You will learn about AppMetrica - mobile analytics and install attribution platform. AppMetrica is not just a usual analytics platform - it may incredibly increase the effectiveness of your marketing campaigns and allow you to bring a better UX for your customers. Reveal some cool tips and tricks of AppMetrica brought up to you by mobile marketing professionals from Yandex. Find out how AppMetrica may save up to 10% of your marketing budget https://appmetrica.yandex.com

2. Full-stack solution
Crash ReportingAd TrackingApp Analytics

3. One SDK to rule them all
Easy integration and testing
No conflicts or additional dependencies
Analytics, tracking and crash reporting with single SDK

4. AppMetrica for Rescue
100% Free tracking and analytics
Unlimited data
Real time reporting and processing
Balance speed/accuracy as you want
Fully customizable reports
High costs?
Exceeding data limits?
Slow reporting?
Not enough accuracy?
Need to drill down?

5. AppMetrica Profits
Save up to 10% of marketing budget - ad
tracking is free
Feel free to run test flights with many
media sources

6. Highlights

7. MAU
Connection Type
WAU
Jailbreak
Session Length
Geo
Platform
Platform Version
Application Version
DAU
Network Provider
Traffic Source
Device
Screen Resolution
SessionsGender
Age
New Users
Returning Users
Crash Logs
Retention
Rolling Retention
Goals Completions
Analyze Everything

8. Customizable Reports
Create and compare
segments
Export data and graph
Customize
filtering

9. Go as Local as You Need
See detailed geo report.
Drill down the country,
region and city

10. Cohort Report
Cohort users by acquisition
date and traffic source
Analyze retention and
conversion

11. Ad Tracking

12. Accurate tracking for all kinds of sources
〉Device Identifier Matching
〉Referrer Matching
〉Fingerprint Matching (heuristics)
S2S integration is supported

13. Integrated Ad Networks
Out of box support
Over 9000

14. Custom Partners
Setup any custom traffic
source which is not on
the list of integrated
partners
Save postback
template
Use in reports

15. Tracker
Create a tracking URL for
a partner

16. Tip 1 - Custom parameters in URL
…&age={user_age}&gender={user_gender}
Put params with macros supported by ad network to collect more information
Put your own static values for better optimization
…&age={user_age}&gender={user_gender}&agency=arb&adgroup=ru_10

17. Tip 1 - Custom parameters in URL

18. Tip 1 - Custom parameters in URL
https://clck.ru/9bDHh

19. Tip 2 - Dynamic Deeplinks
Use deeplink in tracker - open application if already installed

20. Tip 2 - Dynamic Deeplinks
AppMetrica allows building deeplinks on the fly
…?category=12&item_id=65760tracking URL -

21. Tip 2 - Dynamic Deeplinks
AppMetrica allows building deeplinks on the fly
…?category=12&item_id=65760tracking URL -
deeplink template - mysсheme://cat_id={category}&id={item_id}

22. Tip 2 - Dynamic Deeplinks
AppMetrica allows building deeplinks on the fly
…?category=12&item_id=65760tracking URL -
deeplink template - mysсheme://cat_id={category}&id={item_id}

23. Tip 2 - Dynamic Deeplinks
AppMetrica allows building deeplinks on the fly
…?category=12&item_id=65760tracking URL -
deeplink template - mysсheme://cat_id={category}&id={item_id}
deeplink - mysсheme://cat_id=12&id=65760

24. Tip 2 - Dynamic Deeplinks
httрs://touch.somemaps.com/?lat1={lat1}&lat2={lat2}…Target URL -

25. Tip 2 - Dynamic Deeplinks
httрs://touch.somemaps.com/?lat1={lat1}&lat2={lat2}…Target URL -
somemaрs://?lat1={lat1}&lat2={lat2}…Deeplink -

26. Tip 2 - Dynamic Deeplinks
httрs://touch.somemaps.com/?lat1={lat1}&lat2={lat2}…Target URL -
somemaрs://?lat1={lat1}&lat2={lat2}…Deeplink -
Tracking URL
click
Redirect Service
AppMetrica
SomeMaps App
SomeMaps
Touch Site

27. Tip 3 - Post click landing
Reach your users even when interaction is complete
Ad Click
App Install
App Open
Redirect Service
AppMetrica
Advertising
Returns to Browser
Browser
Advertising
Browser Redirect to postclick
landing page

28. Tip 3 - Post click landing
your mobile site
some contextual promo or offer
applications offer wall
Redirect user to
Conversions
7-13% of users reach post click landing
1% from the previous step complete goal action

29. Tip 4 - Multiple Postbacks
Ad Click
App Install
Events
App Open
Postbacks
Redirect Service
AppMetrica
Ad Partner AppMetrica SDK
Advertising
API
Fully customizable postbacks - use all
of AppMetrica data to pass in
postback
Pass parameters from tracking URL
Fire postback by install or event
https://clck.ru/9bDHh

30. Tip 4 - Multiple Postbacks
CPI Postback
AppMetrica
Ad Partner
AppMetrica allows to setup up to 5
postbacks for a single tracker
Ad Partner
CPA Postback
Retargeting
Partner
Event Postback

31. Tip 4 - Multiple Postbacks
AppMetrica
In-house
analytics
Integration with in-house analytics via postbacks
Application
backend
device identifierdevice identifier
traffic source data user actions and data

32. Tip 5 - API
Reporting API - build your custom reports
using our metrics
Management API - script your routines
Logs API - pull out raw non-aggregated
data
BETA

33. Tip 5 - API
Logs API
export clicks and installs data
CSV, JSON and JSONP formats
AppMetrica
Logs API
Custom Reports
Building Audience

34. https://appmetrika.yandex.com appmetrica@yandex-team.com