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Magento Akeneo PIM
eCommerce Integrations
Alex Gotgelf
Leipzig 2016
AGENDA
Is PIM right for you?
Short intro in Akeneo PIM
Integrations
Integration of Magento (1&2) and Akeneo PIM
Q/A
Intro
Introchapter 0
30% of data in catalogs used by retailers,
manufactures for replenishment of stock
are not valid
Data quality problem
25 minutes per SKU per year is spent on manual item data cleaning
Only 4 minutes with item data synchronization
20 man - months saved for 10.000 items
15 - 20% of operating budget
dirty data
The Top Data Quality Issues B2B Marketers Face
Invalid values or ranges (10%)
Incomplete data (8%)
Duplicate data (15%)
Data
What is data quality
Accuracy
Integrity Consistency
Completeness Validity
Accessibility
Growth of PIM software
2016 2017 2018 2019 2020 2021
$5.11 billion
$15.78 billion
The product information management (PIM) market is estimated to grow from $5.11 billion in
2016 to $15.78 billion by 2021 (CAGR)
Is PIM right for you?chapter 1
Is PIM right for you?
Do you manage or plan to manage a high SKU number?
Do you have several people who manage product data?
Do you have redundant product setup process?
Do you collect product information from several sources?
Is your product data hard to manage?
13
Benefits of using PIM
Benefits of using PIM
up to 400%
Reduce time to
market
up to 15-50%
Increases in sales
up to 23%
Less products
returns
up to 27%
Less customers
inquiries
imageERP
Product data
Product data flow at the beginning of the project
In a half-year after start
imageERP
imageCMS
imageDAM
imageCRM
image
Print
channel
Main difficulties
• Source priority problem
• Multiple data connectors
• Product data can be really different per channel
• Some channels might need some information that is not
stored in Magento
imageimage
imagERP
imagDAM
imagCRM imagCMS
Functions of PIM
PIM
Collect data from many sources
Enrich and control the quality of data
Digital asset management
Spread data to multiple channels
Data versioning
Industry standards / classification
Short intro in Akeneo PIMchapter 2
Akeneo PIM product data workflow
1. Import your data
2. Organize
and classify
3. Edit and
translate
4. Ensure
quality and
completeness
5. Export your
data
Import your data
Import your different Excel files, connect the PIM to any third
party system, onboard your suppliers and get a full and clear
report on your imports.
Akeneo PIM comes with a simple yet extensible import engine
that will drastically facilitate your data onboarding processes.
Organize and classify your products the way you want
No more complex tabular view with
hundreds of useless columns!
Akeneo powerful and intuitive product
grid will help you to perform advanced
searches on your catalog in a few clicks
and to display only the information you
need.
Edit and translate
Edit simply your data: define which
attributes you need, complete your
product sheet, translate your information
into as many languages as you want,
add your medias, and keep track on any
modifications directly in the product
history…
Ensure quality and completeness
Control the quality of your data thanks to our completeness tool
and say goodbye to published products with missing values!
Export your data
Want to export only updated products since the last export in
CSV every night? No problem, you can choose directly what to
export, how and when!
Export only if the information is complete
Completeness requirements and exported catalogues can differ
from one channel to another. A product will only be exported
towards a channel if it is classified in its catalogue, and complete
regarding its requirements.
Akeneo Enterprise edition
Externalize your contribution process and fine-tune your user
(internal and external) permissions so they can only access the
information they need.
Advanced rights management
Akeneo Enterprise edition
Review contributions with a super-easy
validation workflow engine.
Validation workflow
Akeneo Enterprise edition
Restore previous versions of a product in
one click and maintain several versions of
your data at the same time.
Versioning and publication
Akeneo Enterprise edition
Define your own business rules ! Classify
automatically your products based on their
attribute values and easily extend the
rules engine to add your own actions and
triggers.
Rules engine
Akeneo Enterprise edition
Simplify your media management with an
intuitive interface integrated to the PIM.
Product Assets Manager
Catalog Customer1 Customer2 Customer3
Storage MongoDB + ES MongoDB + ES MySQL
Products 2.000.000 1.100.041 80.000
Attributes 1800 8272 240
Families 131 3546 44
Categories 2613 14238 740
Channels 1 2 2
Locales 1 1 36
Examples of customers instance (Akeneo PIM)
Integrationschapter 3
How can i
integrate multiple
applications so
that they work
together
and i can
exchange
information?
Integration styles
MessagingFile Transfer RPIShared
Database

Integration styles - File transfer
Application A Application B
E
x
p
o
r
t
I
m
p
o
r
t
Shared data
Integration styles - Shared database
Application A Application B Application C

Shared data
Integration styles - RPI
Application A Application B
Function
Result
Integration styles - Messaging
Application A Application B Application C
Event
Message Bus
Integrations of Magento (1/2)
and Akeneo PIM
chapter 4
CSVSOAP API
Magento 1 & Akeneo PIM integration
SOAP API
CSV
CSVSOAP API
Magento 2 & Akeneo PIM integration
REST API Message broker
eBay
CRM
Print
Amazon
ERP
PIM
CMS
eCommerce ecosystem
Alex Gotgelf
Leipzig 2016
ramzes3988
gotgelf@gmail.com
https://www.linkedin.com/in/gotgelf

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Ecommerce integrations: Magento 1 + 2 & Akeneo PIM

  • 1. Magento Akeneo PIM eCommerce Integrations Alex Gotgelf Leipzig 2016
  • 2. AGENDA Is PIM right for you? Short intro in Akeneo PIM Integrations Integration of Magento (1&2) and Akeneo PIM Q/A Intro
  • 4. 30% of data in catalogs used by retailers, manufactures for replenishment of stock are not valid
  • 5. Data quality problem 25 minutes per SKU per year is spent on manual item data cleaning Only 4 minutes with item data synchronization 20 man - months saved for 10.000 items
  • 6. 15 - 20% of operating budget dirty data
  • 7.
  • 8. The Top Data Quality Issues B2B Marketers Face Invalid values or ranges (10%) Incomplete data (8%) Duplicate data (15%) Data
  • 9. What is data quality Accuracy Integrity Consistency Completeness Validity Accessibility
  • 10. Growth of PIM software 2016 2017 2018 2019 2020 2021 $5.11 billion $15.78 billion The product information management (PIM) market is estimated to grow from $5.11 billion in 2016 to $15.78 billion by 2021 (CAGR)
  • 11. Is PIM right for you?chapter 1
  • 12. Is PIM right for you? Do you manage or plan to manage a high SKU number? Do you have several people who manage product data? Do you have redundant product setup process? Do you collect product information from several sources? Is your product data hard to manage?
  • 14. Benefits of using PIM up to 400% Reduce time to market up to 15-50% Increases in sales up to 23% Less products returns up to 27% Less customers inquiries
  • 15. imageERP Product data Product data flow at the beginning of the project
  • 16. In a half-year after start imageERP imageCMS imageDAM imageCRM image Print channel
  • 17. Main difficulties • Source priority problem • Multiple data connectors • Product data can be really different per channel • Some channels might need some information that is not stored in Magento imageimage imagERP imagDAM imagCRM imagCMS
  • 18. Functions of PIM PIM Collect data from many sources Enrich and control the quality of data Digital asset management Spread data to multiple channels Data versioning Industry standards / classification
  • 19. Short intro in Akeneo PIMchapter 2
  • 20. Akeneo PIM product data workflow 1. Import your data 2. Organize and classify 3. Edit and translate 4. Ensure quality and completeness 5. Export your data
  • 21. Import your data Import your different Excel files, connect the PIM to any third party system, onboard your suppliers and get a full and clear report on your imports. Akeneo PIM comes with a simple yet extensible import engine that will drastically facilitate your data onboarding processes.
  • 22. Organize and classify your products the way you want No more complex tabular view with hundreds of useless columns! Akeneo powerful and intuitive product grid will help you to perform advanced searches on your catalog in a few clicks and to display only the information you need.
  • 23. Edit and translate Edit simply your data: define which attributes you need, complete your product sheet, translate your information into as many languages as you want, add your medias, and keep track on any modifications directly in the product history…
  • 24. Ensure quality and completeness Control the quality of your data thanks to our completeness tool and say goodbye to published products with missing values!
  • 25. Export your data Want to export only updated products since the last export in CSV every night? No problem, you can choose directly what to export, how and when!
  • 26. Export only if the information is complete Completeness requirements and exported catalogues can differ from one channel to another. A product will only be exported towards a channel if it is classified in its catalogue, and complete regarding its requirements.
  • 27. Akeneo Enterprise edition Externalize your contribution process and fine-tune your user (internal and external) permissions so they can only access the information they need. Advanced rights management
  • 28. Akeneo Enterprise edition Review contributions with a super-easy validation workflow engine. Validation workflow
  • 29. Akeneo Enterprise edition Restore previous versions of a product in one click and maintain several versions of your data at the same time. Versioning and publication
  • 30. Akeneo Enterprise edition Define your own business rules ! Classify automatically your products based on their attribute values and easily extend the rules engine to add your own actions and triggers. Rules engine
  • 31. Akeneo Enterprise edition Simplify your media management with an intuitive interface integrated to the PIM. Product Assets Manager
  • 32. Catalog Customer1 Customer2 Customer3 Storage MongoDB + ES MongoDB + ES MySQL Products 2.000.000 1.100.041 80.000 Attributes 1800 8272 240 Families 131 3546 44 Categories 2613 14238 740 Channels 1 2 2 Locales 1 1 36 Examples of customers instance (Akeneo PIM)
  • 34. How can i integrate multiple applications so that they work together and i can exchange information?
  • 36. Integration styles - File transfer Application A Application B E x p o r t I m p o r t Shared data
  • 37. Integration styles - Shared database Application A Application B Application C  Shared data
  • 38. Integration styles - RPI Application A Application B Function Result
  • 39. Integration styles - Messaging Application A Application B Application C Event Message Bus
  • 40. Integrations of Magento (1/2) and Akeneo PIM chapter 4
  • 41. CSVSOAP API Magento 1 & Akeneo PIM integration
  • 43. CSVSOAP API Magento 2 & Akeneo PIM integration REST API Message broker
  • 45.