This document provides an overview of an integrated creative and digital agency called Promocrat. It defines a promocrat as a warrior that fights for good advertising by defying conventions. It then summarizes some of Promocrat's work in marketing and communications strategy, creative concepts, digital marketing, experience design, communications, and performance over the years from 2013 to the present day. It highlights some of Promocrat's client projects across various industries.

1. small book
J U N E ‘ 1 7
of
The

2. noun [ˈprəʊ-məʊ-kratˈ]
Validated by:
The Promocrat Team
Promocrat
A warrior that fights for good advertising,embracing any given
challenge. He or she will usually defy conventional practice to
deliver performance in any situation.

3. Marketing & comms strategy
For whatever bold business
plan may come our way
from Guerrilla Marketing to
redefining User Experiences
to stare into the eyes
of true performance
Creative Concepts Daring DigitalMarketing & comms strategy
For whatever bold business
plan may come our way
from Guerrilla Marketing to
redefining User Experiences
to stare into the eyes
of true performance
Creative Concepts Daring Digital

4. THE JOURNEY
2013 2014 2015 2016 today
a vision to
liberate
advertising
first clients,
first succesful
projects
first spinoff,
a geeky one
preaching digital to
the world
the pride of
a nation in
eCommerce
over 100 succesful
projects
a commited team
of over 20 people
over 100% YoY
growth rate
an integrated creative
and digital agency
the pride ofthe pride of
a nation in
the pride of
a nation in
the pride of
eCommerce

5. EXPERIENCE
DESIGN
CREATIVE
comms
PERFORMANCE
THE TEAMS

6. Next up...

7. CREATIVE
highlights guerrilla marketing
creative concepts
art
branding
copywriting

8. https://www.youtube.com/watch?v=wOkGlLztXeU
Plush - A Colorful Christmas
Challenge
People always do good deeds near Christmas.
But the actual problems are deeper and harder
to solve.We had to convince an entire city
that we can do things differently.
Our contribution
One of our first and, to date, most beloved
projects.
This campaign is a statement in Social
Responsibility models. It gives power to the
people, in a unique model based on community
engagement that leads to campaign results.
It has been validated as a succesful model
with new tactics every year, 3 years in a row.
Client
Plush - Gift Shop
Guerrilla Social
Media
CSR Animation

9. https://www.youtube.com/watch?v=n8Srd54LM1wv
http://www.maisonnoblesse.co.uk
Mindit HR Play
Challenge
As the first background screening company
in Romania, it’s not easy to make your way
and attain a good positioning.We entered
at a point where all PR and marketing efforts
had only negative feedback from the market
and turned that situation to 180 degrees.
Our contribution
We created an app to directly connect the
target audience (HR Managers) to the actual
risks faced by not using professional BG screening.
The output was a fun game for event use that
HR Managers loved playing and competing in
(more info in the video case study).
Client
Mindit - Background Screening
Guerrilla Mobile Event App Animation

10. I’N’joy
Challenge
Get the Romanian initiated INjoy Project
to the final phase of ING’s Innovation
Bootcamp, an internal competition
for the greatest innovation ideas in ING.
Our contribution
When we entered the project, we did
a complete repositioning of the product,
owning a powerful strategical role in the
project, alongside the ING team.
Key deliverables also included: Product
Strategy, Advertising Strategy and Execution,
Prototype for the final App, AnimatedVideos,
Keynote Presentations, customer feedback
on the app, customer journey storyboards,
and many others.
Client
ING - Global Bank
Strategy Branding Mobile Graphics Animation Research

11. Fintech OS
Challenge
A succesful launch for one of the most
promising Romanian start-ups in 2016
Our contribution
Preparing the launch event assets, including
a “reason to be” video, an explainer video and
app demo videos.
We also had the challenge to build an
interactive web asset that would be suitable
for both desktop/mobile view and also for
huge touch screens placed at the launch event.
Fintech OS is now officially in the market and
on its way to making millions.
Client
Fintech OS
Launch Video
Shaping the future of FinancialTechnology
Explainer Video
Traditional ITvs. Fintech OS
https://www.youtube.com/watch?v=ZFQbloTaXEc
https://www.youtube.com/watch?v=OhwIlqBn_OU
Fintech OS Explorer
http://explore.fintech-os.com/
Strategy Branding
Video &
Animation

12. Hayo Launch
Challenge
The succesful launch and market penetration
in a very competitive segment (online shopping)
Our contribution
The presented creative is part of a 2 year plan
for the market penetration of Hayo.We have
worked alongside the client for all communication
activities and are currently an universal agency,
covering Marketing Stragey, Creative, UX,
Consumer Communications, Partner Comms,
Internal Comms and other areas.
The launch plan includes a lot of creative assets,
tailored for the development phases and mediums.
Client
Hayo (SimartisTelecom)
Teaser Video
(only shown at industry-related events)
Explainer Video
https://www.youtube.com/watch?v=GSso8qKQR7k
Commercial Videos (Animated)
https://www.youtube.com/watch?v=m7JGEysE88o
Strategy Branding
Video &
Animation
https://www.youtube.com/watch?v=Zf-gxQMvLz8

13. TCE 3 Brazi - Retail Penetration
Challenge
Build a retail brand around a giant
in agriculture and food supply
Our contribution
TCE 3 Brazi was never recognized as
a retail brand.We are proud to be alongside
them for this action and in the last 2 years
have had a lot of achievements, including
opening 6 retail stores for the retail brand,
reimagining shelf products packaging and
building a strong brand around their core
feature: Freshness
Client
Grupul de firmeTCE 3 Brazi
Strategy Branding Interior
Design

14. EXPERIENCE
DESIGN
highlights
physical interaction
ambient design
event concepts
UX designweb, mobile and beyond
UX designweb, mobile and beyond
UX design

15. Hayo App
Challenge
“Do something that hasn’t been done before.
Twice.”
Our contribution
Hayo Web
A mobile app in a very competitive industry
requires great dedication.We had the challenge
of building the Hayo App UX/UI to respond to
modern consumer desires and innovate on
their expectations.
Also, the UX philosophy needed to be mirrored
in the campaign creation platform for retailers
and the prototypes are a good showcase for
the out-of-the-box process that went into
the Hayo UX and UI design.
Client
Hayo (SimartisTelecom)
UX
Design
Mobile Web
http://bit.ly/Hayo_Web
campaign creation
http://bit.ly/Hayo_Web_Dash
dashboard
Hayo App
http://bit.ly/Hayo_App
Hayo App
http://bit.ly/Hayo_App

16. Challenge
Build a lasting impression on the stage of
Finovate Europe 2018 with the first Romanian company
to ever hold a presentation at the event.
Our contribution
Alongside the team at Fintech OS, we took technology
to the next level, by incorporating their innovations in
the Fintech space (including Strategic DigitalTransformation,
True Customer 360, AI, Voice Interface) into a spot-on
performance, that included showcasing the product (UX,
Front-End Development) and the brand (presentation videos,
communications, print resources and others).
Client
Fintech OS
http://finovate.com/videos/finovateeurope-2018-fintech-os/
Fintech OS - Finovate Strategy
UX
Design
Video &
Animation

17. Continental Hotelshttps://continentalhotels.ro/
Challenge
Build a website on a typical website budget.
But there’s one catch.This website is actually
9 websites.
Our contribution
An end-to-end project for the digital reshaping
of Continental Hotels, both in Corporate and
Consumer (8 hotels) form, with a single central
asset.
Only guerrilla marketing phylosophy and modern
digital technique lead to the success of this project
in budget and on time. Now, it is a versatile asset
that is updated regularly.
Client
Continental Hotels
UX
Design
Mobile Web

18. http://www.maisonnoblesse.co.uk
Plush - United by Christmas
Challenge
The third year of the Plush campaigns
came as a real challenge.We wanted to shift the
engagement model to the offline community to
further extend the campaign’s reach and impact.
Our contribution
We set out on beating a world record.The
mechanism for 2014 was: come and tie a
Christmas Garland to the existing one made
by the people of the city and a small donation
shall be made to families in need.We had over
1 km of garland, in the end, wrapping around
the city. Practically, everybody was talking
about it and contributing.
The entire campaign culminated in an event
where friends, families, neighbors came to
the central park to unite their garlands to
raise awareness for the social cause.
Client
Plush - Gift Shop
Guerrilla Offline Social
Media
CSR

19. iFuture Interactive Expo
Challenge
Build a disruptive, interactive expo for
the biggest job fair in Romania, in order to
stand out from conventional, big players. And
we had just 6 sq. metres to work with.
Our contribution
An expo that would allow for both natural
interaction between client representatives
and brand activation with the help of a personalized
dartboard. Actually, the entire expo is a huge
dartboard, comitting to the idea of “targeting
the right job” with I Future.
Client
I Future (Recruitment Company)
Expo
Design
Activation

20. Expo
Design
RINF imWorld
Challenge
Launching a new product in a new professional
area for RINFTECH - hardware that aids in
software testing.
Our contribution
We were universal partners for RINF at the
2016 imWorld, one of the largest tech events
in Romania.We designed the entire expo, including
walls, stands and furniture to make IQ Matt, the
product showcased by RINF, stand out and make
a worthy impression.
Client
RINFTECH

21. BAT- Activation App
http://bit.ly/bat1on1
Challenge
Design an app that would serve all 1 on 1
activations for the entire group, for all
brands.
Our contribution
Not only did we come with a modern look
and feel that both promoters and clients love,
but we also drastically improved the process,
with modern UX with great usability and fast
actions, placed in a creative manner, all leading
to a speedy, but meaningful interaction with the
app.
Besides the actual design, we also had to follow
KPIs related to ease of adoption by promoters
and lifetime value of the app. 2 years later, it is
still being used on all BATactivation campaigns.
Client
British AmericanTobacco
UX
Design

22. Fintech OS - Future Internet Banking
Challenge
Catch up on digital disruption in the Internet
Banking segment, an area where even big players
have a hard time adapting.
Our contribution
A complete reimagining of Internet Banking,
in an UX Concept that makes use of actual
consumer behavior and modern technological
capabilities.
Also, the concept is meant to be modular and
adaptable to any bank’s identity and specific
needs.
Client
Fintech OS
UX
Design
Mobile Web

23. AZT vOffice
http://bit.ly/AZT_vOffice_Web http://bit.ly/AZT_vOffice_Mobile
Challenge
Redesign the entire Core Insurance App
for Allianz for maximized efficiency and
adoption amongst employees
Our contribution
A UX concept that would bring together
several AllianzTiriac apps that were
previously developed, but isolated and
inconsistent, at least from an UX
perspective. Also, this was a great
opportunity to bring the app to mobile
devices, aiding Allianz in coping with
the digital transformation in their
enviroment, for both employees and
customers.
Client
Allianz-Tiriac
Mobile
UX
Design

24. COMMS &
PERFORMANCE
highlights
social media
internal comms
CSR
campaign concepts

25. Hayo Launch
Challenge
Our contribution
A multi-year plan for communications
relies heavily on performance. Hayo
was officially launched in 2017 and even
in the first month after launch, it reached
the top 3 of the “Trending” charts in the
App Store and Play Store
Become a significant player in the
Romanian mobile shopping industry
Client
Hayo (SimartisTelecom)
Strategy Print
Digital
Ads
Hayo Launch Strategy

26. http://www.maisonnoblesse.co.uk Volt
https://itunes.apple.com/us/app/volt-transfer-de-bani/id1219770399?mt=8
Challenge
Launch the first digital P2P service in Romania
Our contribution
We build a strong partnership withVolt, that marks us
as an all-rounder agency, handling activities ranging from
Market Research, Communication Strategy, UX/UI Design,
Digital Assets, Art&Copy, Digital Marketing.
As a new service for a new market, it deserves a strong,
integrated approach to success.
Client
Volt - the first P2P Payments App in Romania
Strategy
Digital
Ads
Research

27. http://www.maisonnoblesse.co.uk Haircare.ro - Pink Friday
Challenge
As an e-commerce website, you can’t miss out
on Black Friday. But we wanted to do it in a
special tone, not like what every other website
was doing. So came the idea of Pink Friday, a
campaign that was not only focused on big
price cuts, but also on raising awareness
towards real problems that the target audience,
women, are facing.
Our contribution
3% of every order on Pink Friday was donated
to a national Cancer Awareness Organization.
We communicated this in online channels,
especially Social Media and got to a whopping
6x multiplier for Pink Friday Sales (6x the average
daily sales in that year; the reference for Black
Friday for past years was 2x).
Client
Haircare.ro - Beauty E-commerce
Guerrilla Social
Media
Digital
Ads
CSR

28. https://www.facebook.com/TigerEnergyDrinkRO/videos/1621456604580140/
http://www.maisonnoblesse.co.uk
Tiger - The December Challenge
Challenge
Last December, we didn’t have any budgets for
extra activities on Social Media, but as the end of the
year is a prolific period for communicating in FMCG,
we took this as an opportunity.
We challenged ourselves to activate a community
without telling them that they are being activated,
a silent campaign that blended with our entire
Social Media activity for December.
Our contribution
We launched a video on the page that was seemingly
just about aTiger watchingTVin his cat-shack. But
the video was filled with clues and the vigilent members
of our community could actually predict not only our
entire social media plan, but also a hidden message in
the campaign.
The actual challenge was that we never told them that
is is a riddle and, still, the community caught on to it
and with no financial incentive, answered the riddle just
for fun.That’s true community spirit.
Client
Tiger Energy Drink
Social
Media
Guerrilla Video

29. https://www.ottovelo.ro
http://www.maisonnoblesse.co.uk
Otto Velo
Challenge
Launch a new product on the market: an
insurance policy that offers protection against
bike theft.
Our contribution
OttoVelo is one of our most beloved projects,
just because the target audience is a great
community to work with.We handle all
activities on this account, from Offline Activations,
Guerrilla Marketing, Digital Ads, Social Media,
Print, Partnerships and others.We also did
the first large scale research in Romania covering
the topic of bike theft.
Client
Otto Broker
Strategy Branding Guerrilla Graphics Digital Research

30. https://vimeo.com/122520701
http://www.maisonnoblesse.co.uk
Rolling Beards
Challenge
Maybe one of our biggest challenges so far, we
had to take a lesser known case of performance
athletes working under harsh conditions and
make their story known.We took on the challenge
of the Romanian Inline Figure Skating team, who
had no adequate budget, for equipment, training
facilities or enrollment in competitions.
Our contribution
Together with Beard Brothers, a well known
social organization from Cluj, we sent the
RomanianTeam to theWIFSAWorld Championship
in Geneva, through a well thought and intense
crowdfunding campaign.
Client
YouDeal Romania, Beard Brothers
Social
Media
https://vimeo.com/122520701
Rolling Beards
https://vimeo.com/122520701
Rolling Beards
https://vimeo.com/122520701
Guerrilla
Crowd
Funding

31. StartApp
Challenge
Bring 50 developers together in a room
where they would act as creatives,
brainstorming for the future of ING’s
Internet Banking.
Our contribution
The StartApp event for ING’s AppVault
project was due to fail.We had to bring
together developers to share their ideas
on the future of Internet Banking with a
bank without them knowing anything about
the organizer.
The event turned out to be an oustanding
experience for all participants, considering
the fact that it was an interactive concept,
similar to a hackathon, but much more effective:
over 50 ideas were drafted in a 3 hour, collective
brainstorming.
Client
ING - Global Bank
Strategy
Event
Concept
Event
Organizing

32. Beazley Digitalization
Innovation Roll-out
Strategy video
E-learning
Platform
Challenge
Our contribution
Supporting all digital projects with creative
work, including the main Innovation roll-out
video, which presents all future developments
in a fun manner, going down to more specific
and even technical assets, including App
Videos, UX, presentations, and others.
All creative actions are done in a strategic
manner, for the sole purpose of elevating
internal communications and easing
adoption of new solutions.
Supporting the digital transformation
of one of the world’s biggest underwriters
Client
Beazley
Strategy
Internal
Comms
UX DesignAnimation
https://youtu.be/bxb8w-aqmPY
http://bit.ly/Beazley_eLearning

33. NN Enrollment App
Application launch
explainer video
Challenge
Our contribution
After first showing the NN Enrollment App in
internal focus groups, there was a lot of negative
sentiment around the new App in the company.
Our task was to follow-up on the modern UX design
with assets that would explain the role and benefits
of the app towards employees, maximizing adoption
and usage.The assets were part of an internal
communication campaign, including teasers, roadshows
and trainings. In the end, the app was succesful and
every NN employee and external partners came to
become a happy user.
Creating adoption for the new
NN Enrollment App
Client
NN Group
Strategy
Internal
Comms
UX DesignAnimation
https://youtu.be/lxc6m94LOKE
NN Pensii App
http://bit.ly/NN_Pensii

34. Softelligence Internal
Challenge
Our contribution
We have worked with Softelligence for the past 3
years on every internal comms project for the
global company and all sub brands (Softelligence
Engineering, Digital EBS, Fintech OS, Softelligence
Consulting).
All projects take into account the Softelligence
market positioning and translate them as an
employer. Projects have ranged from stationery,
to branded materials, to digital assets, to interior
branding, to events, to recruiting campaigns and
many others.
Crafting a unitary identity for internal comms, both
from visual and strategic perspectives.
Client
Softelligence
Branding
Internal
Comms
Employee
engagement
Interior
Design

35. UX
Design
Valtec
Challenge
Our contribution
After we finished redesigning the sales portal
forValtec, we started to see opportunity in
communicating not only on our core brands
(Valvoline/Repsol), but also on theValtec brand
itself.
And we needed to impress - not only clients, but
also employees. A complete redesign of the website
was in order, but we also went on to rethink corporate
materials such as internal presentations - all built with
PowerPoint budgets, but highly interactive, with
buttons, hovers and other features that PowerPoint
didn’t plan for.
Refresh theValtec identity and internal comms
tone of voice, along with new developments in
2017
Client
Valtec (Oil Lubricants, official
distributor ofValvoline, Repsol and others)
Internal
Comms

36. I Future Recruitment
Challenge
Our contribution
A creative concept with endless declination
options that is built to motivate any candidate
for any job, at any time in his career. And it
resulted in motivating I Future internal employment
as a side effect.
Standing out as a recruiter and employer from
an underdog position.
Client
I Future
Branding
HR
Campaign
Employee
engagement
Digital
Ads

37. http://www.maisonnoblesse.co.uk
Tiger - Relaunching a Brand
Challenge
Tiger Energy Drink is a curious brand. It is very
succesful abroad, especially in Eastern European
cultures, but the brand had ups and downs in the
Romanian market.
In October, we relaunched the brand using just
Facebook as our key channel, but we focused on
building a new attitude that would lead to a strong
connection with our target audience, becoming the
most talked about Energy Drink Brand in Romania,
according to FB Monitor’s and IQ Ads monthly reports.
Our contribution
The tagline “Your Jungle. Your Rules” had a great impact
on our communications approach and content. Key
examples are new takes on contextual marketing,
creative messages that are very engaging with the target
audience and even aVideo where we managed to describe
what’s inside aTiger Can without using a single word:
https://www.facebook.com/TigerEnergyDrinkRO/videos/1595704877155313/
Client
Tiger Energy Drink
Social
Media

38. Eminescu 142, 1st floor, Bucharest
yourstory@promocrat.ro
+40 745 001 379
www.promocrat.ro