1. With technology-driven changes upending customer behavior, global markets, and strategic planning,
managing your company’s tech organization presents greater challenges — and greater opportunities.
To meet these competing demands, you must provision technology at an optimal cost while developing
and implementing strategies that drive employee and customer engagement. Many CIOs are deriving
business value from cloud, social, and mobile tech disruption. So, how can you collaborate effectively
and shift IT resources toward supporting business innovation? Who governs IT decision-making in a
world transformed by technology?
Research-Based Consulting To Guide Your Critical Initiatives
An expansion of our core research and tools, Forrester’s Consulting Services deliver a deeper level of
analyst engagement that focuses on your critical initiatives. Working with thousands of your peers
worldwide enables us to identify common challenges that technology leaders are facing, and to develop
solutions based on our rigorous, objective methodologies.
Our consulting services are grounded in Forrester’s Playbook framework of integrated research reports,
tools, and templates. Playbook-driven engagements provide insights to guide you through any phase of
your challenge — from discovering the underlying business opportunity to optimizing the results.
Advisory sessions
Internalize best practices during these high-impact sessions with Forrester analysts. Advisory typically
focuses our resources on one of the four Playbook phases: Discover, Plan, Act, or Optimize.
Workshops
These one- or two-day intensive sessions are conducted by Forrester analysts. Depending on the
Playbook phase you’ve reached, workshops can help you educate stakeholders, build consensus and
justify investments, or sharpen your team’s knowledge and skill set.
Projects
Not all challenges can be resolved in a day. Using our Playbook research framework, we’ll design
a custom engagement that delivers relevant, targeted guidance throughout the most crucial
junctures in your initiative.
Business
Case
Vision Assessment
Landscape
Road Map
Strategic
Plan
Tools And
Technology
Organization
BenchmarksProcesses
Continuous
Improvement
Performance
Management
DISCOVER PLAN ACT OPTIMIZE
consulting
CIOs
Explore Forrester
Playbooks at
forrester.com/playbooks

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Forrester’s Consulting Services for CIOs include the following, each of which can be modified
for delivery as advisory sessions or workshops, or assembled into longer, more complex projects
and programs:
Conduct An Assessment. Forrester evaluates your company’s current IT strategic planning process
against established best practices and desired future state to recommend actions for driving better
alignment between business and IT. Our analysts bring unparalleled depth of expertise in IT strategic
planning from their work with clients around the globe, ensuring measurable outcomes from your
business technology capabilities.
Optimize Organizational Design. Applied in over 100 IT organizations, this consulting engagement
helps clients achieve speed and responsiveness. We guide you through the pros and cons of various
organizational models; define interfaces between different IT functions; and assess key skill,
motivational, and process gaps that must be filled in order to successfully transition to the
new organization.
Select Vendors And Partners. Forrester’s rigorous, unbiased methodology for selecting vendors and
service providers accelerates the sourcing process and helps you avoid costly mistakes. We identify who
aligns with your business goals and provide recommendations for managing multiple partners. The
CIO practice recently completed detailed comparative evaluations of social business and collaboration
technologies, IT organization redesign firms, mobile engagement solution providers, and more.
Benchmark Performance Metrics. Evaluate the existing structure of your organization’s people,
processes, and technologies against your peers and industry best practices. Employing our deep global
data and benchmarking tools, we identify gaps between your current state and best practices, and work
with you to build a comprehensive improvement plan.
The Forrester Consulting Difference
Depth
With research based on nearly 30 years of proprietary global data that includes consumer, workforce,
and business technology trends, Forrester is unique among research and advisory firms. Our analysts
take an outside-in approach and come to the table armed with role, industry, technology, and market
insights that enable you to make decisions confidently, take action quickly, and work efficiently.
Objectivity
Unlike other firms whose advice may be influenced by commercial interests, Forrester remains
independent of any technology or vendor bias. Your decisions are informed by expert, research-driven
recommendations from our trusted advisors.
Expertise
Traditional consulting firms staff their projects with junior resources, whereas Forrester analysts
participate in all of our consulting work. Resolve your specific business challenges through close
collaboration with the same analysts who conduct our research.
For More Information
To learn how Forrester’s Consulting Services can inform and guide your decisions, please contact your
account manager or email our team at itconsulting@forrester.com.