Upon reaching the milestone of 100 posts on LinkedIn I wrote a mega-post to share some of my thoughts: https://www.linkedin.com/pulse/100-linkedin-articles-key-lessons-alex-swallow It became my first post to go viral (more than 2000 'likes' in Week 1) and I have now put together this presentation to share some of the learning more widely. I will give you some of the key reasons why you should use LinkedIn to share articles- such as: - growing your networks - expanding your reach - keeping yourself 'front of mind' with your contacts If you have any questions, please post them under the original article and I will do my best to answer them. Good luck with your own LinkedIn articles!

1. 100 LINKEDIN ARTICLES- KEY
LESSONS FROM MY VIRAL
PUBLICATION
By Alex Swallow, The Influence Expert www.theinfluenceexpert.com

2. WHAT IS THIS PRESENTATION
BASED ON?
• I have published 100 articles on LinkedIn.
• I put the lessons I have learned into a mega post, you can see it here:
https://www.linkedin.com/pulse/100-linkedin-articles-key-lessons-alex-swallow
- It is my first post to go viral- after one week it has:
More than 2300 ‘likes’
More than 100 comments
More than 250 shares
Liked by the CEO of LinkedIn and featured on the ‘LinkedIn Tips’ page

3. WHY DID I WRITE THE ARTICLE?
• I wanted to share some of my reflections in the hope that it inspires others to write
more on LinkedIn and realise what a brilliant opportunity the platform gives us all.
• LinkedIn has been critical to my work and to setting up my charitable organisation,
Young Charity Trustees.
• I see so many LinkedIn profiles with no articles or very few- and I am evangelical
about making people aware of the difference that it can make.

4. WHAT I LEARNED FROM WRITING
100 ARTICLES- 3 MAIN THINGS:
• 1- Posting on LinkedIn helps your own thinking to evolve- When I have ideas in
my head, unless I bring them out, test them and share them with others, they
never grow.
• 2- Posting on LinkedIn helps new people to engage with your work- If the first
point is about improving the quality of your ideas, the second is about improving
the quantity of people who see it and are affected by it.
• 3- People like to feel on a shared path- Quite often when we are struggling with
a problem or grappling with an issue we think that we are doing so alone. When
we put our ideas out there on LinkedIn we often find that there are others who
think like us.

5. WHO ARE SOME PEOPLE I RECOMMEND
YOU CHECK OUT TO LEARN MORE
ABOUT WRITING FOR LINKEDIN?
• Robbie Swale – Robbie shares his thoughts in such a brilliant way on LinkedIn. He has one
series that he writes on his commute. Check out one of his articles here.
• Nisha Kotecha (Declaration- she’s my wife, but I find the way she writes original content for
LinkedIn inspiring and I wanted to share it with you). Here is an example.
• Robert Ashton Robert is an entrepreneur who is always worth listening to- including on
LinkedIn! You can see an example of his writing here.

6. WHAT ARE SOME OTHER
REASONS YOU SHOULD WRITE FOR
LINKEDIN?
• I have Six:
• 1- It doesn’t need to take lots of time. Not every article on LinkedIn needs to be original,
you can take them from other places that you post and tweak them for your LinkedIn
audience.
• 2- LinkedIn is a quick and easy way to share your thoughts with a wide audience if you
don’t have, or don’t want your own website.
• 3- Your LinkedIn posts get shown beyond your network of first connections (remember
to use tags to help with this). One of the things that people struggle with when they start
their own website is that they can’t always get it seen by many people beyond their
existing friends and networks- LinkedIn helps with this.

7. • 4- Also, everything that you write adds credibility to your claims on your LinkedIn profile.
If you say that you are an expert in X, your LinkedIn posts give you the opportunity to show
it.
• 5- Posting good quality content regularly that people want to read on LinkedIn creates a
‘feedback loop’. More posts of higher quality mean more people see your posts, which mean
more connection requests. More connection requests means you build your network on
LinkedIn. Having a bigger network on LinkedIn means that you have a bigger audience for
your posts- and the cycle continues!
• 6- LinkedIn posts are also a good way to show your contacts what you are up to, what you
are thinking about and why you should be kept at the front of their minds.

8. GOOD LUCK WITH YOUR ARTICLES
ON LINKEDIN!
• I hope that this presentation was useful- if you have any questions or comments,
please write them underneath the article!
• Here is the article again:
https://www.linkedin.com/pulse/100-linkedin-articles-key-lessons-alex-swallow
Plus, if you would like to get more out of LinkedIn in general, I have 18 crucial tips
here: http://theinfluenceexpert.com/the-linkedin-masterclass/

9. WHO AM I?
• Alex Swallow is The Influence Expert and author of 'How To Become An
Influencer'. A free copy of the book and many tips about growing your
influence can be found at www.theinfluenceexpert.com. You can join his online
course, 'How To Network' free here.