Execute your business: growth, momentum, goals and deadlines. Build a culture, share values, motivate employees

1. IMPRENDITORIALITA’ E STRATEGIE
Laurea Magistrale in Sviluppo Economico e dell’Impresa
ALESSANDRO BIGGI

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EXECUTION

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Let’s start with the CEO

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How to empower people to execute properly?

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FOCUS + INTENSITY + PERSISTENCY

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In one sentence:
Get things done.
FOCUS

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Always be aware of what are you spending time and money on?
FOCUS
1

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What are the two or three most important things?
FOCUS
2

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Say NO a lot!
FOCUS
3

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Set overarching goals.
Make everyone in the company aware of these goals
FOCUS
4

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Monitor everything: set goals, priorities and deadlines
FOCUS
5

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Quick wins: maintain growth and momentum!
FOCUS
6

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Work together: be there
FOCUS
7

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In one sentence:
Never stop.
INTENSITY

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Relentless operating rhythm:
1. Shipping product
2. Launching new features
3. Reviewing/reporting metrics and milestones
INTENSITY
1

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Obsession with Execution Quality
INTENSITY
2

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Bias towards action: be decise!
INTENSITY
3

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Be courageous, do whatever it takes
INTENSITY
4

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Share updates with the whole team: there’s always something new
INTENSITY
5

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In one sentence:
You don’t take no as an answer.
PERSISTENCY

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Sales fix everything
PERSISTENCY
1

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Generate revenues asap: get a sales & marketing engine going
PERSISTENCY
2

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Create personal connections: meet everyone, talk, understand
PERSISTENCY
3

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Be flexible and ready to change as you run
PERSISTENCY
4

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Be persistent, persistent, persistent, persistent, persistent.
PERSISTENCY
5

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CULTURE

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What is Culture?
Culture is simply a shared way of doing something with passion.

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So how do we build culture?
By upholding core values in everything we do.

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Why is culture so important to a business?
The stronger the culture, the less corporate process a company needs. When the culture is
strong, you can trust everyone to do the right thing. People can be independent and
autonomous. They can be entrepreneurial.

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Why is culture so important to a business?
First Principles
Alignment
Stability
Trust
Exclusion
Retention

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Why is culture so important to a business?

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Define your core values
1) As the leader, what personal values are most important to you?
2) What are the most important values for business success?
3) What values will you look for in employees?
4) What could never be tolerated? (consider the opposite as values)
5) Remember to incorporate your mission into your core value

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https://www.youtube.com/watch?v=axlWBn7YQA4
http://www.zapposinsights.com/

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http://www.firstpost.com/living/inside-facebooks-little-red-book-heres-what-inspires-zuckerbergs-
employees-2277388.html

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Problems will come and go. But culture is forever.

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