2016 social media trends

1. 2016 SOCIAL MEDIA TRENDS
IN MUSIC
MARKETING
SOCIAL MEDIA CONTENT

2. VIDEO CONTENT
Facebook Live
Vine Hyperlapse Boomerang
YouTube Snapchat Periscope Instagram

4. VIDEO CONTENT
FACTS
There are 1.65 billion active mobile social
accounts globally with 1 million new active
mobile social users added every day.

5. VIDEO CONTENT
FACTS
Visual content is more than 40 times more likely
to get shared on social media than other types
of content.

6. VIDEO CONTENT
FACTS
Online adults aged 18-34 are most likely to follow
a brand via social networking (95%).

7. VIDEO CONTENT
FACTS
There were over 4.4 million videos uploaded
directly to Facebook in February 2016
generating over 199 billion views.
More than 14 million people use Facebook every month
in Poland; 11 million of them return to the platform
everyday.

8. VIDEO CONTENT
FACTS
Top brands on Instagram are seeing
a per-follower engagement rate of 4.21% which
is 58 times higher than on Facebook and 120
times higher than on Twitter.
90% of Instagram users are younger than 35.

9. ARTIST ANNOUNCEMENTS

10. MTV VMAs 2016
VMA Nominees
Announced via Facebook Live
Street art presenting nominated artists
Revealed in New York City

11. Primavera Sound 2016
Entire line-up announced
All at once
YouTube video
All artists’ names used in narration

12. Open’er Festival 2016
Artists announced one-by-one
Building hype & anticipation
Fixed time of announcement
Short films revealing headliners planned

13. TOP VIDEO APPS

14. Instagram Stories
Accused of copying Snapchat
Using personal video stream with filters and tools
New creative outlet that could become the standard

15. Instagram Stories
Original sharing of personal stories - rather than
posts about public information like news articles
dropped 21 % year over year as of mid-2015.
“If you’re a business, if you’re a celebrity, if you’re
an interest-based account, you can have a giant
audience, says Instagram CEO Kevin Systrom.
It’s going to feel very different”

16. Instagram Stories
For Instagram it means
• people will create more content on that platform
• because they will create more, they will spent more time there
(also consuming)
• probably will be more interesting for advertiser
• some brands that already have huge communities on Instagram
will pay more attention to this platform
• people who didn’t try Snapchat or have just started will stay
longer & spend more time on Instagram (the older folks)

17. Instagram Stories
For brands it means
• you have a new and well implemented tool to tell stories
• people are actually interested to post and check it
• there still aren’t a lot of brands to know how to do it well - they
didn’t use Snapchat before ;)
• you can mix native content with prepared one
• there actually is no algorithm for Stories features
• Instagram will pay attention to the growth Stories feature, they
want to crush Snapchat
• you can be more authentic with your communication
than before

18. Facebook Live
Immediate connection with the fans
Very engaging experience
Takes you to another place
Acessible to everyone

19. Facebook Live
It’s hard to regulate this form of video content
Anyone can stream anything
until it’s reported & taken down

20. Snapchat
Live music
People
Emotions
Activities
Atmosphere

22. Periscope Live
Authentic
Real-time broadcast
No post-production
Trustworthy

24. 10 FACTS ABOUT
SOCIAL MEDIA
VIDEO CONTENT

25. VIDEO CONTENT FACTS
What really matters in video content
is message and authenticity, not craft/skills

26. VIDEO CONTENT FACTS
Video content has to be available right away
in your pocket and be free of charge.
Only a good story will make people want to pay
for your content.

27. VIDEO CONTENT FACTS
Video content has to apply to the reality around us.
It cannot be surreal, the story has to be told
using our everyday language.

28. VIDEO CONTENT FACTS
Video content for young people is created
by themselves.
Video content has to be relevant to the youth
culture as well as to places they live in
and current social and cultural events
they take part in.

29. VIDEO CONTENT FACTS
Video content has to be made specifically for
a platform it will be published on. It has to avoid
barriers to entry.

30. VIDEO CONTENT FACTS
You have 3 to 4 seconds to grab your
viewers’ attention.

31. VIDEO CONTENT FACTS
Video content has to be funny but not in an
obvious way. Cat memes are not enough – you
have to tell the story in an interesting and
innovative way. Millenials love brand new stuff
and the fact that they saw it first.

32. VIDEO CONTENT FACTS
That means you need to show them either
something they haven’t seen before
or something they have seen before but
in a totally different way.

33. VIDEO CONTENT FACTS

34. VIDEO CONTENT FACTS

35. VIDEO CONTENT FACTS
Content for Millenials cannot create barriers
or divisions, NEVER. Its main quality should
be FUN in its purest form.

36. VIDEO CONTENT FACTS
Video content and stories presented in it have
to make the viewers think their everyday life
is important enough to be shown in their own
video content.

37. Q&A:
How do you feel about Instagram Stories?
Is this a good platform for your events?
Will Instagram stories kill Snapchat?
Have you heard about Facebook new feature?
Facebook begins testing a Snapchat-like camera with
filters and stickers
Have you ever heard about Finstagram?
Finstagram (Finsta for short) is defined by Urban Dictionary as “a mixture of Fake & Instagram. People, usually girls,
get a second Instagram account along with their real instagrams, rinstagrams, to post any pictures or videos they
desire. The photos or videos posted are usually funny or embarrassing. Only your closest friends follow this account.
Finsta is sort of a combination between the content you would post on snapchat inside the instagram app.