Company background, event format, and event specific information

1. DISTREE EVENTS b2b events for technology distribution THE POWER OFFACE-TO-FACE THE POWER OFKNOWLEDGE THE POWER OFNETWORKING THE POWER OFFULL SERVICE

2. DISTREE CLIENTS INCLUDE:

4. 10+ years IT events

5. Staff of 15 full time employees

6. Offices in Paris, Moscow, Dubai, Boston, London

7. 1998 INTEGRATOR FORUM (acquired by GARTNER)

8. 2002 NET BUSINESS FORUM launched

9. 2003 DISTREE CEE/MEA launched

10. 2004 DCC CIS & DCC MEA launched

11. 2005 DCC MEA launched

12. 2007 DISTREE XXL launchedFaroukHEMRAJ FredericSIMARD co founders

13. EVENT CALENDAR 2011 DISTRIBUTION & E-TAIL IN EMEA 8-11 FEBRUARY, 2011: MONACO RETAIL IN MIDDLE EAST 17-19 MAY, 2011: FUJAIRAH , UAE RETAIL IN RUSSIA 23-25 JUNE, 2011: MOSCOW VARs IN RUSSIA 23-25 JUNE, 2011: MOSCOW

14. ABOUT EVENT FORMAT Keynotes Exclusive Venue Boardrooms Exclusive Service 1:1 Meetings Education Talk Shows 60” to Convince Industry Awards

15. PRE-SCHEDULED 1:1 MEETINGS Lasting 30 minutes, these pre-scheduled appointments are the most effective way to interact directly with potential and existing partners and are the core of all our event series

16. BOARDROOM PRESENTATIONS The DCC event series offer vendors the opportunity to invite 10 -15 customers for a 25-minute Boardroom presentation in a private room with full A/V facilities. Our staff welcomes and hosts the Boardroom delegates

17. TALK SHOW PRESENTATIONS Address the entire audience with a Talk Show Presentation live on stage. Your 8-minute presentation is followed by a 7-minute Q&A session with a moderator offering superb event exposure

18. 60 SECONDS TO CONVINCE Our events feature the innovative ’60 Seconds to Convince’ competition and awards – a prime opportunity to showcase vendors’ latest product and gain priceless exposure in front of all market players

20. Operational Excellence: Discover the secrets behind a well-run retail operation in the MEA

21. Dare to be Different: Creating new retail concepts

22. Credit Terms: Improving relationship between distributors and retailers

24. ADVANTAGES TO TRADITIONAL TRADE SHOWS

25. V S

26. V S

27. EVENT SPECIFIC INFORMATION

28. EVENT MISSION The best business platform to meet — in one place, at one time — all the key decision makers from the top 400 distribution partners in more than 70 countries across Europe, Middle East and Africa CUSTOMER PROFILE PRODUCT COVERAGE

29. EVENT MISSION DCC assembles the industry’s leading consumer technology vendors with the hard-to-reach retailers in EMEA’s dynamic digital consumer markets CUSTOMER PROFILE PRODUCT COVERAGE

30. EVENT MISSION DBC gathers together Russian-speaking corporate IT channel leaders with top business IT vendors in a unique, intimate and stimulating environment CUSTOMER PROFILE PRODUCT COVERAGE

31. FOR FURTHER DETAILS, CONTACT: Alexandra Sinson Business Development Manager sasha@distreevents.com Tel: +33 140 33 33 60 Distree Events 16-18 rue de la cour des noues Paris France 75020 www.distree.com