Slides from the Salesforce Innovation Morning event organized in Helsinki and Stockholm by Fluido, the #1 Digital Customer Experience and Salesforce specialist in the Nordics, together with its partners Musqot, Zero Keyboard, Documill, and Oneflow.

2. Salesforce Innovation Morning
Helsinki15.3.2018
Antti Turunen
CMO
linkedin.com/in/turunenantti/

3. • The #1 Digital Customer Experience
and Salesforcespecialist in the Nordics
• 200+ experts based in Copenhagen,
Stockholm, Oslo,Helsinki & Slovakia
• Areasof Expertise:
– Sales & CPQ
– Customer Care, self-service & field service
– Marketing Automation
– Communities & Portals
– E-Commerce
• 300+ customers, 250+ certifications
Fluido
LAST 18 MONTHS
281
Projects
9.05/10
CSAT

4. Salesforce Innovation Morning

5. Event Purpose
1. Get inspired how Nordic innovation can benefit your
marketing and sales
2. Learn what future brings from Nordic Salesforce
innovation

6. Case: OceanCorp
Recognized world leader in vessel safetysystems:
• Sales of new lifeboats to new and existing
vessels
• Overhauling of delivered lifeboats (services)
• Lifeboat rental service (LaaS)
Revenue 470 mEUR
• Market share 15%
• Drybulk & tanker biggest segments
Use Salesforce as CRM. ERP system from SAP.

7. Customer Journey
LEAD CUSTOMER

8. OceanCorp BusinessChallenge1
Insufficient planning of marketing centrally and no visibility in what marketing
activities actually pay off.
Marketing team is located around the world and each region is running a bit of
their “own show”. Therefore budget control is difficult.

9. OceanCorp BusinessChallenge2
OceanCorp sales are visiting ships in ports to establish contacts. Quite often
meetings happen informallyand notes are captured on pen & paper.
This information rarely ends up in the CRM. Important vessel information
would be important to capture for future reference and to position relevant
products going forward.

10. OceanCorp BusinessChallenge3
Proposals are not unified across the organization and this poses a significant
risk and errors in deliveries since terms are not unified and there is no
transparency between sales, services and deliveries what has been
proposed.
There is often a lot of collaboration between the customer and OceanCorp on
changes to the proposal.This communication gets lost in multiple emails.

11. OceanCorp BusinessChallenge4
There is no central location to manage contracts and theyare stored as printed
documents across the globe. Quite often it takes a long time to the contracts
signed because the people who sign the contracts are on the move travelling.
The format of the contracts vary - which poses a risk. The company is losing
revenue on missing contract renewals on lifeboat rentals

12. Q & A

13. | CONTROL WILL UNLEASH CREATIVITY
1
Innovation in Marketing Planning

14. 2
Complexity of marketing mix Shorter planning cycles
| Trends in marketing

15. problem
INBOX 1121
NO OVERVIEW
INSUFFICIENT CONTROL
FRUSTRATION
Version_69B.xls

16. 4
| Half of CMOs lack financial planning muscle.
47% of CMOs still depend on basic
budgeting methods that roll last year’s
budget into the next financial period.
(Gartner 2017)

17. 5
| It’s time to
Show marketing’s financial management credentials.
Assume accountability for business performance.
Take marketing planning operations to the next level.

18. 6
| Musqot Marketing Planner
Our solution helps Enterprise marketing
teams make better investment decisions!

19. 7

20. Mobile is
Eating the
World.
Antti Rikkinen
COO, Co-Founder
/ Andreessen Horowitz

21. The 3 megatrends.

22. #1 - Mobile first.
Mobile is already bigger than desktop
in people’s daily lives.

23. “While Millennials grew up
with computers, Generation Z
grew up with touch-screens.
Their phones have always
been smart.”
Tim Elmore, HuffingtonPost

24. #2 - Less typing.
Moving towards AI & easier ways to
interact with machines.

25. “For years we have
interacted with machines the
way they have dictated -
using a keyboard, screen or
mouse. But this is not the
natural way for humans to
communicate.”Werner Vogels, CTO of Amazon

26. #3 - Data is everything.
The one who owns the customer data
is amongst the winners.

27. Winner #1

28. Winner #2

29. Winner #3

30. In consumer business shift
from traditional to mobile has
made the winners truly
successful and to win
customers’ hearts.

31. B2B applications.
Consumer apps make users demand
the same experience from business
apps.

32. Can you name a
good B2B app?

33. Consumer Business
Seriously?...

34. Users now expect the
Full Mobile Experience
with clear added value -
not just a replica of a
desktop app.

35. The Full Mobile Experience

36. Zero Keyboard -
The Full Mobile Experience for Salesforce

37. “The activity level of the guys using
Zero Keyboard is so much higher and
more accurate. I wish all of the guys
start using Zero Keyboard.”
Chris Weed, DestraCapital

38. “We wanted to take our Salesforce
mobile experience to the next level. We
went through a rigorous scoring and
vetting process, with only one clear
winner: Zero Keyboard.”
Jorge Rodriguez, Catalent Pharma

39. © 2017 DocumillCompany Confidential 1
Salesforce Innovation morning 15-3-2018
Terho Laakso

40. © 2017 DocumillCompany Confidential
What drives document automation apps adaptation?
(results from survey we did during last Dec-Jan)
2
Documill Dynamo delivers
• Automated document production
• Centralized storage in Salesforce
• Full version control
• High document quality
• GDPR compliant for data processing
• Advanced filtering and calculation for reports

41. © 2017 DocumillCompany Confidential
What matters when selecting a document automation solution?
3
Documill Dynamo
delivers
• No Salesforce coding
• No mail merge parameters
• New, easy-to-use interface
• Drag-and-drop creation & editing
• Sample templates
• Users never leave Salesforce

42. © 2017 DocumillCompany Confidential 4

43. © 2017 DocumillCompany Confidential 5

44. © 2017 DocumillCompany Confidential 6

45. © 2017 DocumillCompany Confidential 7

46. © 2017 DocumillCompany Confidential 8

47. As simple as a handshake
Sebastian Hagerborg
Head of Sales, Oneflow

48. © Oneflow, 2018
Trusted by market leaders

49. © Oneflow, 2018
Frictionless from start to finish
Oneflow is an end-to-end solution for contract handling
Connect
Connect Oneflow to your
favorite systems.
Create
Build awesome, responsive
HTML contracts.
Collaborate
Collaborate and negotiate on
one platform.
Sign
Legally and securely sign from
any device.
Lifecycle
Store and manage lifecycle for
all contracts.
Analyze
Gain instant insights on
business performance.

50. © Oneflow, 2018
Made for every team in the organization
Sales
proposals, quotes,
statement of work
Ease collaboration and increase efficiency with all contracts on one platform
HR
employment contracts,
recruitment, options
Marketing
e-commerce,
consulting services
IT & Legal
GDPR contracts,
policies
Finance
investments,
internal control
Procurement
vendor agreements,
resellers

51. Oneflow for Salesforce
+

52. © Oneflow, 2018
Your CRM’s best friend
Create, collaborate and e-sign your proposals in Salesforce

53. © Oneflow, 2018
Editing the proposal
after you click Send
Easy to edit the proposal without going
back to the original file and emailing
back and forth.
Save >1 hour for
every proposal
you send

54. © Oneflow, 2018
Knows what happen to your proposal
after you click Send
What have been changed in the
proposal content?
Have your prospect opened it?
How many times and when?

55. © Oneflow, 2018
Make it easy for your prospect to sign
Easy for your prospects to sign with a tap
from any device.
Built-in e-signature.
Authenticate with SMS and electronic ID
(e.g. Mobilt Bank ID).
Improve hit rate &
reduce sales cycle

56. © Oneflow, 2018
Spend 50% less time on proposal handling
0
100
200
300
400
Create Communicate Edit Sign Archive
Total
time
spent
Find template
Create contract
Collaborate
Approvals
Mails back and forth
Collaborate
Approvals
Follow ups
Edit contract
Collaborate
Approvals
Version handling
Update systems
Print
Delegate
Approvals
Sign
Scan
Mail
Send internally
Upload document
Punch information
Create follow ups

57. Demo

58. © Oneflow, 2018
Be mobile in everything you do with HTML contracts
The future of all contracts

59. © Oneflow, 2018
With data fields comes the magic
Contract
CRM ERP
Seamless integration between your business
systems for sharing of information and metadata
eliminates punching, errors, and saves time.

60. As simple as a handshake