Mobile technology will continue to dominate and provide extensive data on consumer behavior, leading to better targeted advertising and products. People are actively shaping future products through their use of current technologies and providing feedback, while algorithms and AI will play an increasing role. Facial recognition technology has advanced to where computers can now often outperform humans, and data is transforming both digital and physical products and driving innovation like Tesla's autopilot feature. Marketers must adapt to these changes through a hybrid human-technology approach.

1. a simple story about
complex things
“Is there a NEXT BIG THING
in marketing technology?”
2016

5. Mobile will dominate (is dominating) everything.
Mobile brings a whole new level of telemetry on consumers –
it puts tens of dimensions on their behavior and those
dimensions better define them which leads to better products
for them and of course better and more useful ADVERTISING
and/or products.
Mobile as part of this

6. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products
with USAGE DATA

7. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
And on top
of this…
there is another layer
of algorithms and AI
coming

9. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Get your poker
face ready

13. Machine vision has improved to the
point where the computers
outperform humans
in areas of object and facial
recognition.
But being able to see the subtleties of
expressions — the difference between
a smile and a smirk — has also come a
long way.
Reading Hidden Emotions:
Spontaneous Micro-expression
Spotting and Recognition

16. Some are already
beginning to
embrace these
things…

17. Humanity is the largest “QA” and data source for almost any
type of product lately.
People are collaborating in the most incredible way – coherent
global feedback on products – it is incredible!
We are currently creating the next generation of products by
using the current ones.
We HUMANS
are shaping our future products with
USAGE DATA
Processing power
is growing
Incredibly fast

21. Data driven digital
& physical products
Or how is this unfolding further?

22. Tesla – based on data, introduced
the auto pilot function.
Our cars are on the streets teaching
themselves, bit by bit, to be better
drivers – thanks to data.
Where is this
going?

23. Where is this
going?

24. And what
is really
impressive….
DATA
BECOMES
PHYSICAL

25. What about the
future car’s brains
and feelings?
Deep Machine Learning
and an intelligent
Predictive Engine mean
that, with each journey, it
becomes more and more
familiar with its occupants,
their likes and preferences.

26. How do you cope
with this?
As a consumer and as a
professional

27. The Hybrid
approach
CHIEF MARKETING
TECHNOLOGISTS

28. Today’s agency
should provide:
At Infinit we call
this:
Marketing
INFRASTRUCTURE
as a service
( MIaaS )

29. And most importantly
be as human as possible …
even based on technology.
Understand and Create Feelings.

32. And now some examples
from our portfolio
( Infinit Solutions Agency )

37. TV LIKE RESULTS ONLY WITH DIGITAL

39. Infinit’s latest creative digital campaign for Skoda:

40. Infinit’s latest creative digital campaign for Skoda:

41. Dubai Television coverage of the event
On the stage giving the Key-Note presentation
Awards ceremony as
Jury member

42. Alexandru Cernatescu
Group CEO & Co-Founder
Infinit Solutions Agency
www.infinitsolutions.ro
alexandru@infinitsolutions.ro
2016