Italy does not have a formal policy for design promotion. Instead, the government focuses on supporting innovative new firms and modernizing traditional medium firms through technology hubs and business incubators. Private, non-profit design associations also promote design through cultural debate and competitions supported by local governments. Additionally, international design fairs are held annually in Italian cities to share new ideas and products with designers, companies, investors, customers, and influencers.
2. From:
A COMPARATIVE ANALYSIS OF STRATEGIES FOR DESIGN PROMOTION IN DIFFERENT NATIONAL
CONTEXTS
Gisele Raulik-Murphy, BDes MA
Universiti of Wales
Italy doesn’t have a real policy on Design Promotion
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7. Specific attention committed to
innovative new firms, to continue and
modernise the traditional medium
firms of the Italian industrial system.
To implement this new network of
companies the Government sustains
technologic hubs and incubators.
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9. Private no-profit associations were born
after the IIWW in order to promote and
implement the most appropriate
conditions for the design of goods and
services , through the cultural debate.
10. Design Associations sustained by local goverments organize
competitions and prizes in order to incentivize industrial designers to
develop their ideas.
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12. Every year are organized in many Italians cities international fairs to
share new ideas and new products.
These fairs attract many different stakeholders:
Designers
Companies
Investors
Customers
Influencer
