1.
23. JUNI 2020
The Future Is Right In Front Of
Your Eyes!

2.
1992 – The Metaverse
“The Metaverse is a collective virtual shared
space, created by the convergence of virtually
enhanced physical reality and physically
persistent virtual space, including the sum of all
virtual worlds, augmented reality, and the
internet.”
https://en.wikipedia.org/wiki/Metaverse

3.
Neil
Stephenson
Chief Futurist at Magic Leap

4.
Magic Leap – Introducing the Magicverse
• Founded in 2010
• 1.4 Billion USD funding
• 2018 release of Magic Leap
One
• Investors: Google, Qualcomm,
Alibaba, Axel Springer

5.
VR is just a
hype
Toy for rich kids
Only for entertainment
There is no market

6.
Are you
kidding me?
They laughed about the first mobile phone 1973...
1st call on April 3rd, 1973.
Mr. Martin Cooper, its inventor and
Motorola excecutive called Bell
Laboratories his rival from the middle of
the street in Midtown Manhattan...
CAN YOU HEAR ME NOW?

7.
Wayfair

8.
Lufthansa

9.
Real Estate

10.
Growth | Tech | Innovation
„We (the AS board) have identified
six factors that will drive our
growth: People, Customer Focus,
Tech, Speed, Innovation and
Purpose.“

11.
How do we live in
2019?
Everything is Data

12.
You are at work right
now
GPS data:
I spend Monday to Friday 9am - 6pm at
this address

13.
What are popular times
at a restaurant ?
GPS data:
Visitor numbers peak at 1pm and again at
9pm

14.
Live Traffic Data
GPS data:
How many people are moving how fast
through traffic?

15.
Where is everyone?

16.
My watch collects
data

17.
My home collects
data

18.
Weather Data

19.
We are swimming in
a sea of data (figuratively)
Imagine we could access all that data
seamlessly whenever whereever we are…

20.
Imagine you could
open your virtual
eyes and see the
„METAVERSE“

21.
Welcome to the Magicverse
Persistence
Virtual entities have a spatial und temporal state.
Interactive
Physical and virtual world can interact with each
other.
Scale
The Magicverse exists on planet scale.
Human centered AI
Collaboration instead of assistance.

22.
GDC 2019 https://www.youtube.com/watch?v=-PzeWxtOGzQ

23.
Hello Magic Leap https://youtu.be/BZacSFG2dho

24.
The Game https://youtu.be/Rk2w5PReNSI

25.
Indoor Navigation https://youtu.be/1Nw8za2vsAk

26.
Digital Arts Museum

27.
23. JUNI 2020

28.
What if...we could
lead different
conversations...

29.
What if...we could
lead different
conversations...

30.
TAKE AWAY...

31.
Axel Springer
Ideas
Engineering
alexandra@ideas-engineering.io &
tarek@ideas.engineering.io