Your content drives your marketing automation strategy. Find out what the experts have to say about creating compelling content that converts leads into customers.

2. Bring Your Content
Marketing Strategy To Life
... with the help of
BlogMutt & GreenRope.

3. BlogMutt: The Origin Story
● We make content creation better
○ Easier to find and manage quality writers, more cost-effectively
● Founded by a journalist & an engineer
○ And the spirit of both helped create what we do and why
● Our focus is different
○ We started by looking at the supply of available great writers to be
empowered and repurpose their strengths
● Founded in a basement, not a garage

4. GreenRope: Take Command. Create Demand
● Integrates sales, marketing, and operations
○ Integration means more collaboration and streamlined efforts
● Founded to help businesses grow & succeed
○ By saving money, increasing productivity, and driving sales
● We are your partner in business
○ World class support and onboarding helps you succeed with CRM
and marketing automation
● Small enough to care, big enough to offer

5. Why is content so
important?

6. Why is content so important?
● Competitive digital landscape
○ A focus for successful business’s marketing
○ Increasingly part of the buying cycle (progress through funnel by
educating and informing buyers, encouraging action) and a
pleasurable user experience for online consumers
● Essential positioning for a business, by
the business
○ Marketing, branding fundamental
○ Helpfulness, educational value, storytelling
○ Establish authority, thought leadership in your industry/field
○ Less costly, more effort, more time, but…will positively change
your business forever!

7. Why is content AND Marketing Automation
so important?
● Content drives marketing automation
○ Successful and effective MA strategies rely on
content
○ MA makes the content distribution process
easier/more streamlined
○ Drive leads down your funnel with personalized
and relevant content at the right time during every
part of the buying cycle

8. Why is content useful?

9. Content marketing paired with automation
revolutionizes finding customers for businesses*
Generate Leads
● SEO, lead generation &
content marketing go hand
in hand.
● Content marketing costs
62% less than traditional
marketing tactics and
generates 3x as many
leads.
● Examples: blog posts, gated
content (ebooks, guides,
white papers), social media
posts, website content
Nurture Leads
● Content marketing helps
you build trust and loyalty
with consumers.
● 70% of consumers feel
closer to a company as a
result of content
marketing.
● Examples: email campaigns,
blog posts, newsletters,
videos, webinars
Convert Leads
● High-quality, relevant &
useful content makes
customers more likely to
take action.
● SEO leads have a 14.6%
close rate, while outbound
leads have a 1.7% close
rate.
● Examples: email campaigns,
FAQ blog posts, webinars,
sales collateral
*Neil Patel

10. How do content &
marketing automation go
together?

11. How do content & marketing
automation go together?
● Depends on the stage of the funnel
○ Top (Awareness): blog posts, social posts,
website content, gated content
○ Middle (Consideration): email campaigns,
blog posts, CTAs for lead nurturing,
webinars, videos
○ Bottom (Conversion): CTAs, FAQ/buyer
intent/product blog posts, email campaigns,
webinars, sales collateral

12. How does one develop
quality content?

13. How does one develop quality content?
● The pain: finding & managing writers is the key (+ it’s really
hard)
● The crowd: thousands of talented, diverse writers with a wide
variety of expertise are seeking flexible work
● The solution: BlogMutt--the simple, cost-effective blog
writing service platform.
○ 1,300 businesses & 400+ marketing agencies worldwide every
month, including:
■ Pro services - lots of legal, medical, real estate, insurance
■ Technical - challenging fields like SaaS, IT consulting,
cybersecurity
■ The long tail of every niche business you can imagine, from

14. How does one use MA to deliver quality content?
● The pain: creating and distributing your content
● The crowd: Your leads and customers are craving content
that informs and educates
● The solution: GreenRope - Integrated CRM & Marketing
Automation
○ Use data from your CRM to help determine the type of content
you need.
○ Create different forms of content to be delivered at different
stages in the buying cycle. Content should get more specific and
product-focused as you move down the funnel.
○ Automatically communicate and engage your leads and
customer with timely messages that improves their overall
experience with your brand and helps them succeed.

15. What are some trends in
content marketing &
marketing automation?
Where are we headed?

16. Blogging - the simple, cost-effective, but “game-
changing revolutionary marketing strategy”*

17. Key Takeaways
● Content
○ Is a marathon, not a sprint, but paired with automation can make its
impact exponential
○ Is best served up as useful, educational, and in storytelling form as
possible, not salesy
● Automation
○ Also a marathon, not a sprint. It takes time to establish the different
types of content based on your buyer personas and stage in your
sales funnel.
○ Test, test, test. Find out what messages work and where in your
customer journeys. Build customer journeys to help you get there.

18. Before you go...
● 20% Off Your 1st Month at BlogMutt
○ https://www.blogmutt.com/greenrope17
● GreenRope deal
○ Use Code: BlogMutt when you sign up for a 20%
discount!