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2014: the year in digital
Some broad observations, and a bit of future-gazing for 2015
Alex Willimott
2014: what happened?
Looking back
| 22/12/20142
Alex Willimott
2014: smartphones and selective attention
Growth in smartphone
ownership, higher data speeds
and a desire f...
Alex Willimott
2014: platform and media fragmentation
Selective attention has driven
increased media and platform
fragment...
Alex Willimott
2014: single-use apps and services
Focused, single-use apps and
platforms have taken over,
driven by user e...
Alex Willimott
2014: increasing data bandwidth and video
As 4G/LTE creeps over the
horizon, increasing access to
bandwidth...
Alex Willimott
2015: so what now?
Looking forward
| 22/12/20147
Alex Willimott
2015: the big winners
2015 will see a proliferation of
single-purpose apps and
services whose creation is
d...
Alex Willimott
2015: the big winner
I’m betting that a big winner in
2015 will be Twitch.tv – the
game streaming service i...
Alex Willimott
2015: video kills off ‘wallpaper’ static ads
In 2015 static ads will largely
disappear – let’s face it, the...
Alex Willimott
2015: the opportunities for brands
In 2015, brands will have to
change their video focus from
high producti...
Alex Willimott
2015: brands and co-creation
To create steady streams of
good quality video content,
brands will increasing...
Alex Willimott
2015: the opportunities for individuals
2015 will see the rise of the
video specialist as a middle-
man, to...
Disclaimer: there will be tons more exciting
stuff I’ve missed
This is just a broad opinion piece. Agree? Disagree? Let me...
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10 digital marketing observations for 2014 / 2015

A broad overview of things I've noticed and enjoyed in digital marketing through 2014, and what that means for 2015. Some potentially-useful angles on tactics for video, the future of content etc. Let me know what you think.

Caution: contains ZERO stats.

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10 digital marketing observations for 2014 / 2015

  1. 1. 2014: the year in digital Some broad observations, and a bit of future-gazing for 2015
  2. 2. Alex Willimott 2014: what happened? Looking back | 22/12/20142
  3. 3. Alex Willimott 2014: smartphones and selective attention Growth in smartphone ownership, higher data speeds and a desire for convenience has helped users (esp. Gen Y/Z) develop “selective attention” into an art form | 22/12/20143
  4. 4. Alex Willimott 2014: platform and media fragmentation Selective attention has driven increased media and platform fragmentation, breaking up those multi-purpose, one-size- fits-all platforms | 22/12/20144
  5. 5. Alex Willimott 2014: single-use apps and services Focused, single-use apps and platforms have taken over, driven by user experience. Think Whatsapp, CityMapper… Goodbye to Facebook-as-a- destination | 22/12/20145
  6. 6. Alex Willimott 2014: increasing data bandwidth and video As 4G/LTE creeps over the horizon, increasing access to bandwidth has driven huge growth in video – over 214 million hours of video were watched every day through 2014 on YouTube alone | 22/12/20146
  7. 7. Alex Willimott 2015: so what now? Looking forward | 22/12/20147
  8. 8. Alex Willimott 2015: the big winners 2015 will see a proliferation of single-purpose apps and services whose creation is driven by UX. The most successful will be those that do one thing well, and by ‘well’, I mean FAST | 22/12/20148
  9. 9. Alex Willimott 2015: the big winner I’m betting that a big winner in 2015 will be Twitch.tv – the game streaming service is perfectly placed at the convergence of video, gaming and fragmentation of media | 22/12/20149
  10. 10. Alex Willimott 2015: video kills off ‘wallpaper’ static ads In 2015 static ads will largely disappear – let’s face it, they’re already basically wallpaper. Video will become the new standard, with forays into interactive video from the most forward-thinking… | 22/12/201410
  11. 11. Alex Willimott 2015: the opportunities for brands In 2015, brands will have to change their video focus from high production values and TVC content to lower-budget, higher- frequency video, to meet the changing expectations of their consumers | 22/12/201411
  12. 12. Alex Willimott 2015: brands and co-creation To create steady streams of good quality video content, brands will increasingly turn to influencers and creators who already have the right skills, equipment and experience. Collaboration and co-creation will be buzzwords in 2015 | 22/12/201412
  13. 13. Alex Willimott 2015: the opportunities for individuals 2015 will see the rise of the video specialist as a middle- man, to negotiate between big- budget brands and independent creators. Some services have already clocked this – one great example is Vidsy.co | 22/12/201413
  14. 14. Disclaimer: there will be tons more exciting stuff I’ve missed This is just a broad opinion piece. Agree? Disagree? Let me know: @alexwillimott

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