A strategy that can be used to market Pandora online. Created by Alex Mallory.

1. By:Alex Mallory

2.  Age:
 13-24 years old
 Gender:
 Males & Females
 Education:
 High School and/or College

3. Increase Pandora’s:
I. Presence on Facebook &Twitter
II. Registered Users
III. User Involvement

4. What’s the Plan?
 Reward users for sharing Pandora
stations on Facebook orTwitter
What’s the Incentive?
 Registered users receive TWO extra song-skips
 Subscribed users receive FOUR extra skips

5. Google Analytics:
 Tracks data from Pandora’s webpages
 Lets me analyze the traffic on Pandora’s sites

6. FacebookAds:
 Inform social media audiences of the song-skip deal
 Already equipped to participate in sharing Pandora
 Attract new people to register & share their music
 Tailor your ads to specific Facebook audiences

7.  Mobile users can share Pandora Stations too
 RewardTWO song skips for social sharing

8.  Facebook ads = $620.00 per month
 Royalties = $1,370 per million songs played
 DigitalAgency = $2,500 per month

9.  Invest users more into Pandora's station-
sharing ability
 Offer incentives to promote sharing

10. Thank you 