1. Project: BOSTOM Back of Store Top of Mind Prepared For: Target Case Judges April 29, 2010 Free Consulting Inc.
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3. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers
4. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers
5. Standards If you could make any changes to the mens' clothing department at Target, what would you do? “Men's clothing department does not get the same attention in comparison to other departments in the store.” “It feels cheap and neglected as compared to the women's department.” “The women's section has gotten much better, but the men's section still seems to be really plain and boring. It reminds me of Kohl's with less selection.” “Sometimes they have good items but the display is trashy which discourage me to shop often.” Surveyed Target Guests
66. Implement Project BOSTOM in six-quarters Q1 Q5 Q2 Q3 Q4 Q6 Train Pilot layout change Launch nationwide or continue pilot Develop v v Launch nationwide or continue pilot Pilot Lifestyle apparel Develop v Pilot Matador line Design and develop Matador line v v = Review Stage v
68. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers
71. Reinventing young men’s apparel with Matador fulfills a guest needProject BOSTOM is Target’s option for increasing men’s apparel revenue and success.
72. Project: BOSTOM Back of store Top of mind Questions? Free Consulting Inc.
73. Project: BOSTOM Back of store Top of mind Thank you for your time Free Consulting Inc.
Notas do Editor
Relate every one of the three things to as many 5 core- reliability, frequency, differentiation= these increase sales- proof/justification