Hyper local marketing enables retailers to target, actively engage, and sell to people ‘on the fly’ who are within a nearby proximity of your stores locations. Key benefits from this nearby communication come from consumers being reached at the mobile point of contact, real time engagement, delivery of valuable offers, and mobile ordering of products for in store pickup. By targeting consumers within the nearby location of your store, whether they are walking or driving, you are sure to have more eyes and a larger audience looking at your selection and value. This guide will be an essentials kit of tools and marketing tips to remember for planning your entire hyper local marketing campaign, from driving quality traffic to your store, or optimizing your in store pickup channel.

1. Orkiv WHITE PAPER
A Retailer's Guide to Hyper
Local Marketing
Understand, plan, and act to make your first local
marketing program a success!

2. Orkiv ‘s Tools For Business
...enable you to capitalize on all the necessary components of creating an
omni channel retail store. We are the first create an all-in-one hyperlocal
marketing system to help you:
❖ Drive New Retail Sales
❖ Increase Retail Engagement
❖ Meet Metrics
❖ Get more apps and integrations
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Inventory for cross
compatible, local
enabled shopping
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website editing and
maintenance
platform
Proximo: the easiest
way to find and
convert customers
near your stores

3. Hyper local marketing enables retailers to target, actively engage,
and sell to people ‘on the fly’ who are within a nearby proximity of
your stores locations. Key benefits from this nearby communication
come from consumers being reached at the mobile point of contact,
real time engagement, delivery of valuable offers, and mobile ordering
of products for in store pickup. By targeting consumers within the
nearby location of your store, whether they are walking or driving, you
are sure to have more eyes and a larger audience looking at your
selection and value. This guide will be an essentials kit of tools and
marketing tips to remember for planning your entire hyper local
marketing campaign, from driving quality traffic to your store, or
optimizing your in store pickup channel.
A Retailer’s Guide to Hyper Local Marketing
1) Set Your Objectives Up Front
What is it that you want to accomplish with
your local strategy? You will want to have a
brief outline or thought process behind why
you are pursuing a hyper local marketing
approach. By looking at the end first you can
begin understanding how you plan to get
there, what tools can achieve the results and
what the result will look like. Some
objectives you may want to achieve include:
❖ Higher local engagement rates
❖ A bigger online following
❖ More local online sales
❖ Boosting in store pickups
❖ Raising average order value
❖ Achieving higher ROI for marketing
spend
Your objective for hyperlocal marketing may
be multi faceted. Accomplishing results will
need to be measured and tracked to
determine what is working, and what is not
working toward your objectives.
Of shoppers look for
deals on their mobile
phone while in store
Google Mobile Study
People who have installed
a retailers app
40%
5%
75%
Of retailers plan to
implement some sort of
beacon/local solution
79%
Consumers who acted on
a local alert and made a
purchase
BI Intelligence Report on Beacons
1+
Billion
Number of devices
available to receive an
alert
Why Hyperlocal Marketing?
Orkiv GUIDE TO HYPERLOCAL MARKETING 1

4. 2) Keep Your Brand Standards
You want to make sure your local strategy
keeps the brand integrity throughout your
efforts. To do this ensure you have a central
branding point for whatever platform you use.
This ensures customers know your brand and
can recognize it quickly as they are passing
by your local area. Keeping your brand
integrity is also about simplifying your
marketing efforts. There is no need to
complicate things with different logos and
distracting out of date Facebook pages.
Ensure your local stores follow a company
wide policy which includes standards for
tweeting, posting, and updating public
profiles.
Tips To Ensure Brand Standards
❖ One logo for mobile, social, and other
marketing materials
❖ Keep social profiles synced to latest
logo
❖ Provide resources for local stores to
implement and use, which is in line
with your branding guidelines
❖ Always be posting under one main
brand profile
❖ Single one-page do’s and don'ts of your
company’s branding guidelines
Orkiv
Accomplishing Marketing Objectives
Local Marketing Basics
Google+ is a great resource
for updating your
businesses map data,
hours, description and other
pieces of information visible
and relevant to SEO and
mobile devices
Use Google+ Admin Page for
>10 store locations
Use platforms like Yelp and
Pinterest to provide
feedback for consumers,
and Pinterest to showcase
your stores, and product
offerings. Great for mobile
searches, location aware
information
Provide links to each
location within the brand. A
simplified locations page
within your website is
necessary to delivering
people to the right location,
when they want it.
GUIDE TO HYPERLOCAL MARKETING 2

5. 3) Keep Your Distribution Centrally Located
Keeping your channels centrally managed
will drastically minimize your required
efforts to keep up with posting and
updating content. This will make it easy
to update indexable locators, which will
reduce the overall number of errors found
on public profiles and information around
the web for your storefronts. Additionally
keeping content updated ensures
seamless mobile discovery. Your website,
and corresponding mobile site should also
be managed by someone within the
company. This can be accomplished
through a CMS like Sapphire.
Caution
❖ If you are posting centrally, ensure
your offer or content is optimized for
a national scale
❖ Don’t post something nationally, if it
is meant to be posted locally
Orkiv
What is Working
Creating Local Hype
With your local strategy
and brand standards
aligned, you should begin
creating local hype with a
tool that ensures people
who are within the local
area of your store see your
content, your inventory,
and your specials. Proximo
enables this form of
communication.
From your central
distribution point, create
engaging, and valuable
offers that are timely and
easily exchanged across the
brand locations. Ensuring
one platform can handle
this, as does Proximo, is
important as it will
streamline operations, and
minimize confusion.
Tools For Distribution
Buffer is a social media
management platform
Proximo enables central
management of hyperlocal
messages
GUIDE TO HYPERLOCAL MARKETING 3

6. 4) Capture Local Buyers, Then Convert
If you have been following along, you should have all the public profiles around the web updated to
your branding, your management should be centrally located, and you should have a great plan for
offering up very engaging and valuable, mobile ready content. Now it’s time to put that framework
to work for you, leveraging the local networks of geolocation and bluetooth. Taking your efforts
full circle will help you in meeting the objectives previously laid out for your hyperlocal marketing
efforts.
Orkiv
Pulling It all Together
Hyperlocal Marketing Funnel
GUIDE TO HYPERLOCAL MARKETING 4
Reachable Population
These are people within your
stores local area, and able
to receive some sort of
messaging (alert, email, BLE
etc.)
Engaged Person
People who have seen your
local profiles, emails and
alerts or are contacting your
local business fall here.
Actionable Person
They have taken action on your
broadcasted alert, this person is
gathering information, visiting
your website, or shopping while
in the hyperlocal area of your
store.
Someone has become an in store
customer and used a coupon offer
or has bought from your business
on an app like Proximo, for in store
pickup.
Customer
Referral Customer
Now that this customer had an
amazing experience buying from
you, they share it with others, who
take steps to find your store within
their hyperlocal area.
Now that you have converted customers from your local area markets, You can repeat the
process and refine it, to get better and better conversion rates, and meet your hyperlocal
marketing objectives.

7. Orkiv GUIDE TO HYPERLOCAL MARKETING 5
Mobile. Social. Local.
Sales
Making sure your hyperlocal marketing strategy is set up
to meet all your objectives, you need to consider the
solution that will make it possible, beyond the basics to
get information out there about your locations. While
there are many tools out there to make your business
available in a hyperlocal market, your solution should take
into account your website, your inventory, and some sort
of hyperlocal distribution for the messages and your
inventory. Using a platform that supports in store pickup
is very convenient for the customers with 67% of online
shoppers making multi-channel purchases in the past 6
months, and only 7% of them were extremely satisfied
that the brand provided a seamless customer service
experience across channels. It’s extremely important to
get this right, and the customer will know if you get it
wrong as 89% of consumers in the US stopped doing
business with a company due to a poor customer service
experience. Avoid these errors and simplify the process to
make your customers happy, invest in an omnichannel
hyperlocal solution.
Operating in an OmniChannel Market

8. Orkiv GUIDE TO HYPERLOCAL MARKETING 6
Mistakes Are Meant for
Learning Not Repeating
5) Optimize and Repeat
Your retail store has already moved into modern day, hyperlocal shopping at its finest.
The next step is to optimize the funnel, find ways to get higher conversions and reach
your objectives. If you are not utilizing all the correct channels, take a look at your
program and adjust where you push your marketing content. One important step is to
consistently track the results of your efforts. Using a platform like Proximo, combined
with a basic online analytics tool like Google Analytics you will have near full insight
into converting people in your town or city into buyers of your products.
A Wise Man
The Easiest Way is to Get Started Today!
Live Hyperlocal Marketing environments are already up and running across multiple retail
outlets. The best part is that your store no longer needs an app as it can be implemented
with hyperlocal technology powered by Proximo in as little as 10 minutes by simply
downloading the applications from the app store. Its the technology to truly add the right
mix of online and in store capabilities, for simple but powerful hyperlocal marketing.
Contact Usfor a demo of the
hyperlocal marketing platform for your
business.
Orkiv Retail Solutions
401-300-4653
Alex@Orkiv.com
Orkiv Retail Solutions
@Orkiv
facebook.com/Orkiv