Our generation has been built to hide behind computer screens. We are more comfortable interacting online than we are face-to-face. That's why online dating is such a hit (40 million people), and why we can take the same lessons we learn from interacting via online dating and finding our voice and apply them to outreach.

2. #RealLif
e

3. 2002

5. 13

6. LIFE

7. SPORTS

8. MUSIC

9. FIT IN

12. FIND
YOUR
VOICE

15. FIND
YOUR
VOICE

17. http://myspace.com/alexxx3

24. FIND
YOUR
VOICE

26. THE
W
ALLFLOW
ER

27. Wallflower Characteristics
•Quiet
•Shy
•Doubtful
•Afraid of Small Talk

29. THE DRUNK

30. Drunk Characteristics
•Loud
•Aggressive
•Too Confident
•Doesn’t Make Sense

32. DESPERATE FOR THIS

33. Desperate Characteristics
•Creepy
•Self-Deprecating
•Shares Too Much
•Generally
Uncomfortable

35. WAIT A
SECOND…

37. Over 40 Million People
Use Some Form of
Online Dating

38. DATERS
GONNA
DATE

41. WHAT DOES THIS
EVEN HAVE TO
DO WITH
OUTREACH?

43. Outreach Characteristics
• Conversational
• Respectful
• Direct
• Polite
• Confident – A Little
Bit Cocky

45. Fake It ‘Til
You Make It

47. 43% of singles
have Googled
someone on the
internet before a
first date.

48. 100% of marketers
have Googled someone
on the internet before
responding to a
reporter outreach
request.

50. Find a second form of
communication.

51. Outreach Characteristics
•Conversational
– Start your outreach with a brief
introduction. Who you are, who
your client is, etc.

52. Adam Khan, U.S. News & World Report
“Introduce yourself to me first.
Don’t just send me a press release
and expect me to respond to you
right away. A quick paragraph
about who you are makes me much
more likely to read it.”

54. Outreach Characteristics
•Confident – A Little
Bit Cocky
– If your client has been featured in
something awesome, let the writer
know. Your confidence in your client
will get the writer’s attention.

56. Results

59. Find Your Own Reporters

60. At the very least…

61. Outreach For Link Building

62. Outreach Characteristics
•Respectful
– Whoever you’re reaching out to, let it
be known that you value their time.
• If you’re unsure if you’re reaching out to
the right person, just ask.
• If you’re inquiring about a link in a news
article, let them know you’ve read it.
Build trust.

63. Outreach Characteristics
•Direct
– Don’t beat around the bush. If you’re
asking for a link, ask for it. Show some
confidence.

64. Outreach Characteristics
•Polite
– Show common courtesy when you’re
ending your emails.
• Show some emotion, as well.
– “Thanks,” is lazy.
–“Thank you,” or “Thank you!” is the way to
go. Address them personally.

65. Link Outreach Example

67. If your client doesn’t
regularly get mentioned,
you HAVE to create
content that people will
want to feature.

68. What Does This Mean?
• Guest Blogging
–Take advantage of your expert
sources.
• Example: INTEGRIS surgeons
talking about Oklahoma City
Thunder related injuries.
– Blog: Thunder Obsessed – Mentioned
& Linked

69. What Does This Mean?
• Landing Pages
– DO KEYWORD RESEARCH!!! If you find
something that gets search traffic that is
also relevant to your client, write the copy
and put it on the website.
– After you have the landing page up, start
link building.
• Example: INTEGRIS Wayman Tisdale Award, Jim
Thorpe Award
– Links from: CBS Sports (new link every week for
four months), NBC Sports, NBA.com, Duke Report,
USBWA

70. Created Content Outreach Example

71. FIND
YOUR
VOICE

72. Questions?