so similar to Monday night. So different.

1. SIX

2. TODAY
1) Graphics: how do they work?
2) Group time
3) Penny’s activity
4) Homework

3. ACE feedback
We had some ACE students visit the evening class
last night. We did some talking, showed them some
work, and captured some video.

4. ACE: we’ll do that
again next week…
With any luck, we will have another
set of ACE students to work with
next Monday night, so if any of you
can come in during that time (it’s
here, 7 pm to probably 8:30 or so),
that’d be fantastic.

5. Graphic key:
the rule of thirds
One thing that we must always bear in mind
when thinking about the use of graphics is the
rule of thirds. What is that, exactly? I’m glad
you asked!

6. The Rule of Thirds is
basically this: think of
your visual images
(including video footage)
as being broken into 9
quadrants, like the
image to the side. Key
elements should appear
at the intersections or
on the lines themselves.

7. Good rule of thirds framing on
a terrible slide :

8. Graphics
For today, you did a slew of readings on graphics
and how to best use them in your both print and
digital work. If you have questions from the
readings, we can talk about that, but what I wanted
to do first is give you a little different slant on things
(like I did last week with the color stuff) by adding
my voice to the mix in your heads. :)

9. Dr. Phill presents:
the 6 things we do with
graphics
In a society so intimately tied to the
nature of the visual, we use graphics
to do all sorts of heavy lifting in our
design (and in our rhetoric). The
following slides enumerate some
common ways that we use graphics
and offer examples of each.

11. Use 1: to Entice
You will find that many graphics do more than one
of the things on this list, but one of the most visceral
uses of any graphics is to entice the audience, to
give them something pretty, interesting, or awe
inspiring to look at while considering your
document.
This can take many forms.

15. Use 2: to Illustrate
Perhaps the most obvious use of an
image is to illustrate something that
is being written about, or literally to
show the “thing” being shared.

19. Use 3: to Inform
Sometimes graphics exist simply to offer information
that the text either cannot share verbally or which is
more user-friendly, or more dramatic, to be seen in
image form.

24. Use 4: to Brand
Graphics– particularly here logos–
are one of the most powerful ways
to brand a product. In a world
currently obsessed with marketing
(even on the level of the individual),
branding is a key element in current
visual rhetoric.

30. Use 5: to Visually Enhance
Sometimes graphics are present because they “spice
up” a design that is otherwise bland. It’s from this
particular use that we get the terminology “splash”
art. These images usually do one of the other things
as well, but their primary use is to enhance a layout
or otherwise make the visual presence of something
more pleasing.

35. Use 6: to Unify
Nothing pulls together a design like
the use of a nice, crisp, clean graphic
that can span the majority of a
document or can through color or
shape draw together what seem like
disconnected elements.

43. Some team time
Take a few minutes to work with your team. Think
about what you need to coordinate, what questions
you have, where things are right now, etc. I will
circulate to check in and ask questions.

44. And now…
Penny Feltner will be presenting us a
lesson on graphic novels and, I
believe, sequential art.
It’s all yours, Penny.