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TopIoTindustries,usecases,andtrends
In every sector of the economy, companies embrace IoT technology to
curb costs, create new value, and modernize their product roadmaps.
Naturally, some industries are better positioned for IoT adoption than
others. Also, specific IoT use cases can have a broad appeal across
multiple industries. This infographics offers a snapshot of popular IoT
industries, use cases, and trends in order to help you better understand
where IoT technology stands as of now and where it has the most
promising growth opportunities.
According to Gartner, the Utilities sector is the highest user of IoT
endpoints, totaling over 1 bn active devices, mostly smart meters. Physical
security is the second most widely implemented IoT use case, which
typically includes surveillance cameras, motion detection sensors, and
other devices for intrusion detection. The industry-agnostic nature of
these two solutions naturally gives them broader appeal compared to
industry-specific IoT solutions, among which manufacturing, retail, and
automotive have chalked up the most endpoints so far.
Most popular IoT use cases: utilities,

physical security, and manufacturing
01
IoT Endpoint Market by Segment, 2018-2020,

Worldwide (Installed Base, Billions of Units)
Building

Automation
0.23 0.31 0.44
Physical

Secutity
0.83 0.95 1.09
2018 2019 2020
Utilities
0.98 1.17 1.37
Government
0.40 0.53 0.70
2018 2019 2020
2018 2019 2020
Automotive
0.27 0.36 0.47
Healthcare

Providers
0.21 0.28 0.36
Manufacturing & 

Natural Resources
0.33 0.40 0.49
2018 2019 2020
Retail & Wholesale 

Trade
0.29 0.36 0.44
Information
0.37 0.37 0.37
Transportation
0.06 0.07 0.08
0
10
20
30
40
50
42%
Building 

automation
31%
Automotive
29%
Healthcare
Growth rate by segment
Fastest growing: building automation, 

automotive, and healthcare
02
Building automation is currently the most
popular IoT use case due to a peaking
demand for smart lighting solutions as well
as comprehensive smart home / smart
office systems. The automotive segment is
also booming thanks to innovations that
include IoT-powered infotainment and
navigation systems, and rapid proliferation
of third-party fleet management solutions.
In third place is Healthcare with chronic
condition monitoring devices as a key driver
for IoT healthcare innovations.
Smart meter market03
As one of the most widely adopted IoT applications today, the smart meter
market in the US and Europe has already reached a penetration rate of
40%, with some regions having over 80% of utility consumers using smart
meters. However, the global market remains highly fragmented and, while
many tier-1 utility providers have been rolling out smart meters at large
scale, there is still plenty of room for smart meter implementation by
smaller deployments from many small cooperative and municipal utilities
as well as private commercial deployments.
Global smart meter shipment volume by Region (M units)
0
50
100
150
200
250
2018
131.7
203.4
2019 20212020 2022 2023 2024
CAGR - 7%
- RoW - North America - Europe - APAC
Physical security solutions have greatly
benefited from IoT by adopting real-time
connectivity between devices and
automated data processing.
Now it is easier than ever to bring
together various motion sensors,
surveillance cameras, and asset tracking
devices to create intelligent security
solutions that instantly report on any
abnormalities, apply geofencing rules for
perimeter security, and effectively store
and analyze security logs.
IoT for physical security
1 Real-time security alerts
3 Programmable user access policies
2 Geofencing
4 Security logs tracking and analytics
5 Asset integrity tracking
Leading industrial IoT use cases
Industrial IoT stays among the leading IoT segments due to its vast potential in
empowering manufacturing companies with real-time operational intelligence,
remote asset monitoring, predictive maintenance, and remote service capabilities.
Operational intelligence
Asset monitoring & maintenance
Predictive maintenance
Remote monitoring
Remote service
0% 5% 20%10% 25%15% 30% 35%
28% 3%
4%9%6%
6% 3% 3%
8%
4%
Industrial Internet of Things
(IIoT) leading use cases
worldwide as of 2019*
- Manufacturing
- Operations
- Service
In order to unlock the full potential of Industrial
IoT, companies have to do their homework and
lay out a fine-grained strategy for IoT adoption,
including answers to questions, such as how to
focus and how to scale.
The inherent complexity of Industrial IoT will
also require manufacturers to carefully choose
the needed technology stack, which may
include an IoT platform, modern analytics tools,
cloud infrastructure, connectivity protocols, etc.
Industrial IoT roadblocks
Top 5 roadblocks preventing the move from pilot to rollout, (% of respondents choosing the reason as one of their top 3)
Lack of resources/

knowledge to scale
45%
High cost of scaling
44%
Hard to justify
business case w/o
short-term impact
44%
Pilots demonstrate
unclear business
value
41%
Too many use
cases to prove
32%
Key issue: Where to focus?Key issue: How to scale?
Overarching challenges for 

IoTadoption bybusinesses04
Clear understanding of IoT-

based business value to 

specific business processes
01
Support and maintenance of 

diverse IoT-enabled assets
02
Data ownership05
Device and data security04
Integration of IoT into existing

business applications
03
Impact of Covid-19 

on IoT investment
05
Amidst the Covid-19 lockdowns, some companies reduced their spending on new technologies
while others accelerated their digital transformation efforts to become more resilient and efficient.
According to the latest data, it looks like IoT has become a growing priority for businesses, which
can be explained by clear ROI, good cost-saving opportunities, and process optimization benefits
from IoT solutions.
Reduced priority - 35% Increased priority - 47%
6% 29% 17% 28% 19%
SIgnificntly

reduced
Somewhat

reduced
No

impact
Somewhat

increased
Significantly

increased
1% - Not

implementing
Technologies to 

further empower IoT
06
To make the most out of IoT, it is important to view it in the context of other technological trends
and cross-domain use cases. Together with other enablers for enterprise digital transformation, IoT
has so much more to offer.
5G Networks
IoT Platforms Intelligent Edge
Big Data
Cloud Technologies Sensor Innovation
Artificial Intelligence Blockchain
Sources

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Top IoT industries, use cases, and trends

  • 1. TopIoTindustries,usecases,andtrends In every sector of the economy, companies embrace IoT technology to curb costs, create new value, and modernize their product roadmaps. Naturally, some industries are better positioned for IoT adoption than others. Also, specific IoT use cases can have a broad appeal across multiple industries. This infographics offers a snapshot of popular IoT industries, use cases, and trends in order to help you better understand where IoT technology stands as of now and where it has the most promising growth opportunities.
  • 2. According to Gartner, the Utilities sector is the highest user of IoT endpoints, totaling over 1 bn active devices, mostly smart meters. Physical security is the second most widely implemented IoT use case, which typically includes surveillance cameras, motion detection sensors, and other devices for intrusion detection. The industry-agnostic nature of these two solutions naturally gives them broader appeal compared to industry-specific IoT solutions, among which manufacturing, retail, and automotive have chalked up the most endpoints so far. Most popular IoT use cases: utilities, physical security, and manufacturing 01
  • 3. IoT Endpoint Market by Segment, 2018-2020, Worldwide (Installed Base, Billions of Units) Building Automation 0.23 0.31 0.44 Physical Secutity 0.83 0.95 1.09 2018 2019 2020 Utilities 0.98 1.17 1.37 Government 0.40 0.53 0.70 2018 2019 2020
  • 4. 2018 2019 2020 Automotive 0.27 0.36 0.47 Healthcare Providers 0.21 0.28 0.36 Manufacturing & Natural Resources 0.33 0.40 0.49 2018 2019 2020 Retail & Wholesale Trade 0.29 0.36 0.44 Information 0.37 0.37 0.37 Transportation 0.06 0.07 0.08
  • 5. 0 10 20 30 40 50 42% Building automation 31% Automotive 29% Healthcare Growth rate by segment Fastest growing: building automation, automotive, and healthcare 02 Building automation is currently the most popular IoT use case due to a peaking demand for smart lighting solutions as well as comprehensive smart home / smart office systems. The automotive segment is also booming thanks to innovations that include IoT-powered infotainment and navigation systems, and rapid proliferation of third-party fleet management solutions. In third place is Healthcare with chronic condition monitoring devices as a key driver for IoT healthcare innovations.
  • 6. Smart meter market03 As one of the most widely adopted IoT applications today, the smart meter market in the US and Europe has already reached a penetration rate of 40%, with some regions having over 80% of utility consumers using smart meters. However, the global market remains highly fragmented and, while many tier-1 utility providers have been rolling out smart meters at large scale, there is still plenty of room for smart meter implementation by smaller deployments from many small cooperative and municipal utilities as well as private commercial deployments.
  • 7. Global smart meter shipment volume by Region (M units) 0 50 100 150 200 250 2018 131.7 203.4 2019 20212020 2022 2023 2024 CAGR - 7% - RoW - North America - Europe - APAC
  • 8. Physical security solutions have greatly benefited from IoT by adopting real-time connectivity between devices and automated data processing. Now it is easier than ever to bring together various motion sensors, surveillance cameras, and asset tracking devices to create intelligent security solutions that instantly report on any abnormalities, apply geofencing rules for perimeter security, and effectively store and analyze security logs. IoT for physical security 1 Real-time security alerts 3 Programmable user access policies 2 Geofencing 4 Security logs tracking and analytics 5 Asset integrity tracking
  • 9. Leading industrial IoT use cases Industrial IoT stays among the leading IoT segments due to its vast potential in empowering manufacturing companies with real-time operational intelligence, remote asset monitoring, predictive maintenance, and remote service capabilities. Operational intelligence Asset monitoring & maintenance Predictive maintenance Remote monitoring Remote service 0% 5% 20%10% 25%15% 30% 35% 28% 3% 4%9%6% 6% 3% 3% 8% 4% Industrial Internet of Things (IIoT) leading use cases worldwide as of 2019* - Manufacturing - Operations - Service
  • 10. In order to unlock the full potential of Industrial IoT, companies have to do their homework and lay out a fine-grained strategy for IoT adoption, including answers to questions, such as how to focus and how to scale. The inherent complexity of Industrial IoT will also require manufacturers to carefully choose the needed technology stack, which may include an IoT platform, modern analytics tools, cloud infrastructure, connectivity protocols, etc. Industrial IoT roadblocks Top 5 roadblocks preventing the move from pilot to rollout, (% of respondents choosing the reason as one of their top 3) Lack of resources/ knowledge to scale 45% High cost of scaling 44% Hard to justify business case w/o short-term impact 44% Pilots demonstrate unclear business value 41% Too many use cases to prove 32% Key issue: Where to focus?Key issue: How to scale?
  • 11. Overarching challenges for IoTadoption bybusinesses04 Clear understanding of IoT- based business value to specific business processes 01 Support and maintenance of diverse IoT-enabled assets 02 Data ownership05 Device and data security04 Integration of IoT into existing business applications 03
  • 12. Impact of Covid-19 on IoT investment 05 Amidst the Covid-19 lockdowns, some companies reduced their spending on new technologies while others accelerated their digital transformation efforts to become more resilient and efficient. According to the latest data, it looks like IoT has become a growing priority for businesses, which can be explained by clear ROI, good cost-saving opportunities, and process optimization benefits from IoT solutions. Reduced priority - 35% Increased priority - 47% 6% 29% 17% 28% 19% SIgnificntly reduced Somewhat reduced No impact Somewhat increased Significantly increased 1% - Not implementing
  • 13. Technologies to further empower IoT 06 To make the most out of IoT, it is important to view it in the context of other technological trends and cross-domain use cases. Together with other enablers for enterprise digital transformation, IoT has so much more to offer. 5G Networks IoT Platforms Intelligent Edge Big Data Cloud Technologies Sensor Innovation Artificial Intelligence Blockchain