1. Recycling Council of BC
Project Type: Website
Challenge
The Recycling Council of British Columbia (RCBC) is Canada’s longest-standing recycling council,
and was facing a number of problems with their old web site. The information was not up to
date, it was expensive to maintain as the majority of updates required technical assistance and
the website was not supporting RCBC in its key goal of finding innovative ways to eliminate
waste and decrease British Columbia's environmental footprint.
Goals & Objectives
 Find innovative ways to eliminate waste and decrease British Columbia's environmental
footprint.
 Enable non-technical people to easily update the web site.
 Update the design of the site with a new look and feel.
Results
 Engagement - over 4,000 members of the general public go to the web site each month
to find out how and where they can recycle products.
 Easy to update - non technical people are able to login and easily update content and
manage the site effectively.

2. Testimonial
“The Recycling Council of British Columbia selected Tidal Multimedia for our website
redevelopment project in a very competitive RFP process. Out of 8 bids received, Tidal
Multimedia brought to the table their enthusiasm and dedication to our project and offered the
best value for our investment.
Throughout the duration of the project, Tidal Multimedia responded timely to all requests with
either the completion of a task or giving a projected completion date to a specific request. The
project was managed very well with regular in-person project status meetings and electronic
and phone correspondence. We felt that we were all on the same page at all times.
I would rate our working relationship with Tidal Multimedia through the duration of the project
as exceptional. They are trustworthy and acted in good-faith with us. We were not merely a
‘client’ but they acted as an invested partner with our organization.
We are absolutely delighted with the end product. The website and content management
system that Tidal Multimedia developed for us is a hundred times better than our previous web
presence.
As we are a member-based non-profit organization, we received email correspondence from
our members the month that we launched expressing their satisfaction of our new website. We
also received great feedback from the general public with our newly launched searchable
database, saying that it’s so much easier to find information they are looking for. Companies
and organizations that offer recycling services constantly inquire how they can get listed on our
Recyclepedia.
Our main goals for the project included rebranding of the website, implementing an on-line
searchable database for recycling services, implementing a content management system,
improving usability and increasing traffic.
Tidal Multimedia emphasized the need for measurable goals to quantify the success of the
project. Since the launch of our website in December 2008, our site has received over 84,000
visits. Traffic has consistently increased each month. One of the aims of the website is to
provide easier access to all recycling and waste reduction information we provide. The
education section on our website is consistently the most visited section of the our website.
Our online searchable database, Recyclepedia, has received praise from the general public and
our local government partners. It receives an average of 4,000 searches a month. It has
complimented a great deal our live-person Recycling Hotline service. We have been able to
reach more people with the Recyclepedia.

3. The content management system Tidal Implemented also increased productivity and efficiency
in managing the website. It has become easier for our staff to manage the large amount of
information that we publish.
After completion of the project, we have continued our relationship with Tidal Multimedia
assisting us with the maintenance of our website along with other small projects. ”
Ben Ramos
Technical Coordinator
Recycling Council of British Columbia