Brick campaign presentation

Senate Brick Campaign
Alex Estes, VP of Campus Affairs
Department of Campus Affairs
Hunter Vaughn, Secretary of Finance
Jason Blumenthal, Student Body President
Tom Coy, Advisor

Presidential Debate comment
● Lack of faith in alumni participation for relatively new graduates
➔ Easy way to donate and participate
◆ Stay connected with the Institution
➔ Student experience through memories
◆ Brick represents a lifelong commit

Target Market
● Current Graduates
○ Anyone Graduating in December or May
● Alumni
○ Allowing previous classes the opportunity to purchase a brick
★ Why can’t current undergraduates, faculty/staff, or companies receive the
option?

Location
● Alumni Quad
○ Start in the back Key:
Black=
Current path
Blue=
When
running out
of room

Vendors
1. Fund Raisers, Ltd.
a. Headquarters: Boise, ID
b. Tiffany Saens contact: (208-377-9011)
2. Bricks R’ Us
a. Headquarters: Miami, FL
b. Jonathan Dionne (contact: jdionne@bricksrus.com)

Fundraiser, Ltd.
Mission Statement Summary
Our quality products and services, our fundraising expertise, and our extensive,
distinguished list of satisfied customers makes Fund Raisers, Ltd. the premier
company in the brick engraving industry.
LIfetime Legibility Guarantee
They guarantee all engraved letters and the filler in the engraved areas for
bricks or tiles.

Engraving/Filler
● A proprietary filler is inserted in ⅛” to ¼” deep of engraved letters
Proprietary Filler Guarantee
○ The filler will hold up in extreme conditions
○ Below @ Wachovia Center pavers were
installed in 1994 (photo was taken in 2009)

Client Testimonies
“I cannot say enough about the impeccable service and premier workmanship
Fund Raisers provided,” -Christine O’Reilly (Chicago White Sox)
“Bricks have maintained their original legibility. This is a testament to the quality
of the product they provided and a big reason why have sustained such a
successful program,” -Jordan Birkemeirer (The Ohio State University)
“Fund Raisers was selected for several reasons which included excellent
quality and service,” -Elanor Lanza (World Golf Village)
“Our extreme temperatures here in Montana have not affected the bricks or the
filler inscriptions in any way. Our temperatures can fluctuate between -30
degrees to 90 degrees in the summer,” -Gayle Agostinelli (Carroll College)

Features included
1. Program Setup Checklist
2. Marketing Timelines
3. Easy-to-use Brick Calculator
a. How many brick fit in the designated area
b. Projected revenue and costs
c. Price points and donation amounts
4. Brochure and order form templates
5. Marketing tips, tricks, and tools
6. Easy ordering instructions
a. Free Online Order Form

8 Simple Steps to Success
1. Program Setup
2. Products and Pricing
3. Engraving Information
4. Finalize product selection
5. Marketing
6. Selling
7. Placing your order
8. Installation and maintenance

Replicas for Donors
● Replica is made for your display
● They create a permanent connection between your organization & donors
● They create a great marketing for your program

Pricing
● Free Shipping
● Free Personalized display samples
● No minimum order
● No service fees
★ Pricing is based on the following factors:
○ order quantity (4X8 or 8X8 bricks, and 4X8 and 8X8 for replica)
○ In Stock Inventory

4 Types of Pricing Series
1. Preferred Select Series
a. 4 week lead time
2. Select Series
a. 4-6 week lead time
3. Signature Series
4. Clay Tile Series

Preferred Select Series
Total Order Quantity
4 week lead time* 501-
1,000
100-
500
76-99 51-75 26-50 6-25 3-5 1-2
4" x 8" x 2 1/4" $20.75 $21.00 $22.7
5
$23.7
5
$24.7
5
$26.7
5
$31.7
5
$36.75
8" x 8" x 2 1/4" $42.50 $43.00 $46.5
0
$48.5
0
$50.5
0
$54.5
0
$64.5
0
$74.50
8" x 8" x 2 1/4"
Child Art/ Custom Logo
$77.50 $78.00 $78.7
5
$80.7
5
$82.7
5
$86.7
5
$96.7
5
$106.7
5

Select Series
4 - 6 week lead time* 501-
1,000
100-
500
76-99 51-75 26-50 6-25 3-5 1-2
4" x 8" x 2 1/4" $20.75 $21.00 $24.7
5
$25.7
5
$27.7
5
$41.75 $46.75 $51.75
8" x 8" x 2 1/4" $42.50 $43.00 $50.5
0
$52.5
0
$56.5
0
$84.50 $94.50 $104.5
0
8" x 8" x 2 1/4"
$77.50 $78.00 $85.5
0
$87.5
0
$91.5
0
$119.5
0
$129.5
0
$139.5
0

Signature Series
1,000
100-
500
76-99 51-75 26-50 6-25 3-5 1-2
4" x 8" x 2 1/4" $22.25 $25.00 $26.0
0
$27.0
0
$29.0
0
$43.00 $48.00 $53.00
8" x 8" x 2 1/4" $45.00 $50.50 $52.5
0
$54.5
0
$58.5
0
$86.50 $96.50 $106.5
0
8" x 8" x 2 1/4"
$79.00 $84.50 $86.5
0
$88.5
0
$92.5
0
$120.5
0
$130.5
0
$140.5
0

Clay Tile Series
1,000
100-
500
76-
99
51-
75
26-
50
6-25 3-5 1-2
3 5/8” x 7 5/8” x 1/2” $20.75 $21.00 $24.7
5
$25.7
5
$27.7
5
$41.75 $46.75 $51.75
7 5/8” x 7 5/8” x 1/2” $41.75 $42.25 $49.7
5
$51.7
5
$55.7
5
$83.75 $93.75 $103.7
5
7 5/8" x 7 5/8" x 1/2"
$77.50 $78.00 $85.5
0
$87.5
0
$91.5
0
$119.5
0
$129.5
0
$139.5
0

Replica Pricing Summary
● These are an additional cost to the previous cost series
● Associated Costs
○ Box/Styrofoam inserts for shipping
○ Labor to assemble box, tape, and pack
Total Keepsake Replica Order Quantity
100+ 99-76 75-51 50-26 25-6 5-3 2-1
4 X 8 X 2
¼”
$3.85 $4.25 $4.75 $5.25 $6.00 $6.25 $6.50
8 X 8 X 2
¼”
$5.25 $5.50 $6.00 $6.50 $7.25 $7.75 $8.25

Commemorative plaques
Commemorative plaque
100+ 99-76 74-51 50-26 25-6 5-3 2-1
4 X 8” or
8 X 8”
$2.05 $2.50 $3.50 $4.50 $5.50 $6.50 $8.00

In Stock Inventory - Preferred
● 4 week lead time
● Offered in 4 x 8 x 2 ¼” and 8 x 8 x 2 ¼”
● Beveled edges
● Available Colors: Chestnut Hill or Regimental Red
★ Filled with a Light Proprietary Filler

In Stock Inventory - Select
● 4-6 week lead time
● Offered in 4 x 8 x 2 ¼” and 8 x 8 x 2 ¼”
● Beveled edges
● Available colors:
○ Wheatfield
○ Chestnut Hill
○ Claret
○ Lighthouse Grey
○ Landmark Gray
○ Sienna
○ Regimental Red
★ Light or Dark Proprietary Filler

Samples of Series
Wheatfield Chestnut Hill
Lighthouse Gray Landmark Gray

Select Samples cont.
Claret Sienna
Regimental Red
Proprietary Fillers

In Stock Inventory - Signature
● Offered in 4 x 8 x 2 ¼ and 8 x 8 x 2 ¼”
● Straight edges
● Available colors:
○ Medium Ironspot #77
○ Dark Ironspot

Signature Samples
Proprietary Fillers
Medium Ironspot #77 Medium Ironspot #46
Dark Ironspot

Clay Tile Series
● Offered in 3 ⅝ x 7 ⅝ x ½” and 7 ⅝ x 7 ⅝ x ½”
● Available Colors:
○ Red Blend
○ Dark Ironspot
○ Manganese

Clay Tile Samples
Medium Ironspot #77 Medium Ironspot #46
Dark Ironspot
Proprietary Fillers

Clay Tile Sample
Red Blend Manganese

SLU
● Who was your target market?
○ First time around we targeted all alumni, parents, and athletic donors
● How much did you price a brick?
○ Started $500 and went as high as $25,000. Recently lowered the cost
to $200
● When did you start the campaign?
○ 06 or 07’ - 2008, but recently revived the program in Feb 2015
● Is it more younger or older alumni?
○ First time around was a mix of people, but the cost of the brick drove
people away so then the majority went to season ticket holders,
parents, and staff.

● How do you ask for donations (social media, mail, web page, etc)?
○ Mail, email and student call center to market to parents
● How many bricks did you sell within the first year?
○ Couldn’t recall info, but haven’t sold more than 1,500 to date. Did not
market the program, but occasionally received requests
● Did you have any setbacks?
○ “The biggest difficulty the last time around was that a decent number
of the pledges were not fulfilled, but the bricks were order and placed
in the ground. There was also not a schedule for ordering bricks which
sounds like it may have caused some chaos.”

● How did you overcome the setbacks?
○ This time we will not order the bricks till the pledge is completely
fulfilled. We lowered the price point which will make it easier for the
donor to fill the pledge too. We also implemented order due dates, one
for the spring so bricks can be placed prior to commencement, and
one in the fall (due date to be determined, but installations in Sept. just
in time for Homecoming.”
● How many years do you typically place the brick in the ground?
○ We still receive orders every year since spots are still open to be filled.
In about a year we will stop the program since the plaza is almost all
filled up.

Bricks R’ Us
Mission Statement Summary
They offer free services, customer support, high quality products, and the tools
to assist you in having a successful campaign. They offer marketing, public
relations, order forms, and tracking systems.
Customer Service
They offer a 24 hour guaranteed call back or email to the customer.
Lifetime Guaranteed
They will provide you another brick if anything deteriorates over time.

Testimonials
“We had 21,000 bricks engraved and shipped to us and Bricks R Us did an
outstanding job. We have found only two chipped brick that need replacing.
That is almost unbelievable,” - Bobby Dowling (Louisiana Tech University)
“We had a grand opening for our new Fraternity and as usual, people wiated to
the last minute to order their bricks. Bricks ‘R Us was more than helpful in
making sure our order was completed and shipped before our deadline. They
treated us like we were their number one client,” - Scott Mintz (Zeta Beta Tau in
Rhode Island)
“Your customer service is awesome. You helped me through the entire
process.. of setting our price and designing the brochure.. “ - Debbie Farley (St.
Joseph School)

Brick Creator
● Lists types of fonts, colors, and sizing of bricks offered
http://www.bricksrus.com/brickcreator/
● Dimensions offered:
○ 4 X 8 X 2 ¼ ($19 a brick)
○ 8 X 8 X 2 ¼ ($29.50 a brick)

Discount Rate
● 500+ Accumulated discount rate = 2.5%
● 750+ Accumulated discount rate = 3.5%
● 1,000+ Accumulated discount rate = 4.0%

Bonus Brick Program
● For every 300 engraved bricks ordered they will provide an additional 10
free bricks
● An extra 5 bricks will be added onto the order for any additional 100
Example: 400 bricks = 15 extra; 500 bricks = 20 extra; Etc

How are the bricks prepared?
Perma-Grav: - produces the durability for the engraving process
- one of the top methods for engraving giving precis detail
Sandblasting: - Process has been around 130 years
- Provides a deep, clean, and crisp engaving

Idea’s for engraving
● Implementing the shield on the brick
● Minimum of 3 lines for text
● Generic text options:
John Smith
Class of 2014
“Quote”

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