Featuring Alejandro Ramirez-Cisneros (Jandro Cisneros)

1. Station 10
El NORTE, by Daniela Chapa y Raúl Moreno, 05/21/09
ENGLISH TRANSLATION
Frecuencia Tec just celebrated 10 years of being on air, through 94.9 FM, with varied
programming, more than 110 shows being transmitted weekly with different content and
kinds of music.
The station loves to please the audience and also offer opportunities for the TEC
Community, that’s how you can weekly listen to voices of distinguished professors,
alumni and students. We want you to introduce you just few of the radio hosts, and of
course more details of the station, from the beginning until today.
Alejandro Ramirez, 23 years, his show “El Faro del Cielo”, is transmitted on Saturdays at
5pm, Duration: 60 minutes. Content: Electronic Jazz Music, live performances, and
different topics. Time of being on air: 3 years.
Daniela Chapa y Raul Moreno: How did you get your passion for Radio?
Alejandro Ramirez: I also study at the Escuela Superior de Musica y Danza de
Monterrey and Radio is the best way of mixing both worlds, Communication and Music.
Daniela: What is what you had to do to get into the station as a Radio Host?
Alejandro: I offered 3 different proposals to the stations, recorded and written, they called
me back, and I came for the last stage of the selection process to record a demo version
with them, it was primarily a test to see if I was able to deal with the pressure of being on
radio by myself, and I did very well and got the gig.
Daniela: Did you take any course of class?
I’m a master of ceremonies, I host events and at the same time I work in theater
improvisations, all of that it’s been great to complement a successful career on radio.
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2. ORIGINAL SPANISH VERSION
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3. 3
Alejandro
Ramirez
Cisneros

4. About “EL NORTE”
www.elnorte.com
The newspaper Reforma was founded in 1993 as a branch of the
newspaper Monterrey El NORTE, with headquarters in the city of
Monterrey. Reform was the first news group that separated its retail division of the
publishing division. This allowed a great independence in journalism, so that their
journalists felt helped to avoid the temptation to write notes that favor advertisers.
When founded, on November 20, the newspaper union’s pressured news stands to be
sold that day. But November 20 is a holiday in not working and opposed this, so that the
newspaper had to be sold on the streets by the same journalists, executives and
celebrities as a proposal, which saw a boycott.
Reform totally changed his method of distribution, because of its independence of
unions (news stands) newspaper and resellers of print media. Even he was innovative in
that it included in its pages the opinion of people with different political views.
Grupo Reforma is 85 years old. It began with the founding of the newspaper El Sol in
April 1922, followed by EL NORTE in 1938, the newspaper Metro, Monterrey, in 1988,
and the Reformation, in 1993. Four years later in 1997 born the newspaper
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5. Saltillo, Word, The Metro, in the city of Mexico, and Mural in Guadalajara, a year
later. Born in 2004 Metro Saltillo, and in 2005, Metro Guadalajara. In the years 2007 and
2008 were born Metro State of Mexico and Puebla Metro.
Reforma independent journalism group angered the union, powerful company in Mexico
City, just a year after his birth. The union controls the distribution of all newspapers in the
capital city, and has traditionally been used by the political system to shoot down any
publication that is considered unacceptable. The union took to boycott the distribution
of Reforma in Mexico City in October 1994. Reform Group decided to create a separate
distribution channel to sell Reform in the streets of Mexico City. The support of readers
was amazing: the intellectuals, artists and ordinary people joined the staff of reform in
the process of creating this channel. Dozens of people took to the streets to sell the
paper; verbal abuse and even physical violence union were present. At
present, Reform independently distributed to the homes of more than 100,000
subscribers, supermarkets and other outlets and for readers in the streets of Mexico
City; the average daily newspaper circulation is 200,000 copies. Nationally acclaimed for
being the newspaper with the highest circulation in the north of Mexico.
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