An industry report of the top 6 US Airlines on Twitter. This report shows macro data, as well as granular analytics of the airlines.

1. June 2017
US Airline Industry Report
Twitter Audience Data

2. Total Followers
The total number of
followers for each
brand.
76,400
223,000
921,000
1,340,000
1,440,000
2,090,0002,120,000
US Airlines Industry Report - June 2017

3. 29,000
37,900
94,000
46,600
5,975
109,000
5,194
Following
The total number of accounts
each brand follows.
US Airlines Industry Report - June 2017

4. 423,000426,000
1,670,000
811,000
163,000
449,000
20,100
Total Tweets
Total number of posts
made by each brand.
US Airlines Industry Report - June 2017

5. Total Verified Followers
The total number of verified followers
for each brand.
7,749
7,065
6,113
5,300
5,162
1,574
548
US Airlines Industry Report - June 2017

6. Notable Verified Followers
New York Yankees Ellie Goulding Lindsay Lohan
MTV Women’s HealthSerena Williams Ariana GrandeCNN
NBA Jimmy Fallon Barack Obama MicrosoftChelsea FC
National Geographic John Legend Scott Kelly Guy FieriBoston Celtics
Russell WilsonNew York Knicks
US Airlines Industry Report - June 2017

7. 38.1%
444,571
28.8%
531,986
38.3%
480,086
41.9%
336,439
48.2%
94,001
19.9%
371,311
49.5%
76,364
Follower
Activity
% of followers that
tweeted in the last
90 days.
US Airlines Industry Report - June 2017

8. Followers with Over 5K Followers
The total number of followers that have at least 5k followers.
1,833
19,641
5,108
14,945
24,520
21,252
17,908
US Airlines Industry Report - June 2017

9. 1%
33%
2%
7%
14%
30%
13%
Unique Followers
Followers that follow only
one brand but not any of
the others.
US Airlines Industry Report - June 2017

10. Bio Keyword Insight: “Travel”
Accounts with followers
that have “travel” in bio.
45,250
43,439
47,862
31,724
11,462
39,688
3,900
US Airlines Industry Report - June 2017

11. Follower Location in Airline Hub State
The percent of account following that is
located where the airline is based out of.
Miramar, FL - 11.7%
Newark, NJ - 2.8%
New York, NY - 9%
Seattle, WA - 15.8%
Dallas, TX - 8.7%
Fort Worth, TX - 4.9%
Atlanta, GA - 5.3%
US Airlines Industry Report - June 2017

12. Industry-wide Data Overview:
Total Followers: 8.9M
Follower Location: only 65% are in the
United States
Verified Followers: 19.3K
Overlapping (Total-Unique): 3.6M
Unique Followers: 5.3M
Most Popular Emoji
US Airlines Industry Report - June 2017

13. 1%4%2%
60%
8%
7%
17%
Industry: Tweeted
“Dragged” +
Airline Handle
The total amount of
followers that
tweeted these two
terms.
US Airlines Industry Report - June 2017

14. Follower Quality*
13.5
26.2
89.6
92.8
109.2
128.4
130.2
*Quality = (Active + Verified (100)
Followers Above 2K)/10000
Is our top-ranked airline
in terms of follower
quality
US Airlines Industry Report - June 2017

15. Takeaways:
• The ranking of airlines whose followers have “travel” in their bio
directly correlates to the rankings of our quality equation
• Although American Airlines has ≈ 650,000 less followers than
Southwest and JetBlue, it has an overall higher quality audience
• There are 3.8M accounts on Twitter that follow more than one of
the top 6 U.S. Airlines
• American Airlines tweets 4x more than JetBlue and Southwest
• JetBlue and Southwest have the highest unique audience (i.e.
have followers that don’t follow other airlines)
US Airlines Industry Report - June 2017

16. For more information about
SocialRank contact:
business@socialrank.com
US Airlines Industry Report - June 2017