapore and
overseas
* Both local and foreign employees are eligible
* Course fees only
PIC Bonus (as announced in Budget 2013)
On top of the existing 400% tax deductions/
allowances and/or 60% cash payout (“PIC cash
payout”) under the PIC scheme, the PIC Bonus gives
businesses a dollar-for-dollar matching cash bonus
for YAs 2013 to 2015, subject to an overall cap of
$15,000 for all 3 YAs combined. Businesses must
incur at least $5,000 in PIC-qualifying expenditure
during the basis period for the YA in which a PIC
Bonus is claimed. The PIC Bonus is taxable.
Please refer to https://www.iras.gov.sg/irasHome/
page04.aspx?id=14566 for more info
Proudly Organised by:
Official Hotel:

2. Workshop Overview
The Exploration and Production (E&P) sector faces daily challenges in the area of operational and sub-surface data management due
to the phenomenal data volumes, the requirement for real-time data, the lack of integration (across regions, functions, and analysis
workflows), the analytical workloads, and the inability to find the right data at the right time; challenges that continue to increase as users
demand more access, analytics, and functionality. Data integrity and security is often compromised due to data duplication, data quality
issues, and the loss or misplacing of valuable corporate data. Cost and complexity continue to rise, making the job of data management
today more difficult than ever.
For the above reasons, companies need to know how and where to focus their efforts to get the most ROI, and quality data can help
companies decide this more effectively. Effective data management, whether it is on the exploration or production side, is vital to a
company’s day-to-day operations, as well as its future strategy.
This three-day highly interactive workshop is designed to provide a broad understanding of E&P data management activities, best
practices and technologies for those working in an E&P data management environment. Participants will leave this course with a thorough
understanding of data integration, information architecture, data culture and the data management issues and challenges affecting
companies. Furthermore, participants will have an opportunity to learn from real life experience through lots of case studies of frontier
exploration, seismic processed data, asset management system of exploration, production and facilities, drilling operations of land and
offshore. The course instructor is a worldwide data management practitioner, who has delivered data management services and data
improvement projects to many E&P companies, from small independents up to the super majors.
gAgenda
DAY 1 | 10th March 2014
INTRODUCTION & CHALLENGES
Review Agenda
Review the objectives of the workshop
Challenges faced by Participants: survey & discussion
Review of challenges - Consultant view
E&P INDUSTRY CONTEXT
E&P Business Value-chain: Overview
Exploration, Development, Production
Primary versus Support Activities
Business Objects
E&P ORGANIZATION
E&P Typical Organization
Major Disciplines and the Value-Chain
Major Sciences and the Value-Chain
Functional versus Asset Organizations
E&P DATA MANAGEMENT
Data Hierarchies and Normalization
Processes, Activities, Events, Transactions and Databases
Process Decomposition
The Value of Transaction Thinking – Exercise
Data and Database Architectural Layers:Application,
Project, Corporate, Transactional (or Operational)
Data Process (Value-Chain
Simple Data Model for the Workshop
CASE STUDY: FRONTIER EXPLORATION
Geological concepts: Sedimentation, Structural Deformation
Petroleum Systems: Elements, Processes, Present-Day
examples
Sedimentary Basins and Plays in the World
Case Study 1: Sedimentary Basins Atlas
Case Study 2: Geochemical Atlas
Case Study 3: Paleontology Atlas
Integration of documents, studies and structured technical
data
CASE STUDY: SEISMIC PROCESSED DATA
Review of Value-Chain for Seismic data: Acquisition,
Processing and Interpretation
Seismic Data Processing Major Steps
Systems Integration: Internal systems and Commercial
Products
Case Study: Seismic Data Ordering
INFORMATION ARCHITECTURE AND DATA
Information architecture (IA) and Planning, Architectural Layers
Developing an IA:
Domains: Data, Applications, Infrastructure, Organization
Components: Inventory, Principles, Models, Standards
Inventory: importance, examples
Principles: importance, examples
Models: importance, E&P examples
• Industry Data models: PPDM, Epicentre
• Data-stores: Finder, OpenWorks, PDMS
• E&P Model Structure: Static, Spatial, Transactional
Standards: importance, examples
CASE STUDY: ASSET MANAGEMENT SYSTEM – EXPLORATION
Exploration Operations Management:
Petroleum Systems and Plays
Opportunities and Prospects
Portfolio Analysis and Reserves
Surface and Sub-surface Data
Document integration
Seismic Data integration with Exploration Data
CASE STUDY: ASSET MANAGEMENT SYSTEM –
PRODUCTION
Development and Production Operations Management:
Field and Reservoir
Site, Pad or Platform
Well and Completion operations
Sub-surface Data
Well logging integration with Production Data
Monthly versus Daily Production, Rates, Pressures
Field Operations versus Well Surveillance
DAY 2 | 11th March 2014

3. gAgenda
Who Should Attend?
Executives in the following fields whose role is linked to data,
information and knowledge management will find this course
beneficial:
Data Management
IT Business Support
Subsurface data management
Production Engineering
Data Librarian
Geology
Geophysics
Geoscience
Record management
Data Application
E&P Engineering
Project Management
Knowledge Management
IT / IS
Oil Industry Software Development
Systems Development
Data Modelling
Subsurface Data
And from the following job titles:
Head of IT / CIO / CTO
IT / IS Director
IT Managers
IT Executive
Head of Information Management
Head of Knowledge Management
Head of Upstream Systems
Head of Information Strategy
Records Manager
Data/Information/Business/Technical Architect
Heads of Data Management
Data Management Team Lead
E&P Data Managers
Data Executive
Data Engineers
Seismic Data Engineers
Subsurface Data Managers
Well Data Managers
Petroleum Data Managers
Data Application Specialists
Why You Should Attend
The digital age is providing unprecedented levels of data. In fact,
data may well be the very lifeblood of today’s oil and gas company,
with steady streams of data related to all aspects of exploration,
drilling and production flowing through every artery in the corporate
network. Never before have oil and gas companies had more data
on which to base their decisions, whether selecting a drilling target
or allocating production and sales. But when it comes to achieving a
competitive advantage, the issue is not how much data a company
has at its disposal, but how it uses its data to extract value-adding
operational knowledge and business intelligence.
For that reason, data management is core to virtually any exploration
and production organization. What are the key issues today in
managing and analyzing exploration, drilling and production data?
What kinds of strategic objectives do operators have for data
management, and how are they achieving those goals? What
technologies are better enabling oil and gas companies to efficiently
extract business information from their data flows?
UNI Strategic’s three-day workshop will help you find out the answers
to the above questions. With actual case studies, group discussions
and surveys, you will come out of this course fully equipped
with best practice implementation methodologies and workflow
procedures as well as how to develop a robust data management
strategy. Furthermore, you will know how to maximize the value of
your company’s existing information technology investments, and to
assess emerging trends in data management.
CASE STUDY: ASSET MANAGEMENT SYSTEM – FACILITIES
Facilities Operations Management (on-shore):
Integration of Sub-surface with Surface Data
Wellbore Types and Lifting Systems
Wellhead and Gathering Systems
Separators, Compressors
Storage Facilities
ADMINISTRATIVE MANAGEMENT
Management versus Corporate Accounting
Management Control System Activities:
1. Organizing E&P into Sub-units: Profit versus Cost Centers
2. Manage the Support Business Processes:
Operations and Project Planning
Create and Maintain Investment Portfolios
Develop Business Relationships
HSE Management and Logistics
Develop and Deploy Technological Opportunities
Human Capital and Human Resources Management
Manage External Relations
Manage Revenue and Cost Accounting
3. Quantifying, Evaluating and Communicating Performance:
Balance Sheets and Income Statement examples
KEY Performance Indicators
Enterprise-Resource-Planning (ERP) versus Technical Systems
SAP (ERP) and Administrative Databases
DATA CULTURE AND RISK
Importance of Data
Consequences of Bad Data – Examples
Risk & Exposures
Putting Value on Data Management
Data Quality Context
Assessing Data Quality
Improving Data Quality
Data Management Mission
CASE STUDY: DRILLING OPERATIONS – LAND/OFFSHORE
Drilling Program Overview & System Components
General Process and Data Flows
Supply versus Demand
Supply-side: Rigs database
Demand-side: Wells to Drill or Complete& Workovers
Scheduler: Dynamic Gantt Chart
Optimizing Drilling Program (Production, Reserves,
Profitability)
On-going Drilling Operations
Map interfaces, Entitlements administration
DATA MANAGEMENT – WORKSHOP RECOMMENDATIONS
Data Management: General Principles and
Recommendations
Data Quality: General Principles and Recommendations
DAY 3 | 12th March 2014
In-House Training
Cost effective In-house courses, tailored specifically to your organisation’s
needs, can be arranged at your preferred location and time. If you would
like to discuss further, please contact our In-house division at iht@
unistrategic.com.

4. About your course facilitator
A co-founder and Director of The Information Store, Alfredo Eloy brings more than 40 years of critical experience in E&P
Data Management and Strategic Business Planning. Presently an independent consultant he offers consulting and training
services to clients developing and installing E&P technical information systems.
Eloy launched his career as a geologist in mining and petroleum exploration in the late 60’s. After five years at Marathon Oil
Denver Research Center, he developed an interest in technical information systems. In the late 70’s he joined W. R. Grace, a
chemical company, where he managed large computer systems departments dealing with administrative and manufacturing
information systems. In the late 80’s, he become a marketing manager for Digital Equipment with responsibilities for the O&G
industry worldwide.
In 1994, he co-founded The Information Store. During the last 18 years he has delivered consulting, training, project
management and systems analysis for more than 30 iStore projects worldwide. For 15 years he managed iStore international
marketing and sales activities.
Eloy earned a bachelor’s degree in geology from the University of S.Paulo, Brazil, and a master’s degree in mathematics and
computer sciences from the University of Denver. Eloy holds membership in the Society of Professional Engineers.
Eloy’s partial client list includes:
ADNOC
BP
BPMIGAS
Chevron
Shell
ConocoPhillips
ExxonMobil
Marathon Oil
Oman Oil Company E&P LLC
Saudi Aramco
PEMEX
PDVSA
RasGas
Petrotrin
Petroleum Geo-Services
Repsol YPF
PRE-COURSE QUESTIONNAIRE
To ensure that you gain maximum value from this course, a
detailed questionnaire will be forwarded to you upon registration
to establish your exact training needs and issues of concern.
Your completed questionnaire will be analysed by the course
trainer prior to the event and addressed during the event. You
will receive a comprehensive set of course documentation to
enable you to digest the subject matter in your own time.
University of Texas
American Geological Institute
Petrotechnical Open Software Corporation
Carigali Hess Operating Company Sdn Bhd
ENI India Ltd
Namcor
Premier Oil VN Offshore B.V
PTT Exploration & Production PLC
SK Innovation
Kuwait Energy Company
Occidental of Oman Inc
Petrographics Petroleum Services Company
Qatar Gas
Saudi Aramco
Sudapet
Degeconek Nigeria Limited
Program Schedule
(Day 1 - Day 3)
08:30 Registration
09:00 Morning Session Begins
10:40 - 11:00 Refreshments & Networking Break
12:45 Luncheon
14:00 Afternoon Session begins
15:30 - 15:50 Refreshments & Networking Break
17:00 Course Ends