3. Background
Sales Brokered $1M+ in real
estate transactions with Sea
Grove Realty
Account Management
Managed 50+ vacation rental
home owner clients with
Turnkey Vacation Rentals
Education BS Finance, BS
Economics, Penn State
University
4. In this presentation you will
see...
My plan to grow sales of Onnit
Supplements in three target
demographics by $160,000 per year.
7. My goal is to contribute to Onnit’s
mission of providing the best
tools and resources for people to
become the best versions of
themselves possible.
9. Goal Boost annual sales of Onnit
supplements in key markets by
$165,000+
Market Expansion
Identify high-growth-potential markets.
Determine demographic problems and
solutions.
Develop quality relationships with key market
influencers.
Work with influencers to share personal
experience with Onnit supplements and how
they can solve problems their audience has.
12. Goal Make Onnit
the world’s leading
supplement brand
in the travel
industry.
13. Strength Little competition in
marketing supplements to
travelers. High growth
market.
Challenge Travelers tend to
be budget conscious,
restricting ability to make
budgetary room for
supplements.
14. Why Travelers?
217 Billion
$ spent by young
travelers in 2012
$ global tourism market
Source: WYSE Travel
Confederation
1.08 Trillion
They are a big
market.
15. Why Travelers?
97
% of millennials who post
to social media while
traveling
Source: Braun Research
They love to share on
social media. Users
will become
grassroots outlets.
16. Strategy Sponsor major
Travel podcasts.
Design blog posts promoting
Onnit supplements as
remedies for travel ailments.
Guest Podcast Episodes
Ex. Aubrey Marcus on
Shawn Stevenson’s podcast
19. Hello <travel influencer>,
This is Alex Concepcion with Onnit.
I’m reaching out to discuss sponsoring of your podcast.
We currently sponsor podcasters such as Joe Rogan,
Tim Ferris & Daniele Bolelli. We’d love to work with you
too.
I’ve listened to a lot of your episodes about <travel
related topics> and I’m a big fan. As an avid traveller
myself I can relate to <podcast topics x,y,z>.
I’d like to send you a few packs of Onnit 180. It’s a
100% natural product I’ve used while traveling to help
me recover from jetlag, crappy hostel beds, and the
morning after a few too many Caipirinhas. I think this
is something you and your audience will like.
If you’d like to talk further you can reach me at (xxx-
xxx-xxxx) or xxx@onnit.com
-Alex
Sample Message
22. Business Executives
Lawyers
Case Carlos Concepcion
Partner, Global Disputes at Jones Day
Looking for ways to increase his work
performance, he came across Alpha
Brain. After heavy research, he
overcame initial skepticism and
began taking Alpha Brain daily to
sharpen executive function. After a
few months he has reported great
results and is now a big fan.
(My Dad)
24. Strategy Write & promote
articles on select industry news
outlets illustrating the use of
Alpha Brain as a tool for
workflow optimization.
- 5 Alternatives to Coffee for the
Workday
- Nootropics in the Workplace
Sponsor Podcasts with high
income business professionals
as the primary audience.
26. Strength Demographic has
high disposable income and
strong interest in increasing
brain function to optimize
output.
Challenge Influencer’s time in
this demographic can be
very costly.
28. Model Here is a profit model
assuming Onnit purchases
Pre-Roll & Midroll sponsor
slots at industry standard
rates per podcast, and pays
the podcaster 18%
commission.
29. Podcast Partnership Profit Model
Here are the assumptions I used for my model...
Pre Roll CPM (15 Sec) $18
Mid Roll CPM (60 Sec) $25
Conversion Rate 1%
Commission 18%
Purchase Volume per
Customer
1.0
Price of Alpha Brain $34.95
Price of Onnit 180 $31.65
Discount Rate 10%
CPM Cost per 1000 listeners
33. Action Partner with 6 new top
travel & business podcasters
and sponsor 20 episodes.
Estimated Profit
20 Episodes x 3250 (Average
podcast sponsorship profit)
=$65,000
35. Goal Boost sales of
Onnit products in
the gaming
community by
$100,000+ per
year
36. Strategy Expand Onnit’s
presence in the Twitch
community by selling Onnit’s
Affiliate program to high-
traffic competitive Twitch
gamers actively involved with
focus-intensive games such as
League of Legends, Counter
Strike & Dota II
37. Strength With Twitch, gamers
can be reached on massive
scales with relative ease. Rise of
Esports means serious players
will be looking for competitive
edges.
Challenge Gamers tend to be
poor, hyper cynical and not care
about health.
44. Twitch User Total Views Followers
Stuke 75
(Current
Onnit
Affiliate)
9,466 261
SKT T1 Faker 124,877 17,809
Arteezy 25,912,516 251,335
DoubleLift 94,897 7,436
Starladder
(League)
71,550,412 105,459
Twitch Exposure
Too
Low!
Much
Better!
45. Model Here is a model
illustrating the potential profit
from a single Twitch
streamer.
46. Twitch Affiliate Profit Model
Assumptions
Click Through Rate .06%
Conversion Rate 3%
Commission 18%
Average # of Alpha Brain
(30ct) Sold Per Customer
1.5
Price of Alpha Brain 34.95
47. Twitch Affiliate Revenue Model
Formula
Revenue
=
Streamer Yearly Views
x
Click Through Rate
x
Conversion Rate
x
Avg # of Alpha Brain (30 ct) Sold Per
Customer
x
Price of Alpha Brain
49. Conclusion A partnership with
a single successful Twitch
streamer can generate up to
$4500 per year in profit.
23 successful partnerships
can yield up to $100,000+
per year.
50. Spotify has a listener base of over 75,000,000 people
and is expanding their platform to include podcasts.
Currently it is in beta and is only accepting a select few
podcasts through application.
The beta is available only on select iOS devices in the
US, UK, Sweden, and Germany.
Bonus!
Why is this a big deal?
If you’ve made it this far, awesome! I’ve
included a bonus on how to get Onnit’s
podcast on Spotify.
