The most commonly-repeated mistake in content marketing is a lack of focus on obtaining a sufficient number of shares and links. The majority of blogs are struggling with getting links and shares; sometimes, even market leaders are failing to get sufficient numbers. My speech will give an easy recipe for how to reach more shares and links; this knowledge was gained by running multiple tests and performing significant research, and has been proven multiple times.

1. The secret recipe of
Delicious content

2. Quick Experiment

3. Mind Reader!

4. Fast Food brand?

6. Coffee-to-go?

8. SEO wizard?

10. They build a strong
association between their
brand and their audience.

11. Main goal is to become
Default Association.

12. Default Association =
sales and visibility.

13. All successfully delivered content
has these 3 ingredients…

14. 1
2
3
Great idea
Proper Execution
Building startegical
connections

15. How to find great ideas
that are guaranteed to
work?

16. One more approach:
creativity vs data-driven

17. I’m analytically
obsessed person!

18. Analytics are interesting!

19. Your steps:
Analyze competitive and industry
landscapes
Get the list of the most successful pieces
based shares, links, SEO visibility and traffic
they’re generating
Brainstorm your idea
1
2
3

20. Identify your industry leaders

21. Identify your competitors

22. The most sharable content

23. The most linkable content

24. The most visible pages

25. In one spreadsheet

26. Finally you have your idea!

27. If someone steals your idea?

28. If people steal
my content, then
I must be
amazing!

29. Don’t be stingy with your ideas!

30. Don’t waste your time and
validate your idea!

31. Validate your ideas
With the help of determined audience (Your
own clients, forums, communities)
Ask industry experts
Run surveys

32. The easy part is over!

33. Proper Execution gives
your idea wings!

34. Proper Execution
1
2
3
Gathering data
Design
Mimic your style

35. Where the *#%@$ can I
get the data?

37. General Market Trends

38. Surveys: design and distribute
• Google Consumer Survey
• Survata
• Typeform
• Twitter Polls

39. Go to sources/ask questions
• Your clients
• Reddit
• Quora
• Ask.com
• Other forums and communities

40. Attractive design can help.
Unattractive will hurt.

41. Expectations depend on
Industry and Position.

42. My resume

43. My resume

44. Mimic your style

45. Ideal scenario:
Know where you will publish
your piece at the idea stage.

46. How do they write?

47. How do they write?
• Length
• Style
• Structure
• Titles

48. Content Length

49. Structure

50. Titles

51. Building Strategical
Connections

52. Proper Execution
1
2
Outreach
Building relationships with
partners

53. Tips to guarantee
effective outreach5

54. 1 Be genuine

56. 2 Provide value

57. Provide value

58. Provide value

59. Provide value

60. 3 Be straightforward

61. Be straightforward

62. 4 Ask for feedback

63. Ask for feedback

64. 5 Follow-up

65. Follow-up

66. Building relationships with
partners

67. • Distribute your content
• Build relationships
• Distribute your content and
build relationships
Get partner in order to:

68. The most powerful partners
have good connections

69. 1. Where do they distribute
their content normally?
2. Is that where I want to be?
Here’s 2 questions:

70. Where do they distribute their
content?

71. Where do they distribute their
content?

72. Define your expectations
and be clear in giving
responsibilities

73. Be clear in giving responsibilities:
• Will they fulfill their promises?
• Get a commitment or find
another partner

74. Now you know how to:
1
2
3
Generate ideas using data-driven approach
Successfully execute those ideas by
enforcing them with data, design and well-
delivered copy
Successfully execute those ideas by
enforcing them with data, design and well-
delivered copy

75. Now it’s your turn to become the
Default Association in your niche!

76. Thank you!
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