A selection of must read books for people involved in innovation and digital strategy, with a small glance on what's inside each book. Lean Startup, 4 hours workweek, Purple Cow, Personal MBA, Blue Ocean Strategy, Innovator's Dilemma, ... Warning: Some of these books are even life changing!

1. The Innovator’s
Bookshelf

2. Top 5 - Watch out!
These books might impact your life!

3. Self improvement

4. • Screw studies (MBA)
• Educate yourself
• Read the best books
• Contains key business
concepts

5. • Invest in yourself
• Transform your career
• Be the Entrepreneur of
your Life
• Networking

6. • Be proactive
• Begin with the end in mind
• Put first things first
• Think win-win
• Seek 1st to understand,
then to be understood
• Synergize
• Sharpen the saw
• (8) From effectiveness to
greatness

7. • Time management
method
• To do lists, don’t keep
things in mind
• Control & perspective
• A workflow for everyday to
whole life

8. • What do you really want in
your life?
• Effectiveness / Parreto
principle
• Say ‘No’, optimize,
delegate, automate
• Try things at no cost
• Travel the world

9. • Nobel prize
• An amazing light on how
we think
• Thinking systems, slow &
fast

10. • Master the 5 skills of
disruptive innovators
• Associating
• Questioning
• Observing
• Experimenting
• Networking

11. Create the Business Model Canvas of your Career!

12. Management

13. • 1 day, a penguin
discovers that the iceberg
the colony is on is melting
• Is that true? Some can’t
believe it.
• Will they disappear if they
don’t change?
• How to organize the
change to another
iceberg?
• => it’s all about Change
Management!!!

14. • A nice little story about
change and how we react
to it
• Fight the fear and
embrace the change
• That will lead you to the
New Cheese!

15. • Collaborate to innovate
• In the company
• Open source
• Crowdsourcing
• …

16. • Everybody feels good =
good results
• One Minute Goal Setting
• One Minute Praising
• One Minute Reprimand

17. • If you ever manage
people, read it
• Face unknown subjects
(hiring, end of year
reviews…)
• Useful tips

18. Strategy

19. • How to create uncontested
market space and make the
competition irrelevant
• Opppsite = Red Ocean = each
customer you gain is a
consumer you ‘stole’ to
competition (ex. mobile
carriers)
• Ex.: Apple – repeatedly,
Linkedin, Deezer, Nintendo
Wii, Cirque du Soleil…

20. • When new technologies cause
great firms to fail
• Sustaining innovation VS
Disruptive innovation
• Cheaper or better
• Niche VS Mass Market
• Cable excavators VS
Hydraulic excavators
• Kodak, Nokia, … Microsoft?
• Car manufacturers? (nope,
rather Blue Ocean here!)

21. • Mass advertising is dead
• Build Remarkable products or
services instead
• Be Remarkable yourself!
• Staying safe is risky, you have
to take risks if you want to
succeed

22. • Startups from 0 to 1
• How to build a different future
• Detect what others don’t see
• Build product and increment
• A mix of all the other books
applied to startups

23. • All about the product
adoption / innovation adoption
curve
• Plus the weird warp zone
« Chasm »

24. • How to grow
• When your company needs
something or needs to achieve
something
• Build: in-house team or create
new team
• Buy it: service providers,
SaaS, company acquisition…
• Borrow it: partnerships,
exchanges…

25. Methodologies

26. • More than a book, a
movement
• Continuous innovation
• Fail fast, succeed faster
• MVP and the feedback loop
• Pivots, growth engines…

27. • More practical
• Iterate on Business Model
Canvas
• From plan A to… a plan that
works!!!

28. • Get out of the building!
• Product-Market fit
From the father of Customer
Development, quite heavy!
More practical

29. • A creative methodology,
5 steps
• Empathize
• Define
• Ideate
• Prototype
• Test

30. Agile & Lean Mgmt

33. Product &
Growth, Love, Money

34. • Marty Cagan writes also on
http://SVPG.com (Silicon
Valley Product Group)
• Product Management is all
about making choices (big
ones, micro ones…)
• How to make these choices?
• How to deal with environment
and conflicting demands?

35. Business Model Canvas, BM innovation,
brainstorming and many many tips&tricks!

37. • Insight in Growth Hacking
principles used by startups
• How to grow and market a
product… without a marketing
budget!
• Or find more effective ways to
grow
• Creative Marketing based on
tech, product, psychology
and… marketing!

38. The bible of Web Usability

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ajubien @AlexJubien
Alex Jubien
Mobile Strategist
ThinkMobile.fr