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2016 SOCIAL MEDIA CONTENT - EMAC, Hamburg

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2016 social media trends

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2016 SOCIAL MEDIA CONTENT - EMAC, Hamburg

  1. 1. 2016 SOCIAL MEDIA TRENDS IN MUSIC MARKETING SOCIAL MEDIA CONTENT
  2. 2. VIDEO CONTENT Facebook Live Vine Hyperlapse Boomerang YouTube Snapchat Periscope Instagram
  3. 3. VIDEO CONTENT FACTS There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day.
  4. 4. VIDEO CONTENT FACTS Visual content is more than 40 times more likely to get shared on social media than other types of content.
  5. 5. VIDEO CONTENT FACTS Online adults aged 18-34 are most likely to follow a brand via social networking (95%).
  6. 6. VIDEO CONTENT FACTS There were over 4.4 million videos uploaded directly to Facebook in February 2016 generating over 199 billion views. More than 14 million people use Facebook every month in Poland; 11 million of them return to the platform everyday.
  7. 7. VIDEO CONTENT FACTS Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. 90% of Instagram users are younger than 35.
  8. 8. ARTIST ANNOUNCEMENTS
  9. 9. MTV VMAs 2016 VMA Nominees Announced via Facebook Live Street art presenting nominated artists Revealed in New York City
  10. 10. Primavera Sound 2016 Entire line-up announced All at once YouTube video All artists’ names used in narration
  11. 11. Open’er Festival 2016 Artists announced one-by-one Building hype & anticipation Fixed time of announcement Short films revealing headliners planned
  12. 12. TOP VIDEO APPS
  13. 13. Instagram Stories Accused of copying Snapchat Using personal video stream with filters and tools New creative outlet that could become the standard
  14. 14. Instagram Stories Original sharing of personal stories - rather than posts about public information like news articles dropped 21 % year over year as of mid-2015. “If you’re a business, if you’re a celebrity, if you’re an interest-based account, you can have a giant audience, says Instagram CEO Kevin Systrom. It’s going to feel very different”
  15. 15. Instagram Stories For Instagram it means • people will create more content on that platform • because they will create more, they will spent more time there (also consuming) • probably will be more interesting for advertiser • some brands that already have huge communities on Instagram will pay more attention to this platform • people who didn’t try Snapchat or have just started will stay longer & spend more time on Instagram (the older folks)
  16. 16. Instagram Stories For brands it means • you have a new and well implemented tool to tell stories • people are actually interested to post and check it • there still aren’t a lot of brands to know how to do it well - they didn’t use Snapchat before ;) • you can mix native content with prepared one • there actually is no algorithm for Stories features • Instagram will pay attention to the growth Stories feature, they want to crush Snapchat • you can be more authentic with your communication than before
  17. 17. Facebook Live Immediate connection with the fans Very engaging experience Takes you to another place Acessible to everyone
  18. 18. Facebook Live It’s hard to regulate this form of video content Anyone can stream anything until it’s reported & taken down
  19. 19. Snapchat Live music People Emotions Activities Atmosphere
  20. 20. Periscope Live Authentic Real-time broadcast No post-production Trustworthy
  21. 21. 10 FACTS ABOUT SOCIAL MEDIA VIDEO CONTENT
  22. 22. VIDEO CONTENT FACTS What really matters in video content is message and authenticity, not craft/skills
  23. 23. VIDEO CONTENT FACTS Video content has to be available right away in your pocket and be free of charge. Only a good story will make people want to pay for your content.
  24. 24. VIDEO CONTENT FACTS Video content has to apply to the reality around us. It cannot be surreal, the story has to be told using our everyday language.
  25. 25. VIDEO CONTENT FACTS Video content for young people is created by themselves. Video content has to be relevant to the youth culture as well as to places they live in and current social and cultural events they take part in.
  26. 26. VIDEO CONTENT FACTS Video content has to be made specifically for a platform it will be published on. It has to avoid barriers to entry.
  27. 27. VIDEO CONTENT FACTS You have 3 to 4 seconds to grab your viewers’ attention.
  28. 28. VIDEO CONTENT FACTS Video content has to be funny but not in an obvious way. Cat memes are not enough – you have to tell the story in an interesting and innovative way. Millenials love brand new stuff and the fact that they saw it first.
  29. 29. VIDEO CONTENT FACTS That means you need to show them either something they haven’t seen before or something they have seen before but in a totally different way.
  30. 30. VIDEO CONTENT FACTS
  31. 31. VIDEO CONTENT FACTS
  32. 32. VIDEO CONTENT FACTS Content for Millenials cannot create barriers or divisions, NEVER. Its main quality should be FUN in its purest form.
  33. 33. VIDEO CONTENT FACTS Video content and stories presented in it have to make the viewers think their everyday life is important enough to be shown in their own video content.
  34. 34. Q&A: How do you feel about Instagram Stories? Is this a good platform for your events? Will Instagram stories kill Snapchat? Have you heard about Facebook new feature? Facebook begins testing a Snapchat-like camera with filters and stickers Have you ever heard about Finstagram? Finstagram (Finsta for short) is defined by Urban Dictionary as “a mixture of Fake & Instagram. People, usually girls, get a second Instagram account along with their real instagrams, rinstagrams, to post any pictures or videos they desire. The photos or videos posted are usually funny or embarrassing. Only your closest friends follow this account. Finsta is sort of a combination between the content you would post on snapchat inside the instagram app.

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