1. Gatewayto the futureSochi 2014 Newsletter
Issue 13 | Winter 2012
Sochi Needs You! Volunteer Recruitment Drive is Launched
Sochi 2014 Showcases Progress to IOC | Sports Stars Master the Olympic Courses | Sochi 2014
Inspired by Winter Youth Olympic Games | Olympic Family Welcomes New Partners | Sochi 2014
to Raise Paralympic Awareness | Cultural Olympiad’s Year of Music Gets Off to a Flying Start

2. Views from the Top
33
Dear Friends,
It is my pleasure to introduce the
first Gateway edition of 2012 — an
Olympic year full of promise and
potential for Sochi 2014. • On 7
February, it was exactly two years
before the Olympic cauldron is lit
in Sochi; two years before Russia’s
first ever Winter Games illuminates
the country. To mark the occasion,
Sochi 2014 launched its volunteer
recruitment program — a call to action
for anyone aged 18-80 to join our
team and help us show the world the
very best of Russia. • e response
has been incredible. In the first month,
the official recruitment website, vol.
sochi2014.com, received more than
50,000 applications from around the
world, including Canada, the previous
Winter Games host country. It seems
that our mission to inspire a culture
of volunteerism in Russia is also going
global! • By Games time, there will
be 25,000 highly trained volunteers
working across 20 areas. Some of the
volunteers are already in place, gaining
invaluable hands-on experience: there
was a strong delegation of young
Russian volunteers at the inaugural
Winter Youth Olympic Games in
Innsbruck, and they had another
chance to excel during the FIS Alpine
World Cup in Sochi in February — the
first ever international competition on
the Olympic slopes at Rosa Khutor. •
At the same time, we were receiving
more enthusiastic praise from the IOC
Coordination Commission during their
latest visit. Sochi 2014 continues to
meet and exceed the expectations of
all our key client groups; and for that
I must thank the tireless work and
total dedication of Sochi 2014 team
at the Organizing Committee, the
Sochi 2014 Partners, volunteers and
everyone involved in making the Sochi
2014 Winter Games the best they
can possibly be. eir commitment to
excellence fills me with optimism for
the challenges ahead.
DMITRY CHERNYSHENKO
President and CEO
Sochi 2014 Organizing Committee
“ We are launching a massive
recruitment drive for the Olympic and
Paralympic Winter Games across the whole
country, from St. Petersburg to Vladivostok. e
Games have provided an impetus for the development
of a volunteering movement: a movement of people
with really caring hearts who are ready to help others
on a voluntary basis. On behalf of the government,
I want to pledge that we have done a lot and are still
doing a lot to support this movement.” /sport.ria.ru/
DMITRY KOZAK
DEPUTY PRIME MINISTER OF THE RUSSIAN FEDERATION
“ ere are only two years left until
the start of the 2014 Winter Games
in Sochi and we see no reason for concern.
Everyone involved in this project, from the country's
leadership to the City of Sochi authorities, is doing
a good job.” /sochi2014.com/
JEAN-CLAUDE KILLY
CHAIRMAN OF THE IOC COORDINATION COMMISSION
“ e FIS Alpine Ski World Cup
in February of this year brought together
the strongest skiers in the world. We
have talked to the athletes and they are satisfied
with the course: it is difficult, but high quality. Even
members of the IOC Coordination Commission praised
the organization of the Sochi test competitions. ey
were impressed with the quality of the track and the
organization of the World Cup.” /sport.ria.ru/
ALEXANDER ZHUKOV
FIRST DEPUTY CHAIRMAN OF THE STATE DUMA
OF THE RUSSIAN FEDERATION,
PRESIDENT OF THE RUSSIAN OLYMPIC COMMITTEE (ROC)

3. “ e fact that the venues have been
so well-received is a credit to the five years
of hard work undertaken by the local
organizers and their partners: their teamwork
and their ability to deliver
Sochi 2014 Showcases
Progress to IOC
With less than two years to go until the Sochi 2014 Games begin, the IOC Coor-
dination Commission has paid its seventh visit to Sochi. Under the chairmanship
of IOC member Jean-Claude Killy, the Commission spent three days listening to
updates on the progress being made by the Sochi 2014 Organizing Committee
and its Partners as they move from the construction and planning phases, to
operational readiness.
During these meetings, the Commission heard reports on a number of Games-
related topics including the sports; athlete services; National Olympic Committee
services; International Federation services; construction; media services; trans-
port; workforce; accommodation; Games operations; spectator services;
the Paralympic Games; marketing; medical services; legacy; and technology.
e Commission paid visits to a number of the Games venues, including the
Freestyle Skiing, Jumping and Sliding Centers, the Olympic Villages, the Olympic
Stadium, and the Olympic Park. While there is still plenty of work to be done,
venue and related infrastructure construction is on the right track to be ready
for the Games.
IOC Executive Director for the Olympic Games, Gilbert Felli, commented:
“We have been very impressed by the quality and detail of the presentations
that have been made this week. e Sochi 2014 team is of the highest caliber.
We can see that they have excellent relationships with their stakeholders, which
is crucial to the successful delivery of the Games.”
Shaping the Games together
4 5
Jean-Claude Killy Praises Sochi’s
“Spectacular Downhill”
e IOC Coordination Commission began its three-day
visit by taking in the first FIS Alpine Ski World Cup event
to be held in Russia.
Speaking at the World Cup event, IOC Coordination Com-
mission Chairman, Jean-Claude Killy, described the venue
at Rosa Khutor, the future home of the alpine ski events
for Sochi 2014, as "one of the most spectacular downhill
courses on the World Cup circuit." In addition to being
well-received by the Commission, the event was positively
reviewed by athletes, team delegations and the media.
“ e Sochi 2014 venues and operations will be tested,
re-tested and tested again over the next two years. We
have now seen two of the most difficult to stage sports
events on the Olympic Winter Games program take
place on these new Olympic courses,” said Jean-Claude
Killy, referring to the downhill and super combined. “ e
fact that the venues have been so well-received is a
credit to the five years of hard work undertaken by the
local organizers and their partners: their teamwork and
their ability to deliver.”
Over 60 sports events are scheduled to take place in
Sochi before the start of the Winter Games on 7 Febru-
ary 2014.
1 Members of the
IOC Coordination
Commission inspected
the Mountain Cluster
venues...
2 ...and discussed
preparations
for the Olympic
Games
1 Jean-Claude Killy
rated the Rosa Khutor
slopes highly...
2 ... and shared
his impressions
with colleagues
from the Sochi 2014
Organizing Committee
1
2
1
2

4. skier, Bode Miller, not only rated the Sochi slopes
highly but also praised the preparations for the
Games: "I know that, around the world, there are a lot
of misconceptions about Russia but I believe that the
best way to dispel them is to come to Russia. I was
excited by what I saw in Sochi. I hope that the 2014
Olympic and Paralympic Winter Games, including the
skiing competitions, will be very successful."
e X-treme Snowboard Park & Freestyle Center also
hosted its first competitions in the middle of February
when stages of the Russian Snowboard Cup and the
Russian Freestyle Cup took place here.
A total of 150 athletes from 10 different Russian
regions competed in three snowboarding competi-
tions: the halfpipe, the parallel giant slalom and the
snowboard cross; and three freestyle competitions:
aerials, moguls and halfpipe. Following the competi-
tions, young people from around the world who had
come to Sochi to watch the European Snowboard
Cup and Freestyle Cup were able to evaluate the
Olympic courses. Russian athletes also achieved high
results — Aleksander Belkin won the parallel slalom
and Anastasia Asanova won the silver medal in snow-
board cross.
After the alpine skiers, biathlon competitors and snow-
boarders, ski jumpers also tested the Olympic venues
as the Russian Ski Jump Cup competition took place at
the RusSki Gorki Jumping Center for the first time.
Paralympic athletes also tested the Sochi 2014
competition venues. At the end of February, the Rus-
sian Alpine Ski Championship took place on the Sochi
slopes for athletes with a disability and athletes with
a visual impairment. Forty-three athletes represent-
ing 13 regions of the country took part in the event.
e winning visually impaired athlete, Ivan Frantsev,
commented that the Sochi slope was tricky and more
difficult than similar slopes in Europe.
Another sports event that took place at the end of
February was the final of the Russian Cross-country
Skiing Cup, where classic 10km and 15km races were
held as well as freestyle sprints. Yulia Ivanova and
Dmitry Yaparov won the 10km and 15km races and
Natalya Matveeva and Aleksey Petukhov each won
one of the sprints.
A total of 17 sports events will take place this year
including the first competitions at the Sanki Sliding
Center. ese will take place in March as part of the
Russian Championship.
From February to March 2012, all the
sports venues in the Sochi Mountain
Cluster were tested. Some of the
best athletes in the world checked
the readiness of the ski courses, ski
jumps and the Sliding Center in the
run-up to the Olympic and Paralympic
Winter Games in Sochi. Over the last
two months, a number of different-
level competitions have taken place
at these venues: from the Russia Cup
stages to the European and World
Cups. ese events were organized
by National Sports Federations in col-
laboration with the Russian Ministry
of Sport, Tourism and Youth Policy
and the City of Sochi Administration.
e athletes tested the Rosa Khutor Alpine Center
first, where the Russian Alpine Ski Cup took place.
e competitions were held at a high level and the
center was rated well by participants, experts and
spectators alike. e athletes liked the difficulty of the
slopes and their proximity to the accommodation.
e Laura Cross-country Ski & Biathlon Center hosted
the next competition: the Russian Biathlon Cup. e
organizers and athletes were pleased with the new
venue which conforms to the highest international
standards. Galina Kukleva, Olympic biathlon cham-
pion, commented: “ e Laura complex should become
the main Russian base for athletes training in mid-
mountain conditions."
Meanwhile, for the first time in the history of Russia,
the Sochi stage of the Alpine Ski World Cup took
place at the Rosa Khutor Alpine Center. e best
athletes in the world took part in the competitions.
Among them were American Lindsey Vonn and Didier
Cuche from Switzerland. e participants said that
the Rosa Khutor slopes were some of the most dif-
ficult they had seen and the four-time world champion
Sports Stars Master the Olympic Courses
7
In focus
6 7
1 e European
Snowboard Cup
2 A happy winner
3 Freestyle
competitions
4 Fun for all
the family
1 e Russian Cross-
country Skiing Cup
2 Paralympic skiers
3 e winners
4 Flags from the
competitors’ countries
It was not only
Olympic venues in the
Mountain Cluster that
were tested during
the competitions
held in February. e
organizers also tested
security services,
television equipment
and the Ticketing
program. In addition,
more than 800 Sochi
2014 volunteers
worked in a wide range
of areas during the
competitions. ey
met and accompanied
foreign delegations,
helped athletes to
check into hotels,
worked as guides
and even took part in
anti-doping control and
accreditation. eir
hard work was praised
by athletes and guests
alike.
1
2 3
1
2
3
4
4

5. Olympic Games Broadcasting
Live from Sochi
Around 100 representatives from leading global TV com-
panies arrived in Sochi to participate in the first Interna-
tional Meeting of Broadcasters for the Sochi 2014 Games.
During the briefing, the broadcasters were informed about
preparations for the Games and TV and radio opportuni-
ties before, during and after the Olympic and Paralympic
Winter Games.
Representatives of Sky Italia (Italy), ATV (Austria), ORF
(Austria), ARD/ZDF (Germany), FT2/FT3 (France), NBC
Olympics (USA), the Japan Consortium and other broad-
casters attended the event. Dmitry Kozak, Deputy Prime
Minister of the Russian Federation, and Manolo Romero,
Head of the Olympic Broadcasting Service (OBS), opened
the meeting.
e Sochi 2014 Olympic and Paralympic Games are one of
the most significant events on the global sports calendar
and consequently many TV companies will have their own
production departments in Sochi during the Games in
2014. Filming will begin in Russia in 2012 and in Novem-
ber 2013, work will begin in Sochi.
Dmitry Kozak said: "Broadcasters are true members of the
Olympic Movement as the Games have become a massive
television event, with more and more people becoming
interested in the Games and Olympic values. is interest
is fuelled by coverage of the sports events themselves, as
well as coverage of the Opening and Closing Ceremonies.
e work of presenters and production teams, as well as
the TV picture quality is hugely important.”
Dmitry Chernyshenko, President and CEO of the Sochi
2014 Organizing Committee, noted: " e International
Meeting of Broadcasters is an excellent platform for dia-
logue. All parties involved have an opportunity to leverage
the advantages of Sochi’s sports venues in order to intro-
duce the most modern TV coverage solutions. e briefing
will give us the opportunity to present what we can offer
so that coverage of the Games will be truly innovative."
Historically, the Games host city holds two International
Meetings of Broadcasters, conducted by the Olympic
Broadcasting Service. e second meeting will be held
in Sochi at the beginning of 2013 with more than 300
participants.
e Olympic Broadcasting Service was created by the IOC
in 2001 to produce international broadcasts of Olympic
events in accordance with modern television standards
and in order to provide services to TV broadcasting com-
panies holding the rights to cover the Games.
9
In focus
8 9
Sochi 2014 Mascots’ Birthday
Celebrated with Stamp Issue
e Sochi 2014 mascots have celebrated their first birth-
day with the launch of the new stamp sheets featuring
the Olympic mascots: the Polar Bear, the Leopard, and
the Hare; and the Paralympic mascots: the Ray of Light
and the Snowflake. A total of 440,000 stamp sheets
have been released, with schoolchildren from Sochi
receiving the first stamps.
Life-sized puppets of the mascots joined the children
in the celebrations, took part in an Olympic quiz and
watched a short film on the Sochi 2014 legacy.
e launch of the stamps marked the beginning of the
second year of the hugely popular Sochi 2014 Philatelic
program. In April 2012 there will be additions to last
year's stamps: "XXII Olympic Winter Games in Sochi.
Tourism on the Black Sea Coast of Russia". And in Octo-
ber 2012 more stamps will be added to the series: "XXII
Olympic Winter Games in Sochi. Olympic Winter sports"
— to the pleasure of stamp collectors around the world!
Olympic and Paralympic Souvenirs
Delivered to Your Door
Visitors to major international sports competitions often enjoy
taking home a souvenir to remind them of their visit, and now
Sochi 2014 online visitors will be able to do just that. Since
December 2011, the Sochi 2014 shop selling licensed prod-
ucts has been online at sochi2014.com. In just a few months
it has won the hearts of Sochi fans celebrating Russia’s first
Winter Games. Since the launch of the online shop, more than
1,000 products have been sold and delivered all over the coun-
try. e Internet shop offers a wide range of original products
with the Olympic and Paralympic marks including Olympic
clothing, soft toys, mascots, sports accessories, stationery,
school equipment, badges and much more. e range of goods
available in the online shop is constantly being increased
and, by April, it will stock several hundred different items. It
is already possible to pick out the most popular items: the
Games mascots — the Hare, the Leopard, the Ray of Light, the
Snowflake, and the Polar Bear — which is particularly popular
among customers. e Sochi 2014 online shop is one of the
most innovative in the history of the Olympic Movement in its
functionality and the level of service it provides as customers
are able to select products using a record number of variables,
and orders are confirmed within 10 minutes. In some cases
it is even possible to pay for goods on delivery rather than
upfront. In future, the Sochi 2014 online shop will also feature
special bank holiday offers and discounts. For new products
and news, please visit the shop.sochi2014.com website.
1 Stamps featuring
the Games mascots
2 e Polar Bear
mascot: the Sochi 2014
online shop’s most
popular product
1 Dmitry Kozak
with the Russian
Youth Team
in Innsbruck
2 Dmitry
Chernyshenko
running in the
Olympic Torch
Relay in Innsbruck
3 e first
International
Meeting
of Broadcasters
of the Olympic
Games in Sochi
e first Olympic
Translation Forum in the
history of the Olympic
Movement has been
held in Sochi, with
over 650 delegates
registering to discover
the scope of language
services at the Games
and to collaborate with
the Sochi 2014 Organiz-
ing Committee.
e attendees had the
chance to discuss the
quality of language ser-
vices with experts and
learnt that over 1,000
translators and inter-
preters will provide their
expertise to visitors to
Sochi during the 2014
Games.
High quality language
services traditionally
play a vital role in the
success of an Olympic
and Paralympic Games.
A total of 5,500 ath-
letes from 80 coun-
tries will come to Sochi
in February 2014 and
a significant majority
will require language
assistance. The 1,000
translators and inter-
preters will comprise
both professionals
and volunteers. The
number of translators
is twice the number
provided at the Turin
2006 Olympic and
Paralympic Winter
Games.
Delegates at the
two-day event in-
cluded translators and
interpreters, students
and professors from
linguistics courses,
and translation agency
employees. High level
speakers including the
IOC Head of Media
Operations, Anthony
Edgar; Chief Inter-
preter, London 2012
Olympic and Paralym-
pic Games, Wilhelm
Weber; Language
Services Advisor to
the London 2012 and
Sochi 2014 Organizing
Committees, Maureen
Sweeney; Games
Planning Service
Director General of the
PyeongChang 2018
Organising Committee,
Kim Nam Su; and the
Head of the English
Language Interpreta-
tion Unit, Language
Support Department at
the Ministry of Foreign
Affairs of the Russian
Federation, Andrey
Tsybenko, shared their
experiences with the
delegates.
Dmitry Chernyshenko,
President and CEO of
the Sochi 2014 Orga-
nizing Committee, said:
“ e Sochi 2014
Translation Forum was
a significant step in
our preparations for
the first ever Olympic
and Paralympic Winter
Games in Russia. We
are aiming to provide
the warmest welcome
possible and to speak
the same range of lan-
guages as our guests
when they arrive in So-
chi. e Forum helped
us to reach this goal.
As the first Forum of
its kind in the history
of the Olympic Move-
ment, the Sochi 2014
Translation Forum was
further evidence that
we are going to deliver
the most memorable
and innovative Games
in Olympic history.”
First Sochi 2014 Translation Forum
1
2
3 1 2
Sochi 2014 Inspired
by Winter Youth Olympic Games
Deputy Prime Minister Dmitry Kozak led a delegation
to Innsbruck for the Winter Youth Olympic Games, a key
Olympic milestone before Sochi hosts the Winter Games
in 2014.
e delegation underlined Sochi’s commitment to the
Olympic family when Dmitry Chernyshenko, President
and CEO of the Sochi 2014 Organizing Committee, ran
as a torchbearer in the Youth Torch Relay. Dmitry Cher-
nyshenko took part in the final section of the relay and
passed the flame to Austrian Paralympic alpine ski cham-
pion, Claudia Loesch.
As part of the visit, Dmitry Kozak met young Russian ath-
letes and wished them well for their events, and he met
the Russian volunteer team working at the Winter Youth
Olympic Games. e delegation also inspected the Olym-
pic venues and brought home a symbolic flag presented
at the AIPS Congress handover ceremony.
Dmitry Chernyshenko said: “ e Winter Youth Olympic
Games have been amazingly inspiring and there has been
a great atmosphere and spirit of celebration everywhere!
It’s a privilege to have been the torchbearer and to be sup-
ported by so many Olympic fans. We look forward to using
the Innsbruck experience as part of our preparations to
stage the most innovative Games in Olympic history.”
e 2012 Winter Youth Olympic Games, the first ever
winter edition of these Games, was an international multi-
sport event for young people that took place in Innsbruck
in January. Over 1,000 young athletes from 70 countries
competed, including 67 young athletes from Russia.

6. Olympic construction
10 11
Giant Ski Jump Beats
the Odds
In February, skiers competing in Russia’s Ski Jump Cup
had the chance to try out the RusSki Gorki Jumping
Center for the first time, as part of test events designed
to check the readiness of the Sochi venues for the 2014
Olympic and Paralympic Winter Games.
e center is being built by Sochi Partner Sberbank.
Sberbank's Chairman, German Gref, proudly announced
the completion of the first part of the venue — the
Giant Olympic Ski Jump K-125 — at a construction cost
of 2 billion rubles: " ree years ago, many considered
the project to be impossible. But a huge effort has been
made, with shifts working around the clock, and now
the opening of the K-125 Giant Ski Jump has shown
that we can complete such venues on time."
e Vice President of the Ski Jumping Federation,
Vladimir Slavsky, paid particular tribute to "the unique-
ness of the complex, which is located so that it is not
exposed to the wind." He echoed the opinion of special-
ists, including coaches and athletes, that the Giant Ski
Jump was, without doubt, “100 per cent ready
for competition."
Experts from around the world have been involved
in the construction of the Jumping Center. By this
summer, the Small Olympic Ski Jump K-95 will also
be in use, and the whole complex, including stands,
car parks, offices and chair lifts, is set to be ready by
December 2012. After the Games, the venue will be
used as a training base for the national team, and for
staging Russian and international competitions. e
complex is one of the first modern sports venues in
Russia to comply with international standards.
Dmitry Chernyshenko, President and CEO of the Sochi
2014 Organizing Committee, described the ski jumping
complex as "the pearl of the Mountain Cluster".
Bang on Schedule —
Landmark Rail and Airport Links Open
February saw Russian Railways, a Sochi 2014 General Partner, celebrate two landmark
occasions: the opening of the Adler — Sochi Airport rail link, and a new combined road,
railway and tunnel route which will connect Adler to the Alpika-Servis resort. Both proj-
ects are crucial to the transport infrastructure of the 2014 Winter Games.
ese are the largest projects undertaken by Russian Railways in preparation for the
2014 Winter Games. e opening ceremonies were attended by the President of
OAO Russian Railways, Vladimir Yakunin; the Deputy Prime Minister of the Russian
Federation, Dmitry Kozak; and the President and CEO of the Sochi 2014 Organizing
Committee, Dmitry Chernyshenko.
e new railway line, which runs for 2.8km between Adler and the airport, means it is
now possible to get to the city of Sochi quickly and comfortably. Vladimir Yakunin was
justifiably proud of the achievement: "Now everyone can see just how convenient it is
— I arrived at Sochi railway station, checked in for the flight and, avoiding traffic jams,
reached the airport right on schedule."
During the staging of the Games, this line will transport 60 percent of air passengers,
or more than 86,000 people a day. A modern rail passenger terminal has also been
constructed in the new air terminal complex, providing state-of-the-art visual and sound
aids so that passengers can easily access information on train timetables, the location
of resort areas and emergency evacuation. And on the sidewalks, platforms, handrails
and station lifts, tactile indicators have been installed for the visually impaired.
1 e Giant Olympic
Ski Jump launches
first ski jumpers
2 e grand opening
of the Giant K-125
Ski Jump
1 Commuter trains
like this will link
the airport to Sochi
city center
2 e grand opening
of the Sochi-Adler-
Airport rail link
3 Breaking through
the last tunnel
to complete
the Adler-Alpika
Servis combined
road and railway
1
2
3
1
2

7. Olympic construction
12 13
International Luge Federation (FIL)
says Sochi is On Track
Experts from Russian and international sports organi-
zations have observed preparations for test runs and
homologation at the Sanki Sliding Center.
Marcus Ashauer, a representative of the International
Luge Federation and Head of the Commission for the
Construction of the Sanki Sliding Center said: "Since
I arrived at the construction site four weeks ago, a lot
of work has been carried out along the entire length
of the track. e results achieved in this short period
of time are extremely impressive. e necessary re-
maining work will be performed at a similar pace before
the Russian team arrives for the first trials in February
2013.”
Currently, expert icemakers are generating up to five
to 10 centimeters of ice on the track and, in some
sections, the top layer of ice is being cut using special
knives to make sure the track is as smooth as possible.
e first test events at the Sanki Sliding Center will be
the Bobsleigh, Skeleton and Luge World Cups in Febru-
ary 2013.
1 First test events
at the X-treme
Snowboard Park &
Freestyle Center
2 Laura Cross-country
Ski & Biathlon Center
1,2 At the Sanki
Sliding Center
3 International
experts observe
sliding tracks
1
3
2
1
2
X-treme Center Hosts
First Competitions
e X-treme Snowboard Park & Freestyle Center
has opened at Rosa Khutor in Krasnaya Polyana. In
February and March, stages of the Snowboard and
Freestyle World Cups took place on the new slopes of
the X-treme Center with athletes competing in seven
disciplines: parallel slalom, snowboard cross, parallel gi-
ant, slalom, aerials, mogul, half pipe and ski cross. e
events enabled athletes to test the Olympic venues in
preparation for the Sochi 2014 Winter Games.
Six slopes, with an average length of around 3 km, and
three service slopes have been constructed for down-
hill and aerial events. e starting points are located at
markers between 1,223 and 1,075 meters above sea
level, with a maximum drop of 215 meters.
e freestylers were able to demonstrate their skill in
a special snow chute, a half pipe, which is 170 meters
long. A 180 meter long slope has been constructed for
the aerial skiers: this includes a corner with an angle of
29 degrees, a wide platform with jumps, and a landing
platform which is covered in soft snow to ensure a
safe landing.
Avalanche protection dams and snow fences have
been constructed at the X-treme Center and avalanche
breaks have been installed on the cable car supports.
Artificial snow system equipment has been installed
along the slopes, including more than 100 stationary
and mobile snow generators with a production capac-
ity of 42 cubic meters per second. e snow guns will
work automatically and, at a temperature of -2.8 de-
grees, the system will provide snow to venues within
120 hours and at lower temperatures, within 48 hours.
Cross-country Ski & Biathlon Center:
One of the Largest in the World
e Laura Cross-country Ski & Biathlon Center, one of
the largest centers of its kind in the world, is ready for
use and can host around 9600 spectators.
Test events took place at the Center in Krasnaya Poly-
ana in February and March and included stages of the
Russia Nordic Cup, the Russian Cross-country Skiing
Cup and the Russian Biathlon and Cross-country Ski
Championship for Paralympic athletes.
e biathlon shooting range is located near to the Sta-
dium and contains 30 professional shooting systems.
e range is surrounded by hills, which means that the
targets are protected from the wind. Other infrastruc-
ture including an access road, a hotel complex and
aparthotel in the Mountain Olympic Village will be fully
functional by autumn 2013.

8. Environment and sustainability
Sochi’s Green
Assessment on Track
Maintaining green standards is seen as one of the
key legacies of the Sochi 2014 Games, and organizers
believe that the experience gained from setting up
the Olympic venues will lie at the heart of developing
green construction standards across the country. In
its third bi-annual report, the Organizing Committee
assessed the Olympic construction project so far, its
achievements, plans for adjustments, and the certifi-
cation status of the 10 key Olympic venues under the
international green construction standard, BREEAM.
The report also presented the results of the first
Eco-innovation Contest, held by the Sochi 2014
Organizing Committee with the participation of SC
“Olympstroy” within the framework of the Green
Building Recognition Program. The winners were
eight design organizations which have used innova-
tive environmental protection techniques in their
work. The report also gave updates on environmental
protection projects in the region and new sewage
treatment facilities in Krasnaya Polyana, on complex
environmental monitoring systems and the eco-office
program implemented in the Sochi 2014 offices.
14
15
1 e Bolshoy
Ice Dome is being
constructed
in compliance with
green standards
1 e Olympic Park
is already a landmark
on Sochi’s coast
New Drive for Ecotourism
Around the world, ecotourism continues to grow in
popularity. In order to capitalize on this, plans for
developing ecotourism in Sochi between 2012 and
2015 have been developed by the City of Sochi
Administration, with the active involvement of the
Sochi 2014 Organizing Committee, international
experts, representatives of environmental groups and
the city's tourism community.
As ecotourism in Russia is taking off at nature reserves
and national parks, the program's main participants
will be the Sochi National Park and the Caucasian
State Biosphere Reserve. As well as suggestions
for developing ecotourism, Sochi’s plans also include
proposals for the effective use of the Olympic venues
and infrastructure, both during and after the Winter
Games. e plan also covers the restructuring and
modernizing of existing recreational facilities in Sochi,
the creation of new environmental tourism routes and
the holding of environmental enlightenment events.
Zero Waste Games
e Sochi 2014 Games strive to be one of the most
environmentally friendly in the history of the Olympic
Movement. One of the key tasks for organizers is
to introduce a new approach to waste removal and
recycling. In order to do this, the Sochi 2014 Organizing
Committee has developed and approved "Guidelines on
Waste Management at the XXII Olympic Winter Games
and the XI Paralympic Winter Games of 2014 in Sochi."
e guidelines aim to introduce and implement the zero
waste principle — any waste produced by preparing and
staging the Games should not cause any damage to
the environment. To achieve this, waste will be sorted
before being sent to be processed or recycled. Rubbish
containers will be set up in eight different colors: brown
for food waste, red for glass, blue for paper, and so
on. e non-food waste in the containers will be sent
for processing, whilst the food waste will be sent for
composting. In addition, materials such as aluminium foil,
polystyrene and plastic will be used as little as possible.
e guidelines are based on two core principles — that
all those involved in the Games take 100 percent
responsibility for sticking to the zero waste principle, and
that they come to view waste as a secondary resource.
e Sochi 2014 Organizing Committee will ensure that
the waste management cycle is transparent at all times.
1
1

9. Environment and sustainability
Sustainable Opportunities
for Sochi’s Mountainside
Villages
As part of a UN global initiative entitled, "Agenda for
the XXI Century", the Sochi 2014 Organizing Com-
mittee, the Russian Regional Environmental Center
and the City of Sochi Administration are drawing up
plans for the sustainable development of mountain-
side villages within the Olympic construction area. e
philosophy of sustainable development builds on a
combination of economic growth, social development
and environmental protection. Development of these
villages could be a solution to social, economic and
environmental issues and allows residents to become
more engaged in civil activity. ese proposals were
put together using, amongst other factors, a survey
of over 600 residents from the villages of Esto-Sadok,
Galitsyno and Chereshnya.
e development of the village of Esto-Sadok will take
place alongside that of Krasnaya Polyana. e creation
of a sports tourism center has been suggested, where
activities such as mountain biking, shooting, hiking and
horse riding can be supplemented with visits to cultural
and ethnographic sites (such as the hunting lodge of
Nicholas II, or the dolmens — ancient burial places, dat-
ing back 3,000 to 5,000 years).
e village of Galitsyno is expected to become the
heart of these tourist activities, specializing in ethno-
cultural, educational, and sports tourism, due to the
number of cultural and historical sites located there.
ese include the Greek Orthodox Church of St.
George, the Trinity Georgian convent, and the Akhshtyr
cave — a natural monument from the Paleolithic era.
e village of Chereshnya places great emphasis on
agricultural development, and local opinion has pushed
forward a proposal to build a fruit and vegetable pro-
cessing plant. ere are also initiatives for the develop-
ment of organic production and gastronomic tourism
underway.
is is a tremendous opportunity for the area — in-
ternational experience shows that when a city hosts
the Olympic and Paralympic Games and follows the
principles of sustainable development, it can dramati-
cally change for the better. In fact, 80 percent of the
cities in which the Games were held after 1972 are
now among the 200 most popular cities in the world.
Implementing these plans will be a great example
of how global sports events such as the Sochi 2014
Games can bring positive change to a region.
Sochi Offices Awarded
Green Certificate
Earlier this year, the Sochi 2014 Organizing Committee
was appraised by the "Vitality Leaf. Eco-office" board of
certification. To receive this certificate, a company must
demonstrate that it is following the highest principles
of environmental practice, and the Organizing Commit-
tee's office in Sochi was judged an outstanding example
of environmentally-aware construction. e office was
erected on the site of a dismantled airport terminal,
rather than on a greenfield site, minimizing its impact on
the environment. e Organizing Committee is also re-
ducing its carbon dioxide emissions by setting up special
public transport routes for its staff, and a parking area
for bicycles that will soon appear next to the office.
Green rules are in place inside the premises, too. Wher-
ever possible, recycled paper certified by the Forest
Stewardship Council (FSC) is used. Digital and electronic
systems have been brought in to save paper, and elec-
tricity is saved by efficient ventilation, heating and air-
conditioning devices. Energy-efficient fridges have also
been installed with the support of Worldwide Olympic
Partner Coca-Cola.
e Organizing Committee believes that green rules such
as these should become the norm in the workplace. ey
will not only help to encourage a more responsible at-
titude toward nature and the environment, but also form
part of the rich green legacy that the Sochi 2014 Games
hope to leave.
16
17
1 Sochi 2014
Organizing Committee
office in Sochi
2 "Vitality Leaf.
Eco-office" award
1 Esto-Sadok village
is being transformed by
Olympic construction
2 Rejuvenation
of the Adler SDW
landfill site
Green Grass Transforms Rubbish Tip
2011 saw the complete rejuvenation of an area that
had been used for solid waste for over half a century.
Rubbish brought to the site in Adler from the surround-
ing districts of Sochi had created a landfill covering 14
hectares. Under the sheer weight of the rubbish, the ar-
ea's entire geography had begun to change: landslides
caused pollution in the Malaya Kherota river and even
blocked its flow, whilst the landfill site, as well as being
an eyesore, was bad for the resort's air quality. A halt
was called to its use in early 2010 with the implemen-
tation of a new directive under the Program of Olympic
Venues Construction and Development.
Today, thanks to the efforts of Sevstroyinvest Ltd, the
Adler solid waste site is the first on Russian territory to
have benefited from state-of-the-art overseas rejuvena-
tion techniques. e rubbish dumps have been buried
under special multi-layered coverings, consisting of
sand, geogrids, gravel and several layers of geotextiles.
ese have been covered with a layer of clay while, un-
derneath the site, complex channels have been put into
place to pump out and incinerate harmful gases and
filtrates. Preserving the Malaya Kherota river has not
been overlooked — its riverbed has been protected by
a powerful supporting wall. Now, instead of a huge pile
of rubbish and poisonous emissions, grass is growing
again on the banks of the river.
Next in line will be the solid waste site in the Laz-
aryevsky district.
1 1
2
1

10. Sochi Venues’ Accessibility Checked
While the alpine skiing, cross-country skiing and biathlon
test events for people with a disability were being held,
the Sochi 2014 Organizing Committee assessed the
accessibility of the sports venues and infrastructure.
Among the experts in the Organizing Committee's
assessment team were the members of the Russian
Association for Sport and Leisure Facilities; Mark Todd,
an expert recommended by the IPC; and Alexander
Semenov and Sergey Grin, Sochi residents with a dis-
ability who have undertaken training to assess Sochi’s
barrier-free environment.
During the inspection, the experts visited the X-treme
Snowboard Park & Freestyle Center, the Rosa Khutor
Alpine Center, the Laura Cross-country Ski & Biathlon
Center, and transport infrastructure sites in Sochi.
e experts also held meetings with sports manag-
ers, investors, the security service, the transport team
and volunteers, to evaluate the venues' readiness to
accommodate and meet the needs of people with
a disability. e Rosa Khutor Alpine Center and the
new Aeroexpress station adjoining Sochi International
Airport were rated highly by the experts, but there are
still some unresolved issues. An extensive report of the
team's findings will be sent to the venues' owners and
operators.
Executive Review Confirms Sochi
is On Track
Xavier Gonzalez, CEO of the International Paralympic
Committee (IPC), and anos Kostopoulos, Paralympic
Games Senior Manager, visited Moscow in December
to meet with the Sochi 2014 Organizing Committee for
the last Executive Project Review of the year.
e meeting was attended by Dmitry Chernyshenko,
President and CEO of the Sochi 2014 Organizing
Committee; the Sochi 2014 Vice Presidents; Mikhail
Terentiev, Secretary General of the Russian Paralympic
Committee and representatives of the Russian Ministry
of Sport, Tourism and Youth Policy.
Topics discussed included the test events program, the
Paralympic Awareness program, the Paralympic Torch
Relay, the possible inclusion of Paralympic snowboard
events and the location of the Paralympic Medals Plaza.
Xavier Gonzalez was impressed with the results of
the review: “ is Project Review once again proved
to us that the Sochi 2014 Organizing Committee is
doing an excellent job. We are very content with the
progress of the preparations.”
After the review, Xavier Gonzalez and anos Kostopou-
los were invited to celebrate the 15-year anniversary
of the Russian Paralympic Committee.
Barrier-free Games
18 19
Paralympic Updates Conclude
General Assembly
e 15th International Paralympic Committee General Assembly, in Beijing, closed with re-
views of the last Paralympic Winter Games and updates on the forthcoming Games.
Dena Coward, former Director of Paralympic Games for Vancouver 2010, started by describ-
ing how her team had delivered many Paralympic firsts: "At Vancouver 2010, our aim was not
to talk about athletes with a disability, but athletes with ability." She highlighted that these
Games had received more TV coverage than anywhere before, and that 84 percent of tickets
were sold, making them the most successful Paralympic Games ever. Summing up, Dena
Coward said: "We created Paralympic fans and an appreciation of Paralympic sport.”
Sochi 2014, who will host the next Paralympic Winter Games, was next to present to the
General Assembly. Sochi 2014 Organizing Committee President and CEO, Dmitry Chernysh-
enko, opened by saying: "Sochi 2014 has given Russia a unique chance to change for the
better, and we are seizing that chance. Sochi 2014 is more than the Paralympic Games: it's
an inspirational project for the millions of people with a disability who live in Russia. e Rus-
sian government is taking unprecedented steps to improve the lives of these people. Sochi
2014 is the catalyst for change."
Later on, Dmitry Chernyshenko gave updates on Sochi 2014’s programs for sports, venues,
transportation and accommodation and said that to fulfill the Organizing Committee's desire
to deliver an accessible Games, Sochi had used best practice from previous Paralympic
Games. In addition, sponsorship revenue for the Games now exceeds 99 million US dollars,
which Dmitry Chernyshenko said underlined the health of the Paralympic brand in Russia.
Sebastian Coe, Chairman of the London 2012 Organising Committee, followed on from Dmi-
try Chernyshenko. Updating members on progress in London, he said that many people in the
UK believe the Paralympic Games will bring about a breakthrough in the way people with a
disability are viewed, and show the world how to treat them with respect and equality. Lon-
don 2012 has seen spectacular ticket sales for the forthcoming Games, with many sessions
and sports already sold out.
After final updates from the Rio 2016 Organising Committee and the newly-inaugurated
PyeongChang 2018 Organising Committee, the General Assembly came to a close.
1,2 International
experts check
the accessibility
of Sochi competition
venues and
infrastructure
3 IPC inspectors
with the Sochi 2014
Organizing Committee
1 Dmitry
Chernyshenko
in Beijing, reporting
on preparations
for the Sochi 2014
Paralympic
Winter Games
2 e XV IPC
General Assembly
1
2
1
2
3

11. of the Our Champion program. is program, started in
April 2011, supports Paralympic champions and aims to
promote the Russian Paralympic team.
Presenting the certificate, Sergei Baluev, said, "It is with
pride that I present this Our Champion certificate to our
fellow countryman, Kirill Mikhaylov, two-time champion
of the 2010 Paralympic Winter Games in Vancouver for
alpine skiing and the biathlon, a champion of the 2006
Paralympic Winter Games in Turin, and the recipient of
an Order of Merit for the Fatherland of the second degree.
e entire republic followed his victories and they became
a truly national celebration. Over the course of his career,
Kirill has displayed courage, determination, tenacity, and
diligence and has achieved excellent results in Paralympic
sports. We are proud of you, and we wish you more athletic
victories at the 2014 Paralympic Winter Games in Sochi."
No More Barriers — Sochi 2014
to Raise Paralympic Awareness
As part of the December 2011 “Decade of People with a
Disability”, a series of events were held in Moscow aimed at
changing the attitudes of Russian society towards people
with a disability. ese included the hosting of round table
talks and a series of concerts. e events reinforced the
growing engagement of the Russian nation with the Sochi
2014 Paralympic Games and the values they are associ-
ated with: courage, equality, determination and inspiration.
e round table discussion entitled “No Barriers” was
hosted by the Moscow State Institute of International
Relations (MGIMO University). e discussion highlighted
the positive changes that are already underway in the
country as a direct result of the preparations for the
Sochi 2014 Paralympic Games. Round table participants
included Mikhail Terentiev, Secretary General of the Rus-
sian Paralympic Committee; Anatoly Torkunov, Rector
of MGIMO University; Lev Belousov, Director General of
the Russian International Olympic University; Sochi 2014
Ambassadors — singer and social leader Diana Gurtskaya
and Paralympic champion Olesya Vladykina; and Dmitry
Chernyshenko, President and CEO of the Sochi 2014
Organizing Committee.
Dmitry Chernyshenko presented the key projects of the
Sochi 2014 Paralympic Awareness Program: the Ac-
cessibility Map and Our Champion project which aim to
support Paralympic athletes living in different regions of
Barrier-free Games
20 21
Volunteers Learn
Paralympic Values
e Sochi 2014 Organizing Committee has hosted a spe-
cial training seminar for 70 enthusiastic volunteers from
across Russia to provide them with the skills needed to
assist at the Paralympic test events.
e 90-minute training program, which took place at the
Rosa Khutor Alpine Center, was organized in conjunction
with the Volunteer Management and Paralympic Integra-
tion and Coordination teams, and was packed full of
essential information and activities.
During the training course, volunteers were taught about
the Paralympic values as well as how to treat people with
different kinds of disability. ey took part in activities
designed to understand the needs of people with a dis-
ability and discussed the basic elements of the barrier-
free environment.
MegaFon Supports International
Sledge Hockey Tournament
e second International Sledge Hockey Tournament took
place in December 2011, with the support of Sochi 2014
General Partner, MegaFon.
Teams from Sweden, the birthplace of sledge hockey,
Norway (bronze medalist of the Paralympic Games in
Vancouver, silver medalist of the 2011 European Champi-
onship), and Russia participated in the tournament at the
Vityaz Ice Palace arena in Podolsk, near Moscow. Norway
won the tournament with the Russian team taking sec-
ond place, and the Swedish team, third place.
e Russian national sledge hockey team has been in
existence since 2009 and the team's senior coach, Sergei
Samoilov, is one of the founders of the sport in Russia.
e Russian team will participate in the World Sledge
Hockey Championship for the first time in 2013, and then
in the Sochi 2014 Paralympic Winter Games.
Deputy Managing Director of MegaFon's strategic
projects, Tigran Pogosyan, said: "Sledge hockey is a very
exciting and entertaining sport. We are sure that it will be
hugely popular among Russian fans."
Supporting Paralympic sports is one of MegaFon's most
important social streams. e company has allocated
73 million rubles to train the Russian national sledge
hockey team for the Sochi 2014 Paralympic Winter
Games.
Bashkortostan Greets
“Its Champion”
At the beginning of February, the IV Games for Disabled
Persons of the Republic of Bashkortostan began in Ster-
litamak. At the opening ceremony, athletes were greeted
by, amongst others, the representative of the Ministry
of Sport, Tourism and Youth Policy of the Republic of
Bashkortostan, Sergei Baluev; the Vice President of the
Federation of Physical Culture and Sport for Persons with
Physical Disabilities of Russia, Irek Zaripov; and the direc-
tor of the Center for the Higher Sport Mastery Training,
Evgeny Emelyanov.
e Sochi 2014 Organizing Committee presented a
certificate to the Bashkir athlete, Kirill Mikhaylov, as part
the country. e Accessibility Map will help people with a
disability to find locations where they can practice Para-
lympic sports and provide them with information about
barrier-free environments: places that are easy for people
with a disability to access.
Mikhail Terentiev presented a project, “Sochi Barrier-Free
Environment as a Catalyst for Positive Changes in the
Country” and Lev Belousov presented the “Sochi 2014
Excellence Program”, an awareness-raising program aimed
at promoting Paralympic values.
Later on, the Domisolka children’s musical theatre group
performed a concert at the State Kremlin Palace. Children
from Moscow with a disability took part in the perfor-
mances alongside other artists. ese children have already
participated in a series of concerts named “Domisolka and
Children of Russia — for the Sochi 2014 Games”.
Russian Paralympic Committee
Marks 15th Anniversary
In December 2011, the Russian Paralympic Committee
(RPC) celebrated its 15-year anniversary with Paralympic
champions past and present, coaches, representatives of
the Sochi 2014 Organizing Committee, and of the Inter-
national Paralympic Committee (IPC). Minister of Sport,
Tourism and Youth Policy for the Russian Federation, Vitaly
Mutko, presented awards to outstanding members of the
Paralympic Movement on behalf of the Russian President.
Fifteen years might not seem long but, during this period
of time, the Russian Paralympic Committee has achieved
unprecedented progress. Vitaly Mutko commented: "During
the years of its existence, the Russian Paralympic Commit-
tee has created favorable conditions for the professional
pursuit of sports for people with a disability and protected
their rights and interests. Paralympic sport has become
a powerful movement in our country."
Vladimir Putin, congratulated the Russian Paralympic Com-
mittee on its 15th anniversary: " is memorable date is a
wonderful reason to turn to the history of Paralympism
and its traditions and to remember the names of outstand-
ing Russian athletes who have achieved impressive results
in competitions at the highest level. e Russian Paralym-
pic Committee is implementing major social change and
charitable programs to advance the values of living well.
And, of course, our activity helps people with a disability
to build confidence in their strengths."
e Russian Paralympic
Committee (RPC)
was formed in 1996
and is an All-Russian
public organization
recognized by
the International
Paralympic Committee
(IPC). Regional
divisions of the RPC
are in operation in 50
regions of the Russian
Federation, working
under the leadership
of Vladimir Lukin, RPC
President. Russian
teams first participated
in the Seoul Paralympic
Games in 1988 and
the Paralympic Winter
Games of 1994 in
Lillehammer, Norway.
For the first time in
the history of the
Paralympic Games, a
Russian national team
will participate in all
the events included in
the program: alpine
skiing, biathlon,
cross-country skiing,
ice sledge hockey, and
wheelchair curling.
1
1
2
3
1 Volunteer
briefings before
the competitions
in Krasnaya Polyana
2 Ice sledge hockey
tournament
1 Round table
discussion
on barrier-free
environment
issues
3 Kirill Mikhailov
(pictured right)
receives the Our
Champion diploma

12. Sochi 2014 Partners
22 23
is winter, the Sochi 2014 Partners conducted a series
of winter sports events. ese tournaments, which
were greatly enjoyed by the Partners, served to raise
interest in Olympic sports and to promote a healthy
lifestyle.
General Partner, Rostelecom, celebrated two years to
go to the start of the Games by holding competitions
across Russia. Seven thousand young athletes from the
Russian Far East to Kaliningrad participated in these
events which included a marathon that finished in Mos-
cow’s Novaya Liga sports complex, where the curling
competitions were also being held. School teams from
around Moscow competed and got the chance to meet
representatives of the Russian men's national curling
team.
Another Partner, VOLKSWAGEN Group Rus, held their
sixth alpine skiing and snowboarding tournament, the
Audi Stars Cup, supported for the second year by the
Sochi 2014 Organizing Committee. Winter sports fans,
including Russian show business stars, appeared on
the slopes in alpine skiing uniforms supplied by BOSCO
Sport, and the top prize was an Audi A6 sports car.
In the CSKA sports complex, General Partner Rosneft
organized a family sports celebration as part of the
Sochi 2014 Partners’ League. Partners who took
part included Atos, Dow Chemical, GE, OMEGA,,Visa,
MegaFon, Ingosstrakh, Kommersant Publishing House,
Adecco, Detech, and Exect. An ice hockey match took
place between the Partners' teams and veterans of the
CSKA ice hockey club and the festivities closed with a
dazzling ice show performed by famous Russian figure
skaters and pop stars.
Rosneft also organized the first amateur ice hockey
team championship, with a top prize of a trip to the
Ice Hockey World Championship. In February 2012,
Rosneft held its traditional Winter Spartakiada tourna-
ment, with Sochi 2014 Partners competing in winter
sports such as ice hockey, skating, cross-country skiing,
and sledge relay. e competition was fierce and a
good time was had by all.
A Good Time Had by All at Sports Events
Partners’ Marketing Clubs
Marketing clubs organized by Sochi 2014 Partners are
fast becoming something of an institution. e clubs
serve as an excellent forum for companies taking part
in the Olympic project in order to exchange experiences,
share knowledge and discuss future plans.
At the end of 2011, a number of these meetings took
place in Moscow. ey were attended by representatives
of the Sochi 2014 Organizing Committee and Partner
company employees. One of these marketing clubs,
organized by PwC, included a presentation entitled, "We
are Changing the Rules of the Game: A Review of the
World Sports Industry Until 2015". is review concluded
that global sports industry revenue for the period up to
2015 will be 145.3 billion US dollars. PwC specialists also
predict a huge rise in activity across the Russian sports
industry for 2014, when the first Winter Games in the
country’s history will take place in Sochi. e PwC also
organized an HR club for those involved in the Olympic
project. Its format made it possible to find out about
the best staff practices at leading companies, exchange
experiences in this field, and discuss staffing matters for
the Sochi 2014 Games.
Another marketing club meeting took place in the Bou-
tique Tourbillon Moscow, hosted by OMEGA, a Worldwide
Olympic Partner and Official Timekeeper of the Olympic
Games since 1932. Guests visited the OMEGA exhibi-
tion, learnt about the latest timing technologies and the
history of the company's involvement with the Olympic
Movement. Especially popular among the guests was a
bob, designed in the company's colors, which had been
transported to Moscow from Vancouver. is bob was
featured in photo shoots with OMEGA Ambassadors
including Cindy Crawford, Michael Phelps and Alexander
Popov.
1 Audi Stars Cup
competitors
2 Rosneft organized
ice hockey for Sochi
2014 Partners
3 Rostelecom curling
competition
4 Omega display
at the Marketing Club
5 PwC Human
Resources Club
1
In February, Sochi 2014 officially
launched its mass volunteer
recruitment drive. Around 25,000
volunteers will be involved in the
Games and the Sochi 2014 Partners
have pledged their support in a number
of areas: from selection, education and
practical training to Internet
and print advertising.
BOSCO Sport are the official outfitters for
the test event volunteers, with each volunteer
receiving outfits including a ski suit, trousers,
polo and t-shirts, cap, and a bag. EF English
First company will test candidates on their
knowledge of English; MegaFon will provide
them with a mobile network and a special call
center; Ingosstrakh will insure the volunteers;
Detech will carry out psychological testing, and
specialists from Exect will teach them team
skills. Atos has developed an IT communication
system for the volunteers, and Rostelecom will
provide telecommunications services.
Many Sochi 2014 Partners are also participating
in targeted advertising campaigns. Sberbank
launched a special volunteer page on its
“Olympic” portal, and similar adverts and
online registration schemes will appear on the
MegaFon sports web pages. BOSCO Sport,
RZD, Samsung and Aeroflot are publishing
information in their corporate magazines, with
Aeroflot promoting the volunteer program when
welcoming passengers on board their flights.
Aeroflot also distributed the information about
the volunteer program through their bonus
program participants. VOLKSWAGEN Group
Rus have provided cars for the volunteer events
by the Tomsk and Tver Volunteer Centers, and
English First have launched a volunteer campaign
in their schools.
All this coordination between the Sochi 2014
Organizing Committee, Volunteer Centers and
Games Partners has ensured that the volunteer
campaign got off to a flying start. More than
40,000 people visited the official recruitment
site vol.sochi2014.com on the first day, and
10,000 people have already applied to be
volunteers.
Partners Ensure Volunteer
Recruitment Gets Off
to a Flying Start
2 3
4
5

13. boarding school, this short film features a boy with a
disability who overcomes all odds to achieve the seem-
ingly impossible — to learn to ice skate.
e jury comprised representatives from the RF Min-
istry of Education and Science, the Russian Television
Academy Foundation, the Organizing Committee of the
TEFI (excellence in Russian television) award, the Sochi
2014 Organizing Committee, and the Paralympic swim-
ming champion and Sochi 2014 Ambassador, Olesya
Vladykina.
Partners Welcome Sochi 2014
guests
Sberbank of Russia and Ingosstrakh both held a Part-
ner's Day for members of the Sochi 2014 Organizing
Committee.
Sberbank started their event at the Moscow Center for
Accompanying Client Operations (CACO). e guests
were met by Sberbank’s Deputy Chairman of the Board,
Stanislav Kuznetsov, who discussed key projects in
the Olympic partnership, as well as Sberbank’s latest
achievements.
Members of the Sochi 2014 Organizing Committee
were able to see first-hand how effectively the Center
works. It was created to consolidate the bank's opera-
tions, automate services and provide an enhanced
customer-service experience for the bank's custom-
ers. Guests at the Partner's Day also witnessed their
Retail “Credit factory” in operation — a new system for
inspecting credit applications. ey were also treated to
demonstrations of the bank’s latest safes: these have
a special feature so that if they are opened without
authorization, the banknotes inside become coated
with indelible paint and rendered unusable, making it
pointless for criminals to attack the safe. After inspect-
ing the Center, members of the Sochi 2014 Organizing
Committee headed to Sberbank's central office, where
they visited Sberbank's innovative museum. Here they
could familiarize themselves with both the history and
the latest products and technologies of the nation's
oldest bank, using the interactive touch-sensitive and
plasma-screen displays.
Sochi 2014 Partner, Ingosstrakh, also held a Partner's
Day for members of the Sochi 2014 Organizing Com-
mittee. e event was themed " e Olympic family"
and attendees included President and CEO of the Sochi
2014 Organizing Committee, Dmitry Chernyshenko;
the Executive Vice Presidents of the Sochi 2014
Organizing Committee; and Ingosstrakh's General Di-
rector, Alexander Grigoriev. Ingosstrakh’s role in “ e
Olympic family” is making sure that the Partners are
insured against all possible risks.
Ingosstrakh is the only insurance company in Rus-
sia that has its own museum. Visitors can find out
about the history of the insurance industry, the latest
trends in insurance, noteworthy events, and unusual
incidents.
Sochi Mascots Adorn New
Olympic Coin
A 25 ruble coin depicting the Sochi 2014 Olympic mas-
cots — the Polar Bear, the Hare and the Leopard —
has been released into mass circulation to mark the
second series of the Sochi 2014 Coin program. is is
a new coin denomination and approximately 10 mil-
lion of the coins will be minted. During 2012, 12 new
coins of different values will be put into circulation
throughout Russia. ese coins will continue the exist-
ing themes of: "Sports of the Olympic Winter Games",
"Flora and Fauna of Sochi", "Sports of the first Olympic
Winter Games" and "Russian Winter."
e Sochi 2014 Coin program continues an age-old
tradition, but this program looks likely to be one of the
most significant in the Games’ history. Between 2011
and 2014, a total of 46 different commemorative and
investment coins will be launched, made from gold,
silver and non-ferrous metals. Altogether, the number
of coins produced will be around 36.7 million.
ese Sochi 2014 coins will be released in several stag-
es. In addition to the mascot coins, four commemora-
tive coins — "Skeleton", "Snowboard", “Ski Jumping" and
"Freestyle Skiing" — were released in February 2012.
e tail sides of the coins feature athletes and plants
native to the Sochi region. Another coin from the series,
“Fauna”, is a gold 1,000 ruble coin decorated with an
image of allegorical Fauna goddesses. In September
2012, several commemorative coins made of precious
metals will be distributed,and three more coins, depict-
ing the Polar Bear, will be added to the range of Sochi
2014 investment coins.
ese coins have already generated great interest, both
from Russian coin collectors and the wider public.
Sochi 2014 Partners
24 25
Cheers! Baltika Breweries
Named Official Sochi Supplier
Baltika Breweries has been named the official beer
supplier to the 2014 Winter Games. President and CEO
of the Sochi 2014 Organizing Committee, Dmitry Cher-
nyshenko, has signed an agreement with Isaac Sheps,
CEO of Baltika Breweries and Senior Vice President of
the Carlsberg Group’s Eastern European region, final-
izing the partnership.
Baltika, a leading player in the Russian beer market,
owns 10 breweries across Russia and has a market
share of nearly 40 percent. It produces over 30 brands
of high-quality beer which are available throughout Rus-
sia. e company is a prominent advocate of respon-
sible drinking and works hard to promote its products
in harmony with an active and healthy lifestyle.
Isaac Sheps was delighted with the deal: “Baltika is
honored to become the official beer supplier to the
Sochi 2014 Olympic Winter Games. We know the hard
work required in achieving the taste of victory and we
understand that in business and in sport, the spirit of
fair play is the most important thing. We are proud that
winter sports fans will be able to toast the winners
with Baltika beer.”
Dmitry Chernyshenko agreed: “Sochi 2014 has been at-
tracting more and more top-class Russian and interna-
tional companies, and this latest agreement is further
evidence of the remarkable success of our marketing
program. I hope that the Sochi 2014 team will be rais-
ing glasses of Baltika beer to the success of the Winter
Games and to Russia’s national teams!”
McDonald’s Commits to Sochi
e International Olympic Committee and McDonald's
Corporation announced that McDonald’s had extended
its global sponsorship agreement until 2020.
e announcement was made at the first ever Winter
Youth Olympic Games in Innsbruck, Austria, in the pres-
ence of IOC President Jacques Rogge and McDonald’s
President and Chief Operating Officer Don ompson.
Commenting on the announcement, President Rogge
said: "We are delighted that McDonald’s, our long-
time and valued Worldwide Olympic Partner for more
than 35 years, is continuing its ongoing commitment
not only to help fund the Olympic Games but also to
support the Olympic Movement around the world and
ultimately the athletes themselves.”
Don ompson commented: “We share the Olympic
ideals of teamwork, excellence and being your best.
ose ideals are at the heart of what McDonald’s
stands for and how we’ve brought the Games to life.
Feeding the athletes is a tradition we are extremely
proud of, and we look forward to continuing our role
in helping to make the Games possible.”
As a TOP Partner and Official Restaurant of the Olym-
pic Games, the agreement with the Olympic Movement
includes sponsorship of the National Olympic Com-
mittees and their Olympic teams for the Sochi 2014
Olympic Winter Games, the Rio 2016 Olympic Games,
the PyeongChang 2018 Olympic Winter Games and the
2020 Olympic Games, for which the host city has yet
to be elected. e agreement also includes the Youth
Olympic Games: the recent Innsbruck 2012 Winter
Youth Olympic Games, the Nanjing 2014 Youth Olympic
Games, the Lillehammer 2016 Winter Youth Olympic
Games and the 2018 Youth Olympic Games and 2020
Winter Youth Olympic Games, for which the host cities
have yet to be elected.
Paralympic-inspired Movie
Takes Gold
e grand prize at the Kid Witness News (KWN)
Kinostart 2011 movie festival has been won by a film
inspired by Paralympic sports. KWN is an international
cinema project organized by Panasonic, a Worldwide
Olympic Partner.
Held in Russia since 2008, the competition gives chil-
dren between the ages of 10 and 14 the opportunity
to create their own broadcasts and short films. Every
year, more than 10,000 children and teachers from 600
schools and 25 countries around the world, take part in
the contest which helps to develop their creative think-
ing, social awareness and team skills.
is year, there were two topics to choose from. e
first was ecology: with the competitors encouraged to
think about what life might be like on our planet in the
future. e second topic was the Olympic and Para-
lympic Games. e jury decided that the top prize for
2011- a gold KWN figurine and a trip to Sochi to see
the 2014 Games sports venues — should be awarded
to a film called “Strange Ice”. Made by the team from
the Intelvideo studio and children from a Moscow
1 CEO of Baltika
Breweries, Isaak Sheps
(pictured left), receives
a Sochi 2014 Official
Supplier diploma
2 Winners of the
Panasonic Movie
Competition
3 General Director
of Ingosstrakh,
Aleksander Grigoriev,
presents Ingosstrakh’s
contribution to the
Sochi 2014 Games
4 e Sochi 2014
marketing team
visiting Sberbank
5 Presenting the Sochi
2014 Coin program
1 2 3 4 5

14. 26 27
New Tools Boost Olympic
Education Project
e Sochi 2014 Olympic Education program aims to
make Olympic knowledge widely accessible, and provide
training programs tailored to suit a wide range of target
audiences.
is year, the Sochi 2014 Organizing Committee has
produced a manual and video called "Create the Games!"
which gives volunteers step-by-step instructions on how
to hold a Sports Enlightenment Festival. e information
contained in the manual and video can also be used to
help plan and organize other large-scale events which
cascade Olympic knowledge.
Another manual, designed primarily for students, de-
scribes a role-playing game called "Behind the Scenes at
the Olympic Games.” is game, which was developed
with the input of Olympic champions and Sochi 2014
Ambassadors, consists of anecdotes which correspond
to potential Games situations, such as the arrival of
athletes, the Opening Ceremony and doping issues. is
helps the participants to understand how volunteers
should behave and is one of the most important tools in
the volunteer preparation program.
A video series addressing the Sochi 2014 legacy has
also been released. is focuses on a number of Sochi
2014 Organizing Committee projects including protect-
ing the environment, modernizing infrastructure, the
resurgence of the volunteer movement in Russia, the
creation of a barrier-free Paralympic environment and
spreading Olympic knowledge.
Paralympic Legacy
e XI Paralympic Winter Games in Sochi are a unique
opportunity for the Sochi 2014 Organizing Committee
to change society’s attitude towards people with a
disability, not only through the creation of a barrier-free
environment and the development of Paralympic sport,
but also through education programs.
To this end, a training module on the history and philoso-
phy of the Paralympic Movement has been developed.
is also contains information on Paralympic champions
such as Sochi 2014 Ambassadors Irek Zaripov and Ole-
sya Vladykina, participants in the Our Champion project,
Aleksei Ashapatov and Ivan Goncharov, and information
regarding the importance of a barrier-free environment.
is material will be adapted for different audiences
including schoolchildren and students, journalists and
volunteers.
Paralympic education materials will be available soon
on the Sochi 2014 website.
Sochi 2014 Teacher Contest Winners
Announced
e second round of the Sochi 2014 Teacher contest
has come to an end. e competition, in which more than
3,000 teachers from Russia took part, was an opportunity
for teachers to put forward innovative ways of developing
Sochi 2014’s Olympic Education program. e teachers
were encouraged to develop subjects not yet covered by
primary and secondary schools, or higher and intermediate
education institutions.
An expert commission, comprising the Russian Federa-
tion’s Ministry of Education and Science, the Sochi 2014
Organizing Committee and the winners from last year,
chose the best 65 pieces of work, 12 of which were de-
clared winners and 53 were deemed prize-winners.
Teachers from Germany, Bulgaria, Ukraine and Canada also
took part in the competition.
e commission noted that this year the content of
competition entries was more varied in format and content
than in previous years, and that the teaching community is
now focusing more on the Paralympic Games and inclusive
education with the category entitled "Courage, Equal-
ity, Determination, Inspiration" receiving more than 400
entries.
e awards ceremony took place in Moscow on 22 De-
cember, with prize-winners visiting Sochi over the following
three days for specially organized Olympic tours. is
included site visits, seeing how Olympic education works in
Sochi schools and taking part in an extended session
of the Olympic Education Advisory Board.
In October 2011, the Sochi 2014 Organizing Committee
launched an Olympic knowledge certification program
for volunteers. e program aims to train volunteers,
who can then cascade their Olympic knowledge to
friends, colleagues and acquaintances, and make a
personal contribution to the Olympic Education program.
e program is open to anyone involved professionally in
the preparations for the Games, from community organi-
zations to educational, cultural and sports institutions.
Since the program was launched, around 400 people
have undergone training, 134 of whom have already
received certificates showing that they passed the train-
ing program.
Within a month of the program being announced, ap-
plications were received from more than 130 teachers
from the Saratov region. e teachers participated in
a training seminar that was organized specifically for
them by the Sochi 2014 Organizing Committee, with
support from Saratov’s Ministry of Education. Partici-
pants were taught about the history and philosophy
of the Olympic and Paralympic Movements as well as
details regarding sports and technology relating to the
Winter Games. e participants shared their reasons for
wanting to become Olympic educators; these ranged
from wanting to be a part of the biggest sports event
on the planet, to wanting to pass on information about
the Sochi 2014 Winter Games to the next genera-
tion. And some participants, like Vladimir Sktvko from
Agafonovka, believe that "everyone can and should take
part in organizing, promoting or shining some light on
the Games."
Forthcoming plans include on-site seminars for teachers
in the Krasnodar and Khabarovsk regions, and distance
learning in the form of video conferences, organized by
the Sochi 2014 Organizing Committee’s Department
of Education.
Olympic education
26 27
• e Russian In-
ternational Olympic
University (RIOU)
has launched its first
international education
program, "Branding
and Communications
for Sport", in Sochi.
e course was de-
signed to improve the
public relations skills
of professionals within
the sports industry and
was presented by Jon
Tibbs of JTA, one of the
world’s most highly-
regarded sports market-
ing experts. e lectur-
ers were important
players in the Olympic
Movement: Dmitry
Chernyshnko, President
and CEO of the Sochi
2014 Organizing Com-
mittee; Rene Fasel, IOC
member and President
of the International Ice
Hockey Federation; BBC
presenter David Eades;
IOC press member Alan
Abrahamson; Sergey
Bubka, IOC member
and head of the Ukraine
NOC; and President of
the EOC, Patrick Hickey.
e course attracted
delegates from coun-
tries as diverse as the
USA, Great Britain,
Ukraine, Jordan and
South Korea. Represen-
tatives from Kazan and
from the Sochi 2014
Organizing Committee
also took part.
• e Olympic
University took part
in an international
presentation in
Antwerp, as part of the
annual ENAS (European
Network of Academic
Sport Services) confer-
ence. Director General
of the University, Lev
Belousov, told the
academic community
about the University
and outlined his plans
for the future.
• e Olympic
University has opened
its publishing program
by presenting, in
Russian for the first
time, the Olympic
memoirs of Pierre de
Coubertin, founder of
the modern Olympic
Movement. e presen-
tation was attended by
teachers and scientists
from Sochi’s higher edu-
cation institutions and
leading players from
Sochi’s media, business
and cultural institutions.
e Olympic Univer-
sity donated copies of
the book to the city’s
museums and libraries,
so that all Sochi citizens
would have the opportu-
nity to get to know the
Olympic memoirs.
• e Olympic
University has launched
its first educational
training program,
Olympic Hospitality,
which will train manag-
ers within the hospital-
ity industry to Olympic
standards. e program
was developed at the
request of the Sochi
2014 Organizing
Committee, and imple-
mented in conjunction
with the Sochi City
Administration.
Russian International Olympic University news
1 Olympic lesson
in a Moscow school
2 Professor
Lev Belousov,
of RIOU, presents
e Olympic
Memoirs of Pierre
de Coubertin
1 Winners
of the Sochi 2014
Teacher
competition
1
2
1
Volunteers’ Olympic Knowledge Certified

15. Step 1 Apply via the
website — vol.sochi2014.
com. Your application
will be received by
one of the 26 Volunteer
Centers for consider-
ation
Step 2 Registration con-
firmation — candidates
will receive confirmation
within several days
Step 3 Initial candidate
checks
Step 4 English Lan-
guage tests
Step 5 Personality and
ability evaluation tests
Step 6 Interview invita-
tions — if candidates
have been successful
in passing all previ-
ous steps, they will be
invited to interview at a
Volunteer Center
Step 7 Stage One of
training — this will take
place at Volunteer Cen-
ters between autumn
2012 and autumn 2013.
Training includes full-
time and distance learn-
ing as well as practical
training during the test
events in Sochi
Step 8 Stage Two of
training — instruction at
the Sochi 2014 Olympic
venues directly before
the Games begin
• You will be between
18 and 80 on 6 January
2014
• You are a Russian
citizen or speak fluent
Russian
• You speak English
(or are fluent in another
foreign language)
• You are responsible,
committed and hard
working; friendly;
have initiative; are
responsive, patient
and work well under
pressure; are a team
player and adapt quickly
to unusual situations;
and are prepared to
undertake training
• You share the
Olympic and Paralympic
values
• You wish to be
involved in a unique
project for Russia,
expand your circle
of friends, learn new
skills and have new
experiences.
Please note! For some
areas of work, special
skills are required.
For example, to be a
sports volunteer you
must be physically fit
and qualified/skilled
in a relevant Olympic
sport or sports
discipline, e.g. alpine
and cross-country skiing,
snowboarding, skating
etc. Similarly, if you wish
to work in the Transport
Functional Area you
must possess a clean
driving license.
Eight steps to becoming a volunteer:You can become a Sochi 2014 volunteer if: 11 Areas the volunteers will work at the Games in Sochi
Transport
Medicical service
Anti-doping
Service of the delegations and teams, protocol, language services
Technology
Ceremonies
Press operations
Service
Admistrative work and accreditation
Event service and work with spectators
Paralympic events
Volunteers in action
Sochi Needs You! Volunteer Recruitment
Drive is Launched
Two years before the start of the Games, the Sochi 2014 Organizing Committee has
announced its volunteer recruitment program. Anyone between the ages of 18 and 80
(on 6 January 2014) will be eligible to become a Sochi 2014 volunteer. Over 200,000 reg-
istered bids are expected on the official website, vol.sochi2014.com/en, with an estimated
eight applicants per position.
To mark the start of the recruitment drive, different events were held all over the country
in the 26 Sochi 2014 Volunteer Centers. e biggest event took place in Sochi at the Rosa
Khutor Alpine Center. Here, Deputy Prime Minister of Russia, Dmitry Kozak watched volun-
teers set alight a giant heart, the symbol of the Sochi 2014 volunteer movement. e volun-
teers also handed each other a small burning heart; organizers hope this would become
a tradition which helps to promote participation in the volunteer movement.
Anyone willing to become a volunteer should complete a form at vol.sochi2014.com. eir ap-
plication will be assessed according to their chosen activity and region of residence, and then
submitted to one of the Volunteer Centers. ose whose applications meet the official require-
ments will be invited to a selection interview.
President and CEO of the Sochi 2014 Organizing Committee, Dmitry Chernyshenko, enthused:
"Why should volunteers come to Sochi? Because it is the only chance in their whole life! And
because if they do, they will not just get a nice volunteer uniform, but also the chance to see
their sports idols. e best of the best, chosen through competition, will be involved in a great
historical event which they will remember for their whole lives."
28 29
How to VolunTour: Sochi’s new
Advertising Campaign
To kick-start the process of selecting 25,000 vol-
unteers for the Games, the Sochi 2014 Organizing
Committee has launched the VolunTour advertising
and information campaign. It aims to attract up to
200,000 people to the vol.sochi2014.com website by
the end of 2012. e campaign will be mainly online,
using banners, planned viral projects, activity on social
networking sites and other promotional tools. Outdoor
advertising will also be used. ese adverts will feature
collages of ideal volunteer candidates, with Olympic
Stadiums in the background. e campaign is aimed pri-
marily at young people with a proactive attitude who
will be 18 and above by the time the Games
open in Sochi.
e advertising campaign will describe the nature
of the volunteer work using eye-catching and hu-
morous techniques. e "faces" and "voices" of the
campaign are members of the Sochi 2014 volunteer
team who tell their peers what Olympic volunteers
can expect during the Games. e concept behind the
campaign is also reflected in the Sochi2014.ru brand,
which is based on the idea that every resident of the
country will in some way be involved in the Games.
e campaign also aims to reflect the duality of the
Russian character, and the idea of contrasts and oppo-
sites. For instance, the "Hot and Cold" contrast is used
to highlight the fact that, for the first time, the Winter
Games will be held at what is traditionally a summer
resort. And the fictional travel agency "VolunTour" is
promoting Sochi as a place to find work, although it’s
mainly known to Russians as a holiday resort. Advertis-
ing materials will also be adapted to suit their location.
Display adverts on the Internet will be placed on the
most popular sites to make certain that the maxi-
mum target audience is reached and several special
projects will be launched to ensure a strong emotional
involvement, including campaigns on social networking
sites, and the use of interactive, viral and game-based
techniques.
« 25,000 volunteers
will be involved during
the Winter Games in Sochi
in more than 20 areas
of activities
In the first four weeks
of the volunteer
recruitment campaign,
Sochi 2014 received
more than 50,000
applications from
across Russia: the
highest number of
applications (more
than 4,500) came
from the Krasnodar
region. In second
place came Moscow
and the Moscow
region, followed by
St. Petersburg and
the Leningrad region.
Applications from
abroad were also
high with Canadians
submitting over 200
applications.
Young people between
the ages of 17 and 22
submitted the most
applications with more
than 7,000 applying to
volunteer. Applications
from people aged
between 55 and 70
were also high: the
oldest eligible applicant
so far is 78 years old.
Some applications have
been received from
candidates who are not
eligible to volunteer
due to their age: the
youngest being only
11 years old and the
oldest being 95!
1 Dmitry Kozak
in Krasnaya Polyana
with Sochi 2014
volunteers
1

16. Volunteers Help
with the Winter Events in Sochi
A total of 825 volunteers were selected from across
Russia to help with the test events at the Rosa Khutor
Alpine Center in Sochi. Priority was given to residents
of Sochi and the Krasnodar region, with only 15 percent
of the volunteers coming from other Russian regions.
Volunteers, young and old, had to pass a difficult test
conducted by representatives of the Sochi 2014 Vol-
unteer Centers before fulfilling functions ranging from
welcoming delegations and athletes and showing them
to their hotels, to working as guides. Volunteers were
also used during the anti-doping control process and
in accrediting participants and their vehicles.
e Sochi 2014 Organizing Committee said: " e winter
events in Sochi were a unique test for our volunteers who
gained vast and valuable experience which can be shared
with others.”
Kseniya Guzenko, a volunteer at Press Operations, said:
"It is really interesting being a volunteer. You make new
acquaintances and get to see with your own eyes how
champions are made as well as acquiring new experiences
and skills. I worked in the Media Center and prepared for
meetings with international and Russian media.”
Igor Prudnikov, a volunteer at the ski events, said: "I have
found working at the skiing events far more interesting
than I imagined as I have previously been more interested
in biathlon: running, shooting, the intensity, the struggle.
But watching the skiing live, against the backdrop of
snowy trees and the peaks of my native Sochi mountains,
was a fantastic experience.”
Zimfira Yasaeva, a sports volunteer, said: “For me, the
most interesting part of working as a chaperone was be-
ing able to talk to the athletes and practise my language
skills with foreign athletes. As we were watching from
the finish area, we had a really good view of the events
and the awards ceremony which was very exciting.”
Volunteers in action
30 31
e first team of Sochi 2014 volunteers has under-
taken field tests at the inaugural Winter Youth Olympic
Games in Innsbruck, Austria. More than 30 Russian vol-
unteers helped run the events, gaining experience that
will be useful to them at the Sochi 2014 Winter Games.
Nikita Kienko, a volunteer from Moscow, said: "Everyone
felt the first Winter Youth Olympic Games were more
than a sports event and sensed the momentum sur-
rounding them. e Games in Innsbruck were an excellent
opportunity for both athletes and volunteers to prepare
for the Sochi 2014 Winter Games.
" e role of team assistant is similar to being a mother.
After all, the participants are essentially still children and
have come without their parents. e volunteers live
with their teams, and each assistant finds his or her own
approach. Preventing stress and creating the most favor-
able conditions were the main objectives of volunteers
working as team assistants."
Andrey Pankov, also a volunteer from Moscow, said:
"After the first five days of the Games, which was half
our stay in Innsbruck, we had already become experts in
our areas. We adjusted to the city well and knew exactly
what the teams needed and when. Everyone needed us:
guests from various countries, coaches, representatives
of sports delegations, athletes and fans came to us with
different questions. We helped children and adults alike,
those who were participating in the Games as well as
spectators. It has been amazing to be a volunteer at the
first Winter Youth Olympic Games!"
Natalya Salmina, a volunteer from Ufa, said: "Team Rus-
sia had many victories and we shared in their joy at the
sports venues immediately after the events and in the
evening at the Medals Plaza. All the winners gathered
there and another awards ceremony was held to honor
the best. It is impossible to describe how it feels when
you are standing with your country’s flag and singing the
Russian national anthem. We rejoiced with the athletes
and coaches, and with the whole country."
Anna Poronik, Sochi 2014 Organizing Committee Man-
ager for Working with Volunteers, said:
" e experience at Innsbruck cannot be compared with
anything else. ese Games, for obvious reasons, are
very different to the Winter Games in Vancouver. e
main lesson to be learnt is the importance of communi-
cating with each other, to become a single entity rather
than individuals functioning in isolation."
Behind the Scenes with Innsbruck Volunteers1 e Russian
volunteer team
in Innsbruck
with Dmitry Kozak
and Dmitry
Chernyshenko
2 Volunteers working
at the ski jump…
3 …at a ski venue
4 …at the Ice Arena
1 A volunteer
helps ski competitors
in Krasnaya Polyana
2 A volunteer team
working at the test
events
3 Clearing snow
from the stands
at the Laura
Cross-country
and Biathlon Center
4 A volunteer briefing
1
1 2
3 4
2
3
4

17. Cultural Olympiad
The Year of Music Opens
with Epiphany Week
Sochi 2014 launched the Cultural Olympiad’s Year of Music with Epiphany Week,
a week-long international festival held at the Novaya Opera featuring perfor-
mances from Kolobov and a program of famous modern musicians.
Epiphany Week, which was dedicated to prominent Russian conductor Evgeny
Kolobov (1946-2003) culminated with a performance of Rossini’s opera, “ e
Barber of Seville”, featuring Italian opera stars Daniela Barcellona — a rare col-
oratura mezzo-soprano, Paolo Bordogna — a baritone, and conductor Alessandro
Vitiello.
e opera was available to view online, thanks to Sochi 2014’s Telecommunica-
tions Partner, Rostelecom, at sochi2014.com, Rostelecom official website rt.ru,
and novayaopera.ru.
Also headlining during Epiphany Week was a rendition of Mussorgsky’s “Khovan-
shchina”, conducted by Dmitry Volosnikov, Ottorino Respighi’s cantata “Chris-
tus”, and a performance based on the opera by Verdi, “La Traviata”. Another
highlight of the week was a performance of Rossini’s “Cinderella”, conducted
by Dmitry Volosnikov, where computer graphics and 3D projections captured
the audience’s imagination.
Red Rocks to Conquer
New Heights
Rocking at an altitude of 1,500 meters above sea
level, the electrifying Red Rocks music festival
brought together celebrated Russian and internation-
al rock stars including the Scissor Sisters, White Lies
and Bi-2 as part of the Sochi 2014 Cultural Olympiad.
Over 2,000 people attended the Red Rocks music
festival in Krasnaya Polyana, sponsored by Sochi
2014 Partner Sberbank. Mobile telecommunication
Partner MegaFon granted thousands an opportunity
to join the fun via a live broadcast on the official
festival website.
e festival took place where the Mountain Media
Village will be situated during the Games: given this
unusual location, organizers provided special machin-
ery to transport equipment up the mountain to the
venue. Glam-rockers, the Scissor Sisters, were the
headline act. e group, whose style combines rock,
pop and electro music, became prominent in 2004 af-
ter the release of their self-titled first album. In 2004
they toured Russia, in 2005 they won several Brit
Awards and, in 2006, topped the world charts with
their disco-hit “I Don’t Feel Like Dancing.” Sir Elton
John collaborated with them on writing and recording
the song. e British group White Lies, whose debut
album “To Lose My Life” became an immediate hit
in the UK Album Charts, also performed along with
MACHETE, the solo project of Yaroslav Maly (TOKiO
group) who was nominated at the Europe Music
Awards 2011. Famous Russian rock group and special
guests of the organizers, Bi-2, also made an appear-
ance. e event was the second Red Rocks festival
in Krasnaya Polyana, with last year’s eventl captur-
ing people’s imaginations throughout the Krasnodar
region and the whole of Russia. Headlining last year
were world famous groups, e Kills, Crystal Method,
Hercules & Love Affair, along with Russian groups
TOKiO, Siberia and Moral Code.
Children’s Play Delights Moscow
eatregoers
In October, Sochi’s Winter eatre premiered a play by
the Russian Children's eatre which was commissioned
for the Class of Peace competition. is competition was
one of the key events of the Sochi 2014 Cultural Olym-
piad Year of eatre, and aimed to unlock the creative
potential of children with a disability by allowing them
to participate fully in the creation of a play. e winning
piece was based on short stories written by the children,
with the help of professional playwrights, actors, direc-
tors and artists,
Over 140 children with a disability came from all over
Russia to take part in the competition, presenting their
touching stories for the jury's consideration. e judging
panel, which included renowned dramatists and perform-
ers alongside the originators of the competition, Andrei
Popov and Maria Popova, finally selected 10 works by
young authors. Some featured true-to-life plots, oth-
ers were based in imaginary worlds, but all portrayed
the relationship between children and their parents,
and described acts of bravery and cowardice, friendship
and betrayal, repentance and forgiveness. Songs were
specially written and recorded for the show, using lyrics
by the children.
President and CEO of the Sochi 2014 Organizing Com-
mittee, Dmitry Chernyshenko, was deeply moved: " e
Class of Peace project was a great conclusion to the
Sochi 2014 Cultural Olympiad Year of eatre, provoking
thought both in the theatrical world and in wider society.
But for me, the best thing has been the response in the
hearts of the children who participated, who confirm that
life is full of surprising opportunities.”
One of the actresses involved, Chulpan Khamatova,
echoed these thoughts: “Class of Peace is a form of art
therapy for kids who find themselves socially isolated,
either through illness or tough circumstances. Art therapy
gives these children the opportunity to be seen and
heard, and to feel that there is someone out there for
whom their laughter and tears matter. at's why it was
important for me to get involved in this project and to
draw society's attention to the hardships these kids face."
32 33
1 A performance
at the New Opera
theatre
2 A scene from
e Barber of Seville
1 e Red Rocks
music festival
in Krasnaya Polyana
2 Children with
a disability and
Russian famous artists
on the Class of Peace
stage in Moscow
1
1
2
2

18. Cultural Olympiad
Winter Arts Festival Closes
with Ice Dome Finale
e chamber ensemble, “ e Soloists of Moscow” featur-
ing Sochi 2014 Ambassador Yuri Bashmet, performed
for Olympic construction workers in the Bolshoy Ice Dome
to celebrate the beginning of the Sochi 2014 Cultural
Olympiad's Year of Music. is performance marked the
end of Bashmet's fifth International Winter Arts Festival
which took place in Sochi at the beginning of February.
e Winter Arts Festival was an important opportunity
for young musicians to publically showcase their talent,
as well as to promote international cultural cooperation.
Master-classes for students and teachers were available
across Russia.
e festival included an evening of organ music featuring
famous French musician Jean-Baptiste Dupont as well
as the chamber concert involving Yuri Bashmet, Alena
Baeva, Aleksandr Buzlov, Katya Skanavi, and Georgiy
Korolevskiy. Talented young musicians Lily Maiskaya,
Nils Mönkemeyer, Alena Baeva, Alisa Margulis and Istvan
Vardai headlined at the World Stars of the 21st Century
chamber concert, and the Dver children’s theatre per-
formed at the closing ceremony.
Nearly 1,000 musical events will take place during the
Year of Music including the All-Russian Children's Music
Contest, the second Marathon of Russia's Regions and
the open international selection of participants for the
Cultural program for the Games. e finalists will perform
alongside the symphony orchestra and a CD will be pro-
duced to mark the occasion.
34
1 Yuri Bashmet
and the Soloists
of Moscow perform
for Olympic
construction
workers
2 Rostelecom provided
an online broadcast
of the Bashmet Winter
Arts Festival concerts
2012
The Year of Music
e 2012 Cultural Olympiad is taking place under the banner of music.
e program will feature some of the greatest performers from Russia and around the world,
from across the whole spectrum of musical genres:
from classical and folk right through to modern-day trends, music festivals and competitions,
along with exhibitions, round tables and master classes by leading musicians.
Welcome to the enchanting world of music in 2012!
e Sochi 2014 Cultural Olympiad presents modern Russia's cultural
heritage through thousands of events in Sochi and across Russia between 2010 and
2014. e events were dedicated to film in 2010 and theatre in 2011; this year focus-
es on music and 2013 will feature museums. e mission of the Sochi 2014 Cultural
Olympiad is to preserve and enhance Russia's unique cultural wealth, to involve every
citizen in a grand celebration, and to highlight the best that Russia has to offer the
guests of the Sochi 2014 Olympic and Paralympic Winter Games.
e complete program
of activities
for the Sochi 2014
Cultural Olympiad
is available
on the official website
culture.sochi2014.com
The Sochi 2014 Cultural Olympiad
presents
1
2

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GATEWAY | Sochi 2014 Quarterly Newsletter
The Organizing Committee for the XXII Olympic
and XI Paralympic Winter Games of 2014 in Sochi
40 Bolshaya Ordynka str., Moscow, Russia, 119017
Phone: +7 495 984 2014
This edition was prepared with the assistance
of Kommersant Publishing House
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