Growth Hacking at SPN
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Introduction to Growth Hacking: - Principles - Examples (from US and from #FrenchTech) - Theory - AARRR / Metrics - Tools - Must read stuff And plenty other things!
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Growth Hacking at SPN
- 2. @AlexJubien Mobile Strategist ThinkMobile.fr Pioneer of mobile 12 years ago Apps & Mobile Startups expert Previously Head of Mobile at Viadeo Previously Head of Mobile at Deezer Mobile Strategist, Speaker, Lecturer, Trainer, Startups Coach & Advisor
- 3. And also, in 2005/2006, I screwed up my startup
- 4. But since, a lot of theory appearedâŚ
- 5. What is a Start Up?
- 6. Standard company Linear growth Revenue / users Time
- 7. Startups
- 8. Facebook
- 11. Goals Product / Market fit Growth Revenue / users Time
- 12. Câest quoi le Product / Market fit ? https://www.youtube.com/watch?v=WkoYtenAZMs
- 15. Growth Hacking?
- 19. Hotmail ⢠Founded in 1996 by Sabeer Bhatia & Jack Smith, immediate Product / Market fit ⢠Raised 300 K$, spending in billboard & radio ads ⢠Was growing slowly (10K users) ⢠Investor Timothy Draper came with an ideaâŚ
- 20. PS: I love you
- 21. 6 months => 1 million users
- 22. Warning: it does not last forever Most Growth Hacks âExpireâ Over Time mainly due to overuse / abuse
- 23. But expired growth hacks still can be used creatively Warning: it does not last forever
- 24. YouTube embed
- 25. YouTube embed ⢠Let people easily embed videos ⢠Made it the best way to share ⢠Every embed is sort of an ad for YouTube
- 26. ⢠Supply side hack: used Craigslist to source listings and emailed the home owners /
- 27. ⢠Demand side hack = button  also publish on Craigslist  ⢠Links on Craigslist were pointing back to Airbnb /
- 28. ⢠Users LOVE it - Product / Market fit ⢠0 to 100K users in 2 years ⢠To acquire 1 user by paid channels, it costs 200$ to 400$
- 29. Yourself, how did you discover Dropbox?
- 30. / referral ⢠100K users to 4 million in 15 months
- 31. #FrenchTech
- 32. PR = Press Relation
- 33. PR = Page Rank 6 (went up to 8!)
- 34. PRs + SEO Artists, albums, playlists, tracks, âŚ
- 35. PRs + SEO Artists, albums, playlists, tracks, âŚ
- 36. Download  Deezer Launch  App Social2App App Store App acquisition retention
- 37. Viral Loop App Store App acquisition retention Get your users advertising for you
- 38. ? ⢠2 billions searches on Google per day ⢠Hot topics for young people - itâs always on ⢠What if you could predict the trend and create content on the fly to match it?
- 40. ⢠Page Rank 6
- 41. So, how did you discover LeBonCoin?
- 42. Virality Is All About Word Of Mouth ⢠Hard to generate artificially ⢠Sharing on social networks = digital version of WoM ⢠Mutual benefit for sharer and viewer ⢠How psychology behind WoM works
- 44. AARRR
- 45. Rallying cry AAR R R III...
- 47. AARRR ACQUISITION ACTIVATION RETENTION REVENUE How do users find us? Do users have a great 1st experience? Do users come back? How do we make money? Do users tell others? REFERRAL
- 48. ACQUISITION ACTIVATION RETENTION REVENUE Love Growth Money REFERRAL Without Love, Thereâs No Hope
- 49. Growth: Spread The Love ⢠Acquisition is not (just) about buying users! ⢠Organic: Spend 0, Get Some ⢠Paid: Spend 1, Get 1 ⢠Growth hacked: Spend 1, Get Many!
- 50. Action
- 51. Measure it ⢠1 sentence ⢠1 conversion rate ⢠Or maybe 2 for each
- 52. But we donât have data! ⢠1st, define what you need ⢠Try to find a way to measure it ⢠If no data or if not feasible to use it => Data donât talk - people do
- 53. Listen
- 54. So far, are you enjoying this talk?
- 56. 1-ÂâAcquisition People  who  visited  the  SPN  event  page 100  % 2-ÂâActivation People  who  registered  on  Eventbrite  People  who  actually  came  up ?  ? 3-ÂâRetention People  that  are  still  here  /  mid  talk  (some  may  have  run  away  already!)  People  ready  to  come  next  time ? 4-ÂâReferral People  who  would  recommend  it ? 5-ÂâRevenue Whoâs  gonna  pay  me  a  drink?  :-Ââ)
- 57. To listen, you need to ask 1st (Example from ASO world - App Store Optimization)
- 58. Stop Begging For Ratings & Reviews
- 59. The right way to ask users to review your app ASO: Hack Ratings
- 60. ASO: Hack Ratings The right way to ask users to review your app
- 62. Native Prompts
- 63. Ratings
- 65. And on the web? How to Reduce Churn by 50% and Increase Customer Happiness with NPS Processes
- 66. NPS - Net Promoter Score ⢠Please rate our service from 1 to 10 ⢠How likely are you to recommend our service to your peers? 1 (never) -10 (very likely)
- 67. Ask people that are likely to recommend you to effectively do it! (rating, sharing, testimonial, referralâŚ)
- 69. ⢠Symmetric bonuses -  Give 10£, Get 10£  ⢠Streamline and optimize the whole flow ⢠Choose the right moment to push it Referral Program Slides - Optimize your referral flow
- 71. Landing Pages
- 73. Tonight
- 74. KissMetrics ⢠Great tool (analytics) ⢠Great blog - link ⢠Great Slideshare - link ⢠A beginnerâs guide to landing pages - link
- 75. Tools
- 76. A/B Testing
- 80. Hack Expectation
- 81.  Coming Soon ⢠Collect leads / email addresses ⢠Youâll email them at launch
- 82. People Want What They Canât Have Scarce access and curiosity can make it viral Invite people for earlier access Invite only! Elements of a viral launch page
- 84. Content Is King
- 85. Content ⢠Create value / solve problem for your users ⢠Mix of your content and curated content ⢠Blog / SEO ⢠FB-Twitter-Linkedin-G+ & Slideshare ⢠Email / Newsletter
- 86. Email ⢠Your visitors might never come back ⢠Convert them into subscribers ⢠Email Marketing Guide - link  ⢠Content upgrade - link
- 87. Build your email list Popups, Exit popup
- 89. What if I donât code?
- 90. Example
- 91. Automation tools
- 92. Social media
- 94. Resources
- 95. Books
- 96. Communities / sources ⢠GrowthHackers.com ⢠GrowthHacking.fr ⢠GrowthTribe.io ⢠Deux.io ⢠Meetup Growth Hacking Paris
- 97. Read ⢠Growth Hacking - mindset, framework and tools - slides ⢠Growth Hacking Quick Wins - slides ⢠21 user activation hacks you need to know - article ⢠29 B2B Growth Hacks - The ultimate list ⢠The ultimate growth hacking sourcebook
- 98. So, did you like this talk? Feedback (just send me an email) Share (useful for others!) Could be better⌠Definitely!
- 99. ThinkMobile Newsletter (Mobile, Innovation, Startups) ajubien @AlexJubien Alex Jubien Mobile Strategist ThinkMobile.fr