Automated Creative worked on Edrington UK’s launch of Strawberry Sourz to optimise digital campaign performance against awareness and click through objectives. We delivered a massive jump in sales volume for Strawberry Sourz: 86%. We also helped increase all Sourz range sales by 177%, increased brand awareness and provided useful insights for Edrington UK's future marketing strategy for Sourz.

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“The [Automated Creative]
team were great and
ensured that we achieved
the best results possible
with our first consumer
campaign in a number of
years - absolutely smashing
all our KPI’s.”
David Cotter
Brand & Customer Marketing
Edrington UK

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Goal
Optimise campaign performance for the
launch of Strawberry Sourz, delivering
consumer insight into why people buy
Sourz.

4. Here’s how we did it

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We analysed the Sourz brand assets
and created hypotheses to test with
multiple automated ads.

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We generated ads at scale to drive
awareness and consideration of
Strawberry Sourz, looking to maximise
offline awareness and sales.

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We looked at what type of ads drove
better brand association, as well as at
what messaging was more effective in
connecting with the new Sourz audience

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We continually optimised the ads in
flight based on data from the
audience.

10. Results

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Strawberry Sourz sales volume grew
by 86% as a result of the campaign.

12. We also delivered a halo of 177% volume
increase across the rest of the Sourz range
and a huge awareness uplift with a
104.25% higher ad recall lift than predicted
on Facebook and Instagram.

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Automated Creative ads delivered 5x the link
clicks compared to target and 2.3x the
benchmark on click through rates.

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“We worked with the amazing team at Automated Creative to
optimise our social media ads in order to identify how best to
communicate our new long-serve strategy to our target Sourz
consumer.
The team were great and ensured we achieved the best
results possible… absolutely smashing all our KPI’s.”
David Cotter
Brand & Customer Marketing
Edrington UK

15. hello@automatedcreative.net