1. ALEXANDER SANTOS BEAZON
Al Hamriya Palace 2 Bldg. Umm Hurrair
Bur Dubai, Dubai
United Arab Emirates
7-A Lynx St. Village East Executive Subdivision
Cainta , Rizal Philippines
Mobile Number 0097152-8731332
Email Address:alexanderbeazon@yahoo.com
SUMMARY OF QUALIFICATIONS
A dynamic, result-oriented, highly organized, competent Territory Manager with drive, determination and a proven
ability to ensure that a Group of restaurants operates efficiently and profitably. Possesses a track record of
maximizing guest satisfaction and profitability whilst maintaining high standards of food and service delivery and
offering effectiveness in managing staff members and patrons by utilizing invincible customer service, leadership,
communication, conflict resolution and mediation skills.
PERSONAL OBJECTIVES
To ensure a challenging and productive position as a Territory / Operations Manager, one that will utilize my
extensive, diverse and effective restaurant management experience while further contributing to my continuous
learning and professional growth.
KEY SKILLS AND COMPETENCIES
 Playing an integral part in leading and managing an area of Ice cream parlor’s in a single or franchise owned
structure of restaurants spanning the UAE.
 To grow like on like profitability in existing restaurants,with prospects ofgrowing the footprint of restaurants
within the market off a strong and sound financial model.
 Maximizing shareholder’s investment and facilitate wealth creation both in terms of profits & equity.
 Ensuring that the organization leads the way in adhering strictly to “BRAND OPERATING STANDARDS”.
 Delivering the best possible customer experience within the UAE.

2. Operational Delivery.
 Embedding the company vision across all areas of the Operations.
 Driving the best-in-class service standards across the area ensuring full delivery of area business plan supporting
overall business strategy
 Managing growth like-on-like sales and profitability whilst ensuring we do not compromise on quality and service
– Growing year on year covers.
 Researching and reporting on area trends and ensure that all initiatives are fully embedded within area.
 Monitoring and managing performance objectives those both stretch and challenge direct reports whilst
maximizing commercial potential.
 Effectively delivering all relevant Galadari – Baskin Robbins communications out to the area through reporting
Managers and Assistant Managers.
 Driving, monitoring and responding to audits delivering full compliance, risk management and overall ensure that
best practice within operations is fully delivered.
 Delivering against any allocated projects,new openings and refurbishments at a local level, mapping and
allocating local resources appropriately and ensuring that all are launched to Galadari Ice Cream Group standards
and are delivered on time.
 Ensuring that all Ice Cream parlors are appropriately manned during identified peak shifts by qualified members
of the Restaurant management teams.
 Ensuring that our customers remain at the heart of everything we do and that we incorporate information from
customer feedback within the area
 Making sure all maintenance and repairs are carried out in a cost effective and efficient manner.
 Ensuring with HR that all accommodations and transport are kept to the highest standard.
 Monitoring that transport is provided for all Employees.
 Delivering consistent exceptional audit results building an “audit ready” culture.
Commercial.
 Maximizing the commercial potential of the area through the delivery of 'one best way' practices
 Successfully managing area P&L and a turnover ensuring full delivery of the bottomline
 Communicating to Restaurant Area Managers on business performance (KPI’s), new initiatives and commercial
development opportunities
 With the support offinance and the Operations & Training Manager, managing through your Managers the annual
budgeting and planning process that will deliver efficiencies and cost saving benefits to the area.
 Ensuring efficient invoice management for the Ice cream parlors.
 Submitting a report on controllable expenses to top management on a monthly basis.
 Preparation of activity reports to inform management of the status and implementation plans of programs, services
and quality initiatives.
Leadership.
 Providing inspirational leadership to a team of Area Managers ,Key Training person,Team Leaders ,and Parlor in
charge that results in the celebration of success and personaldevelopment and robust succession plans for
individuals within the team
 Creating energy around goals, plans and values so that there is alignment across Galadari Ice Cream Co. – Baskin
Robbins.
 Supporting Area Managers and the rest of the Team members to determine their needs and put plans in place to
support themin achieving their goals.
 Maximizing internal and external relationships, influencing and gaining commitment to the company agenda
 Assisting in recruitment, development and retention of top talent that ensures competitive advantage within the
hospitality industry and establishes our position as an “ Employer of Choice” and not “Just a Place to Work”
 Provide direction, feedback and coaching to direct reports and others in a way that is consistent with Galadari Ice
Cream Co. values and HR policies.
 Demonstrating flexibility in dealing with different people and their needs.
 Having the ability to hold others accountable for delivery whilst celebrating success.Demonstrating total
commitment to the overall vision of the business and bring others with you.
 With the assistance ofLearning and Develop and drive succession plans forthe area that ensure a high quality
talent pipeline.

3.  Effectively managing poorperformance with the support of HR & Training
 With the assistance ofHR, ensuring that all Employees and Managers are fully inducted into the Galadari Ice
Cream Co. family.
Marketing.
 Leading the implementation of Ice Cream parlors marketing plan.
 Ensuring parlors undertaking marketing are operationally sound and can deliver as promised.
 Working hand in hand with marketing to develop and implement a growth strategy
 Identifying property opportunities.
 Be fully brand compliant.
 Thoroughly briefing and implementing any marketing initiative.
 Stimulating localized marketing initiatives that are aligned with the Baskin Robbins brand and are commercially
sound.
Communication.
 To communicate strongly with internal and external customers appropriately.
 Presenting information on a timely and accurate way to a range of audiences.Demonstrate strong influencing
capability.
 Being able to engage all levels of the organization.
Team Work.
 Actively seeking feedback and supporting others to grow.
 Building trust and co-operation amongst the team. Bring challenge as well as support.
 Being able to have the difficult conversations in a way that you manage the energy of others.
 Building strong relationships to all members of Galadari Ice Cream Co. family.
Business Management.
 Possessing a sound understanding ofrestaurant P&L’s with the ability to identify problem areas, conduct
benchmarking exercises and present solutions to rectify these.
 Organizing activities, allocate roles and responsibilities and agree to targets and timelines when necessary.
Problem Solving.
 Identifying key issues,priorities these and understand what needs to be done.
 Displaying confidence in my own judgment through personal behaviour.
Cultural adaptability.
 Function efficiently within the UAE market environment at a management level, but at the same time ,be
able to fit in with Galadari Ice Cream Co. culture and beliefs. That means being comfortable with a lack of
hierarchy, both formal and relaxed communications, giving and receiving constructive criticism,
demonstrate openness among peers,treat everyone fairly – regardless of race, gender or background.

4. PROFESSIONAL WORK EXPERIENCES
TERRITORY MANAGER Galadari Ice Cream Co.
Baskin Robbins - GCC
August , 2015 – Present
Dubai , The United Arab Emirates
MANAGER Big Ben Pasty Co.
Kiosk /Foodcourt Restaurant
December 2012 – May , 2015
The Dubai Mall Foodcourt – Burj Khalifa
 Managed and led the Entire Operations, Training, Purchasing, Finance, Accounting and Marketing
Functions of the newly opened and first English Pasty and Pies /Coffee Shop Concept in the United Arab
Emirates.
 Created menu design,benchmarks, and price analysis.
 Write operating and SOP / Policy manuals.
 Set both long and short term strategic vision of business.
MANAGER Costa Coffee
Café / Restaurant
September 2009 – December 2012
Green Community / Premier Inn Hotel DIP
Dubai Investment Park, Dubai , UAE
 Managed 6 Stores in the United Arab Emirates
 Certified Barista Maestro
CAFÉ MANAGER Bateel the Cafe
Café’ / Restaurant
February 2009 – August 2009
Ground Flr. North Oval
Dubai Festival City Dubai, UAE
BRANCH MANAGER Casa Armas Tapas Bar y Restaurante
Fine Dining / Spanish Restaurant
September 27, 2007 – February 2009
2nd Level Trinoma, Quezon City
Manila, Philippines
AREA MANAGER Pancakehouse Group of Restaurant
Casual Dining – Filipino / American / Italian
March 2007 - August 2007
Pancakehouse Bldg. Pasong Tamo Extension
Makati City, Philippines
BRANCH MANAGER Oodys Thai Noodles and Bar
Casual Dining / Bar – Thai / Asian Fusion
August 2002 – February 2007
2nd Level Greenbelt 3
Ayala Makati City, Philippines
SERVICE CREW / SALES ASSOCIATE A Diverse List of Restaurants
April 1995 – May 2002

5. Manila, Philippines
AWARDS AND RECOGNITIONS
 Semi Annual Incentive Awardee –Costa Coffee Green Community (January – June 2012) for
achieving more than 10% of Increase in Profit/Contribution vs Set Budget (+42% vs Budget)
 Team Winner Awardee for the Month of May 2012 –Costa Coffee Green Community
 Star of the Month Awardee – Emirates Leisure Retail (Costa Coffee) for the month of February
2012
 Team Winner Awardee for Both Costa Coffee Shoreline 2 and Shoreline 5, for 2 Consecutive
Months (August and September 2010 )
 ATV Awardee (Average Transaction Value) for the 2nd Quarter of 2010, Communities Store-
COSTA Coffee
 Youngest Restaurant Manager in MARIDO INC. (Oodys, Cabalen, Mangan Group of
Restaurants) Was given the award at the age of 26.
 Store of the Year Awardee for 2004, 2005 & 2006. Oodys Rice, Noodles and Bar ( for 3
Consecutive Years)
 Most Outstanding Salesman Awardee for September – November 1998 – Kolin Philippines
 Best Seller Awardee for all SM Appliance Center for April – June 1998.
EDUCATIONAL QUALIFICATION
Bachelor of Science in Education
Marikina Institute of Science and Technology
Marikina City Manila, Philippines
Graduated: March 2002
PERSONAL BACKGROUND
 Filipino Citizen
 Married
 Born March 10, 1977
 5'8 (Height), 165 lbs. (Weight)
 Consistently achieves performance parameters as well as organizational goals and objectives.
 Performs assigned workload with indefinable enthusiasm, commitment and drive towards
contributing to continued business growth.
 Upholds a positive outlook in life while maintaining open mindedness, result orientation, honesty
and the ability to learn fast.
 Possesses excellent written and verbal English communication skills.
 Is computer literate with above average typing skills and Microsoft Office proficiency.
 With valid UAE and Philippine drivers licence holder .
CHARACTER REFERENCES
 Available upon request.